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Madison Reed Radiant Hair Color Kit | 6NAC Medium Chocolate Brown with Copper-Auburn Undertones (Verona) for 100% Gray Hair Coverage | Dimensional Permanent Hair Dye | PPD & Ammonia-Free | 1 Pack

  • Based on 8,152 reviews
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Arrives Wednesday, Apr 1
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Color: 6NAC - Verona Brown


Size: 12.8 Fl Oz (Pack of 1)


Features

  • 100% Gray Coverage That Lasts. Achieve salon-quality, long-lasting, multi-dimensional color that looks natural and vibrant while keeping your hair healthy and shiny.
  • Gentle, Dermatologist-Tested Formula. Free from ammonia, PPD, parabens, resorcinol, phthalates, and gluten, and infused with keratin, argan oil, and ginseng root extract to nourish hair while you color.
  • Conditioning Color With Complete Application Kit. Each Radiant Cream Color kit includes everything needed for easy at-home application: color cream, developer, barrier cream, cleansing wipe, conditioning treatment, two pairs of gloves, and step-by-step instructions.
  • Convenient With Subscribe & Save. Never run out of your perfect shadesave time and enjoy added convenience by enrolling in Subscribe & Save for automatic deliveries straight to your door.
  • Long-Lasting Freshness. Each Madison Reed color kit is produced with a 36-month shelf life and marked with a lot code, not an expiration date. Minor color variations in the developer are normal and do not affect performance or results.

Features

  • HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hairit has been shown to actually improve the condition of your hair according to an independent clinical study.
  • KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
  • LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
  • INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on valueseverything we do is driven by courage, trust, joy, responsibility and love. Its hair color...with a conscience.

Color: 6NAC - Verona Brown


Package Information: Box


Product Benefits: Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified Always cruelty-free. See more


Brand: Madison Reed


Item Form: Cream


Product Dimensions ‏ : ‎ 5.5 x 2.5 x 8 inches; 12.8 Ounces


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Country of Origin ‏ : ‎ USA


Color: 6NAC - Verona Brown


Package Information: Box


Product Benefits: Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified Always cruelty-free. See more


Brand: Madison Reed


Item Form: Cream


Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 13.12 ounces


UPC ‏ :


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Apr 1

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Favorite hair dye, smells good, best color
Color: 7NCG - Genova Red Size: 12.8 Fl Oz (Pack of 1)
I love these hair color kits. It comes with everything you need to dye your hair at home. I like that it comes with extra little touches like a hair cap and barrier cream so you don’t get dye on your skin. The gloves are good quality and they actually fit and stay on my hands. I’ve used kits in the past that provide huge, cheap gloves that can make the process so difficult. My hair is always so soft and shiny after using this dye and it smells so good! It also does a good job of covering any greys that I’ve got. This has been my go to for years now. ... show more
Reviewed in the United States on November 8, 2025 by JFran314

  • Great color that lasts
Color: 8NGV - Sicily Blonde Size: 12.8 Fl Oz (Pack of 1)
This hair color is easy to apply and covered my gray hair nicely. Best hair color I have ever used.
Reviewed in the United States on November 18, 2025 by SMN

  • Salon type kit
Color: 6NCG - Sardinia Red Size: 12.8 Fl Oz (Pack of 1)
Omg. So if you’re like me and have absolutely no time for a salon visit, and prefer to save the money this kit is amazing. It’s like a salon experience in a box. Pros: -I hate color on my skin after my hair is dyed, in salon or out. This kit comes with a very effective pre and post color treatment to keep your skin dye free. -the gloves are a lot higher quality then you usually get and are actually comfortable to use. -the shampoo and confectioners have a minty, earthy smell. Very reminiscent of the high end spas. It is relaxing and I love that I don’t have that newly dyed hair smell and feel good at the same time. Cons: -the shampoo and conditioner are nothing reusable tubes like many diy dye kits. So it’s a one time thing, even if they give extra. Overall I really enjoyed this kit and will be using it again. ... show more
Reviewed in the United States on November 23, 2025 by JMJA Family

  • Might be great for short hair or hair not previously colored. For me? Awful.
Color: 7NCG - Genova Red Size: 12.8 Fl Oz (Pack of 1)
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake. ... show more
Reviewed in the United States on April 30, 2023 by Aisling D. Aisling D.

  • 5.5NNA darker than expected
Color: 5.5NNA - Dosolo Brown Size: 12.8 Fl Oz (Pack of 1)
Complete kit. True to color. For me, this shade was much darker than other brands, almost seems closer to a 4 vs 5. Normally, I use Loreal 5A (ash). Madison Reed 5.5NNA is much darker (per hubby almost black). Forewarning those out there that wish to stay closer to medium brown vs very very dark brown. Great dye and leaves hair very shiny. ... show more
Reviewed in the United States on November 22, 2025 by misty jurecek

  • Highly recommend
Color: 7.5NNA - Umbria Light Brown Size: 12.8 Fl Oz (Pack of 1)
I was tired of paying 250 dollars to get my roots and color done. I was a little skeptical at first because my hair like to hold brassiness in it when I get my color done. I used this product and ZERO brassiness. Color came out great. I used it 5 weeks ago and it has not faded at all.
Reviewed in the United States on November 29, 2025 by Leslie L.

  • Worth every Penny!
Color: 8CC - Matera Marigold Size: 12.8 Fl Oz (Pack of 1)
I am a rare ginger that as I have aged my hair is turning dark strawberry. This hairdye is expensive but woth every penny! The shampoo is very concentrated, use sparingly. Very nice. No one even noticed I dyed it. Only my Husband because he teasses me about the white around my ears.
Reviewed in the United States on November 29, 2025 by Secretly sweet

  • Not Worth $35
Color: 6NAV - Siena Brown Size: 12.8 Fl Oz (Pack of 1)
First off you’re paying for marketing, not performance. For 3X the cost of say, Clairol Nice & Easy, you get the hair color and a tiny packet of one time use, shampoo and conditioner. (Clairol conditioner comes in a 5 use reclosable tube.) After using this hair color, my hair felt all rubbery and dry. I can see why they included shampoo in the box. You really want to wash this stuff out of your hair when the process is complete. There’s nothing special about either the shampoo or conditioner. You could just use your own. Color came out OK. Can’t say if it matches the picture on the box, because there isn’t one. Even leaving it on for the full 45 minutes, this stuff struggles to penetrate my grey roots. Not a good sign. How long does it last? Well, after just three weeks, the color has faded to about 2 shades lighter. It faded more on my roots and my hair still feels weird weeks after coloring. I washed it out when the time was up, so this isn’t a case of leaving it on beyond the recommended time. The verdict? Not worth $35 for such a poor performer. If you insist on this type of formulation, I would suggest Schwarzkopf Simply Color Hair Color for around $12. It lasts just as long, costs a third of the price and it doesn’t come a plain cardboard box that looks like you got it off of Temu in China. ... show more
Reviewed in the United States on May 10, 2025 by Customer Since 1994 Customer Since 1994

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