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Pulp Riot

Pulp Riot Semi-Permanent Hair Color 4oz- Velvet

  • Based on 708 reviews
Condition: New
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$16.34 Why this price?
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  • – 4-month term
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To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Oct 23
Order within 7 hours and 6 minutes
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Features

  • Semi-permanent direct dye color
  • Can be mixed with any other Pulp Riot semi-permanent shade(s) to create a custom color
  • Deeper shades fade over 42 washes, lighter pastels 25 washes, neons 25-30 washes
  • For the brightest and truest color tone results apply to pre-lightened hair
  • Vegan and free of ammonia, parabens, gluten, PPD and MEA

Description

A semi-permanent color that is easy to apply, vibrant, lasts longer and fades to original tone. Pulp Riot uses only the highest quality vegan ingredients chosen for their reparative and restoring properties to maintain and improve the integrity of compromised hair. With each application hair is healthier allowing the hair to hold color longer. To maximize longevity of color, only shampoo hair as often as necessary and use color-safe shampoo and conditioner. Avoid saturation of hair in chlorine and direct exposure of hair to sunlight to the extent possible. Directions: Shampoo hair but do not condition prior to application. If pre-lightening hair, completely shampoo out bleach or toner. Do not mix the haircolor with developer. Apply directly from tube to dry hair. Saturation is key. Working with 1/2 inch sections makes saturation easy. Leave on hair for 25 to 40 minutes without heat, or longer if desired. Rinse thoroughly with cool water. Do not shampoo. To maximize longevity of color, only shampoo hair as often as necessary and use color-safe shampoo and conditioner. Avoid saturation of hair in chlorine and direct exposure of hair to sunlight to the extent possible.

Color: Purple


Package Information: Tube


Product Benefits: Long-lasting Color & Hair Conditioning


Brand: Pulp Riot


Item Form: Cream


Package Dimensions ‏ : ‎ 6.77 x 2.09 x 1.5 inches; 4 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ P.R.


Best Sellers Rank: #33,297 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #337 in Hair Color


#337 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars 708 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Oct 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Bright even color
Review Image by Jacqueline Mediavilla Jacqueline Mediavilla
Love the way my hair came out! It looks so good on me and the best part no staining!! Def recommend
Reviewed in the United States on August 20, 2025 by Jacqueline Mediavilla Jacqueline Mediavilla
    • Great product!
I was introduced to this hair color a couple months ago, so I gave it a try. First off love the color! I bought Velvet, It’s easy to apply and it cleans up off the skin easily with basic rubbing alcohol, I like that I don’t need to get my hair wet before applying. I was a manic panic girl for several years and this product by far is way better! I love how it fades beautifully and it lasts longer than MP. I still had color after 6 weeks using just regular shampoo and conditioner no color safe shampoo was ever used. I just applied the color jam and I love it! My hair is soft and it doesn’t feel waxy like MP after coloring.I have found my new hair color product and I will continue to buy pulpriot hair color for a long time. ... show more
Reviewed in the United States on February 6, 2024 by Amazon Customer
    • Amazing color of purple! Crazy plum purple!
I love the color it's a crazy plum purple, very vibrant color. It leaves your hair silky soft. This brand doesn't seem to have all the chemicals that kill your hair! It does wash out after washing it 45 times or more. I'm just lucky that when it's faded it blends real well with all my gray!!💜💜💜💜💜
Reviewed in the United States on August 25, 2025 by Melissa Darnell
    • Beautiful Purple!
Review Image by Liz McDermott Liz McDermott
Excellent color. My hair was lightened before I added the dye. Looking forward to trying other colors! I have gotten lots of compliments!
Reviewed in the United States on August 4, 2025 by Liz McDermott Liz McDermott
    • New go-to
I love this hair dye and would recommend it over Artic Fox any day! Mix it with Splat hair dye and you've got yourselves something magical. Fades like the northern lights and stays in for like a month and a half before it needs to be redone. I'm not gatekeeping this. Seriously, try this. (And always test on a single strand before committing, as everyone's hair reacts differently) ... show more
Reviewed in the United States on July 13, 2025 by Kim
    • Beautiful color!
I really like this product. First use and after the second watch the color looks more beautiful. I definitely gonna buy it again.
Reviewed in the United States on August 1, 2025 by Pat Francisco
    • Great color
Very good coverage, true to color very vibrant, will use this brand in the future.
Reviewed in the United States on September 5, 2025 by Michelle Bourgeois
    • Vivid color but not my shade, had problem with return
My stylist put this Velvet- a cool purple color- in my hair and I thought it looked good. But the color fades fast, so I ordered 2 more packages with the intention of shampooing in the color weekly to keep it vibrant. However, at my next appointment, my stylist changed to a warmer magenta shade from Joico that looks so much better with my complexion. I ordered more from Walmart as Amazon doesn’t carry that brand. I returned both unopened Velvet packages to my local UPS, unboxed as Amazon suggested. I was refunded the cost but now Amazon is telling me they did not receive the items and they will charge me for them if they don’t get the items back soon. I’ve ordered from Amazon literally hundreds of times, personally and for work. Never had issues before with the few items I’ve returned; will never return anything “unboxed” again. So, rich, deep color and great product, but buyer beware. I haven’t seen a way to talk to customer service about my issue. The price of this item also fluctuates a lot, I paid $17 per box but I’ve seen it go up to $25 on Amazon. ... show more
Reviewed in the United States on March 23, 2024 by LadyBead

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