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Availability:
In Stock.
Arrives
Tuesday, Nov 3
At a glance
- Condition
- New
- Color
- POSEIDON
- Size
- 4 Fl Oz (Pack of 1)
- Dimensions
- 1.75 x 1.75 x 5.25 in; 4.96 oz
- Weight
- 4.96 oz
- Container Type
- Bottle
- Product Benefits
- Hair Coloring
Features 5
- VIBRANT TRUE BLUE SHADE: Poseidon is a semi permanent blue hair dye that delivers a bold, medium true blue tone. Apply to pre lightened level eight or lighter hair for vivid, even color payoff with electric blue dimension.
- CUSTOMIZABLE COLOR OPTIONS: This blue hair dye can be mixed with Arctic Mist to create a soft pastel or blended with Purple Rain to help offset brassy tones. Create light or deeper variations to match your style.
- VEGAN AND GENTLE FORMULA: Our semi permanent hair dye blue formula is vegan and free from peroxide, ammonia, ethyl alcohol, and PPD. Designed for frequent color changes while helping maintain the look of healthy strands.
- CONDITIONS WHILE COLORING: This hair dye semi permanent cream deposits rich pigment while helping leave hair feeling soft and smooth. Suitable for all hair types seeking a dark or bright blue refresh without commitment.
- LONG LASTING COLOR CARE: Enjoy long lasting semi permanent blue hair dye results with less smearing and a pleasant scent. Made in the USA and ideal for creative color applications and custom shade mixing at home.
Description
What shade of blue is Arctic Fox Poseidon and how vibrant does it get? Poseidon is a rich oceanic teal-blue delivering maximum vibrancy on pre-lightened hair (level 9-10). Semi-permanent vegan formula creates stunning mermaid-like blue tones lasting 4-8 weeks. Will Poseidon show up on my brown or black hair without bleaching? Poseidon requires pre-lightened hair for true blue results. On unbleached brown hair, provides subtle blue highlights in sunlight but won't achieve full oceanic effect. Works best on blonde hair. How do I maintain the vibrancy of my Poseidon blue hair color? Maximize blue hair longevity with cold water washing, sulfate-free shampoo, weekly conditioning treatments. Avoid heat styling and sun exposure. 8 fl oz provides touch-ups between applications. Does Arctic Fox Poseidon damage hair like permanent blue dyes? No! Unlike permanent dyes with ammonia/peroxide, Poseidon conditions while coloring. Vegan semi-permanent formula deposits pigment without lifting cuticles, leaving hair healthier. Can I use Poseidon over previously colored hair or highlights? Yes, works beautifully over bleached or highlighted hair. Refreshes faded blues or transforms highlights into ocean tones. Conditioning formula repairs damage from previous processes while coloring. Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!
Specs 21
| Product Dimensions | 1.75 x 1.75 x 5.25 inches; 4.96 ounces |
|---|---|
| Item model number | ARCTIC FOX |
| Manufacturer | BOINCA, INC. |
| Color | POSEIDON |
| Container Type | Bottle |
| Product Benefits | Hair Coloring |
| Brand Name | ARCTIC FOX |
| Item Form | Cream |
| Hair Type | All |
| Number of Items | 1 |
| UPC | 796890911006 810021110295 |
| Item Highlight | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula |
| Recommended Uses For Product | Hair coloring, Creating different shades by mixing with other dyes |
| Suitable Hair Color | All Hair Colors |
| Item Weight | 4.96 ounces |
| Model Number | ARCTIC FOX |
| Manufacturer Part Number | ARCTIC FOX |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free, Peroxide Free |
| Hair Color Permanence | Semi-Permanent |
| Unit Count | 4 Fluid Ounces |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Nov 3
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
My favorite hair dye. Bright and vibrant, lasts a few weeks.
