Madison Reed Radiant Hair Color Kit - 4VR Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst), Vivid Permanent Hair Dye for Bold Color & Shine | PPD-Free & Ammonia-Free, 2 Pack
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Arrives
Sunday, Aug 2
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Color: 4VR - Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst)
Size: 2 Pack
Features
- VIVID, BOLD COLOR WITHOUT GRAY COVERAGE - Delivers rich, vibrant permanent color for bold and brilliant all-over results. This shade is not formulated for gray coverage - it's designed for those focused on maximum color intensity and shine.
- PERFECT FOR ALL-OVER COLOR REFRESH - Ideal for all-over color application and root touch-ups. Note: not intended for gray coverage. Salon-quality formula from the same professional color used in Madison Reed Hair Color Bars.
- SMART 8-FREE FORMULA - Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Get gorgeous, long-lasting permanent color without the harsh ingredients found in traditional box dyes.
- NOURISHING INGREDIENTS FOR HEALTHY-LOOKING HAIR - Enriched with keratin, argan oil, and ginseng root extract to leave hair feeling soft, shiny, and conditioned - not dry or damaged like with conventional color.
- TESTED FOR YOUR PEACE OF MIND Dermatologist-tested, cruelty-free, and Leaping Bunny certified. Kit includes Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and detailed instruction booklet. Subscribe & Save for automatic deliveries on your schedule most customers recolor every 46 weeks
Product Dimensions : 5 x 5 x 8 inches; 1.59 Pounds
UPC :
Manufacturer : Madison Reed
Best Sellers Rank: #503 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Hair Color
#9 in Hair Color:
Customer Reviews: 4.1 4.1 out of 5 stars (8,983)
Color: 4VR - Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst)
Container Type: Box
Product Benefits: Ammonia-free permanent hair color that delivers bold, vibrant results with conditioning care.
Brand Name: Madison Reed
Item Form: Cream
Hair Type: All
Number of Items: 2
Manufacturer: Madison Reed
UPC: 814474028978
Set Name: 2 Pack
Recommended Uses For Product: Home Hair Coloring
Suitable Hair Color: Grey
Manufacturer Part Number: A4VR2PACK
Included Components: Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color
Material Features: Cruelty Free
Material Type Free: Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free
Hair Color Permanence: Permanent
Unit Count: 25.60 Fluid Ounces
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Aug 2
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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I have been using Madison Reed hair color for years, and it continues to be my absolute favorite at-home coloring product. The color always looks rich, natural, and salon-quality, which is something I have struggled to find with other brands. One of the biggest reasons I keep coming back to it is how well it covers gray hair without leaving my hair feeling damaged or overly dry afterward. Instead, my hair always feels soft, healthy, and conditioned after coloring. My go-to shade is Soft Black because it gives my hair a deep, beautiful color without looking harsh or unnatural. Recently, my usual shade was out of stock, so I decided to try the Cool Black-Brown instead, and I was honestly impressed with how amazing it turned out. The color blended beautifully and still gave me the polished look I expect from Madison Reed products. Overall, I am extremely happy with this purchase and highly recommend it to anyone looking for professional-looking hair color at home. Amazon occasionally offers great sales on these products, but even at full price, I truly think it is worth every penny because of the quality and results.
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Reviewed in the United States on May 27, 2026 by melia
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This was by far the best home coloring experience I've ever had. From the first time I opened the box until conditioning and ending the process, it was great. My hair feels so much softer and looks fantastic. I have received many compliments on.it and when they find out I did it at home they are amazed. A little pricey but woth it. I have even ordered Madison Reed shampoo and conditioner and can't wait to use them.
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Reviewed in the United States on May 8, 2026 by Dawn A. Gibbs
Color: 7NCG - Light Golden Copper (Genova Red)
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I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake.
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Reviewed in the United States on April 30, 2023 Reviewed in the United States on April 30, 2023 by Aisling D.
