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Schwarzkopf Color Ultime Permanent Hair Color Cream, 5.53 Violet Ash

Based on 127 reviews
Condition: New
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$10.99
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Availability: In Stock.
Fulfilled by MAXIMUS DEALS

Arrives Tuesday, Nov 3
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At a glance

Condition
New
Size
1 Count
Color
5.53 Violet Ash
Dimensions
14.5 x 7.75 x 7.5 in; 7.87 oz
Weight
7.84 oz
Container Type
Bottle,Tube
Product Benefits
Conditioning

Features 5

  • INTENSE COLOR: The breakthrough formula of Color Ultime hair colorations provide vivid color intensity and defies fading for lasting vibrancy up to 10 weeks. Experience premium performance for noticeably brilliant color results.
  • FADE RESISTANT: Color Ultime hair dye defies fading for lasting vibrancy for up to 10 weeks!
  • SHINE LIKE A DIAMOND: Color Ultime hair colorations provide incredible shine that is sure to stop the show!
  • IN THE BOX: 1 tube color cream, 1 application bottle with developer lotion, 1 tube conditioning treatment with Diamond Brilliance Serum, 1 pair of gloves, and 1 instruction leaflet

Description

If you want to make a bold statement, go all out with Schwarzkopf Color Ultime. Infused with Diamond Brilliance Serum, this formula offers show- stopping shine and up to 10 weeks of color intensity. The breakthrough formula of Color Ultime hair colorations provide vivid color intensity and premium performance for noticeably brilliant color results. Color Ultime hair dye defies fading for lasting vibrancy up to 10 weeks. Experience premium performance for noticeably brilliant color results. Schwarzkopf helps you achieve professional quality color results at home with on-trend shades. Color Ultime offers show-stopping shine and up to 10 weeks of color intensity. For all hair textures. Make a statement today!

Specs 19

Product Dimensions 14.5 x 7.75 x 7.5 inches; 7.87 ounces
Manufacturer Henkel
Color 5.53 Violet Ash
Container Type Bottle,Tube
Product Benefits Conditioning
Brand Name Schwarzkopf
Item Form Cream
Hair Type Chemically Treated

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 3

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


Perfect hair color
Size: 1 Count Color: 5.53 Violet Ash
Very vibrant color easy to apply and the conditioner is amazing
Reviewed in the United States on July 17, 2026 by Noelle Barnes

Was I sent the wrong color? No violet hues anywhere!
Size: 1 Count Color: 5.53 Violet Ash
I was a hairstylist for 16 years and let my license expire so I can't purchase professional color anymore. Schwarzkopf was a line of haircolor I had used in the salon and I have been using their retail line for over a year now. I feel like it is better than similar priced brands, however, this last boxes of color I purchased were a huge disappointment. I use the 5N on my roots for gray coverage and it did not completely cover my gray. Then I used the 5.53 Ciolet Brown on the rest of my hair. I had caramel highlights so those highlights should have turned more purple than the rest of my hair. As you can see from the picture, there is no hie of violet to be seen. Did I receive the wrong color? Even under the sun there is no violet pigment to be seen. My hair looks more warm brown than anything. ... show more
Reviewed in the United States on March 6, 2025 by Laced

Nice scent. Color will only show on virgin or bleached hair.
Size: 1 Count Color: 5.53 Violet Ash
So....I thought that this would work, as it's darker than the brown that my hair was previously colored. I have strong gray regrowth as well, and it was a few inches long, as I was waiting between colorings to let my hair detox a bit. My hair is in great condition, thick, about shoulder length. There was enough in the bottle that I had about a quarter left over. I'd recommend two bottles for longer hair. My hair brushes the tops of my shoulders and doesn't go past. My hair was brown, and I had two bleached 'chunks' in the front, one on the top layers of my hair, one as peekaboo under the top layer. They were pretty wide. I was going for a two-tone, but one that I could wear to the office. This color is a pretty brown, smoky purple on the bleached areas. Otherwise, there's only a faint sheen/no deposit at all on my brown hair. As far as gray coverage? I did the full thirty minutes and started on my roots, so that color was on my roots for a bit longer than the length. And I can't say that it covered my grays well enough that I'd use this color again. I might, just to see if it does better next time or has better coverage on the older gray strands as it layers, but I'm not sure. My 'grays' are light silver and this couldn't entirely cover them. There's obvious less deposit on the silver strands verses the browns. The good news is that because I have more gray than brown coming in, the coverage looks pretty uniform. It's just not what I wanted. On my roots, it's a nice, smoky brown, with some lighter streaks where the gray is. On my bleached areas, it's the box color and looks really pretty. Over the existing brown dye, there's pretty much nothing that's changed. So, if you've colored your hair darker, do a prebleach. You don't need to do a harsh one or to do it for long. Just lift your hair to a lighter brown/darker copper, and this should work fine on it. Don't forget to wait a couple of days between bleaching and dying and to moisturize the crap out of your hair. I recommend Perfect Hair Day for colored hair. It's extremely nourishing and worth the price to have silky soft hair after bleaching. ... show more
Reviewed in the United States on March 15, 2024 by MumSabrina

Looks like the box color
Size: 1 Count Color: 5.53 Violet Ash
My hair was dark brown and now it looks like the hair color on the box. Rinses well, no visible damage, good quality gloves, hair was soft after using. Great price and product, will buy again
Reviewed in the United States on October 8, 2023 by Michelle

not a permanent dye
Size: 1 Count Color: 5.53 Violet Ash
This is not permanent hair color as thew amazon description states! I did like the thickness, as it was much less messy. It did not adequately cover my gray.
Reviewed in the United States on May 16, 2025 by Amazon Customer

Ugly to beautiful!
Size: 1 Count Color: 5.53 Violet Ash
I applied this dye to my ugly copper colored hair not having high hopes but it came out perfect. For my hair I received a dark brownish purplish and love it. The scent is a lot stronger than passed box dyes I’ve used
Reviewed in the United States on March 25, 2022 by Kalyn

Stripped the color out.
Size: 1 Count Color: 5.53 Violet Ash
Completely stripped my color out. I regularly dye my hair about once every six weeks. Just decided to try a more permanent dye rather than my regular semipermanent. I followed the instructions to a T. Instead of depositing color, it stripped what I did have, and my hair is now its natural color. None of the pigment took. Really disappointed since this brand has such great reviews. ... show more
Reviewed in the United States on May 24, 2025 by Christy

Beautiful purple ever!
Size: 1 Count Color: 5.53 Violet Ash
This purple is a very good look! no kidding, I will have this purple ever when I want purple hair. The color looks very upscale. like you just walk out of the expensive hair salon!
Reviewed in the United States on May 8, 2023 by Joanne
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