COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
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Availability:
In Stock.
Arrives
Wednesday, Jul 8
Color: T35 Beige Blonde
Size: 1.4 Fl Oz (Pack of 1)
Features
- Perfect for correcting and neutralizing brass.
- Quick and easy to use for at-home, salon-quality blondes.
- Vibrant, long lasting, fade resistant results.
- Vegan and free of parabens.
- Discover your best blonde with our complete range of 12 warm, cool and pastel tones.
Color: T35 Beige Blonde
Package Information: Bottle
Product Benefits: Tones pre-lightened hair evenly, extra mild toner, gentle to the hair
Brand: WELLA Color Charm
Item Form: Liquid
Product Dimensions : 1.85 x 0.94 x 3.66 inches; 1.28 Ounces
Item model number : 99240013935
UPC :
Manufacturer : Coty Inc. (WELLA Color Charm)
Country of Origin : Mexico
Language : English
Product Dimensions : 1.85 x 0.94 x 3.66 inches; 1.4 ounces
Item model number : 99240013935
UPC :
Manufacturer : Coty Inc. (WELLA Color Charm)
Best Sellers Rank: #682 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #14 in Hair Color
#14 in Hair Color:
Customer Reviews: 4.6 4.6 out of 5 stars (23,823)
Color: T35 Beige Blonde
Container Type: Bottle
Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color.
Brand Name: COLORCHARM
Item Form: Liquid
Hair Type: All
Number of Items: 1
Manufacturer: Coty Inc. (WELLA Color Charm)
UPC: 070018106537
Global Trade Identification Number: 37
Recommended Uses For Product: salon
Model Number: 99240013935
Manufacturer Part Number: 99240013935
Item Weight: 1.4 Ounces
Material Features: fade resistant
Hair Color Permanence: Permanent
Unit Count: 1.4 Fluid Ounces
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jul 8
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: T14 Pale Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
This toner works really nicely for soft, even color correction without making the hair feel dry or overprocessed. The formula blends easily and applies smoothly, which makes it simple to distribute evenly from roots to ends. During processing, it tones gently rather than aggressively, so the final result looks more natural and balanced instead of overly “done.” I noticed it helps neutralize unwanted brassiness while still keeping dimension and shine intact. After rinsing, the hair feels soft and manageable, not stripped or rough, which is a big plus. Overall, a solid toner for refining color and giving a polished finish while keeping the hair feeling healthy and light.
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Reviewed in the United States on May 16, 2026 by Jasmine Flowers
Color: T11 Lightest Beige Blonde
Size: 1.4 Fl Oz (Pack of 1)
It did an amazing job of neutralizing brassy tones and leaving my blonde looking cooler, brighter, and more balanced. The formula was easy to mix and apply, and the results looked smooth and even from root to end. My hair still felt soft and healthy afterward, which I really appreciated. I also love how customizable the toners are depending on the shade you want to achieve. It gives that fresh salon-finished look right at home. Overall, this is a reliable and effective toner that delivers beautiful, healthy-looking blonde results. Definitely a must-have for maintaining color!
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Reviewed in the United States on May 8, 2026 by Evy Leonardo
Color: T05 Pale Rose Blonde
Size: 1.4 Fl Oz (Pack of 1)
This such a pretty baby pink color, it does fade pretty fast though within a few weeks. Works best with low volume developer for longer lasting color payoff.
Reviewed in the United States on May 24, 2026 by Christi Brooks
Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
Finally after 6 months of bleaching gently my hair to get out all the years of box dye I finally today achieved a white blonde so I can go naturally grey. This will ONLY tone the brass down not turn you white. I used it every time I bleached so I was not so orange. Each time it made it more of a strawberry blonde, then a light blonde, then a butter blonde etc. it burns scalp so try keep off scalp , not horrible tho I go numb after a few minutes lol. It smells bad when doing it but after it smells very nice. No lingering bad smells. I used 10 volume the first 3 bleaches them 20 volume for the last 3. I went slow to protect my hair and get rid of years of box dye slowly , mostly black and red dyes
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Reviewed in the United States on June 1, 2026 by Mrsbunnybrooks
Color: T14 Pale Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
BEFORE AND AFTER I definitely notice less yellow! It worked. I did 1:2 toner 20 v developer ratio. I left it on 30 minutes from when I started putting it on my damp hair. I wish I did the top for a little bit longer. Overall, I think I did okay for my first time!
Reviewed in the United States on May 1, 2026 Reviewed in the United States on May 1, 2026 by Abbey Steele
Color: T14 Pale Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
I finally went from decades of box color brown (#5) to embracing the gray. A few months ago my hairdresser took my professionally highlighted hair (which was my in-between step from brown to gray), and went a very nice slightly warm gray. As it goes, the toner she’d used faded after three months and my own silvery grays are growing beautifully but neutral, whereas the colored hair got brassy. Friends will tell you about it so ya know when it’s time :D I really want to be independent versus spending tons of money and time at the salon, so while at a beauty store to buy a powder brush I asked about toners and they quickly recommended this hair toner plus a Wella processor to do the job. I have a lot of very sick long hair, and the entire bottle +2 parts developer was jussst enough on my head. Any less and I’d need to buy two bottles of each . It really was easy. I just squirted my hair with a water bottle to lose damp, mix the developer and color in a bowl with a hair color brush. Then with gloves on grabbed gobs of it and worked it in from the ends, until I got close to my natural color line. Right now I have about 3 inches of my natural gray/silver roots. Then I took the hair color brush and with some product on it brushed it up towards my own color until met it all around the edges of my hairlines. I also roughly picked up chunks at a time and did it throughout my head versus bothered with foils which are overkill I’d say. This isn’t color, it’s just toner. And I would really recommend that approach. Instructions, people and the Internet recommend but after waiting 20 to 25 minutes you then work the toner into your whole head of hair, including your neutral natural gray roots. I did this but I won’t do it again. If you’re growing out gray that are neutral and you have brassy colored hair that you’re trying to match to it, just skip the step of working it into your roots. Even five minutes on the roots shifted it a little more cool and towards purple and I didn’t need that at all. Still, it turned out nice and neutral overall. I’ll definitely do this regularly, every few months. It does have a very slight dullness to it but as I understand it, this is the best you get unless you also get highlights. It was the same way when I got it professionally done and my hairdresser knows a ton about color chemicals. This toner is what will help me grow my grays out, with occasional highlight tweaks from my hairdresser. And I have two years worth of hair length :)
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Reviewed in the United States on September 28, 2022 by UrbanGirl
Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
I always use this toner after my hair has been bleached. It takes any remaining yellow out. And that’s a nice natural baby blonde to a platinum blonde look depending on how long you keep it on.
Reviewed in the United States on May 18, 2026 by Pug Lady
Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
This toner does a great job getting rid of yelliw and brassy colors in colored blonde hair. Highly reccomend.
Reviewed in the United States on May 13, 2026 by Mary Jane Seiders