WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde
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Availability:
In Stock.
Arrives
Tuesday, Jul 1
Color: 10A Palest Ash Blonde
Color: 10A Palest Ash Blonde
Package Information: Bottle
Product Benefits: Long last color with 100% GRAY COVERAGE. Easy to use at home with bottle application with gentle floral fragrance. See more
Brand: Color Charm
Item Form: Liquid
Product Dimensions : 1.87 x 0.97 x 3.66 inches; 2.12 ounces
Item model number : 99240013892
UPC :
Manufacturer : Coty Inc. (WELLA Color Charm)
Country of Origin : USA
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Jul 1
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: 12A Frosty Ash Blonde
I’ve been a hairdresser for many years & love WELLA as I’ve found their color swatches are accurate, the hair color works quickly & I’ve had no adverse reactions in the many years I’ve used this product on myself. If you’re not a hairdresser, make sure BEFORE using any color product on your hair to do a “patch test” to make sure you are not allergic to the product especially if you have any skin allergies. WELLA has been around for many, many years & is a trusted product by hairdressers. They have a huge selection of colors from platinum shades to black. They are also at an affordable price point. I’ve used WELLA for 20+ years!
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Reviewed in the United States on February 22, 2025 by Angie Friesl
Color: 10A Palest Ash Blonde
Good quality at good price
Reviewed in the United States on March 14, 2025 by Bugsy
Color: 7A Med Smokey Ash Blonde
I like it
Reviewed in the United States on March 11, 2025 by Neyney
Color: 6A Dark Smokey Ash Blonde
I love Wella. Their products are super amazing. I bought this color to do some highlights on my hair and it worked great. Check it, I had my husband do the highlights for me and I asked them to do some teasing before he out of the color, needless to say, he made a total birds nest on my head. So ladies, if you’re going to use this color to do highlights or Simply to color your hair, please do not ask your husband to do it. Of course I am super grateful that he is amazing and he helped me to do it when you’re doing this color do a one to two ratio with the processor. Meaning, one part color two parts processor. It’s super easy to mix. Super easy to apply and the color comes out. Very nice. Leave it on for 20 minutes and you’re done. Let me know what kind of disaster happens to you.
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Reviewed in the United States on September 25, 2023 by AB
Color: 12A Frosty Ash Blonde
Great toned color
Reviewed in the United States on March 7, 2025 by Jennifer
Color: 12AA Nordic Blonde
I have used this product for years; the color Nordic blond is not easy to find. So happy Amazon Carie’s Wella Nordic Blond
Reviewed in the United States on February 12, 2025 by Warren Flatt
Color: 12A Frosty Ash Blonde
Good
Reviewed in the United States on February 24, 2025 by Olena
Color: 6A Dark Smokey Ash Blonde
So in the first picture i have the bottom half of my hair with black box dye from like a year or 2 ago and the top half is bleached and dyed with semi permanent color which lasts longer than permanent on bleached hair. I used shade 6A on the top half of my hair and what i had left over i mixed with 4NW for the bottom half. This product does not claim to lighten dyed hair at all so i was concerned about that but i think it did pretty well. You can see the line of untouched roots, its very obvious, it doesnt look the same. The bottom half of box dyed hair definitely looks the same. Over all 6A was not ashy or even blonde in my opinion, even on the virgin roots. It did wash out super easy but my hair also felt STRIPPED more so than with other dyes. I used a hair mask and its mostly fine now. I have no idea what to do about the roots.
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Reviewed in the United States on April 12, 2024 by Rain Rain