Splat Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (6 Fl Oz, MIDNIGHT RUBY)
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Availability:
In Stock.
Arrives
Tuesday, Apr 28
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Color: Midnight Ruby
Features
- Kit includes one pair of gloves, Midnight Ruby hair dye, and instructions
- Wear gloves when applying dye to keep hands dye-free
- Leave dye on hair for 45 minutes for best results for thicker hair, leave dye on for one hour
Description
Leave dye on hair for 45 minutes for best results – for thicker hair, leave dye on for one hour
Product Dimensions : 2.91 x 3.39 x 6.61 inches; 9.12 ounces
Item model number : Midnight Ruby
UPC :
Manufacturer : Developlus
Best Sellers Rank: #4,724 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #68 in Hair Color
#68 in Hair Color:
Customer Reviews: 4.2 4.2 out of 5 stars (5,110)
Color: Midnight Ruby
Container Type: Bottle
Product Benefits: Hair Coloring
Brand Name: Splat
Item Form: Gel
Hair Type: All
Number of Items: 1
Manufacturer: Developlus
UPC: 857169020185
Item Weight: 0.57 Pounds
Material Features: Ammonia free, Peroxide free, Bleach free
Material Type Free: Gluten Free
Full Cure Time: 45 Minutes
Hair Color Permanence: Semi-Permanent
Unit Count: 6 Ounce
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Apr 28
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To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: Midnight Magenta
I love this dye. I've never found another dye that actually colors my fairly dark hair. No, it's not super vibrant - if you have dark hair and want vibrant color, you'll have to bleach. But I just want my natural hair to have a deep purple hue, and this dye does that perfectly. It also lasts FOREVER. I wash my hair 1-2 times a week and this dye lasts three or four months. It probably lasts longer, but I always re-dye it by then because my hair has grown out quite a bit. Also, I've seen reviews say that this dye stains everything. I've not found that to be the case. Arctic Fox, Punky Color, and Manic Panic all leave purple stains all over my shower for weeks or months. This one doesn't. It also doesn't run when I sweat, even newly dyed. I saturate my hair with dye, then put a shower cap over it and heat with a blow dryer for 10-15 minutes. Then I let it sit for about an hour. I rinse with water as cold as I can stand (so usually about room temp) and condition. I don't shampoo for several days. I've used this dye 4 times in 4 different shades (Amethyst, Plum, Tanzanite, and Magenta) and they've all turned out fantastic. Photos are of my natural hair color, and the Plum, Tanzanite, and Magenta dyes. I don't have a photo of the Amethyst, but it looked similar to the Tanzanite, but slightly less blue. My favorite so far has been the Plum.
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Reviewed in the United States on March 24, 2026 by Sarah K
Color: Midnight Amethyst
My hair is naturally pretty dark and I've never found another product that would actually show up on it without bleaching. This has worked every time. I've also tried the Midnight Tanzanite, it showed up, but less, and was closer to a blue than a purple. I tried the red, too, once, but it faded to a shade that wasn't good on my skin so I'm sticking with the Midnight Amethyst. I do it about every 6-8 weeks and I honestly think just putting layer over layer has given it more depth and dimension than I had the first few times. I've used this shade of Splat for a few years now & I get more compliments than I ever got from anything a stylist did so I'm sticking with it. The thing is, you have to do it correctly or you'll end up with all the complaints you see in these reviews. If you have patience, you end up with good colour that will last many washes and won't leave stains everywhere. It's still a depositing colour (not one that actually enters the cuticle of the hair) so no, you don't want to get caught in a rainstorm but it doesn't need to stain your pillowcase either. Def use a junky towel to dry it the first few times but I rarely get anything stained anymore. Here are my recs: 1: Leave it in longer than it says, esp for very dark hair. Based on the instructions, I should leave it up to 45min; I regularly leave it in another 10-15 min. This gives you a little extra "buffer" for when you go to rinse it out so you don't lose as much in the first wash. It's best if someone else applies it, either way stop about 1/4" away from the scalp. It will expand & seep to the roots anyway and it leaves less left on the scalp, which you'll see is better. 2: Cover it with a plastic cap/bag while it processes. The warmth opens the cuticle & lets a tiny bit in which helps it last. Also then it doesn't drip on your face while you're waiting. Get gloves that are close at the wrist, like at the doctor's office. They give you a pair with the kit but they stick out all stiff & make it harder to keep things clean. 