Search  for anything...
L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit

  • Based on 1,948 reviews
Condition: New
Checking for the best price...
$16.97 Why this price?
Save $4.99 was $21.96

Buy Now, Pay Later

As low as $4 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 1 left in stock, order soon!
Fulfilled by TheBestShopDotCom
Arrives Wednesday, Jul 22
Order within 5 hours and 31 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: V38 Violet Noir (Intense Deep Violet)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Is Discontinued By Manufacturer ‏ : β€Ž No


Product Dimensions ‏ : β€Ž 2.75 x 3.5 x 6.5 inches; 0.02 ounces


UPC ‏ : β€Ž


Manufacturer ‏ : β€Ž L'Oreal - Hair Color


Best Sellers Rank: #601 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #11 in Hair Color


#11 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (1,948)


Color: V38 Violet Noir (Intense Deep Violet)


Container Type: Bottle


Product Benefits: Nourishing


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal - Hair Color


UPC: 071249317235


Global Trade Identification Number: 35


Set Name: False


Recommended Uses For Product: permenant hair color


Suitable Hair Color: Violet


Manufacturer Part Number: 71249317235


Item Weight: 0.61 Grams


Material Features: Fragrance Free


Material Type Free: Ammonia Free,Peroxide Free,Aluminum Free,Paraben Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

This shade of L'Oreal Paris Feria, V38 Violet Noir, is a permanent hair dye. That means it lasts until your hair grows out, or you decide to dye it again. However, the color might start to fade after 4-6 weeks, depending on your hair washing and care routine.

This shade, V38 Violet Noir, is primarily recommended for dark hair. It might not show up as vividly on lighter hair colors. Always perform a strand test ahead of applying the product all over your hair to estimate the resulting color.

L'Oreal Paris Feria is known for its multi-faceted shimmering colors. This means that the resulting color isn't flat or single-tone, it reflects light and gives a dynamic, shimmering effect. The product also comes with an aromatic shimmer serum and conditioning care.

Yes, the L'Oreal Paris Feria hair dye is safe to use. However, it's recommended to perform a skin allergy test 48 hours before each use, largely because hair dye ingredients can cause allergic reactions in some people.

Similar Products

Top Amazon Reviews

πŸš€ Abunda's Overview

This is our summary and key points to consider based on customer reviews.

This product is a hair dye that comes in various colors and styles. Users have reported ease of use and fantastic results after application, often exceeding their initial expectations. It works perfectly over bleached hair and also shows effective results on grey hair. However, the color intensity may vary based on current hair condition.

Pros

  • 🌟 Excellent color payoff with a variety of shades available.
  • πŸ’ͺ Safe for use even over pre-treated or bleached hair.
  • πŸ’§ Dye consistency is easy to work with, despite being a thin formula.
  • πŸ‘©β€πŸ¦° Works well on white/grey hair and gives full coverage.
  • πŸ‘ Dye colours withstand a certain duration without significant fading.

Cons

  • πŸ’¦ The product can get messy due to its thin consistency.
  • πŸ’€ Color might be a tad too dark for the first few days before it lightens up.
  • 🎨 The achieved color may not always exactly match the illustration on the box.
  • πŸ”΅ For some shades like 'Smokey Blue,' hair condition and damage level can influence the vibrancy and darkness of the resulting color.

Should I Buy It?

Yes, the product delivers excellent results in terms of hair colouring, and is particularly effective on both pre-dyed/bleached hair and on untreated grey hair. Be prepared for potential mess during application and slight variances in the resulting color from the box illustration. Nonetheless, its impressive results and high praise from users make it a worthwhile purchase.

