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WELLA Color Charm

COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

  • Based on 2,637 reviews
Condition: New
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Availability: Only 10 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Apr 28
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Color: T14 Pale Ash Blonde


Size: 1.4 Fl Oz (Pack of 1)


Features

  • Perfect for correcting and neutralizing brass.
  • Quick and easy to use for at-home, salon-quality blondes.
  • Vibrant, long lasting, fade resistant results.
  • Vegan and free of parabens.
  • Discover your best blonde with our complete range of 12 warm, cool and pastel tones.

Description

Kick major brass with the 1 Permanent Toner in the US. WELLA COLORCHARM Permanent Liquid Toners are gentle on hair and allow you to neutralize brass with up to 90% less breakage. Discover your best blonde with our complete range of 12 warm, cool and pastel tones. Vegan and free of parabens. WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. WELLA COLORCHARM toner + lightener vs. lightener alone

Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 2.1 ounces


Item model number ‏ : ‎ 99240013933


UPC ‏ : ‎


Manufacturer ‏ : ‎ Color Charm


Best Sellers Rank: #739 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #12 in Hair Color


#12 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (23,277)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Apr 28

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Similar Products

Top Amazon Reviews

    • Fantastic toner. Have been using this for years.
Color: T14 Pale Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Cannot stress enough how much I love this product. The color of the toner covers my gray and adds a rich ashy depth to my existing color. I have been using this product for years now. It is very gentle on hair and lasts approximately a month before having to reapply.
Reviewed in the United States on March 7, 2026 by Laurie Tartaglia
    • Easy to use and effective!
Color: T05 Pale Rose Blonde Size: 1.4 Fl Oz (Pack of 1)
This was the first liquid toner I had used from colorcharm - I typically use the cream ones. I thought this was just as easy to use and was just as effective as the cream style. It also had the same salon-like fragrance that the cream version has (which I LOVE). I had bleached my hair and then used this toner on the top and it did leave a very pale pink tone. It was super easy to use and worked very well in my opinion (keep in mind I am not professionally trained). ... show more
Reviewed in the United States on January 31, 2026 by Michael
    • Great toner
Color: T81 Intense Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Savannah Savannah
It brought my bleached hair to a cool tone that im super happy with. The product has a strong smell but that’s common for toner. It was easy to mix and apply as well.
Reviewed in the United States on February 27, 2026 by Savannah Savannah
    • Maravilloso 🥰🥰🥰
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I recently tried a hair toner and I’m honestly impressed with the results. After lightening my hair, I noticed some unwanted yellow and brassy tones, and this toner helped neutralize them beautifully. Hair toners are designed to adjust the tone of color-treated hair and cancel out unwanted undertones without changing the overall hair color. ... show more
Reviewed in the United States on March 4, 2026 by Amanda Denis
    • Just a few warnings!
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Totally missed the step where you have to order the other item with this (the developer) but once I had both, I just have to say everyone saying it doesn't change your natural roots... are not correct lol. It completely lightened my natural hair color and made it brassy! But I'm hoping after a few washes it cools down. As for the rest of my hair, I can see the difference for sure. Not meaning to sound so negative lol but I also have to add the horrible smell from the chemicals was so bad, I had the worst headache! I also lost about 500 strands of hair. So these are all just a few things to be careful and look out for. ... show more
Reviewed in the United States on January 15, 2026 by Sarah
    • Perfect color platinum gorgeous hair
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Love this product it's makes your hair Platinum beautiful color you can't go wrong with this folks you have to understand this is a an amazing product to use
Reviewed in the United States on March 4, 2026 by GINA H.
    • Goodbye to yellowish tones
Color: T14 Pale Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Dorislenys Peralta Dorislenys Peralta
Review Image by Dorislenys Peralta Dorislenys Peralta
A wonderful product for removing yellow tones left after bleaching. It leaves a beautiful platinum shade. I love the results!
Reviewed in the United States on March 7, 2026 by Dorislenys Peralta Dorislenys Peralta
    • Very gray
Color: T14 Pale Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Maria Hernandez Maria Hernandez
Review Image by Maria Hernandez Maria Hernandez
I have very light yellow bleach blonde hair. I did about 1toner to 2.5 developer ratio and left it on my hair for about 30 mins total including application which was around 10 mins alone. The second pic is my before, it was too yellow. My hair now looks too gray for my preference. I was hoping for a white look. Next time i will mix 1:3 ratio and see my outcome. But it gets 5 stars because it’s spot on to the color on the box haha but I’ll be honest, in person it looks more silver/gray so be very careful. It can quickly turn your hair ash blue. Luckily i diluted it slightly with more developer. ... show more
Reviewed in the United States on February 15, 2026 by Maria Hernandez Maria Hernandez

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