3: Plan to spend a LOT of time in the shower to rinse it out and expect it to look like a crime scene in the process. I put my showerhead on the highest pressure with the water as cool as I can stand and put my head back & just rinse & rinse & rinse. I wear gloves in the shower so I can use my fingers to work the product off my scalp, which is where a lot of it will end up. Rinse the shower every few minutes, too, it'll help keep it clean..er. lol 4: Use a low or neutral pH shampoo, and (gloves still on) lather it up, mostly into your scalp - NOT your actual hair (overall general good rule anyway). The hair is where you want the colour to stay & enough shampoo will trickle there to clean it. Most of the "weeks later I'm still getting stains" is from what's left on the scalp, I promise you. I didn't used to wash it as thoroughly or rinse as long and it makes a difference. 5: High pressure, cool water, rinse rinse rinse rinse rinse. If you've been thorough, your water will *almost* be clear now. If not, and if there's still a lot of colour, do another light shampoo and rinse more. The conditioner they give you in the kit is fine. My hair is shorter so it lasts me a few washes but def use *some* sort of light conditioner. 6: BE SURE TO END WITH COOL/COLD WATER - EVERY TIME YOU WASH IT. I despise a cold shower but to keep my hair nice I gut up & use cool. That will help more than you can imagine. Here are 2 shots of my hair with this product, one in full sun and the other inside (IDK what the white outline is about, it's from my stylist). The price here is about what I used to pay at the bullseye store but nobody seems to carry it anymore IRL so here we are. Price is very fair for how much I like it (and considering the hundreds I'd have to pay a good stylist). I love my Splat and will always recommend it to folx who will take the time to do it right.
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Reviewed in the United States on February 21, 2025 by I have opinions
Color: Midnight Ruby
I love it I have medium brown curly hair and I used the midnight ruby and it turned out exactly how I love not glaringly vibrant but not dark and dull either just a gorgeous vibrant but still deep red color with pink/magenta undertones and no bleach required it truly DOES show up on medium brown hair but be warned it will stain the hell out of everything if you aren’t careful.
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Reviewed in the United States on March 26, 2026 by Huriye kantar
Color: Midnight Plum
Terrible. My hair takes dye well, but this stuff acted like temporary wash out type of stuff. I followed the directions, shook the bottle of color, evenly applied, waited the amount of time according to instructions(which seemed like a super long time BTW), then I rinsed. . . . AND I rinsed & rinsed & rinsed & rinsed & rinsed rinsed & rinsed & rinsed & rinsed & rinsed & rinsed until I was running out of warm water but the water was ALMOST running clear finally, so I did the conditioner. Then I rinsed a whole bunch more because that made the water run dark again. The skin on the back of my neck & between my shoulder blades was stained purple, my finger nails & palms were stained purple, as well as the tub. After my hair dried it felt like 10 layers of day old hair spray in most parts of my hair. I just actually washed my hair for the first time since dying it a few days ago. Never have I had a hair dye that is labeled as SEMI PERMANENT all but wash out between the initial rinse & condition & it's first subsequent washing. My finger nails are still purple, & it was a lovely shade, but it is NOT semi permanent, made my hair feel gross & had staying power on just about everything EXCEPT my hair. I do not think I will give this brand another try anytime soon. It's possible it works well for others, but it was an absolute waste of my money & time. If I could have left a 0 star I absolutely would have.
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Reviewed in the United States on January 26, 2026 by Emily G
Color: Midnight Ruby
The midnight line is my current favorite dye for my medium-brown hair. No bleach needed & the color really pops. I wash my hair about 1-2 times per week, and this color lasts for months with that schedule. It still fades over time and becomes something like an ombre tint, but that means I can just let it go without worrying about it looking horrible. The color will stain your bathroom though if you aren't diligent! Eventually it comes out, but you definitely want to be careful if dying at home and during the first few hair washes. Overall, very satisfied with the great colors and lack of bleach.
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Reviewed in the United States on March 8, 2026 by CMI