L'Oréal Technique Excellence Crème Permanent Hair Color - Long-Lasting Hair Dye, Rich Formula With No-Drip Application, Superb Gray Coverage
Condition: New
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FREE 30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Oct 28 – Oct 29
Color: 3 Natural Black
Size: 1.74 Fl Oz (Pack of 1)
Color: 3 Natural Black
Package Information: Bottle
Product Benefits: Luxurious, long-lasting color with superb gray coverage. This gentle formula protects and conditions hair. See more
Brand: L'OREAL TECHNIQUE
Item Form: Liquid
Is Discontinued By Manufacturer : Yes
Product Dimensions : 6.65 x 1.85 x 6.65 inches; 0.01 ounces
Item model number : 1001779
UPC :
Manufacturer : L'Oreal Technique
Best Sellers Rank: #10,118 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #119 in Hair Color
#119 in Hair Color:
Customer Reviews: 4.5 4.5 out of 5 stars 2,611 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Oct 28 – Oct 29
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: 9.1 Light Ash Blonde
Size: 1.74 Fl Oz (Pack of 1)
This product is great! The tube they sent didn't exactly match the packaging in the picture, however. The one they sent me was "Gray Coverage 9.1 light ash blonde". I'm 22 and have no gray hairs, so I was worried at first but decided to go ahead and apply it anyways. Took me about 30 minutes to work through all my hair (I have fairly long hair that reaches just past my breasts). Then I left it on for about 35 minutes before rinsing it out. My hair is finally a TRUE light ash blonde! I've used a few different dyes the past few months to try and get that true light ashiness without a bronze look and this is it. My natural hair color is a dark/dirty blonde. The first dye I used was Garnier extra light ash blonde 111 which certainly lighened my hair but definitely did not match the color on the box (they never really do). It also left a brassy tone to my hair which I hated. I used wella t18 toner to get rid of the brass, which worked great! The second dye I used was Loreal Paris superior color preference 9.5A lightest ash blonde. This color was beautiful but also not as light as the box. After a few washes it started to get a little brassy. T18 toner again! Finally after some more research I heard about this. The results are beautiful! I'm hoping it doesn't fade too quickly or fade to a brassy tone. Got some more t18 just in case ;) UPDATE (9/27): I ordered the 9X.1 lightest ash blonde. The results were not great :/ the color seems uneven despite blending in the solution evenly around my head. Some areas are a beautiful light ash blonde, others are a yellowy/bronze color. My roots are also reddish blonde (before dying they were dark brownish). Looks like I'll stick with previous one.
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Reviewed in the United States on July 30, 2016 by Kendra Kendra
Color: 4 Dark Brown
Size: 1.74 Fl Oz (Pack of 1)
Stubborn gray hair is gone! This hair dye is awesome! If you’re not ready to embrace gray, this stuff works!
Reviewed in the United States on May 11, 2025 by Amazon Customer
Color: 6.1 Light Ash Brown
Size: 1.74 Fl Oz (Pack of 1)
I'm a guy, but I try to look for value in what I buy. I buy big expensive toys so I have to save in other places. This is one of the places I save some money. I do not color hair for a living so if you do as I indicate I do and your hair falls out or turns blue, you likely have introduced another factor. If you have longer hair or use other products on your hair, you need to follow directions - not what I am doing. I really like separate dye and developer. The boxes have way too much for a guy or gal with short hair.And likely not enough for many women. It is WAY cheaper to buy larger tubes and developer separately. The only reason I'd suggest the box is for finding the color you need. A big tube of wrong color will make one very sad, but most places will take it back. I'm not sure about Amazon's return policy. My intent is to hide gray and I have a dishwater blond hair color. I tend to shift between the light ash brown or a darker ash blond color - going lighter in summer. I keep my hair really short so I don't worry about damaging my hair. I do all my hair every time and honestly, this product makes my hair softer somehow. I don't know the science behind it all but it does. I'm lucky to have lighter hair. The color shift isn't so noticeable as you wash the dye out. I try to dye my hair right before I cut it - I feel like just cut hair naturally shows more color than the tips would. In either case, many people don't know I color my hair. I don't hide the fact, but the woman that cuts my hair has made comments about the day I go gray. Although she may just be working the tip jar. For a guy, I highly suggest the creme products also. It's so much easier to contain the color where you want it. I don't mix exactly either - I just use a disposable paper 6oz cup (that I buy for rinsing my mouth), and shoot for half developer & creme. I usually do this on a weekend so I can take more time getting ready. I mix quickly, toss on hair with the mixing brush & I get my finger into it around the edges to ensure I don't miss anything. I clean everything right then (cleaning on the spot is best to prevent staining - be sure to scrub nails if you use your hands any) and for 25 to 30 minutes, I relax and drink a cup of coffee. Then I jump in shower & clean thoroughly. I used to use a towel around my shoulders while it set, but after I gained confidence it won't run, I just run around shirtless til shower time. Because my hair is short, It likely only gets colored twice before it is cut off so it doesn't get damage from over processing. One other tip - if you get dye on your face or something, try the developer to remove it.
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Reviewed in the United States on August 8, 2020 by T Stanley
Color: 8 Medium Blonde
Size: 1.74 Fl Oz (Pack of 1)
3 years I've used to cover grey & lasts 4 - 5 weeks . Easy to apply and saves Time & Money going to hairdresser. My husband does the back easily... Worth the price
Reviewed in the United States on August 6, 2025 by Suzanne Oconnor
Color: 5.3 Medium Golden Brown
Size: 1.74 Fl Oz (Pack of 1)
Annoying that it does not come with the appropriate developer which it is useless without
Reviewed in the United States on July 1, 2025 by Liv
Color: 6.1 Light Ash Brown
Size: 1.74 Fl Oz (Pack of 1)
This brand is definitely on another level. My hair is full of gray and this one covers it perfectly. I like it.
Reviewed in the United States on June 3, 2025 by josmi
Color: 4 Dark Brown
Size: 1.74 Fl Oz (Pack of 1)
This is a great product. I’ve used it for many years but WHY did the price recently change? It went up significantly.
Reviewed in the United States on May 6, 2025 by Joy Kuerner
Color: 5.1 Medium Ash Brown
Size: 1.74 Fl Oz (Pack of 1)
Durability and color match
Reviewed in the United States on June 28, 2025 by YC alzolay