Search  for anything...
L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet)

    • Based on 12,478 reviews
Condition: New
Checking for product changes
$10.95 Why this price?
Save $2.04 was $12.99

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable due to hazmat safety reasons

View our full returns policy here.

Availability: Only 4 left in stock, order soon!
Fulfilled by Premier Retail Solutions
Arrives Tuesday, May 28
Order within 15 hours and 43 minutes
Available payment plans shown during checkout

Recently Viewed

Color: V38 Violet Noir (Intense Deep Violet)


Size: 1 Count (Pack of 1)


Features

  • Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
  • Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Creme, Conditioning Developer Creme, Aromatic Shimmer Serum and Power Shimmer Conditioner
  • Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: V38 Violet Noir (Intense Deep Violet)


Package Information: Bottle


Product Benefits: Nourishing


Brand: L’Oréal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 0.02 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Frequently asked questions

This shade of L'Oreal Paris Feria, V38 Violet Noir, is a permanent hair dye. That means it lasts until your hair grows out, or you decide to dye it again. However, the color might start to fade after 4-6 weeks, depending on your hair washing and care routine.

This shade, V38 Violet Noir, is primarily recommended for dark hair. It might not show up as vividly on lighter hair colors. Always perform a strand test ahead of applying the product all over your hair to estimate the resulting color.

L'Oreal Paris Feria is known for its multi-faceted shimmering colors. This means that the resulting color isn't flat or single-tone, it reflects light and gives a dynamic, shimmering effect. The product also comes with an aromatic shimmer serum and conditioning care.

Yes, the L'Oreal Paris Feria hair dye is safe to use. However, it's recommended to perform a skin allergy test 48 hours before each use, largely because hair dye ingredients can cause allergic reactions in some people.

Similar Products

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

This product is a hair dye that comes in various colors and styles. Users have reported ease of use and fantastic results after application, often exceeding their initial expectations. It works perfectly over bleached hair and also shows effective results on grey hair. However, the color intensity may vary based on current hair condition.

Pros

  • 🌟 Excellent color payoff with a variety of shades available.
  • 💪 Safe for use even over pre-treated or bleached hair.
  • 💧 Dye consistency is easy to work with, despite being a thin formula.
  • 👩‍🦰 Works well on white/grey hair and gives full coverage.
  • 👍 Dye colours withstand a certain duration without significant fading.

Cons

  • 💦 The product can get messy due to its thin consistency.
  • 💤 Color might be a tad too dark for the first few days before it lightens up.
  • 🎨 The achieved color may not always exactly match the illustration on the box.
  • 🔵 For some shades like 'Smokey Blue,' hair condition and damage level can influence the vibrancy and darkness of the resulting color.

Should I Buy It?

Yes, the product delivers excellent results in terms of hair colouring, and is particularly effective on both pre-dyed/bleached hair and on untreated grey hair. Be prepared for potential mess during application and slight variances in the resulting color from the box illustration. Nonetheless, its impressive results and high praise from users make it a worthwhile purchase.

    • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
    • The color is beautiful
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
I have light to dark brown hair and this red rocked it. Two strangers today asked me where I had my hair color I said that I had gone to the Julie Féria Salon close by! They looked at me with bewilderment I then explained to them that I colored my hair with the help of Féria lol. These were two different circumstances yet the same day :) ... show more
Reviewed in the United States on April 20, 2024 by Dawn
    • cute and i like the color
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
cute and the color turned out good in my hair
Reviewed in the United States on April 25, 2024 by Kimberly Vlach
    • Potent!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
This hair color is really strong and never leaves you. I dyed my hair using this a year ago and still seeing traces over a year later. Be careful to not get it onto your furniture and use bleach to get it out if it does.
Reviewed in the United States on April 2, 2024 by Anonymous
    • Love it! midnight Violet
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
Review Image by Hannah Lukens Hannah Lukens
My brown hair definitely looks black but the blonde in my hair looks purple. Hopefully after a few washes it won’t be so dark. Still looks great though!
Reviewed in the United States on April 27, 2024 by Hannah Lukens Hannah Lukens
    • Llegó a tiempo y en buenas condiciones
Color: C74 Copper Crave (Intense Copper) Size: 1 Count (Pack of 1)
Sin duda es hermoso para retocar el color de mi cabello tinturado
Reviewed in the United States on April 19, 2024 by El repartidor dejó mi paquete en otra dirección
    • Beautiful Hair Color
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
My wife has dark brown hair and this product makes my wife's hair shine a beautiful rich auburn color.
Reviewed in the United States on April 13, 2024 by Bob G.
    • darker base color than anticipated
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
I like the purple, subtle but definitely visible. The base color was much darker than I hoped, though, nearly black, even though my previous color was a medium brown. The purple did bleed off the first several time I washed my hair after dying it, so be careful about getting it on towels or pillowcases. ... show more
Reviewed in the United States on February 21, 2024 by DJN124

Can't find a product?

Find it on Amazon first, then paste the link below.