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L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Color Resists Fading

  • Based on 5,958 reviews
Condition: New
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As low as $3 / mo
  • – 4-month term
  • – No impact on credit
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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, May 30
Order within 7 hours and 5 minutes
Available payment plans shown during checkout

Color: Red


Color: Red


Package Information: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 1.76 ounces


Item model number ‏ : ‎ 41051022


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Technique


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • An absolute must
Color: Copper
The only dye that gave me the color I want. My pillow cases are happy because it does not bleed. This will be the only dye I buy from now on. An absolute must.
Reviewed in the United States on January 15, 2025 by Roxanne Kerr

  • If you have dark hair and don't want to bleach, but this!
Color: Magenta
I have used this repeatedly without having to bleach my hair and it is always bright and I always receive compliments. I've always loved shades of red but was scared of bleach. When I once did bleached highlights my hair was so brittle, I swore to never do it again. L'Oreal was the answer. I recommend all the time. ... show more
Reviewed in the United States on January 1, 2025 by Angelica

  • Very beautiful ❤️
Color: Copper
Amazing and vibrant beautiful color will be buying more in the future when I want to dye my hair again .
Reviewed in the United States on December 30, 2024 by Lulu Lulu

  • No words
Color: Red
Just look at the picture :)
Reviewed in the United States on December 31, 2024 by Gabriela Gabriela

  • No bleach needed
Color: Copper
No bleach needed.
Reviewed in the United States on December 31, 2024 by Honest_Reviewer Honest_Reviewer

  • Watch out
Color: Red
The box came a little broken and open but my products was still inside 🤷
Reviewed in the United States on December 1, 2024 by Michelle

  • Beautiful color
Color: Magenta
I loved this hair color and it lasted a long time. They are all shiny, exactly what I wanted.
Reviewed in the United States on December 13, 2024 by Danycreative

  • Love this color
Color: Magenta
I been using this brand for almost 2 years. No bleach needed at all. Sometimes I like to mix this color with red or Violet from the same brand. And the results come out really beautiful.
Reviewed in the United States on November 26, 2024 by margarita aguilar margarita aguilar

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