Color: VIRGIN PINK
Size: 8 Fl Oz (Pack of 1)
I have been buying Arctic Fox hair dye for a couple of years and keep returning to it due to its reliability and long-lasting colors for a semi-permanent dye. I've had different experiences with the different colors, having tried purple rain (now discontinued), virgin pink, and sunset orange colors. I will focus this review primarily on my experience with the virgin pink variety, as it is the one I purchased from this site and the one I am including photos of, but I will briefly touch on the other colors later in this review. I absolutely love the shade of virgin pink! It is a bright, electric pink. I lightened my hair to a level 8-ish light blonde using the bleach kit by Arctic Fox beforehand (not included with dye purchase). I found this to be a suitable level to start with, as I've tried dyeing over "virgin" (unbleached) brown hair before and the color didn't show up very well, though with a lighter brown I would assume that the pink would still show up, though perhaps not as vibrantly. The pink dye did temporarily stain my sink and some skin, but I was able to completely remove it from all surfaces using acetone-based nail polish remover for solid surfaces and oil-free makeup remover for skin. I only dyed the bottom half of my just-longer-than shoulder-length hair, and I used the whole 8oz bottle of dye. My hair is also pretty thick, so even after dividing it into 4 sections and applying dye to one section at a time, I had to be careful to make sure all strands were coated with the dye. When I've dyed my hair before, I don't remember using that much dye, so it's possible that I overdid it and possible that I dyed less hair in the past, but using the whole bottle seemed to achieve the shade I wanted and evenness I wanted this time around. While my hair was dyed, my hair care routine consisted of washing my hair about 2 times per week. I am fortunate enough that I did not require more than this. I used Arctic Fox shampoo and conditioner, purchased separately. For the first few weeks, I only applied the conditioner (no shampoo) to the ends, where the dye was concentrated. With the virgin pink variety, I could visibly see the water run pink in the shower each time I washed my hair, and the color did fade over time. I had no issues with dye staining the shower. I only once had dye stain a towel, and it washed out with regular detergent and oxygen bleach (note: oxygen bleach is not the same as standard laundry bleach). The week after dyeing my hair pink I spent a substantial amount of time hiking in full sun exposure, and the color appears even more vibrant in the sun. I did have some dye bleed onto the neck of a couple of shirts due to sweat that week, but it all washed out, again using detergent and oxygen bleach. I would not count on dye washing out of fabric, and I think I was lucky in this regard, but it's worth noting that I didn't have a problem with minor amounts of dye washing out of clothes when treated quickly, and this only happened that first week of having it dyed. It lasted about 2.5 months between when I first dyed it and when it had faded back to blonde (almost) entirely. It did not fade evenly. Personally, I did not mind this, and I liked the pink/blonde look. By my rough estimates, my hair was "completely pink" for 4 weeks and "mostly pink/some blonde" between weeks 4 and 7. It faded more rapidly after that, washing out each time I washed my hair, and I decided to redye my hair a different color after 13 weeks, at which point there were still a few pink streaks but my hair was mostly back to the bleached shade. I had a similar experience with purple rain (now discontinued) in terms of vibrancy and how long it lasted. After the virgin pink I tried sunset orange color and it's far surpassed the others in terms of duration. I am going on 4 months with sunset orange and it's still even and obvious. I have maintained the same hair care routine with the orange that I did with the pink, and the only difference that I can think of is that my hair was pink during the summer and orange during the fall/winter. Unsure if the season had an effect or if the orange is just longer-lasting. Either way, I was pleased with my experience with virgin pink and would purchase again. I would recommend this brand and color.
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Reviewed in the United States on February 9, 2026 by Abigail M.
Well I’ll be damned (ps this is long but very infotmative)
Color: TRANSYLVANIA
Size: 8 Fl Oz (Pack of 1)
Starting this off with my hair is in the type 4 category and I wash my hair once a week. I usually use demi-permanent hair color from Sally’s. It’s get my hair black don’t get me wrong but I mean this color is BLACK. It’s a blue based black and my god does it stain stuff when it washes out, my tub was massacred (fun fact, spray sunscreen will get dye out of countertops and bathtubs with enough patience and rubbing). It got on my skin and I looked beaten and bruised. Hated the smell but it’s sweet like bubblegum and chemicals. I saw all these comments about they staying power and was like well damn. Saw another beautiful lady say how she leaves it on her hair all day long just for it to keep its color longer and I thought I did not have the patience or will power to do that. So in my great beautiful stupid brain, I looked at the instructions and saw you could use heat and thought now what if I use heat for longer than it says? Dear lord. I probably left it in my hair for like an hour? I would heat it and let it cool then heat it again because I knew it was going to “fade” faster than demi. It bleeds like sucker. When I first washed it out I was amazed at the pigment but then the novelty wore off and it would still bleed. It’s been 5 months and my hair is still black, like you would naturally assume it’s my actual hair color. You can barely tell the difference between my new growth and the color unless you are all up in my business which please don’t be. It’s not the intense black that it was when it was freshly dyed but she’s still there. She still bleeds but it’s hardly noticeable. Part of me wants to dye my hair again for that intense black but the reality is my hair genuinely does not need it. I’m gonna be real honest with yall and say I do not know if or when it will come out. Side note, I did not use all of the dye and in fact use it to dye my eyebrows. I’ve been using Just For Men since 2016 but this has a lot better staying power. Just make sure to lay a base of Vaseline or something on the skin around and on your eyebrow throughly. Leave it on for no longer than 15 minutes if you’re really brave or you will have stained your skin black. Washing my face helps with that and it fades it a good bit but by the next day it’s gone. Overall 10/10 experience but maybe don’t be like me.
