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L'Oreal Paris Superior Preference Hair Color, Extra Light Natural Blonde

Based on 59,208 reviews
Condition: New
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$25.94
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Arrives Saturday, Nov 7
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At a glance

Condition
New
Color
LB02 Extra Light Natural Blonde
Size
1 Count (Pack of 2)
Model
PR-COM-RT-X890979
Dimensions
4.52 x 3.5 x 6.25 in; 1.15 lb
Container Type
Box
Product Benefits
Conditioning

Features 6

  • Salon-Quality Color at Home: L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, fade-defying color for up to 9 weeks with gray coverage. Enjoy natural looking results at home, with a formula suitable for all hair types
  • Salon-Inspired Formula: The no-drip oil-in-gel hair dye offers better hair adherence for precise application and even coverage. Refresh your signature shade or cover grays at home with a conditioning gel texture that coats the hair fiber
  • Complete Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, gloves and instructions. Process for 25 minutes, rinse, then apply the Shine Protect Conditioner to maintain first-day color vibrancy while leaving hair feeling silky
  • Color on Your Schedule: This L'Oreal hair color is an at-home alternative to salon coloring for busy routines. Use for an all-over color application or root touch-up, following the included instructions, without scheduling a salon appointment

Description

Bring salon-quality hair color home with L'Oreal Paris Superior Preference Permanent Hair Color. Designed for anyone seeking an at-home alternative to salon coloring, its salon-inspired formula delivers rich, luminous, fade- defying color for up to 9 weeks with gray coverage and natural looking results. Whether you are refreshing your signature shade, coloring your hair all over or touching up roots, Superior Preference lets you color on your schedule without booking a salon appointment. The no-drip oil-in-gel texture offers better hair adherence for precise application and even coverage, while its conditioning gel texture coats the hair fiber. Each kit includes Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves and an instruction leaflet. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps maintain first-day color vibrancy and leaves hair feeling soft and silky. Suitable for all hair types, Superior Preference offers colorist crafted shades across blonde, brown, black and red tones to help you find your signature color. Consult the shade guide on the box for results based on your starting hair color, and follow the included instructions for your chosen application. One box is recommended for short to medium hair, while two to three boxes may be needed for long or thick hair. Pair with L'Oreal Paris EverPure Glossing Shampoo for a full at-home hair care routine. Enjoy the convenience of permanent hair color from the comfort of your own home.

Specs 20

Product Dimensions 4.52 x 3.5 x 6.25 inches; 1.15 pounds
Manufacturer L'Oreal Multipacks Ameripac
Color LB02 Extra Light Natural Blonde
Container Type Box
Product Benefits Conditioning
Brand Name L'Oreal Paris
Item Form Gel
Hair Type Normal

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Nov 7

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


Can’t beat the price.
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
I’ve used both the L’Oréal LB01 and LB02 shades, and I love them. They leave my hair looking so blonde, bright, and incredibly shiny every time. The color turns out beautiful, and my hair still feels soft afterward. For the price, the quality is amazing, and I keep coming back to these because they give me salon-looking results at home. ... show more
Reviewed in the United States on July 3, 2026 by West

Preference by Loreal - Extra Light Natural Blonde LB01
Size: 1 Count (Pack of 2) Color: LB02 Extra Light Natural Blonde
This is actually a Very Beautiful Blonde Shade. It is not too yellow but for me, my orange highlights came out. The blend looked nice, but I did want to stay away from the orange highlights. I didn't want to go to Extra Light Ash Blonde LB01 because in the Cream Excellence line made my hair have a grayish hue. Not bad, but made my hair look dull. I would rather have had the LB02 look than a dull look. I decided to try the LB01 in the Preference line, so I will have to see how that one compares to the Cream Excellence line. If that doesn't work for me, I will either go back to LB02 or go Ash Blonde 9.5 which I know will be darker for my hair, but still blonde and take away the grayish hue because it is darker and same goes for the orange hue in 02. All of Loreal Colors are nice, but due to our own hair and highlights, you won't always get the color you want, so bottom line is you need to experiment and you will likely end up having to trim your hair some due to the ends taking the heat quite literally. I love this color, I just wish my orange highlights would have behaved and didn't. So trying Preference LB01 Extra light ash blonde and see if the grayish hue is less and if not just give in and do 9.5 Ash Blonde in the Preference Line which will be darker, but should resolve my orange issue or too much gray issue because is is darker. I have experimented quite a lot during the pandemic and think I have things figured out. You could always bleach to strip the color and then color, but too me that is too hard on your hair. I have baby fine hair. Preference does have dimension to the color which I really like, the cream excellent didn't have that dimension. So practice makes perfect for you and it sure beats paying a lot at the salon. Cutting and trimming, get yourself a good set of shears and check out videos on You Tube, don't be afraid to try coloring or cutting because that is how you learn and your hair will always grow back. Tip on that, Use the Vitamin Hair, Skin and Nails by either Naturello or Vitafusion. Vitafusion is a gummy, really tasty, not expensive and I have really noticed how great it helps my hair grow and repair itself being baby fine which in itself is tough but these vitamins really nip the right ingredients in them for hair growth. I also noticed my nails growing like crazy, my skin has always been nice, but my hair would never grow and my nails would bend over backwards even using Sally's hard as nails, so try that as well so you can keep your hair healthy as you experiment. You will be glad you did when you save money not going to the salon. Get your own cute little cap, and tools, make it fun and don't worry. This pandemic I have read has been hard on our hair due to stress and many have reported hair falling out. So if your going to loose hair, let it be you experimenting, not this miserable virus. ... show more
Reviewed in the United States on August 25, 2020 by Kitty

