Schwarzkopf Keratin Color Permanent Hair Color, 7.7 Medium Auburn - Professional Quality Permanent Hair Dye, Up to 100% Gray Coverage - 1 Application
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Availability:
In Stock.
Arrives
Wednesday, Jun 24
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Color: Medium Auburn
Size: 6.14 Fl Oz (Pack of 1)
Features
- Rich Professional-Quality Hair Color: Our premium permanent hair dye delivers multi-dimensional color while nourishing your hair. Keratin-infused hair dye provides a vibrant color, enhancing your natural tone with soft, even coverage from root to tip
- Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage*. Plus, the included pre-color serum is infused with Vitamin B6 and collagen that help protect and prep for softer hair
- Complete Gray Coverage: Designed to cover grays in one step, this professional-quality formula offers even-toned color with long-lasting color intensity. A great choice if youre looking to soften the appearance of grays without sacrificing color payoff
- Deep Nourishing Effect: The conditioner, infused with K-Bond Plex technology, helps repair the inner hair structure, making hair look renewed & strong with striking color. It also helps maintain curl pattern and natural texture
- Easy At-Home Application: Includes a pre-color serum, developer, color cream, post-color conditioner, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo
Description
Vibrant color, full gray coverage, and healthy-looking hair - all from the comfort of home! Schwarzkopf Keratin Color is a professional-quality permanent hair dye that delivers rich, multi-dimensional color while nourishing your hair with long-lasting color intensity. This hair color range provides 100% gray coverage with a natural, radiant finish. The advanced 3-step Bond Enforcing System includes a protective pre-color serum with Vitamin B6 and collagen, a keratin-infused color cream, and a post-color conditioner enriched with K-Bond Plex. These steps reinforce the inner hair structure, reduce breakage by up to 80%, and leave your hair 5X stronger. Suitable for refreshing previously color-treated hair. This at-home color kit is designed for all hair types and textures, and it includes everything you need. With easy-to-follow instructions, you’ll get long-lasting, fade-resistant color that stays true to tone. If you have thicker or longer hair, use two boxes to ensure full root-to-tip coverage. Against combing breakage on damaged hair vs. a non-conditioning shampoo
Product Dimensions : 3.63 x 2.32 x 6.62 inches; 8.43 ounces
UPC :
Manufacturer : Henkel
Best Sellers Rank: #5,572 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #70 in Hair Color
#70 in Hair Color:
Customer Reviews: 4.5 4.5 out of 5 stars (7,265)
Color: Medium Auburn
Container Type: Tube
Product Benefits: Hair Coloring, Strengthening
Brand Name: Schwarzkopf
Item Form: Cream
Hair Type: All
Number of Items: 1
Manufacturer: Henkel
UPC: 017000348698
Set Name: Schwarzkopf Keratin Color (1 Piece)
Recommended Uses For Product: Hair coloring, Touching up grays, Refreshing previously color-treated hair, Damaged hair treatment, At-home DIY use
Suitable Hair Color: Grey
Manufacturer Part Number:
Item Weight: 0.53 Pounds
Material Features: Hypoallergenic, Natural
Material Type Free: Ammonia Free
Full Cure Time: 30 Minutes
Hair Color Permanence: Permanent
Unit Count: 6.14 Fluid Ounces
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jun 24
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: Ruby Noir
Size: 1 Count (Pack of 1)
I absolutely loved using Schwarzkopf Keratin Permanent Hair Dye Cream in 1.8 Ruby Noir! The color came out rich, vibrant, and multidimensional with the perfect deep ruby tone. My hair felt soft, shiny, and surprisingly healthy after coloring instead of dry or damaged. The application process was easy, and it covered my grays really well. I also noticed the color stayed vibrant for weeks without fading quickly. If you’re looking for a bold color with salon-quality results at home, I definitely recommend this one!
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Reviewed in the United States on May 10, 2026 by Sherley D.
Color: Rich Bordeaux
Size: 6.14 Fl Oz (Pack of 1)
I have been using Clairol from Sally's Beauty for years, and in more recent years found it just stopped covering my greys...even when I switched to the grey coverage. So I went looking for another brand, hoping to find something still relatively chemical free and came across Schwarzkopf. Now, this stuff doesn't make my eyes water and tear up near as much as some other brands (I got Revlon once, and have had professional colouring done twice), but you definitely still need to ventilate the bathroom when applying. I purchased two boxes, one in Rich Bordeaux and one in Rich Caviar. The Bordeaux I applied, i've always done reds or some natural henna in the past...and it worked wonderfully on all my whites/greys and all my new hair growth (been a good year or more since last dye used)...but it only coloured some random strands past the new growth. So that may have been previous colours causing an issue or user error for application. So, rather than buying another box, I went ahead and applied the caviar- and my hair looks great now! There's still some more reds throughout from the bordeux, but the caviar got anything that hadn't coloured previously in addition to blending well with any of the bordeux. My hair feels nice, not damaged like the more chemically brands, although I still desperately wished the Clairol worked because that caused no tearing up whatsoever. I am inclined to think regardless of my previous colour and application skills that I just need two boxes given how much hair I have, so user beware if it's more than a touch up- full head coverage- and you have long and fine hair you should have two boxes ready in case.
