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WELLA Color Charm

WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Brown

    • Based on 1,547 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, May 7
Order within 21 hours and 17 minutes
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Color: 3NW Dark Natural Warm Brown


Color: 3NW Dark Natural Warm Brown


Package Information: Bottle


Product Benefits: Vibrant, long lasting, fade resistant results. Excellent gray coverage


Brand: Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 2.4 ounces


Item model number ‏ : ‎ 99240013879


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 7

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Similar Products

Top Amazon Reviews

    • Excellent for stubborn grays!
Color: 4NW Med Natural Warm Brown
I just love this line for my clients who are wanting to cover up their gray roots! Use with 20 volume developer and let process for about 40 minutes. Color lasts between 6-7 weeks usually, although just keep in mind, everyone's hair health is different & that may affect your results. I've seen so many negative reviews on wella colors and like 98% of them who go into detail are just operator errors. Don't dye your hair at home if you don't know what you're doing, then leave negative reviews on products bc that hurts sellers when their customers are uneducated/inexperienced. Consider porosity when applying color all over. If your hair is super porous on the mids & ends& your regrowth is virgin, you're going to have that color grab a lot darker on mids and ends compared to your roots. But in my clients case, for full root coverage- with about 80% being gray, on about a 3-4 inch regrowth...this was the perfect solution for my client. A half of a bottle with a 1:2 mixing ratio is all we needed for root coverage, otherwise you'll have a lot of product leftover. Be sure to use a color sealer and/or a color safe shampoo and conditioner when washing and rinse with cool water always to elongate color life. Hope this helps! ... show more
Reviewed in the United States on April 14, 2025 by P🎀
    • Highly Recommended
Color: 2N Very Dark Brown
Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend! ... show more
Reviewed in the United States on April 14, 2025 by Tugba Oncu
    • Its quality...true to color
Color: 4N Medium Brown
Right color for me!
Reviewed in the United States on April 6, 2025 by Victoria Allen
    • Nice color
Color: 3NW Dark Natural Warm Brown
It's a nice color, just what I needed.
Reviewed in the United States on March 19, 2025 by R. Fayerman
    • Not long lasting
Color: 3A Dark Ash Brown
Nice color although I feel like it washed out a lot quicker than other products that I have used
Reviewed in the United States on February 13, 2025 by Giagem
    • Look 10 yrs. younger in 30 minutes.
Color: 4G Dark Gold Brown
Good product, easy to use.
Reviewed in the United States on March 10, 2025 by LM
    • BEAUTIFUL color 🤎
Color: 4R Cinnamon Brown
Review Image by Vee VEGAS MAMA & MUA Vee VEGAS MAMA & MUA
The media could not be loaded. As someone who’s attended cosmetology school I’ve always dyed my hair myself for over a decade now & I’ve always used Wella color. My hair was previously lightened to a level 7 copper color. I laid this color on top with a 29 developer and I always get compliments on my hair color. It’s the perfect rich chocolate brown. Will continue to use this product. (Just as a FYI: I have really thick long hair all the way down to my back and I use 2 bottles for one application.) ... show more
Reviewed in the United States on January 31, 2025 by Vee VEGAS MAMA & MUA Vee VEGAS MAMA & MUA
    • Always loved brand
Color: 3N Dark Brown
The neutral dark brown was absolutely true to being a neutral dark brown, matched perfectly.
Reviewed in the United States on February 24, 2025 by Kyler Kennedy

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