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Madison Reed Radiant Hair Color Kit - 4.5NNN Darkest Brown with Warm Tones (Barletta Brown), 100% Gray Hair Coverage Permanent Hair Dye for Resistant Grays | PPD-Free & Ammonia-Free, 1 Pack

  • Based on 7,949 reviews
Condition: New
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Memorial Day Sale · 42% off was $60.00

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Availability: Only 3 left in stock, order soon!
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Arrives Friday, May 29
Order within 5 hours and 15 minutes
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Color: 4.5NNN - Barletta Brown


Size: 1 Pack


Features

  • Permanent Gray Coverage: Hair color designed to fully cover gray hair, including resistant grays, when used as directed.
  • 8-Free Formula with Conditioning Ingredients: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide. Formulated with keratin, argan oil, and ginseng root extract to help condition hair during coloring.
  • All-In-One At-Home Color Kit: Includes cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo and conditioner, along with step-by-step instructions. Designed for at-home hair coloring without a salon appointment.
  • Subscribe & Save Option: Receive hair color on a recurring schedule with Subscribe & Save. Designed to support regular maintenance between color applications.
  • Safety & Storage Information: Shelf life is up to 3 years from the date of manufacture when stored properly. Perform a 48-hour patch test before use and follow all included safety instructions.

Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 11.36 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #577 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.1 4.1 out of 5 stars (8,705)


Color: 4.5NNN - Barletta Brown


Container Type: Box


Product Benefits: Ammonia-free permanent hair color with long-lasting 100% gray coverage and a gentler, conditioning formula.


Brand Name: Madison Reed


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Madison Reed


UPC: 814474022976


Recommended Uses For Product: Home Hair Coloring


Suitable Hair Color: Dark Brown


Manufacturer Part Number: RH45NNN-AMZ


Included Components: Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 12.8 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • ⸻ Title: Deep, Rich Black Hair Color
Color: 2NNA - Pescara Black Size: 12.8 Fl Oz (Pack of 1)
The Madison Reed Radiant Hair Color Kit in Pescara 2NNA delivers beautiful, deep black results. It provides full gray coverage without the harsh smell of ammonia, leaving my hair soft, shiny, and healthy-looking. The application is easy to follow, and the color lasts longer than many other brands I’ve tried. Highly recommend for anyone looking for a salon-quality color at home. ... show more
Reviewed in the United States on December 21, 2025 by Claudia Dragoni

  • Quality Hair Color
Color: 8NGV - Sicily Blonde Size: 12.8 Fl Oz (Pack of 2)
Easy to use and true to color! Long lasting and doesn’t seem to fade as quickly as some others. Very pleased with the quality and ease of use. Packaged very well and finally gloves that fit! This company takes pride in their products!
Reviewed in the United States on January 13, 2026 by Terry Cooper

  • Favorite hair dye, smells good, best color
Color: 7NCG - Genova Red Size: 12.8 Fl Oz (Pack of 1)
I love these hair color kits. It comes with everything you need to dye your hair at home. I like that it comes with extra little touches like a hair cap and barrier cream so you don’t get dye on your skin. The gloves are good quality and they actually fit and stay on my hands. I’ve used kits in the past that provide huge, cheap gloves that can make the process so difficult. My hair is always so soft and shiny after using this dye and it smells so good! It also does a good job of covering any greys that I’ve got. This has been my go to for years now. ... show more
Reviewed in the United States on November 8, 2025 by JFran314

  • Might be great for short hair or hair not previously colored. For me? Awful.
Color: 7NCG - Genova Red Size: 12.8 Fl Oz (Pack of 1)
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake. ... show more
Reviewed in the United States on April 30, 2023 by Aisling D. Aisling D.

  • 5.5NNA darker than expected
Color: 5.5NNA - Dosolo Brown Size: 12.8 Fl Oz (Pack of 1)
Complete kit. True to color. For me, this shade was much darker than other brands, almost seems closer to a 4 vs 5. Normally, I use Loreal 5A (ash). Madison Reed 5.5NNA is much darker (per hubby almost black). Forewarning those out there that wish to stay closer to medium brown vs very very dark brown. Great dye and leaves hair very shiny. ... show more
Reviewed in the United States on November 22, 2025 by misty jurecek

  • Best Ammonia Free Color I've tried
Color: 7NA - Arezzo Brown Size: 12.8 Fl Oz (Pack of 1)
Love this Light Ash Brown formula. My hair is "grey" (actually white now) and this ammonia free color covers my grey completely. What I really like is that the color lasts much longer than other ammonia free colors I have tried. Many ash brown ammonia free products use henna in the formula which results in red or brassy undertones. This product stays smokey (ash) even when color starts to fade. This product is gentle on the hair and scalp, more so than other ammonia-free hair color products I have used. No itchy bumps on scalp with this product and longer lasting results. Although Madison Reed is twice the cost, it is well worth the money. ... show more
Reviewed in the United States on December 29, 2025 by TxMom

  • Salon type kit
Color: 6NCG - Sardinia Red Size: 12.8 Fl Oz (Pack of 1)
Omg. So if you’re like me and have absolutely no time for a salon visit, and prefer to save the money this kit is amazing. It’s like a salon experience in a box. Pros: -I hate color on my skin after my hair is dyed, in salon or out. This kit comes with a very effective pre and post color treatment to keep your skin dye free. -the gloves are a lot higher quality then you usually get and are actually comfortable to use. -the shampoo and confectioners have a minty, earthy smell. Very reminiscent of the high end spas. It is relaxing and I love that I don’t have that newly dyed hair smell and feel good at the same time. Cons: -the shampoo and conditioner are nothing reusable tubes like many diy dye kits. So it’s a one time thing, even if they give extra. Overall I really enjoyed this kit and will be using it again. ... show more
Reviewed in the United States on November 23, 2025 by JMJA Family

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