Schwarzkopf Keratin Permanent Hair Dye Cream, 3.0 Espresso, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System
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Availability:
In Stock.
Arrives
Wednesday, Aug 5
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Color: Espresso
Features
- Rich Professional-Quality Hair Color: Our premium permanent hair dye delivers multi-dimensional color while nourishing your hair. Keratin-infused hair dye provides a vibrant color, enhancing your natural tone with soft, even coverage from root to tip
- Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage*. Plus, the included pre-color serum is infused with Vitamin B6 and collagen that help protect and prep for softer hair
- Complete Gray Coverage: Designed to cover grays in one step, this professional-quality formula offers even-toned color with long-lasting color intensity. A great choice if youre looking to soften the appearance of grays without sacrificing color payoff
- Deep Nourishing Effect: The conditioner, infused with K-Bond Plex technology, helps repair the inner hair structure, making hair look renewed & strong with striking color. It also helps maintain curl pattern and natural texture
- Easy At-Home Application: Includes a pre-color serum, developer, color cream, post-color conditioner, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo
Description
Vibrant color, full gray coverage, and healthy-looking hair - all from the comfort of home! Schwarzkopf Keratin Color is a professional-quality permanent hair dye that delivers rich, multi-dimensional color while nourishing your hair with long-lasting color intensity. This hair color range provides 100% gray coverage with a natural, radiant finish. The advanced 3-step Bond Enforcing System includes a protective pre-color serum with Vitamin B6 and collagen, a keratin-infused color cream, and a post-color conditioner enriched with K-Bond Plex. These steps reinforce the inner hair structure, reduce breakage by up to 80%, and leave your hair 5X stronger. Suitable for refreshing previously color-treated hair. This at-home color kit is designed for all hair types and textures, and it includes everything you need. With easy-to-follow instructions, you’ll get long-lasting, fade-resistant color that stays true to tone. If you have thicker or longer hair, use two boxes to ensure full root-to-tip coverage. Against combing breakage on damaged hair vs. a non-conditioning shampoo
Is Discontinued By Manufacturer : No
Product Dimensions : 2.1 x 3.9 x 6.56 inches; 2.08 ounces
Item model number : 12731
UPC :
Manufacturer : Dial Corporation
Best Sellers Rank: #1,839 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #22 in Hair Color
#22 in Hair Color:
Customer Reviews: 4.6 4.6 out of 5 stars (1,273)
Color: Espresso
Container Type: Box
Product Benefits: Long-lasting vibrant color and strengthened hair
Brand Name: Schwarzkopf
Item Form: Cream
Hair Type: All
Number of Items: 1
Manufacturer: Dial Corporation
UPC: 017000127316
Set Name: Keratin Color
Recommended Uses For Product: Regular use for color maintenance, touch-ups between applications
Suitable Hair Color: All Hair Colors
Model Number: 12731
Manufacturer Part Number: 12731
Item Type Name: Schwarzkopf Permanent Hair Color
Item Weight: 0.13 Pounds
Material Features: Natural
Material Type Free: Formaldehyde Free
Full Cure Time: 45 Minutes
Hair Color Permanence: Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Aug 5
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: Medium Brown
This Schwarzkopf Keratin hair dye gives a natural-looking medium brown shade with great gray coverage. The keratin formula leaves hair feeling soft, smoother, and healthier, and the color lasts well without fading quickly. A solid, salon-quality dye for at-home use.