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Reviewed in the United States on August 12, 2026 by Mari
Purple AF for the win
Color: PURPLE AF
Size: 8 Fl Oz (Pack of 1)
Why get rid of grays with "natural" color when you can do something fun? After reading some reviews of semi-permanent color, I decided to go with Arctic Fox. I wanted purple so of course Purple AF was the obvious choice. My hair is what most people would call just black; it's not. Black to me is like black black like jet black, Sharpie black, you get it. Mine is like a REALLY dark brown with natural highlights. I didn't bleach it so most of my hair just got tinted but the grays are well Purple AF. The collage picture is before (top) and after (bottom) in poor bathroom lighting. The second is outside in the sunlight and the purple really pops. Absolutely no issue with coverage and it went on so smoothly. If you're not familiar with the product, it's a thick gel. I used a cheap kit that came with a brush, dye bowl, 2 alligator clips, and bought some gloves at Dollar Tree. Oh and a disposable shower cap from a hotel lol. Most DIY users don't even bother with the bowl or brush but it does help with even color distribution. Gloves are a must. This dye will stain your skin (rubbing alcohol takes it right off though). Also highly recommend lining your tub with trash bags or rinsing in a stainless steel sink. Wash and COMPLETELY dry your hair before dyeing. DO NOT USE CONDITIONER!!! If possible, wash/dry the night before and then dye in the morning. Prevent skin staining with lotion, conditioner, or petroleum jelly. Divide your hair into 4 sections. You know, 2 on the top aligned with your part and then 2 on the bottom. Start with the bottom sections at the ends. Do all your roots last for even coloring. The heat from your scalp will set the roots faster if you start there. Work your way through the bottom sections and then the top. When you're done with the dye, cover with a shower cap and go about your day. The bottle says at least 30 minutes. You can leave it on for up to 2 hours. Honestly, you can leave it on longer but it won't really make any difference after 2. You can also use a blow dryer to heat it for 10-15 minutes in the shower cap. I let mine set for 2 hours since my hair is dark. Rinse with COLD WATER. Some people said it took an hour for the water to run clean. These are also the people who only let it set for 30 minutes and said the color didn't pop. It only took me about 5 minutes. You don't need to condition your hair. This dye has conditioner added to the formula. It made my hair so soft, shiny, and smooth. It also smells great. Like grape. Do different colors smell like the color they are? I'll have to find out. My scalp of course was purple after and still a little purple after the first wash. Oh make sure to wash your hair with cold water the first few times. Just take your usual shower but throw a shower cap on, then wash/condition it separately with cold water. I got a pack of 30 shower caps at Target for like $3. There was no dye transfer on my pillowcase or clothes after rinsing the first time. I'm honestly not sure why so many people had that happen. Arctic Fox, you have a new fan.
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Reviewed in the United States on September 26, 2026 by Alissa
Gorgeous color but have some reservations about the new packaging and formula
Color: SORCERESS
Size: 5.6 Fl Oz (Pack of 1)
Love this color! Finally a cool-toned dark blue that won't fade green! I've been mixing a similar color myself but it took like 4 different shades. I still added about 3 drops of Transylvania and a decent squirt of Purple AF to make it a bit darker and more of an electric indigo shade, as I needed to cover my double-process bleached and toned overgrown roots, the faded patchy blurple from my previous mix, and some weird lavender spots on my ends where the toner from my last bleaching sessions took a little too strongly. It covered everything perfectly except for a mini band where I didn't want to overlap where I'd previously bleached toward the front of my head, as I'm a natural level 2 with super healthy compact cuticles and it requires multiple lifts just to get to a level 7/8. I waited 2 days after bleaching (and deep conditioning) to wash my hair and let it air dry before coloring and as usual with Arctic Fox my hair feels healthy and back to normal. I like the tube format but wish it came with a key to avoid product waste as the metal is thicker than even some of my medication tubes and won't flatten and push the product toward the opening on a countertop edge like some other metal tubes do. Sorceress and the other colors I've seen in the new packaging is a bit thinner in consistency than OG colors in the plastic bottles but I personally like the thinner formula as I have very thick hair and it helps make sure I can fully saturate every strand. I only hope at this point that the change to make it thinner doesn't alter the strength of the color and make it fade faster or stain my tub and towels. I wish they'd gone with a full 6oz tube, especially for the price, as opposed to 5.6oz, as I need 4oz to cover my short thick blunt bob (with full undercut - I have a ton of hair) and still need leftovers to add to conditioner. I also have some concerns about the colors possibly changing over time inside the metal tubes, especially once opened. The one downside of Sorceress is that the grey hairs I have in my undercut - which are actually white and I love them and can't wait till I'm 100% white - don't take the color but stand out even MORE and look even whiter/brighter against my near-black hair. This also means my colored conditioner (I do at least 50%-66% dye mixed into the conditioner or else it won't stick and looks pastel, especially if applying to damp hair) which might tint my roots a teeny bit when they grow in - I dunno if it will show up on level 2 hair at all but I doubt it. However it DOES mean it will brighten my white/grey roots so they're even more noticeable. I think that Sorceress would make a great toner if diluted for those of us with very dark hair lifting to a 7/8 to neutralize the yellow-orange tones whereas most traditional toners are either temporary like shampoos/conditioners or require hair to be a level 10 to work properly.
