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Madison Reed Radiant Hair Color Kit - 3.5NNN Darkest Brown-Black (Ravenna Brown), 100% Gray Hair Coverage Permanent Hair Dye for Resistant Grays | PPD-Free & Ammonia-Free, 2 Pack

  • Based on 8,482 reviews
Condition: New
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  • – 6-month term
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Availability: Only 3 left in stock, order soon!
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Arrives Tuesday, May 5
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Color: 3.5NNN - Ravenna Brown


Size: 2 Pack


Features

  • Permanent Gray Coverage: Hair color designed to fully cover gray hair, including resistant grays, when used as directed.
  • 8-Free Formula with Conditioning Ingredients: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide. Formulated with keratin, argan oil, and ginseng root extract to help condition hair during coloring.
  • All-In-One At-Home Color Kit: Includes cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo and conditioner, along with step-by-step instructions. Designed for at-home hair coloring without a salon appointment.
  • Subscribe & Save Option: Receive hair color on a recurring schedule with Subscribe & Save. Designed to support regular maintenance between color applications.
  • Safety & Storage Information: Shelf life is up to 3 years from the date of manufacture when stored properly. Perform a 48-hour patch test before use and follow all included safety instructions.

Product Dimensions ‏ : ‎ 5 x 5 x 8 inches; 1.43 Pounds


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #368 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Hair Color


#6 in Hair Color:


Customer Reviews: 4.0 4.0 out of 5 stars (9,042)


Color: 3.5NNN - Ravenna Brown


Container Type: Box


Product Benefits: Ammonia-free permanent hair color with long-lasting 100% gray coverage and a gentler, conditioning formula.


Brand Name: Madison Reed


Item Form: Cream


Hair Type: All


Number of Items: 2


Manufacturer: Madison Reed


UPC: 814474027544


Included Components: Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 25.60 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 5

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Professional hair color at home? Yes, please! 🥰
Color: 7NGV - Lucca Light Brown Size: 2 Pack
I'm obsessed with this hair color. I don’t have the time (nor do I want to spend the money) to get my hair colored at a salon. I've used 7NGV Light Golden Brown (Lucca Brown) for five years now, and it’s perfect. When I’ve gone to get my haircut, two hairdressers have complimented how lovely the color is, and both were surprised to learn I colored my hair myself at home. They said they never would have guessed I did it myself instead of in a salon. I love being able to color my hair when I have time, and I appreciate not having to sit in a chair for two to three hours. 10/10!! Highly recommend. ⭐️⭐️⭐️⭐️⭐️ ... show more
Reviewed in the United States on March 21, 2026 by Audible Fanatic

  • Madison Reed Hair color Kit
Color: 8.5NNA - Lusia Dark Blonde Size: 1 Pack
This product is amazing! Due to health problems wanted to avoid as many chemicals as possible in hair dye. At first I wasn't certain about this as it had kind of a sting to it in a few places during application and afterwards white hair remained around the face. But, then the color took over almost "magically" and everything blended in perfectly. I love it! Looks great and plan to use this product again and again. ... show more
Reviewed in the United States on February 7, 2026 by JB

  • Might be great for short hair or hair not previously colored. For me? Awful.
Color: 7NCG - Genova Red Size: 1 Pack
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake. ... show more
Reviewed in the United States on April 30, 2023 by Aisling D.

  • Hair love
Color: 5NGM - Catania Brown Size: 1 Pack
It is well packaged and easy to follow. I will say it is thicker than regular name dyes I have used in the past. The best part for me was no burning or strong chemical smell. I am not sure how long it will last but it was worth not having the chemical smell. The cream they give to put on to stop stain on your face, I use on the drop that went on my pants, and it worked. So happy. The color coverage was good and good color. ... show more
Reviewed in the United States on February 19, 2026 by Jenny

  • Doesn't damage hair but doesn't last as long
Color: 6.5NNN - Novara Light Brown Size: 1 Pack
I have been using this for 6+ months every two months. It doesn't damage my hair like other hair color nor do I have the hair loss like other permanent color kits. It doesn't last as long - when it's creeping in that 2 months between colors the grays are showing badly. It is more expensive but for me the fact that it doesn't damage my hair, I'll take that benefit and color every 2 months. ... show more
Reviewed in the United States on March 5, 2026 by Angela

  • Hair Dye Magic 😍
Color: 5NGM - Catania Brown Size: 1 Pack
Great, great product, stop hesitating on it if you're on the fence. The box contains EVERYTHING you need. It has gloves, shampoo, conditioner barrier cream to protect skin discoloration, cleansing cloth. Seriously folks it's so worth it. OMG the color is gorgeous, I purchased the dark chocolate brown ( catania) love, love, love it. I'm a fan. No odor, doesn't irritate skin Madison Reed knocked it out of the park. I'll be back for more 👏👏👏👏 ... show more
Reviewed in the United States on January 26, 2026 by rose

  • Best Ammonia Free Color I've tried
Color: 7NA - Arezzo Brown Size: 1 Pack
Love this Light Ash Brown formula. My hair is "grey" (actually white now) and this ammonia free color covers my grey completely. What I really like is that the color lasts much longer than other ammonia free colors I have tried. Many ash brown ammonia free products use henna in the formula which results in red or brassy undertones. This product stays smokey (ash) even when color starts to fade. This product is gentle on the hair and scalp, more so than other ammonia-free hair color products I have used. No itchy bumps on scalp with this product and longer lasting results. Although Madison Reed is twice the cost, it is well worth the money. ... show more
Reviewed in the United States on December 29, 2025 by TxMom

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