Search  for anything...
L'OREAL TECHNIQUE

L'Oréal Technique Excellence Crème Permanent Hair Color - Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage

  • Based on 2,611 reviews
Condition: New
Checking for the best price...
$13.70 Why this price?

Buy Now, Pay Later

As low as $3 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jul 8
Order within 16 hours and 14 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 3 Natural Black


Size: 1.74 Fl Oz (Pack of 1)


Features

  • Superb gray coverage.
  • Rich creme formula with easy, no-drip application.
  • Patented Auto-Protection Conditioning System.
  • Luxurious, long-lasting permanent hair color.
  • Protects hair's inner structure during and after coloring.

Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 0.01 ounces


Item model number ‏ : ‎ 1001779


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #11,094 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #124 in Hair Color


#124 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (2,755)


Color: 3 Natural Black


Container Type: Bottle


Product Benefits: Luxurious, long-lasting color with superb gray coverage. This gentle formula protects and conditions hair.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201061943


Global Trade Identification Number: 43


Item Weight: 0.2 Grams


Material Features: Natural


Hair Color Permanence: Permanent


Unit Count: 1.74 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jul 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • True, true color
Color: 10 Lightest Natural Blonde Size: 1.74 Fl Oz (Pack of 1)
I love the color couldn’t live without it
Reviewed in the United States on February 16, 2026 by Monica Rice
    • Great for grey coverage
Color: 4 Dark Brown Size: 1.74 Fl Oz (Pack of 1)
Great for gray hair coverage. Good product! I highly recommend.
Reviewed in the United States on January 12, 2026 by Raymond Rogado
    • My favorite hair coloring cream.
Color: 9.1 Light Ash Blonde Size: 1.74 Fl Oz (Pack of 1)
I have been using this L’Oreal hair coloring creme for years. It doesn’t dry out my hair & works well to cover up any of my gray hairs.
Reviewed in the United States on February 20, 2026 by Amazon Customer
    • Good
Color: 8.1 Medium Ash Blonde Size: 1.74 Fl Oz (Pack of 1)
good color, just what I wanted
Reviewed in the United States on March 11, 2026 by Poliakova Viktoriia
    • works but fades fast
Color: 4 Dark Brown Size: 1.74 Fl Oz (Pack of 1)
supposed to be permanent but fades
Reviewed in the United States on January 7, 2026 by rach
    • Recommended
Color: 4 Dark Brown Size: 1.74 Fl Oz (Pack of 1)
Color is really dark but works well
Reviewed in the United States on February 22, 2026 by Yesenia Mitzner
    • Excelente
Color: 9 Light Blonde Size: 1.74 Fl Oz (Pack of 1)
Muy bueno lo recomiendo muchísimo e comprado varios de esta marca excelente 😍
Reviewed in the United States on March 3, 2026 by Dania Narvaez
    • Save some money - buy color in a tube instead of boxes
Color: 6.1 Light Ash Brown Size: 1.74 Fl Oz (Pack of 1)
I'm a guy, but I try to look for value in what I buy. I buy big expensive toys so I have to save in other places. This is one of the places I save some money. I do not color hair for a living so if you do as I indicate I do and your hair falls out or turns blue, you likely have introduced another factor. If you have longer hair or use other products on your hair, you need to follow directions - not what I am doing. I really like separate dye and developer. The boxes have way too much for a guy or gal with short hair.And likely not enough for many women. It is WAY cheaper to buy larger tubes and developer separately. The only reason I'd suggest the box is for finding the color you need. A big tube of wrong color will make one very sad, but most places will take it back. I'm not sure about Amazon's return policy. My intent is to hide gray and I have a dishwater blond hair color. I tend to shift between the light ash brown or a darker ash blond color - going lighter in summer. I keep my hair really short so I don't worry about damaging my hair. I do all my hair every time and honestly, this product makes my hair softer somehow. I don't know the science behind it all but it does. I'm lucky to have lighter hair. The color shift isn't so noticeable as you wash the dye out. I try to dye my hair right before I cut it - I feel like just cut hair naturally shows more color than the tips would. In either case, many people don't know I color my hair. I don't hide the fact, but the woman that cuts my hair has made comments about the day I go gray. Although she may just be working the tip jar. For a guy, I highly suggest the creme products also. It's so much easier to contain the color where you want it. I don't mix exactly either - I just use a disposable paper 6oz cup (that I buy for rinsing my mouth), and shoot for half developer & creme. I usually do this on a weekend so I can take more time getting ready. I mix quickly, toss on hair with the mixing brush & I get my finger into it around the edges to ensure I don't miss anything. I clean everything right then (cleaning on the spot is best to prevent staining - be sure to scrub nails if you use your hands any) and for 25 to 30 minutes, I relax and drink a cup of coffee. Then I jump in shower & clean thoroughly. I used to use a towel around my shoulders while it set, but after I gained confidence it won't run, I just run around shirtless til shower time. Because my hair is short, It likely only gets colored twice before it is cut off so it doesn't get damage from over processing. One other tip - if you get dye on your face or something, try the developer to remove it. ... show more
Reviewed in the United States on August 8, 2020 by T Stanley

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...