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Lime Crime Unicorn Hair Dye Full Coverage, Genie (Deep Violet Purple) - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent

  • Based on 12,190 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, May 10
Order within 17 hours and 49 minutes
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Color: Genie (Deep Violet Purple)


Features

  • Genie Unicorn Hair Dye: Dyed and gone to Unicorn Heaven! Lime Crime Unicorn Hair is a DIY-friendly, semi-permanent color dye that transforms hair into vibrant colors... all from the comfort of your own home. Genie is a deep violet-purple that will make your fantasy hair color dreams come true, and its sugary citrus vanilla scent will make your transformation even sweeter!
  • Why You Need It: Not only does our damage-free, vegan hair dye give you fun, vibrant color, but this formula also contains conditioning ingredients like fatty acids and vitamins that help to moisturize your hair and boost shine.
  • Before You Use It: Unicorn Hair deposits super-saturated, vibrant color to pre-lightened platinum to medium blonde hair and adds a tint of color to dark blonde and light brown hair. The life cycle of the color depends on the shade and condition of your hair and how often you wash it. Always do a patch and strand test before coloring your full head because results may vary.
  • Benefits: This formula is free of harsh chemicals like PPD, Peroxide and Ammonia. Lime Crime is certified by both Leaping Bunny and PETA, and we design, manufacture, and assemble quality products using globally sourced ingredients for high performance wear and strong color pay-off.
  • Never Blend In: Lime Crime is a Vegan & Cruelty-Free makeup and hair brand that aims to inspire and invites self-expression. Through our vibrant color products, we encourage all to explore their individuality, embrace their uniqueness and always stand out from the crowd. Find joy through color and re-imagine your boundaries with Lime Crime.

Product Dimensions ‏ : ‎ 2.5 x 2.5 x 3.75 inches; 0.09 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Lime Crime


Best Sellers Rank: #4,675 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #65 in Hair Color


#65 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (13,243)


Color: Genie (Deep Violet Purple)


Container Type: Jar


Product Benefits: Conditioning, Hair Coloring


Brand Name: Lime Crime


Item Form: Paste


Hair Type: Dry


Number of Items: 1


Manufacturer: Lime Crime


UPC: 816652025311


Recommended Uses For Product: hair coloring at home


Manufacturer Part Number: L002-45-0003


Item Weight: 0.56 Hundredths Pounds


Material Features: Cruelty Free


Material Type Free: Paraben Free,Sulfate Free,Ammonia Free


Unit Count: 6.76 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, May 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Holy Fuchsia, Batman!
This is my first time ever dying my own hair. My "before" picture was taken about a year ago when I had my hair professionally highlighted for the first time, and most accurately depicts my hair color(s) as the sun has helped me maintain my lighter streaks. When looking for a good hair dye, I knew I wanted something only semi-permanent (in case I botched it and needed to scrub it out) and, preferably, a dark burgundy or maroon color, as I LOVE the effect of dark semi-natural looking hair that looks red or purple in the light. I knew getting an especially dark color would be difficult as a natural blonde, but the pictures from my fellow black/brown-haired reviewers inspired me to purchase this color (plus hey, it's called chocolate cherry, sounds like a perfect description of dark brown + red to me!) Unlike most other dyes I looked into, this one did NOT come with the other tools you need, such as gloves, a coloring bowl or, most notably, an applicator brush. My "thrifty" (clueless) self decided just dunking an unused toothbrush in the jar would be good enough. I started following a YouTube balayage tutorial but got carried away and before I knew it, my entire head (and eyebrows, not to mention gloves, ears, and neck) were saturated. Even after covering my whole head, I still have more than half the jar left! The directions say to wait at least 30 minutes and up to 2 hours for the most vibrant and long-lasting results, so I waited one hour prior to taking a cold shower to rinse the dye out. As this was my first time, I didn't think too much while I flipped my hair all around with my head and fingers to get all the dye out. This may have been my biggest mistake, as the pink-ness splashed EVERYWHERE, and I am still finding new areas of my shower tiles to bleach and scrub down several days later. However, the dye truly made my hair feel SO GOOD, like better than after using a high-end conditioner, so getting to run my fingers all through that softness was worth it! As you can see from my photos (face contorted for some false sense of privacy), the results were SO VIVID! I was expecting a color result similar to the "medium blonde" depicted in the product photos, as that is what the majority of my hair color is. Instead it is a brilliant fuchsia color... that exact shade where you call it hot pink but any man will argue it's somehow purple. I am blown away by how well it blended with the varying shades of my highlights and natural hair color, however, creating a deeper burgundy near the roots and a highlighter pink in streaks. Despite the crazy color (my friends have now dubbed me "Skittles"), this variation left it feeling a little more natural-- not just like some bad LazyTown cosplay. I also took an old, mostly empty brown mascara and added perhaps half a teaspoon of the dye and have been applying that to my eyebrows to complete the look... that may be a terrible idea but it works for me so I thought I'd share. Last night I went for a run; I sweat a LOT and had seen reviews of some dyes warning that sweaty workouts may double as a tie-dying sesh for your clothes, but not at all for me with this dye! Afterwards in the shower I shampooed very thoroughly, mostly testing to see just how much might come out in one intensive shower, and noticed moderate fading near the roots but no change at all in vibrancy throughout the rest of my hair. I have since ordered shades of red, blue, and purple from Manic Panic to experiment with adding in a little different color to tone down the level of pink I was not expecting. TL;DR -- Pros: Easy to use despite not coming with tools, made my hair smell and feel great. A little goes a long way and I only needed half a jar. Color is vibrant, resilient, and truly unique. Cons: I'm still scrubbing the hot pink tint out of brushes, bathroom tiles, and my skin/fingernails. The color also leans more red/hot pink, while the photos show it as more purple; it's a brilliant color but lacking any more blue undertones. ... show more
Reviewed in the United States on June 1, 2020 by Katie

