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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

  • Based on 16,803 reviews
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Availability: 11 left in stock
Fulfilled by Royal Meds

Arrives Monday, May 27
Order within 15 hours and 15 minutes
Available payment plans shown during checkout

Style: Blacks & Browns


Color: UL51 Hi-Lift Natural Brown


Size: 1 Count (Pack of 1)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.27 x 3.5 x 6.25 inches; 8.1 Ounces


Item model number ‏ :


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, May 27

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Wish they did not make changes over the past few years.
Style: Blacks & Browns Color: 6 Light Brown Size: 1 Count (Pack of 1)
I still like the color; however I wish that they did not make the changes that they did over the past few years. I have used this product for 40 years. Until the last few years, I would say the product was perfect. At first they changed the gloves to the big black gloves that are not fitted and you cannot use to touch up hair by hand, so I buy my own gloves. Then they changed the bottle which is very difficult to squeeze, so now I buy my own bottle. Lastly, they changed the fragrance which is much more overpowering and irritating to skin. This is why I am rating it a four star instead of five. I will still use this product; however, because I like the color and the way my hair looks. ... show more
Reviewed in the United States 🇺🇸 on December 24, 2022 by Buyer

  • 2 BL Black sapphire
Style: Blacks & Browns Color: 2BL Black Sapphire Size: 1 Count (Pack of 1)
Had light orange and brown hair and it dyed wonderfully. Doesn't feel dry or anything, fragrance is a bit strong so if you're sensitive maybe get another brand but it isn't a bad smell
Reviewed in the United States 🇺🇸 on February 7, 2023 by Denzel

  • Great at home hair color
Style: Blacks & Browns Color: 4A Dark Ash Brown Size: 1 Count (Pack of 1)
This is a product that I have been using for years, but I can hardly ever find my color in any store, so I tried Amazon and now I get the color I want on a regular basis. I use dark ash brown, which was the natural color of my hair before it turned gray. L’Oreal is a great at home hair color; easy to use and reasonably priced. ... show more
Reviewed in the United States 🇺🇸 on January 21, 2023 by Chris D

  • Has some cons but love the color
Style: Blacks & Browns Color: 3C Cool Darkest Brown Size: 1 Count (Pack of 1)
So I’ve never not used Garnier, but saw this color and loved it. First of all my box looks different than the one shown, but that’s not the end of the world. The dye was super liquidy, which made it more messy, but made it easier to cover my hair. It didn’t cover all the reds in my hair, but I kinda like it. One big con is the smell. I have pretty thick hair so it takes me awhile to dye it. Towards the ends the smell was making me a bit woozy. The biggest con is the texture it gave my hair after washing. I love Garnier because my hair is always silky after dying. This brand made my hair feel like tar even after using the conditioner that comes with. I ended up rewashing my hair the next morning with shampoo and that helped a bit, but it still feels weird. But I love the color so much that I already ordered two more boxes for the future. ... show more
Reviewed in the United States 🇺🇸 on November 13, 2022 by Aurora Becher Aurora Becher

  • Works very well
Style: Blacks & Browns Color: 1.0 Ultimate Black Size: 1 Count (Pack of 1)
Settles quickly, and doesnt absolutely murder your hair if you've not dyed it before
Reviewed in the United States 🇺🇸 on February 5, 2023 by Satisfied goober

  • its what it is.
Style: Blacks & Browns Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
this product is what it is. I have always used this product in this shade and love it. the only reason I used amazon was at the moment of need, none of the local stores had 2 products in stock at the time.
Reviewed in the United States 🇺🇸 on January 23, 2023 by Diana Watson

  • 4c hair color by loreal
Style: Blacks & Browns Color: 4 Dark Brown Size: 1 Count (Pack of 1)
The color wasnt yhe one i normally buy. It was a little lighter even though it said itcwas the same color there was a slight variance.
Reviewed in the United States 🇺🇸 on January 21, 2023 by Dj2020 Dj2020

  • Used for years
Style: Blacks & Browns Color: 5G Medium Golden Brown Size: 1 Count (Pack of 1)
I’ve been using the same product for years and it still gives me the best results with long lasting color.
Reviewed in the United States 🇺🇸 on February 4, 2023 by SamD

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