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WELLA Color Charm

COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

  • Based on 655 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Sep 7
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Color: T35 Beige Blonde


Size: 1.4 Fl Oz (Pack of 1)


Features

  • Perfect for correcting and neutralizing brass.
  • Quick and easy to use for at-home, salon-quality blondes.
  • Vibrant, long lasting, fade resistant results.
  • Vegan and free of parabens.
  • Discover your best blonde with our complete range of 12 warm, cool and pastel tones.

Description

Permanent Liquid Toner Permanent Liquid Toner Permanent Liquid Toner Permanent Liquid Color Vivid Darks Demi Permanent Color

Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 1.4 ounces


Item model number ‏ : ‎ 99240013935


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Best Sellers Rank: #627 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #13 in Hair Color


#13 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (655)


Color: T35 Beige Blonde


Container Type: Bottle


Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color.


Brand Name: COLORCHARM


Item Form: Liquid


Hair Type: All


Number of Items: 1


Manufacturer: Coty Inc. (WELLA Color Charm)


UPC: 070018106537


Global Trade Identification Number: 37


Recommended Uses For Product: salon


Item Weight: 1.4 ounces


Model Number: 99240013935


Manufacturer Part Number: 99240013935


Material Features: fade resistant


Hair Color Permanence: Permanent


Unit Count: 1.4 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 7

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • 10/10
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Blazinbabrie
Review Image by Blazinbabrie
I use this product to tone a blonde wig to ash blonde with blends better with my skin complexion definitely would recommend for people with darker skin complexion cause this will have the perfect blonde look , like it’s coming out your head .
Reviewed in the United States on April 15, 2026 by Blazinbabrie
    • Best toner for a reason
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Best toners. I costum mix my toner formulas. Love them they never let me down.
Reviewed in the United States on April 24, 2026 by I ordered very black
    • Gorgeous, Brass-Free Blonde
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
I used the WELLA COLORCHARM T18 Toner after lightening my hair, and I couldn't be happier with the results. It toned out the brassiness beautifully and left me with a bright, balanced blonde that looked so natural. It was easy to mix and apply, and the color came out even from root to end. My hair felt soft and looked shiny after using it. This is definitely my go-to toner for achieving the perfect cool blonde at home! ... show more
Reviewed in the United States on July 30, 2026 by Blondegirl
    • Just a few warnings!
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Totally missed the step where you have to order the other item with this (the developer) but once I had both, I just have to say everyone saying it doesn't change your natural roots... are not correct lol. It completely lightened my natural hair color and made it brassy! But I'm hoping after a few washes it cools down. As for the rest of my hair, I can see the difference for sure. Not meaning to sound so negative lol but I also have to add the horrible smell from the chemicals was so bad, I had the worst headache! I also lost about 500 strands of hair. So these are all just a few things to be careful and look out for. ... show more
Reviewed in the United States on January 15, 2026 by Sarah
    • Great product will buy it again
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
It works wonders for my wife’s hair. She loves it has for about 20 years and she still looks great with or without it thank you
Reviewed in the United States on January 9, 2026 by Ken
    • Got rid of all the yellow
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Loki Adlawan
Review Image by Loki Adlawan
Honestly great. It did exactly what I wanted. I will say that I didn’t realize you needed to buy developer (I’m new to blonde and I didn’t research a lot when I bought it, that’s on me tho) It looks more blonde now rather than just yellow and it evened out my hair a lot. Please be prepared tho, it does stinky bad when you mix w the developer. ... show more
Reviewed in the United States on March 28, 2025 by Loki Adlawan
    • Muy bueno el color es igual que la imagen
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
El final
Reviewed in the United States on March 3, 2026 by Para ser de 180 des tiene muy pocos pelo
    • Muy práctico y el tono muy lindo
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Alicia gallegos
Excelente opción para quitar lo amarillo de tu cabello decolorado con peroxidos . Muy fácil de usar
Reviewed in the United States on January 17, 2026 by Alicia gallegos

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