  • Very pretty but it might last forever
Color: Sea Witch (Rich Teal)
Been using this hair dye for 5 years now, unfortunately out of stock on website so I ordered it here and had just as good experience. This will low-key stain your hair but I've been doing the same colour and don't plan on changing it so I prefer that way, lasts a good 3 months before fading, covers medium//chocolate brown hair without bleach but comes out brighter if you add highlights or something before. Smells super good too ... show more
Reviewed in the United States on April 27, 2026 by Whalen

  • Gorgeous, Vibrant Color That Lasts and Keeps Hair Soft
Color: Genie (Deep Violet Purple)
I have been using Lime Crime Unicorn Hair for over 3 years now and it has never disappointed me. The Chocolate Cherry shade is such a beautiful color that looks vibrant and rich right after coloring. The color payoff is excellent and it always leaves my hair looking bold and shiny. I’ve also tried Genie, Sea Witch, and Valentine, and every shade has turned out stunning. One of my favorite things about this dye is the scent. The sugary citrus vanilla fragrance makes the application process so much more enjoyable. It doesn’t smell harsh like other dyes, which matches perfectly with how gentle it is on my hair. After rinsing, my hair always feels soft and conditioned rather than dry or damaged, and I’ve never experienced breakage from using it. The dye is very easy to apply at home, whether with a brush or just gloved hands, and it washes out of my shower without leaving any stains. The color is long-lasting too. I usually go about 2 months before I need to redye, and even then it fades gradually into a softer version of the shade instead of looking patchy. Overall, this is hands-down the best semi-permanent dye I’ve ever used. The colors are vibrant, the scent is amazing, it’s easy to use, and it always leaves my hair in great condition. Absolutely worth the money for the quality and results. If I could rate it higher than 5 stars, I would. ... show more
Reviewed in the United States on September 2, 2025 by Christina

  • Great on dark hair, easy to use.
Color: Chocolate Cherry (Burgundy Red)
I dont usually leave reviews, but im hoping this will help someone else not savy.... My daughter's and I have all dark brown hair. We went to a K Pop dance party and wanted to make it super special to dye their hair, better than halloween one day spray. So I tried this. It is amazing. So easy. So beautiful. The chocolate cherry or whatever it is showed up absolutely beautifully on dark hair. Its a red/pruple/pink combo on very dark hair. We only did the tips/lower half of our hair. But it came out so pretty and actually showed up on dark hair without any pretreat or extra steps. Literally just apply, wait, wash. As for longevity, I can update this review with how long it lasts. ... show more
Reviewed in the United States on April 20, 2026 by Larissa

  • Smells Great
Color: Butterscotch (Ginger)
I am growing the henna out of my gray hair so I can change to doing some color instead. Henna can’t handle any chemical color over it so I’m using the Butterscotch color to fill in for a bit. It matches the henna red really well. My hair is shaved up on side, and shaved about 3” around the back and underside on the other side. It’s also naturally curly so has a lot of texture. The Unicorn Butterscotch color only lasts about a week and it doesn’t coat my gray very well. It’s not fully saturated, but it is enough that the gray underneath isn’t so prominent. I wet my hair every day and use conditioner but only shampoo one a week or so. It does smell really nice and leaves my hair feeling very soft. ... show more
Reviewed in the United States on January 25, 2026 by JJ

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