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Reviewed in the United States on April 14, 2026 by CML
Color: 1.9 Rich Caviar
Size: 2.03 Fl Oz (Pack of 1)
Here’s a before and after. At first when I looked in the mirror I thought it was just black and was disappointed, but when I went outside the sun shining on it was SUCH a beautiful color. It looks like the $300 coloring I paid for in Feb, but washed out in like 3 washes. Hopefully this lasts longer. But $22 (used two boxes) is a lot better than $300 even if it washes out as soon as my professionally done hair.
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Reviewed in the United States on May 26, 2026 Reviewed in the United States on May 26, 2026 by Jade Morphis
Color: Medium Auburn
Size: 6.14 Fl Oz (Pack of 1)
This is the absolute best box hair color I have ever used. Have been at home and salon dyeing my hair for over 30 years. The color is identical to the box; a rich, multi tone hue. I have gray roots, and this colors them completely and blends seamlessly with the rest of my hair. I've used this same color multiple times, and each time my hair is colored consistently. The color stays true until I color again, about 6-8 weeks later. The included pre color for the ends of your hair is very useful and I encourage people to use it. I think it helps with the consistent results. The conditioner included is very nourishing and leaves my hair soft with body; does not weigh it down. The instructions are easy to follow. The smell of the prepared hair color is pleasant and not overwhelming. I have a sensitive scalp and usually have a slight burning sensation on my scalp when I color with other box dyes, but not with this one. Be aware: as it states in the instructions, the color of the mixed hair color is NOT indicative of the final result. The mixed color you apply, with this particular shade is a bright orange color; like buffalo wings sauce!! Scared me during application, but no worries, the actual final color is a true, vibrant match like on the box.
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Reviewed in the United States on September 12, 2025 Reviewed in the United States on September 12, 2025 by SouthernMom
Color: Medium Auburn
Size: 6.14 Fl Oz (Pack of 1)
Don't be alarmed by the texture or the color on your hair (for the auburn) it turns out beautifully! I'm used to more creamy, smoother consistencies and this one was a little more dry if that makes sense. I was also nervous about the color. It was very orange on my head and I was just doing my roots so I was worried the color wouldn't match. It turned out beautifully and matched my already colored auburn hair. Covers grays well although I don't have a ton. I would purchase this product again. I was happy with the results.
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Reviewed in the United States on May 6, 2026 by Amazon Customer
Color: Ruby Noir
Size: 1 Count (Pack of 1)
perfect color and easy application
Reviewed in the United States on June 9, 2026 by Kaelynn Gramm
Color: 1.9 Rich Caviar
Size: 2.03 Fl Oz (Pack of 1)
Long lasting, durable, great quality, perfect color
Reviewed in the United States on April 22, 2026 by marcia Seecharran
Color: 1.9 Rich Caviar
Size: 2.03 Fl Oz (Pack of 1)
Latest Update: Please read the whole review, but I learned something new. I decided to dig through some reviews of others who got the rich caviar. Others also complained about some of the same things. Another poster mentioned that the creme came out white and then got darker later. That's what happened to mine, and my hair also came out almost black. Another poster said her product never developed past orange. I did think it was strange that the product stayed orange for so long. Another mentioned having allergic reactions, and never having had that before... My conclusion is that you might want to try buying it at the store first to see what it SHOULD look like. That way you can compare. I think there may have been some inconsistencies in production. I used to work for Joico so I am familiar with the manufacturing process of dyes, shampoos and so on. Here is my original review: Okay, I'm leaving this review off the first 2 boxes I bought. In general, I'm sensing some inconsistencies with this product. 1. The first time I used this the color came out absolutely stunning. I literally had never seen a more gorgeous hair color/silk/shine in my life. It was nothing like the burgundies or purples you're used to. I don't think I had ever seen this particular color ever in my entire life. It was such a different shade of purple. It was breathtakingly beautiful (rich caviar). With that said, I got a massive allergic reaction to it the first time. I had never had a reaction in my entire life to any dye, and I've dyed my hair a lot.. 2. I let my hair grow out about 2 inches before coloring again so whatever color it's supposed to have should have shown perfectly at my roots. I did not have an allergic reaction this time, but the color came out MUCH blacker (soft black) and I can only see the color (purple) in the sun or if I lift my hair up to the light. When the light shines down on my hair you would have no idea that it's not soft black. I'm a little disappointed. I want that "rich caviar" color very much. I will try this one more time (later on when my roots grow out again), and if it doesn't work then I'll have to find something else with that same color. Notes: The color both times came out significantly darker than what's on the front of the box. I really don't understand why they use that image. The color is correct, but the tone in reality is much darker. I think I'd need blonde hair to achieve the color on the box, and I already have dark/soft-ash black hair naturally. Cons: The smell is horrific. Probably one of the worst smelling box dyes I've ever used.
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Reviewed in the United States on October 22, 2021 by Stephanie