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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit

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Color: V38 Violet Noir (Intense Deep Violet)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 0.02 ounces


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal - Hair Color


Best Sellers Rank: #516 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Color


#10 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (1,958)


Color: V38 Violet Noir (Intense Deep Violet)


Container Type: Bottle


Product Benefits: Nourishing


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal - Hair Color


UPC: 071249317235


Global Trade Identification Number: 35


Set Name: False


Recommended Uses For Product: permenant hair color


Suitable Hair Color: Violet


Item Weight: 0.61 g


Manufacturer Part Number: 71249317235


Material Features: Fragrance Free


Material Type Free: Ammonia Free,Peroxide Free,Aluminum Free,Paraben Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

This shade of L'Oreal Paris Feria, V38 Violet Noir, is a permanent hair dye. That means it lasts until your hair grows out, or you decide to dye it again. However, the color might start to fade after 4-6 weeks, depending on your hair washing and care routine.

This shade, V38 Violet Noir, is primarily recommended for dark hair. It might not show up as vividly on lighter hair colors. Always perform a strand test ahead of applying the product all over your hair to estimate the resulting color.

L'Oreal Paris Feria is known for its multi-faceted shimmering colors. This means that the resulting color isn't flat or single-tone, it reflects light and gives a dynamic, shimmering effect. The product also comes with an aromatic shimmer serum and conditioning care.

Yes, the L'Oreal Paris Feria hair dye is safe to use. However, it's recommended to perform a skin allergy test 48 hours before each use, largely because hair dye ingredients can cause allergic reactions in some people.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


This product is a hair dye that comes in various colors and styles. Users have reported ease of use and fantastic results after application, often exceeding their initial expectations. It works perfectly over bleached hair and also shows effective results on grey hair. However, the color intensity may vary based on current hair condition.

Pros

  • 🌟 Excellent color payoff with a variety of shades available.
  • 💪 Safe for use even over pre-treated or bleached hair.
  • 💧 Dye consistency is easy to work with, despite being a thin formula.
  • 👩‍🦰 Works well on white/grey hair and gives full coverage.
  • 👍 Dye colours withstand a certain duration without significant fading.

Cons

  • 💦 The product can get messy due to its thin consistency.
  • 💤 Color might be a tad too dark for the first few days before it lightens up.
  • 🎨 The achieved color may not always exactly match the illustration on the box.
  • 🔵 For some shades like 'Smokey Blue,' hair condition and damage level can influence the vibrancy and darkness of the resulting color.

Should I Buy It?

Yes, the product delivers excellent results in terms of hair colouring, and is particularly effective on both pre-dyed/bleached hair and on untreated grey hair. Be prepared for potential mess during application and slight variances in the resulting color from the box illustration. Nonetheless, its impressive results and high praise from users make it a worthwhile purchase.


  • Beautiful Color, Great Shine, and Soooo Soft!!
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
This is my new favorite at-home hair dye. I was previously using a similar color from Vidal Sassoon, but mistakenly purchased this one. I'm happy to say this is one of my favorite mistakes. The color is much richer and it leaves my hair ridiculously soft and silky. I've used various brands of hair dye at home, but the softness and luster this dye leaves my hair with is the most comparable to when I get my hair professionally done. My hair is naturally very thick, jet black, and coarse; however, I've recently began to sprout a few grays in there. The darkness of my hair makes the gray just that much more pronounced. Before the gray started to kick in, I never really dyed my hair because it was so black, no color would show without bleaching my hair first. Now that the first few grays have come in, however, I thought it'd be nice to dye those a nice deep purple to give my hair a little highlight. The pigments in this dye is very rich and in my hair comes out as a deep purplish red. You can't really see it indoors, but it's noticeable in natural light. The first time I used this dye, I was very surprised with how soft and smooth my hair turned out. Applying this dye is just like using any other home box hair color, but this process includes maybe a few more tubes than other brands such as Clairol and Vidal Sassoon. The dye itself is a very rich dark pinkish purple during application and is more than enough for my thick hair's root section. With other brands, specifically Clairol, I'd have to use two bottles for the roots and three for the whole head. Rinsing takes a bit longer than other brands, however. This color also seems to rinse out faster with subsequent shampoos, but it hasn't faded too noticeably between colorings (I try to re-color my roots about once a month). I was so smitten with not just the shade, but the way it conditions my hair, that I told my sister about it who constantly dyes her hair and always has it in different impressive colors, but she already knew about it and was actually using it as her go-to at-home treatment herself! This is a great way to both color and condition your hair at home for a fraction of the price of a salon with very similar results and I highly recommend it! ... show more
Reviewed in the United States on December 6, 2016 by R. Adams

  • Super easy to use by yourself and great color!
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
Live this brand and this color. It comes w color care shampoo and conditioner. I have gotten so many compliments on my hair and I do it myself. So easy to use!
Reviewed in the United States on February 20, 2026 by Christina Cobb

  • Great color & brand.
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
I love this brand & this color is amazing. It comes with dye, oil, shampoo & conditioner. You do have to be careful until the first washing you don't dye clothes or bedsheets. I just use a towel on my pillow. No harsh scents & it smells great. Lasts a long time.
Reviewed in the United States on October 9, 2025 by Krispen D. Cameron

  • Awesome quality for an awesome price!
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
This has been my go to color for YEARS now. Probably more than 5 actually. My natural color is dark brown with some grays and this dye colors my hair the color on the box! It has become more expensive in stores recently so I decided to do a subscribe and save on Amazon because they - it's always good to save money! I am impressed! It arrived in perfect condition, but also this formula seems to be BETTER than when I buy in store? Perhaps just a fluke, but it went on my hair more evenly, and the color seems more vibrant even though it's the same shade. Also I usually lose quite a bit of hair when I dye it (all dye is rough on your hair) but this time there was very minimal breakage! If it's a new formula then bravo! Will definitely keep my subscription going! ... show more
Reviewed in the United States on June 29, 2023 by HellaReviews

  • Love the color, but stains easily
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 2)
I will definitely keep repurchasing this dye because the color turns out beautiful, even on black hair without bleaching. However, it does stain the scalp and is quite hard to wash off. it took me several days. It also stains surfaces easily, and my bathtub definitely suffered, so make sure to protect your bathroom. Despite that, I still love the result and will buy it again. ... show more
Reviewed in the United States on December 23, 2025 by Withney

  • Best hair dye ever!!!
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
Always get rave reviews on my hair when I use this product!
Reviewed in the United States on June 30, 2026 by Keven P. Nelson

  • a beautiful product for your hair
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
A really pretty shade for your hair, it lasts a long time and doesn't damage it at all, it adapts to your base color, I loved my results
Reviewed in the United States on November 18, 2025 by Lisandra H.

  • Tinte
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
Precioso este color me llegó súper rapido
Reviewed in the United States on July 14, 2026 by Mia

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