    • Hi-lift brown that actually works on dark hair β€” with the right expectations
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown β€” the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought β€” hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps β€” it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments. ... show more
Reviewed in the United States on May 27, 2026 by AnaSSCharlotka
    • Amazing color that lasts a decently long time with a beautiful fade out. Amazing color that lasts a decently long time with a beautiful fade out.
Color: C74 Copper Crave (Intense Copper) Size: 1 Count (Pack of 2)
Review Image by Mish
Review Image by Mish
Review Image by Mish
Review Image by Mish
Review Image by Mish
Review Image by Mish
Review Image by Mish
Review Image by Mish
Review Image by Mish
I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching. ... show more
Reviewed in the United States on May 31, 2026 Reviewed in the United States on May 31, 2026 by Mish
    • Hair Color Magic in a Box
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS! ... show more
Reviewed in the United States on May 4, 2026 by Amazon Customer
    • Before and after... Before and after...
Color: C74 Copper Crave (Intense Copper) Size: 1 Count (Pack of 1)
Review Image by nina
Review Image by nina
Review Image by nina
The green and blue hair photo is what my hair color was before. It was Arctice Fox's Transylvania that started turning green and bluish-purple. I knew that copper would cancel out the blue color but I wasnt sure about the green and sure enough... the green was still there. This just wasnt punchy enough to turn out the green. I expected a lighter color but I dont know why... box dyes can never do copper that looks like the photo on the box. I promise you, if you want that really intense copper, get HiColor in the color Copper. It works on dark hair but to get that really bright orange you may need to use high developer and perhaps more than once. If your hair is bleached under the color like mine is, that orange is really easy to get and lasts forever. Anyways, I ended up using a semi-permanent Copper from Artic fox to manage the green in my hair, turned out fine but I am still gonna get the HiColor copper to punch up the color. Its the only copper dye ive ever used that gives you a permanent high intensity orange. Just be warned that achieving it will damage your hair if you're already bleached. :) Conclusion: it dyed my hair, just wasnt bright enough for me. It is a really pretty color though. ... show more
Reviewed in the United States on June 25, 2026 Reviewed in the United States on June 25, 2026 by nina
    • Great Permanent Hair Color Dye
Color: 11.21 Bad to the Blonde (Ultra Pearl Blo... Size: 1 Count (Pack of 1)
This permanent hair dye from is part of the Feria line, known for bold, multi-dimensional color results. The shade β€œ11.21 Bad to the Blonde” is an ultra-light blonde with cool, shimmering tones designed to reduce brassiness and give a bright, salon-like finish. Pros Bright, high-impact blonde: Delivers a noticeable lift for lightening hair. Cool-toned finish: Helps counteract yellow or brassy undertones. Shimmering effect: Feria line is designed for multi-dimensional color rather than flat dye. At-home convenience: Salon-style results without professional application. Good gray coverage: Works well for blending or covering grays (depending on hair type). Cons Can be drying: Bleaching/lightening effect may leave hair feeling dry or brittle. Results vary by base color: Darker hair may not achieve the same level of lightness without pre-lightening. Toning may fade over time: Brassiness can return depending on hair care routine. Strong chemical smell: Common with permanent dyes. ... show more
Reviewed in the United States on June 12, 2026 by Cristina
    • Dark Hair - but Looks natural - loved it
Color: 21 Starry Night (Bright Black) Size: 1 Count (Pack of 1)
Review so late after purchase as life got in the way - and I just used it now - and WOW this was perfect for me - I do have a lot of grey and it covered it fine - the grey came out a bit lighter than the rest of course - but it just added a very subtle color varient - which made the whole process look more natural - LOL - even for a black blue you want it to look like it is real. Very happy with this product. ... show more
Reviewed in the United States on June 25, 2026 by Mattie
    • Pretty while it last!
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
Love this products color but it last only a few washes. like 2 washes! If you have dry hair it does not hold up well to conditioner after toning . So condition well before toning for best results. Too bad it does not last over a few washes. But while it’s in it’s pretty!!
Reviewed in the United States on June 26, 2026 by IMH
    • Reviewing auburn rose
Color: 52 rosa caoba Size: 1 Count (Pack of 2)
I've been using L'Oreal Paris Feria dye for a while, It's a great dye. I recently bought this dye, It became darker than the color shown on the box. Although I didn't mind the color, It wasn't the color I wanted. Still great dye though.
Reviewed in the United States on June 8, 2026 by Ron B

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...