Search  for anything...
L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit

  • Based on 48,143 reviews
Condition: New
Checking for the best price...
$12.97 Why this price?
Save $1.02 was $13.99

Buy Now, Pay Later

As low as $3 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Saturday, May 9
Order within 14 hours and 39 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: V38 Violet Noir (Intense Deep Violet)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 10.37 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal - Hair Color


Best Sellers Rank: #445 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Hair Color


#6 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (52,733)


Color: V38 Violet Noir (Intense Deep Violet)


Container Type: Bottle


Product Benefits: Nourishing


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal - Hair Color


UPC: 071249317235


Global Trade Identification Number: 35


Set Name: False


Recommended Uses For Product: permenant hair color


Manufacturer Part Number: 71249317235


Item Weight: 10.37 ounces


Material Features: Fragrance Free


Material Type Free: Ammonia Free,Peroxide Free,Aluminum Free,Paraben Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

This shade of L'Oreal Paris Feria, V38 Violet Noir, is a permanent hair dye. That means it lasts until your hair grows out, or you decide to dye it again. However, the color might start to fade after 4-6 weeks, depending on your hair washing and care routine.

This shade, V38 Violet Noir, is primarily recommended for dark hair. It might not show up as vividly on lighter hair colors. Always perform a strand test ahead of applying the product all over your hair to estimate the resulting color.

L'Oreal Paris Feria is known for its multi-faceted shimmering colors. This means that the resulting color isn't flat or single-tone, it reflects light and gives a dynamic, shimmering effect. The product also comes with an aromatic shimmer serum and conditioning care.

Yes, the L'Oreal Paris Feria hair dye is safe to use. However, it's recommended to perform a skin allergy test 48 hours before each use, largely because hair dye ingredients can cause allergic reactions in some people.

Similar Products

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

This product is a hair dye that comes in various colors and styles. Users have reported ease of use and fantastic results after application, often exceeding their initial expectations. It works perfectly over bleached hair and also shows effective results on grey hair. However, the color intensity may vary based on current hair condition.

Pros

  • 🌟 Excellent color payoff with a variety of shades available.
  • đź’Ş Safe for use even over pre-treated or bleached hair.
  • đź’§ Dye consistency is easy to work with, despite being a thin formula.
  • 👩‍🦰 Works well on white/grey hair and gives full coverage.
  • đź‘Ť Dye colours withstand a certain duration without significant fading.

Cons

  • đź’¦ The product can get messy due to its thin consistency.
  • đź’¤ Color might be a tad too dark for the first few days before it lightens up.
  • 🎨 The achieved color may not always exactly match the illustration on the box.
  • 🔵 For some shades like 'Smokey Blue,' hair condition and damage level can influence the vibrancy and darkness of the resulting color.

Should I Buy It?

Yes, the product delivers excellent results in terms of hair colouring, and is particularly effective on both pre-dyed/bleached hair and on untreated grey hair. Be prepared for potential mess during application and slight variances in the resulting color from the box illustration. Nonetheless, its impressive results and high praise from users make it a worthwhile purchase.

    • Beautiful vibrant color
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
Review Image by Darla Holloway
I absolutely love this product, I have bought it multiple times and I will keep buying it it is not too extreme and I get so many compliments on it. The directions are straightforward two bottles mix them together wait a few minutes it's perfect for an easy hair dye. It lasts anywhere from 4 to 6 weeks but it definitely starts toning down about three to four weeks in. ... show more
Reviewed in the United States on April 26, 2026 by Darla Holloway
    • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix
    • Great color / downtown brown
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I have always done by hair at the salon but I’ve moved to a small town and they charge wild prices for the bare minimum . I had naturally medium to dark brown roots grown out about 4 inches and blond highlights and my hair was to my butt. I bought 4 boxes of the downtown brown color to make sure I had enough . I left the dye in for the max 45 mins and I used 3 boxes for my medium thick hair. The color lifted the dark roots and the rest of my hair looked great I love the brown it shimmers and it looks good for my pale skin and doesn’t wash me out. My hair smells great and it’s super soft . This is a great cool brown color I will for sure use again . I have a lot of greys around my face and sides and it covered it nicely ... show more
Reviewed in the United States on March 26, 2026 by Kim
    • Best color ever
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
Perfect color for my hair. Came out a little darker but I love the end result
Reviewed in the United States on April 25, 2026 by Catherine pappas
    • Hair didn’t feel too damaged after
Color: 40 Espresso Size: 1 Count (Pack of 1)
My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve. ... show more
Reviewed in the United States on April 30, 2026 by baoming
    • Works with short wavy hair!
Color: 65 Honey Brown (Richest Caramel Brown) Size: 1 Count (Pack of 1)
Never died my hair before, as a dude with dark brown hair, didn’t think I could without bleaching. But this product worked amazing! This is my second time buying it, first time got 70, this time got 65 Color is even, it’s easy to apply, takes like 30 minutes. It does smell like dookie though. I have short wavy hair, about 3.5 inches on the longest part. I used about 2/3 of 1 bottle. Very even coverage. ... show more
Reviewed in the United States on April 7, 2026 by Gabriel
    • Great colors
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
Review Image by Lavona S.
Review Image by Lavona S.
Great color for the price point one of my favorites so far I showed up at the very beginning photo and after several washes, it held up very well would buy again I use this to cover up a purple black hair and it did wonderful.
Reviewed in the United States on April 29, 2026 by Lavona S.
    • Could have better coverage for longer!
Color: 65 Honey Brown (Richest Caramel Brown) Size: 1 Count (Pack of 1)
Same as usual, the color could last longer than it does.
Reviewed in the United States on March 28, 2026 by marciaclark97

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...