Great price and easy to use.
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
I live this product. I have been using it for years. It's hard to find in store anymore and the value on Amazon is great. It's delivered and I don't have to search for it. It's consistent color and gentlness on my hair is why I love.
Reviewed in the United States on July 12, 2026 by crystal

Great color
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
Love this color. It’s a perfect shade for me and I use it every time I need to lighten my hair. I would highly recommend product.
Reviewed in the United States on September 9, 2026 by SouthernCharm

Perfection! Super easy too... 😀
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
Pics added... in 2 different types of lighting and during application. 😀 Color: (Preference LB02) I've gone to numerous salons in OC California and paid upwards of $400+ to have my thick, long hair colored. (I'm naturally med brown but now with the oh-so-wonderful (not) greys). I was NEVER happy with how I looked when I left the salon which frustrated me considering the money and time spent there. This went on for several years and I just accepted it as having difficult hair or whatever. I would try a new, more expensive salon and would end up with fairly similar results. They weren’t horrible, just not what I was wanting. I ALWAYS had a photo of what I wanted and was clear in my request so, in retrospect, I'm not sure why it was so unachievable for so many years and so many colorists. My colorists tried to explain after the fact why it wasn't exactly like the photo but ... honestly, shouldn't they have known that BEFORE doing it and charging me $400? I just didn't get it... This all changed when I met someone with the exact color I was wanting. She said she used this exact drug-store hair color and described her original color as med brown with grey so I had to try it! I was so nervous but wasn't happy with what I had found in the top salons in SoCal so I tried it... OH MY GOODNESS I was amazed at the results!!! Not only was it closer to the color I had always described and requested but my hair was super soft and healthy following the color process!! I've now been using this color for several years and it's seriously the best thing I've found. I recently went for a trim and blowout at a higher end salon and a woman brought a box of color into the salon and asked if the stylist wouldn't mind using it instead of their usual color... my stylist rolled her eyes and whispered ,"oh my god that's so tacky - that junk will just fry her hair and then we will have to fix it " I looked closer at the box and saw " preference" on it... same as what I use!). Her stylist tried to explain why their (much more expensive) products were so much better... the customer (who, incidentally, was well dressed and carrying a Chanel bag) said she just liked the look and feel of her hair better with the preference... which is EXACTLY how I feel! I have the money to spend on what works best so that's not the issue. It just so happens that this extremely inexpensive color is what's best after years and years of disappointing salon visits... and thousands of dollars wasted in the salon! When I left the salon that day I mentioned that I use the same thing and feel the exact same way as the other customer... I'm sure my stylist was a little embarrassed that she had whispered how tacky of a request it was and her attitude was reflected in my gratuity. I understand that the improved quality of home hair color has most likely had a huge impact on the income potential of hair-colorists so now I understand why they reacted that way the day the woman walked in... but it's also the exact reason I was so afraid to use it in the beginning as well and I wish I had used it years sooner. So... if you're on the fence, try it! Do a patch test underneath to see how it turns out before continuing with the entire head... if you like the look and feel of the test patch then continue with the rest! It honestly couldn't be easier. I use it every few weeks at the roots and bring it to the ends for a color refresh at the end of the processing time while I'm doing my nails and on the computer! I've had several people ask me where I get my hair done and I'm always honest and tell them... ... show more
Reviewed in the United States on April 10, 2017 by pepper

Great Color! Hairdresser Really Liked It
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
Love the color. I couldn't remember the last shade I ordered so I guessed and this one was lighter. Thought my hairdresser wasn't going to like it but she said she loved it and to keep buying that shade.
Reviewed in the United States on April 29, 2026 by Mike Ortega

Butter blonde
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
Being a box dye girl has changed my life. You need to use it at least twice at first (couple weeks apart) then maintenance is every 3 week or your roots will be too long and they’ll be too orange. My hair is naturally dark ash blonde (last photo). I genuinely think this color looks like how it was meant to be growing out of my head. ... show more
Reviewed in the United States on August 16, 2026 by Shannon

Great color
Size: 1 Count (Pack of 2) Color: LB02 Extra Light Natural Blonde
I love that this is not a yellow/ bright gold color for me 😎
Reviewed in the United States on August 1, 2026 by Sam
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