Reviewed in the United States on May 25, 2026 by leili Hatami
Color: Berry Brown
I was on vacation in a different state and suddenly realized that my roots were already gray only three weeks after coloring my hair. Horror! I've been buying Clairol Nice & Easy A4 forever, and although it was a bit too brassy red for me, it was the closest I could come to the subtle cinnamon brown color I was looking for so I stayed with it for 10 years...until vacation. I decided I had to color my hair that night at the beach house we were renting before visiting family the next day. After two stopping at two different stores and unable to find a color even close, it was getting late and hubby was getting impatient. The choices for dark red were non-existent. Everything was either bright red, orange, or an unnatural RED. I spotted Schwarzkopf Keratin Color in Berry Brown 5.3 but was afraid of the name. I was worried "berry" would have a dark pink or purple tint but the color on the box was a rich medium/dark brown and I decided brown was better than gray roots so I grabbed it. I absolutely love GOT2B products, also made by Schwarzkopf, and it was just $3 more than Nice and Easy so I trusted the name and bought it. I'm so glad I did! The smell is incredible. It also comes with gloves, conditioner, and a serum to put on your ends before coloring so you don't get those dark, inky ends and it worked beautifully. The color is gorgeous! It's a rich brown with dark red highlights that keeps it from being boring but aren't glaring red. They glimmer in the light. It's a subtle auburn. My husband loved it and I'm now a die-hard fan. It's the color I've been looking for for a long time. I leave it for 20 minutes instead of 25 to keep it from getting too dark but it still covers those pesky gray roots. The color doesn't fade like Clairol does either and stays vibrant for months. I only have to retouch my roots each month instead of recoloring my entire hair without losing the vibrancy in the rest of my hair. My hair is very shiny and it feels thick, full, and very soft. It's not dry and coarse feeling like Nice and Easy. I'm very fair and the color doesn't wash me out. Fast, reliable shipping with subscription. I recommend this seller and this product. (Pic included but dark lighting that doesn't do this color justice.)
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Reviewed in the United States on August 9, 2023 Reviewed in the United States on August 9, 2023 by CynthiaB
Color: Cappuccino
This hair color left my hair shiny and look healthy. I’m 48yo and it’s starting really tough for me to manage my hair vibrant and healthy. I’ve got couple grays that not the end of the world for me but as I’m getting older I definitely see the difference in my hair condition. This was my first hair color in years. And I colored my eyebrows with this hair color as well. It went out just perfect. I think I’ve got my eyebrows done even better than in beauty salon.
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Reviewed in the United States on April 24, 2026 by Olga.
Color: Espresso
I love the Schwarzkopf Keratin Permanent Hair Dye Cream! I have very dark brown, almost black hair with some grey. The Expresso color leaves my hair a beautiful, deep color and covers all of my grey perfectly. The keratin formula leaves my hair so soft and very shiny! It looks so natural that I get a lot of compliments on my hair. Go ahead and give it a try, you won't regret it!
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Reviewed in the United States on June 20, 2026 by mari d
Color: Delicate Praline
update: Most unfortunately and Im devastated as the color was great , but ever since this process my natural curls have disappeared… to what is now straightish frizz and bog hair . Even with the best of the best of curl products, im still in shock that only a curling iron will give my hair any definition, and it doesn’t hold for more than an hour.. After 10 years of japanese straightening, I had finally embraced and was loving my curls -and now they are gone.. and it’s not like my hair is pretty straight and pretty.. it’s everything but , apparently in order to reverse the damage , i cant treat or use any hot tools, or all the expensive “fixes” I bought because it never occured to me this color treatment was the culprit- not product buildup, not hormones.. I didn’t need to buy a brand new hair blower with a diffuser, and all of these curl enhancing products by Moroccan oil, no matter what I do until this grows out my hairdresser told me I am stuck in limbo and not the fun kind at a party.. so I won’t erase my review as if you have straight hair and don’t need to worry and this is the color for you, but curls beware!! unfortunately, I’m still going to be on the search. I don’t know what I’m going to do to cover the Gray, in the meantime of trying to revive my curls .It really is upsetting to have your hair ruined with no known timeframe of when it may return to normal. but here is the review for color if and only if you have straight hair. Exact match to not only the color shown on the box , but also to my natural hair color . Silky and shiny for the first time after coloring it in a year . I have been using the Igora product line including permanent, absolute, and vibranceas well as trying different levels of developer. I kept thinking I had picked the wrong color- always dry after ranging from too dark, to orange rather than auburn which apparently is “copper” . Even worse what was supposed to be the golden or highlights or red - always would end up ONLY on the top of my head where regrowth was , not covering the grey I was dying it for in the first place , and no matter how perfectly applied with both technique and time left on would only leave the rest if my hair dry and a drastically different color then the top of my head . My instinct was to try this over and over again, and yet the Reviews would always lead me back to another try . This is absolutely the only color I will be using from now on . Forget about the hundreds of dollars I spent on all of the separate products within the same line not to mention a large price difference for each individual product versus this fantastic all in one. The directions here are clear, concise with no questions left un answered. Down to rinsing it with water and using their conditioner rather than washing it after dying. I can’t believe how soft,shiny and lovely This color is . Not to mention it’s name is actually appropriate to the color as well as the picture. Its not too dark , doesn’t call it blonde when it’s brown and doesn’t call it brown when it’s black . It is miraculously back to my original medium brown color and somehow even has my natural highlights I always loved that glisten in the sun. Basically it feels like I never dyed my hair, which is exactly what I wanted , it covered the gray impeccably. There’s not one grey hair in sight for the first time in so long even after dying it fresh over and over again. Its by the same brand as all the other products I had to get because of it being marketed as “the best” , but blows them away in every aspect important to anyone coloring only because of grey and with the frequency necessary to be done at home vs the salon . Dont hesitate brunette beauties- get this!
