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Adore Semi Permanent Hair Color (071 Intense Red) | Vegan & Cruelty-Free Red Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz (Pack of 1)

  • Based on 61,456 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Monday, Jan 5
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Color: 071 Intense Red


Size: 4 Fl Oz (Pack of 1)


Features

  • Vibrant, Long-Lasting Color: Get bold, rich red coverage with 071 Intense Red Hair Dye, lasting up to 4 weeks or about 20 washes.
  • No Harsh Chemicals: Formula contains no ammonia, no peroxide, and no alcohol. Gentle on hair and scalp while depositing intense pigment.
  • Easy At-Home Application: Ready to use straight from the bottle. Applies smoothly on all hair types including straight, wavy, curly, or coily.
  • Vegan & Cruelty-Free Formula: A plant-based, ethical choice with zero animal testing.
  • Made in the USA: Manufactured under consistent quality standards for reliable results every time.

Color: 071 Intense Red


Package Information: Bottle


Product Benefits: Vibrant Color


Brand: Adore


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 5.12 x 1.57 x 5.12 inches; 0.32 ounces


Item model number ‏ : ‎ AD-71


UPC ‏ :


Manufacturer ‏ : ‎ Adore


Best Sellers Rank: #784 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.2 4.2 out of 5 stars (61,837)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jan 5

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Top Amazon Reviews


  • Crimson for the win! Neutral ish deep red.
Color: 068 Crimson Size: 4 Fl Oz (Pack of 1)
Crimson is my new favorite red hair color. I've been dying my hair for over 20 years. For a long time, I did my own hair and used Punky Color and Manic Panic dyes. Then, for years, I had my hair professionally colored using mostly Special Effects dyes. I love the staying power of SE, but not the bleeding! Adore dyes have pretty good staying power, but only really bleed the first few times getting the hair wet. Now, I am growing it out and instead of spending $$$ on a pro, just keeping up my ends in color. The formula is pretty liquidy like Special Effects and unlike the gels of Punky Color and Manic Panic. This makes a little harder to apply, but not too bad since I am only really working on my ends. Even though my hair is nearly black, if I apply this dye to my roots I get a purply/burgundy sheen on the black parts. I spent a long time choosing a red color and looking at swatches online. Crimson was my first pick and I was very satisfied with the final result. Recently I also picked up Ruby Red and Raging Red to compare/contrast and also to dye some extensions with highlights and lowlights. Crimson is a deep red with pink undertones, but almost neutral when compared to other reds in the range. All three reds I have tested from Adore have cool undertones, but Raging Red is very very cool - I am hoping that the darkness hides a lot of the coolness. None have the very warm and orange undertones of PC/MP colors like Vermillion Red, Pillarbox Red and Wildfire. (I tend to prefer these warmer shades.) I've been doing my hair so long I forget that many people don't know how to get the most out of semi-permanent color (which actually is MORE permanent than permanent dye for me). Here are some tips: 1. Wash before you dye, with a harsh "clarifying" shampoo, or dish soap w/o hand softeners if your hair will tolerate and rinse with warm/hot water. WHY? - this opens up the cuticle where color can be deposited as well as strips out other color and junk. 2. Do not condition before you dye. WHY? - this will close/smooth the cuticle and you don't want to do that until after you color. 3. Apply dye, wrap in plastic to contain moisture and apply heat and leave on for WAY longer than directions say. WHY? - this helps penetrate more color deeper. You want to keep it wet and activated, bc once it's dry, that's pretty much it. (This only applied to semi-permanent non-developer dyes.) 4. Rinse in COLD or lukewarm water. WHY? - to smooth down the cuticle again and keep that color in! If you have ever had a Brazilian Keratin treatment, they do the same think when rinsing it out. 5. Condition only after dying. WHY? - to close/smooth down the cuticle and keep the color in. Personally, I don't protect my hairline with Vasaline because it makes more of a mess for me. I just swab off the color with rubbing alcohol. If you bathtub is stained, bleach and AJAX are your friend. I'll update this review when I dye the extensions. I am also going to mix Ruby and Raging and see if the color tuns out sorta like Crimson. ... show more
Reviewed in the United States on April 20, 2016 by ErichaZann ErichaZann

  • Great and affordable
Color: 163 Green Apple Size: 4 Fl Oz (Pack of 1)
As the daughter of a master cosmetologist I've been dying my hair since I was 14 (15+ years experience). I've tried them all, punky color, manic panic, artic fox, joico, splat and more. I've vetted every product through my licensed cosmetologist mother and never got any kick back due to harmful ingredients or other factors. That being said, this is my new favorite brand for fun semi permanent colors at a reasonable price. I've used it on myself and my daughter (see pictures for break down). I wanted to try several colors from this brand prior to reviewing so that it would reflect a bigger range as some colors will last longer or process differently. I wanted more of a neon green for my first color and the green apple was not dark/neon enough for me so I decided to mix a bit of emerald in to achieve the color I wanted since I did not see the exact color I wanted in the colors available. My base color was a BRASSY dark blonde and my daughters was a less brassy brighter blonde, so my original fear was the cooler color neutralizing the brass more than it showing through. The first dye (green apple) on my hair was not bad. The color was good. The first dye on my daughter's hair (emerald) did somewhat come out dull from the brassyness (did not take a picture) but after a few days, I did a second coat and it came out as pictured. Each time we dyed, I used a brush/bowl application method and let it process for 1+ hr (because I'm busy and forgetful). Here are my thoughts: Pros: didn't stain my skin an insane amount when I had accidental drippage, color lasts more than 2 weeks (4+ washes), mixes well if you want to adjust color, covers well and pretty even depending on your base and your application, affordable, large range of colors Cons: it takes a lot of washing to fade I love the range of colors to choose from and I love being able to mix them and not end up with something muddy. I also love that it is pretty long lasting compared to other popular semi permanent colors (look up dye vs dye on YouTube). The only caviot to that is if you like to change colors often, it may be harder depending on which direction you go on the color wheel or if you only want color for a short amount of time like vacation or leave from work, this may not work for you. It also did not stain my daughter's hair when we did the blue and make it a horrible shade of green that we were unable to cover. So all together, I really love this brand of dye and will continue to buy as need (a little goes a long way) but it may not suit everyone. ... show more
Reviewed in the United States on August 25, 2024 by Audrey Bennett Audrey Bennett

  • Great colors that mix well together for a custom shade
Color: 056 Cajun Spice Size: 4 Fl Oz (Pack of 2)
My teen daughter has been dying her very long hair for years and we only use Adore products. They do not smell, do not dry out her hair and last a reasonable amount of time even though she does not heat set it, she just lets it sit for 30 minutes then rises out. She likes to make custom colors and the Adore colors have all mixed well. Be warned though, it stains everything it touches. My bathroom floor looks like a crime scene from numerous red coloring events. ... show more
Reviewed in the United States on November 22, 2025 by SMMann

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