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Love the color, looks good on my hair very easy to apply as All Colors. fades a little earlier than you’d like it too especially for the expensive price you have to pay for it. i’ve been using it now for many years probably wouldn’t change.aaa
Reviewed in the United States on May 23, 2026 by Linda Motherwell
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I have been using this for 6+ months every two months. It doesn't damage my hair like other hair color nor do I have the hair loss like other permanent color kits. It doesn't last as long - when it's creeping in that 2 months between colors the grays are showing badly. It is more expensive but for me the fact that it doesn't damage my hair, I'll take that benefit and color every 2 months.
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Reviewed in the United States on March 5, 2026 by Angela
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Madison Reed Hair Color never disappoints. There is not smell like other hair colors and the color is consistent . The color doesn't fade like other brands. It is worth the extra money.
Reviewed in the United States on May 15, 2026 by deborah chandler
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Love that ut came with the things you really need like protective cream, kept my forehead neck and ears stain free, got some I n my forearms and chest tehy also have a stain remover for that, best of all ammonia free no smell at all and my hair was so soft after. Definitely will be my only hair color from now on.
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Reviewed in the United States on May 14, 2026 by Krayz Rebel
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Glad I can write this review and share my experiences with both the color and the company. Madison Reed is the only hair color I have found (yet!) that doesn't make my scalp itch tremendously (but it is not completely irritation-free). The company loudly touts their lack of chemicals and irritants in their product, but they omit such important things as FRAGRANCES, which they reluctantly acknowledge are in their hair color, if you question them. Still, I haven't found another brand (yet!) that covers my gray roots and has less irritation. Good color, but you pay a price for this product in several ways. You can't buy just the color, or the color and their developer, a la carte (I've tried, and they refused), you have to buy their whole "Kit," which includes things that I don't need, won't use, prefer my own choice of products, or am allergic to, ranging from plastic gloves and a "cap" to packets containing samples of their house-brand conditioner, shampoo, and cleansing wipe. That is their justification for charging $35.00 PLUS TAX FOR ONE SELF-APPLICATION "KIT." Also gotta pay for all that expensive advertising, marketing, unnecessary packaging, and patented formulas. I have to touch up my gray roots every three weeks, so that adds up. (Used to pay $9.99 for Wella professional products, until I developed sensitivity to them.) And that's the price you'll pay whether you buy the color online on their website, on Amazon, or at one of the few companies that sell it, such as Ulta or Walmart, or whether you go into one of their brick-and-mortar "Color Bars" and purchase it there. The only "discount" is a couple of dollars off if you subscribe and provide your credit card info and receive it automatically every couple of weeks, or buy multiple services and visits. BTW, if you live in a city that has a Color Bar, if you try calling the store's particular listed number, even though it may appear to be a local number with a local prefix, not an 800 toll-free number, YOU CAN'T GET THROUGH TO THE STORE, ONLY TO A CALL CENTER IN THE PHILIPPINES! And the agent there (if you can understand their English) can't/won't even transfer you to the store, even if you request them to do so. Also BTW, if you buy from the Madison Reed website or at their store, you have to go through hoops and divulge all sorts of private information, under the guise of them helping you find out which of their colors you need. You can't skip that step. And they won't take cash in their company stores, where they will apply their own color and just shampoo and rinse it out only, at these prices: "New Clients: $60 Roots or $92 All-Over Color (Mon–Wed)." They provide you a dryer to blow-dry your hair yourself! Otherwise, blowout is extra. So now when I have to buy a "kit," I go into a brick-and-mortar Ulta store (fortunately my city has several) that has the shade I need in stock-- be sure to check that ahead of time-- and purchase it there. It's unfortunate that there aren't other companies that can create a truly completely hypo-allergenic, fragrance-free, permanent hair dye product that doesn't irritate the scalp and also covers gray well. I'm sure there are a lot of us out there. Dermatologists I've gone to also sadly are clueless about this, for the most part. Hope someone reads this and does so and makes a lot of money! Are you listening, Jeff Bezos??!!
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Reviewed in the United States on December 12, 2025 by Savvy Customer