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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit

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Color: V38 Violet Noir (Intense Deep Violet)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 0.02 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal - Hair Color


Best Sellers Rank: #305 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color


#5 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (51,883)


Color: V38 Violet Noir (Intense Deep Violet)


Container Type: Bottle


Product Benefits: Nourishing


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal - Hair Color


UPC: 071249317235


Global Trade Identification Number: 35


Item Weight: 0.61 Grams


Material Features: Fragrance Free


Material Type Free: Ammonia Free,Peroxide Free,Aluminum Free,Paraben Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

This shade of L'Oreal Paris Feria, V38 Violet Noir, is a permanent hair dye. That means it lasts until your hair grows out, or you decide to dye it again. However, the color might start to fade after 4-6 weeks, depending on your hair washing and care routine.

This shade, V38 Violet Noir, is primarily recommended for dark hair. It might not show up as vividly on lighter hair colors. Always perform a strand test ahead of applying the product all over your hair to estimate the resulting color.

L'Oreal Paris Feria is known for its multi-faceted shimmering colors. This means that the resulting color isn't flat or single-tone, it reflects light and gives a dynamic, shimmering effect. The product also comes with an aromatic shimmer serum and conditioning care.

Yes, the L'Oreal Paris Feria hair dye is safe to use. However, it's recommended to perform a skin allergy test 48 hours before each use, largely because hair dye ingredients can cause allergic reactions in some people.

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Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

This product is a hair dye that comes in various colors and styles. Users have reported ease of use and fantastic results after application, often exceeding their initial expectations. It works perfectly over bleached hair and also shows effective results on grey hair. However, the color intensity may vary based on current hair condition.

Pros

  • 🌟 Excellent color payoff with a variety of shades available.
  • 💪 Safe for use even over pre-treated or bleached hair.
  • 💧 Dye consistency is easy to work with, despite being a thin formula.
  • 👩‍🦰 Works well on white/grey hair and gives full coverage.
  • 👍 Dye colours withstand a certain duration without significant fading.

Cons

  • 💦 The product can get messy due to its thin consistency.
  • 💤 Color might be a tad too dark for the first few days before it lightens up.
  • 🎨 The achieved color may not always exactly match the illustration on the box.
  • 🔵 For some shades like 'Smokey Blue,' hair condition and damage level can influence the vibrancy and darkness of the resulting color.

Should I Buy It?

Yes, the product delivers excellent results in terms of hair colouring, and is particularly effective on both pre-dyed/bleached hair and on untreated grey hair. Be prepared for potential mess during application and slight variances in the resulting color from the box illustration. Nonetheless, its impressive results and high praise from users make it a worthwhile purchase.

    • Absolutely Love This Hair Color!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.
Reviewed in the United States on March 1, 2026 by Yanet garcia
    • Good color! Dye makes hair feel good ❤️
Color: 26 Black Chery (Deepest Magenta) Size: 1 Count (Pack of 1)
Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.
Reviewed in the United States on March 5, 2026 by brianna
    • Best Hair Color Brand
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
This is my go to shade for a soft brown. The highlights are so pretty and golden. I have used other brands, but Feria smells good, is easy to use and does not damage my hair. It also lasts a very long time.
Reviewed in the United States on February 13, 2026 by Rebecca R BonDurant
    • Vibrant color
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Amazon Customer Amazon Customer
Review Image by Amazon Customer Amazon Customer
This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description. ... show more
Reviewed in the United States on February 6, 2026 by Amazon Customer Amazon Customer
    • Love this hair dye!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall! ... show more
Reviewed in the United States on December 18, 2025 by Withney
    • Pretty color . Saved me from shaving head
Color: 54 Spiced Copper Size: 1 Count (Pack of 1)
Review Image by Israel A. Gonzales Israel A. Gonzales
Review Image by Israel A. Gonzales Israel A. Gonzales
Review Image by Israel A. Gonzales Israel A. Gonzales
Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall ... show more
Reviewed in the United States on January 19, 2026 by Israel A. Gonzales Israel A. Gonzales
    • Incorrect color example
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
I chose the color Rosey Blush because I wanted a light pink color. I did a bleaching beforehand, i started with a light blonde. It colored well, including Grey, but the color was not anything like the box examples. My hair turned a darker coral color. The produce works well, but the color was not as advertised. ... show more
Reviewed in the United States on February 23, 2026 by Dawn Duffy
    • Good color
Color: 21 Starry Night (Bright Black) Size: 1 Count (Pack of 1)
Review Image by Tia DeFye Tia DeFye
Review Image by Tia DeFye Tia DeFye
My go to black color. However if you don't want a black that fades to blue or shows blue under certain light. This isn't for you. But it's a good colour in my opinion. Sadly it fades quickly.
Reviewed in the United States on February 5, 2026 by Tia DeFye Tia DeFye

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