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Reviewed in the United States on December 5, 2025 by Boho chic eclectic
Color: Delicate Praline
This is the best hair color I have ever used. To begin, there is no overwhelming odor when coloring, the scent is mild and pleasant. Unlike other hair colors, the texture of this color is so smooth and solid not one drop spilled on my clothes or vanity while applying. The pre treatment serum that you put on the ends of you hair resulted in a very even distribution of color. The color is beautiful and my hair not only looks great, but looks and feels healthier. This is now my go to hair color line of choice.
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Reviewed in the United States on February 15, 2026 by Lori M. Stucchio
Color: Cappuccino
Like many folks due to Corona Virus, I am not able to visit my hairdresser, and the greys in my hair did not look good. I decided to color my own hair for the first time in my life. I was pleasantly surprised that Schwarzkopf Keratin Color Permanent Hair Color Cream did not spell bad (note that the left-over color started to smell the next day, so dispose of it before the smell develops). The overall process was pretty straightforward, my hair color looks good and natural (I selected Capuccino color, which made my hair slightly darker then it was before I applied the color). I am writing this review two weeks after I applied the color so I can see how the color is holding up. It is doing okay. By that, I mean that the roots lost some of the color, but the hair color still looks acceptable. I can tell it will not last as long as the salon color job, but it cost me eight times less so it is not so bad if I have to do it every three-four weeks. The package includes 4 containers (color, developer, pre-conditioner, and post-conditioner) and gloves. The package does not include a brush to spread the color and no mixing container (you are supposed to use the developer bottle and shake to mix). The gloves are huge and I replaced them with my own nitrite gloves that fit better. I also used my own bowl to mix (it works much better than shaking a container) and a brush to apply color (it is much easier to use than the container tip). I started by pre-condition my hair per instructions. Then I applied chapstick around my hairline so the color does not stick to the skin (I read about this tip on-line and it worked great). Then I mixed the color and the developer. I first did it a bottle per instructions, and then poured it out into the container. This is when I saw that the mixture was rather unevenly mixed, I was able to do a better job using my small brush. I used the brush to paint color on my scalp, first around the hairline then all over the scalp. I used my gloved hands to work the color into the hair and scalp and left the color on my head for 20 minutes. After 20 minutes I applied more color to the rest of the hair and again worked it with my hands. I waited another 6 minutes and then got into the shower to wash off the color. Note that I was wearing a t-shirt, and even though I did not really care about it I realized that if I were to take it off before the shower I would get the color all over it, so I got into the shower wearing the t-shirt. One of the fears I had is that the color will stain my shower, my shower curtain, the walls, etc. Those fears were unsubstantiated. Once the water began running clear I saw that there was no staining on the tub, walls, or shower curtain. I dried the hair and applied the post-conditioner. After keeping it on my hair for a few minutes, I rinsed the hair one more time. There was enough conditioner to apply it to my hair for another week. The entire coloring session took about an hour including all the prep steps. I have short hair and about half of the color remained unused. I am pleased with the results and plan to do it again in four weeks. Ali Julia review
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Reviewed in the United States on April 12, 2020 Reviewed in the United States on April 12, 2020 by Ali Julia
Color: Delicate Praline
My sister turned me onto this brand. I absolutely love it and it is my go to now. The praline is such a nice soft, brown color. Covers my grays perfectly. Seems to last a long time. No terrible odor and the conditioner is amazing. Will continue to purchase this brand.
Reviewed in the United States on March 15, 2026 by Ivan R.