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AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring

  • Based on 9,668 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Oct 15
Order within 17 hours and 11 minutes
Available payment plans shown during checkout

Style: Hair Color Dye


Color: 1V Plum Black


Color: 1V Plum Black


Package Information: Tube


Product Benefits: First color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish hair. See more


Brand: AGE beautiful


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 3.21 ounces


Item model number ‏ : ‎ 2620219


UPC ‏ :


Manufacturer ‏ : ‎ Zotos Professional


Best Sellers Rank: #604 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Hair Color


#9 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars 9,668 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Oct 15

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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Top Amazon Reviews


  • 🌟 Review: AGEbeautiful Permanent Hair Color – Liqui-Crème
Style: Hair Color Dye Color: 1N Jet Black
This hair color is a lifesaver! 👩🦳✨ I’ve been using AGEbeautiful for a while now, and it consistently gives me rich, even color that covers all my grays. The liqui-crème formula is easy to apply and doesn’t drip, making the process mess-free. ✅ Excellent gray coverage ✅ Long-lasting, vibrant color ✅ Leaves hair feeling soft and healthy ✅ Great for at-home or professional use ✅ Affordable and salon-quality results I love that it also contains anti-aging ingredients to strengthen the hair. Perfect for mature hair or anyone wanting beautiful, youthful color. Highly recommended! ... show more
Reviewed in the United States on July 12, 2025 by Maideline Arias

  • Happy to Have Discoved This.
Style: Hair Color Dye Color: 5WB Medium Warm Beige Brown
I would actually rate it 4.7 if you could do partial stars. That's mainly because of a few reasons: 1) It does run a bit darker than expected 2) It'd be great if it was Ammonia free but still this effective 3) It's a long wait for gray coverage. However, nothing man-made is ever perfect. I LOVE that they don't do animal testing. This is the best gray coverage I've ever experienced. It's fairly natural looking color, for the natural color options, with dimensions and shine. My hair has seemed much healthier since I've been using this product compared to years of other hair coloring products. While it does have the common hair color odor during application, it's not as intense as other products. By using the same few colors that blend well, a tube lasts a while since I can simply touch up the roots and or lighten up or darken slightly according to the seasons. Because it does run dark and my skin tone is not forgiving with many shades, I play around with mixing lighter shades with the darker end of my preferred range to get somewhere in-between which works for me. I recommend doing similar if you find that it runs darker than expected. Sometimes going a full shade higher is can be light. ... show more
Reviewed in the United States on January 12, 2025 by Elsa

  • AMAZING & BEAUTIFUL SALON RESULTS AT HOME WITHOUT THE LARGE BILL!
Style: Hair Color Dye Color: 5NNG Medium Intense Golden Brown
I have been getting my hair done at a salon for over 15 years. I have medium brown hair and when my roots start to grow in, I have a decent amount of gray hairs. Normally every three to four weeks, I go to the salon for a root touch up. Well, the last time I went, I was just not happy with the way my hair looked. So, I tried to lighten my hair a little with a common brand of box dye. The results were terrible, none of the grays were covered and my roots were much lighter than the rest of my hair, it really looked horrible. I waited about 2 to 3 weeks and then purchased this AGEbeautiful dye and a 20 volume developer. I had very little hopes on how my hair would end up! I mixed everything up and did my roots first then the rest of my hair, I waited the amount of time per the instructions, and then rinsed everything out. I could not believe the results! It was AMAZING. My hair was all one color and ALL of grays were completely covered! Not only did it look great, it literally looks like I sat in the salon for hours, and my hair looks silky and vibrant! The color is beautiful. I plan to use this to touch up my roots going forward and skip the salon unless I need a haircut. Trust me, purchase this and the 20 volume, you will not be dissapointed, it is not cheap box dye, it is definitely salon grade formula and it was the best decision I made. I will be a customer for life! ... show more
Reviewed in the United States on July 23, 2025 by Jcillo122

  • It's very bold
Style: Hair Color Dye Color: 7NNG Dark Intense Golden Brown
If you're looking for a hair dye that will turn you into every Disney villain ever, look no further. I bought the golden blonde shade to tone my already blonde hair that had become brassy. Instead of turning me into a blonde garden fairy with "live laugh love" signs all over my house, the dye turned me into Kim Possible's arch nemesis and I can't stop imagining myself as the hooded Kermit the Frog on the "me to me" meme. My hair went from "couldn't add 1+1 blonde" to "she could solve the DaVinci Code brunette". I tried washing it several times to see if the dye would lift any, but it's here to stay unlike my dad. If you want a hair dye that will give you a full identity crisis and make you scream every time you walk past a mirror because you forgot what you look like, this is for you. 3/10 would definitely recommend to my bald friends. ... show more
Reviewed in the United States on August 12, 2025 by Elizabeth W. Elizabeth W.

  • Great for covering grays with neutral undertones
Style: Hair Color Dye Color: 9NNV Light Intense Neutral Violet Blonde
Love this dye! I have medium to light brown hair and use 9NNV with 10 volume developer on my roots every 3 to 4 weeks to cover grays. It works perfectly and looks very natural. I tried many, many other dyes and even colors within this line and this shade works best for me to reduce brassy undertones. ... show more
Reviewed in the United States on September 26, 2025 by Mel.B.T

  • Instantly Fuller-Looking Hair That Feels Softer
Style: Hair Color Dye Color: Topcoat Toner Pearl Blonde
I just tried this on my light brown hair today and wow! The Pearl Blonde blended perfectly, gave my hair a soft, sun-kissed glow, and covered grays completely. My hair feels so much softer and bouncier than usual. Super easy to use and looks natural—definitely a new favorite!
Reviewed in the United States on September 5, 2025 by Nikki Smith

  • Color is rich and vibrant and does not fade!
Style: Hair Color Dye Color: 5RB Medium Raspberry Brown
I have been using this product for several years now. I used to use Redkin color, however, once I tried Age Beautiful, I was sold! The color is rich and vibrant and does not fade as quickly as Redkin does. With that said, I do have to color my hair (or at least touch it up) at least once a month as my gray is that prominent. So, as of the last few years, my hair really doesn't have a chance to fade like it used to when I colored it less frequently. The reason for the 4 star is how much this color has risen in price over the last 3 years. I used to be able to pick up a box for 7.99. While I understand everything has gone up in price, this product went up at least 50%. ... show more
Reviewed in the United States on June 28, 2025 by Michele N.

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