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Reviewed in the United States on February 20, 2025 by sarcazm
Beautiful color and easy application
Color: VIRGIN PINK
Size: 4 Fl Oz (Pack of 1)
This Arctic Fox dye is really nice to work with. The formula is creamy, spreads easily, and doesn’t have a harsh smell. The color is vibrant and gives a fun, bright result that refreshes my hair without feeling damaged. I also love that it’s vegan and cruelty free, which makes it feel like a more thoughtful choice. The bottle is easy to handle, and the shade looks just as pretty in person as it does online. Overall, it’s a great option if you want a bold color with a gentle formula..
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Reviewed in the United States on September 9, 2026 by Heidi
Easy to Use, Definitely Not Permanent, Cute, Fades Well!
Color: PERIWINKLE
Size: 8 Fl Oz (Pack of 1)
This is so easy to use and such a gorgeous color! As someone who has never dyed my own hair (beyond the shampoo dye that you basically just lather all over your head in the shower), this was pretty straightforward and turned out so cute! I will say that it faded pretty fast for me, but I was in the world’s most chlorinated pool and the lake several times only a couple weeks after dying it. I bought the Periwinkle shade, and it did turn out more blue than the color on the front of the bottle, but when you look at the guide to see what the results will look like based on your base hair color, it was actually very accurate. I have medium length, slightly buttery platinum ends and light brown/dark blonde/level 7 roots with super fine straight hair and a lot of it, and one bottle was JUST enough to cover my whole head. If you have long hair I would imagine you’d need more than one bottle. It smells kind of like grape soda or something similar, but in a pleasant way. So far it has faded mostly blue-to-silver, with a bit of aqua-ish woven throughout, but not quite green, so that’s good! Definitely recommend Arctic Fox and I can’t wait to try more colors!
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Reviewed in the United States on August 5, 2026 by Sav
Vibrant color for a week with tub/linen stains that last forever.
Color: RITUAL
Size: 4 Fl Oz (Pack of 1)
I bought the color "Ritual" and loved the color. I have black curly hair and usually colors don't show up well on mine. This time I decided to bleach my hair first and then dye it a week later for dramatic effect. It was my first time using this dye. I like how it's a direct dye and I didn't need developer or anything else. I kept it on a full hour with a shower cap. As other reviews have said, be careful to wear gloves and cover any surfaces you don't want to get stained with dye. In that way it's pretty powerful. The color looked good and showed up on my hair nicely, especially because my hair was lightened prior. I want to emphasize that the dye will stain most surfaces easily. Please be careful to wash your hair in a stainless steel sink or something that the dye won't penetrate so easily. I rinsed my hair in the sink u til it ran clear. I completely dried my hair and was able to sleep without staining my pillow (as instructions mentioned). The next day I washed my hair with shampoo/conditioner in the stainless sink again and was surprised how much more dye came out. Again I rinsed the shampoo and conditioner out until the water ran clear. I was satisfied I would be able to wash my hair in the shower without staining it for future washes. I was wrong. More dye continued to come off every time I showered and stained everything. I would completely dry my hair before laying down to avoid staining pillows and sheets. Days later I washed my face when my hair was dry and I got a little piece of hair wet. I didn't notice it at the time and went to bed. I woke up with my pillow and sheets stained. It's been about 6 days since I dyed my hair and it continues to come off every time I shower continuously staining my tub even more. It's not like a typical dye that eventually stops coming off after shampooing your hair several times. My color is also mostly gone now. It seems every time I wash, the dye that I'm seeing coming out is coming right off my hair. I believe it'll all be completely gone in less than two weeks. I'm giving the dye 3 stars for being a pretty color and ease of using it. I subtracted 2 stars because I've never had dye stain my tub or linen and I'm a henna user! I'm super careful about making sure the bulk of the dye/color has fully absorbed into my hair before moving to the shower and fully drying my hair before laying down to avoid staining linen. I did all that this time and it still ruined everything. It was extremely short lasting for my type. I have darkest black hair with type C curls. I've ordered some barkeepers friend and I hope that removes most of the stain in my tub. I think the linen is cooked.
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Reviewed in the United States on April 14, 2026 by Sara
Just buy this already!
Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)
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Reviewed in the United States on November 28, 2017 by QueenofGnomes