L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, Extra Light Natural Blonde, Pack of 2, Hair Dye
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Availability:
In Stock.
Arrives
Tuesday, Sep 15
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Size: 1 Count (Pack of 2)
Color: LB02 Extra Light Natural Blonde
Features
- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
- Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.
Product Dimensions : 4.52 x 3.5 x 6.25 inches; 1.15 pounds
Item model number :
UPC :
Manufacturer : L'Oreal Multipacks Ameripac
Best Sellers Rank: #163 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color
#2 in Hair Color:
Customer Reviews: 4.7 4.7 out of 5 stars (2,402)
Color: LB02 Extra Light Natural Blonde
Container Type: Box
Product Benefits: Conditioning
Brand Name: L'Oreal Paris
Item Form: Gel
Hair Type: Normal
Number of Items: 2
Manufacturer: L'Oreal Multipacks Ameripac
UPC: 071249378809
Global Trade Identification Number: 09
Package Size Name: Pack of 2
Set Name: Superior Preference Complete Kit
Recommended Uses For Product: Softening
Suitable Hair Color: Light Blonde
Model Number:
Manufacturer Part Number: PR-COM-RT-X890979
Material Features: Gentle, conditioning, fade-defying
Hair Color Permanence: Permanent
Unit Count: 2 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Sep 15
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: LB02 Extra Light Natural Blonde
I’ve used both the L’Oréal LB01 and LB02 shades, and I love them. They leave my hair looking so blonde, bright, and incredibly shiny every time. The color turns out beautiful, and my hair still feels soft afterward. For the price, the quality is amazing, and I keep coming back to these because they give me salon-looking results at home.
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Reviewed in the United States on July 3, 2026 by West
Size: 1 Count (Pack of 1)
Color: LB02 Extra Light Natural Blonde
I live this product. I have been using it for years. It's hard to find in store anymore and the value on Amazon is great. It's delivered and I don't have to search for it. It's consistent color and gentlness on my hair is why I love.
Reviewed in the United States on July 12, 2026 by crystal
Size: 1 Count (Pack of 2)
Color: LB02 Extra Light Natural Blonde
This is actually a Very Beautiful Blonde Shade. It is not too yellow but for me, my orange highlights came out. The blend looked nice, but I did want to stay away from the orange highlights. I didn't want to go to Extra Light Ash Blonde LB01 because in the Cream Excellence line made my hair have a grayish hue. Not bad, but made my hair look dull. I would rather have had the LB02 look than a dull look. I decided to try the LB01 in the Preference line, so I will have to see how that one compares to the Cream Excellence line. If that doesn't work for me, I will either go back to LB02 or go Ash Blonde 9.5 which I know will be darker for my hair, but still blonde and take away the grayish hue because it is darker and same goes for the orange hue in 02. All of Loreal Colors are nice, but due to our own hair and highlights, you won't always get the color you want, so bottom line is you need to experiment and you will likely end up having to trim your hair some due to the ends taking the heat quite literally. I love this color, I just wish my orange highlights would have behaved and didn't. So trying Preference LB01 Extra light ash blonde and see if the grayish hue is less and if not just give in and do 9.5 Ash Blonde in the Preference Line which will be darker, but should resolve my orange issue or too much gray issue because is is darker. I have experimented quite a lot during the pandemic and think I have things figured out. You could always bleach to strip the color and then color, but too me that is too hard on your hair. I have baby fine hair. Preference does have dimension to the color which I really like, the cream excellent didn't have that dimension. So practice makes perfect for you and it sure beats paying a lot at the salon. Cutting and trimming, get yourself a good set of shears and check out videos on You Tube, don't be afraid to try coloring or cutting because that is how you learn and your hair will always grow back. Tip on that, Use the Vitamin Hair, Skin and Nails by either Naturello or Vitafusion. Vitafusion is a gummy, really tasty, not expensive and I have really noticed how great it helps my hair grow and repair itself being baby fine which in itself is tough but these vitamins really nip the right ingredients in them for hair growth. I also noticed my nails growing like crazy, my skin has always been nice, but my hair would never grow and my nails would bend over backwards even using Sally's hard as nails, so try that as well so you can keep your hair healthy as you experiment. You will be glad you did when you save money not going to the salon. Get your own cute little cap, and tools, make it fun and don't worry. This pandemic I have read has been hard on our hair due to stress and many have reported hair falling out. So if your going to loose hair, let it be you experimenting, not this miserable virus.
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Reviewed in the United States on August 25, 2020 by Kitty
Size: 1 Count (Pack of 2)
Color: LB02 Extra Light Natural Blonde
I love that this is not a yellow/ bright gold color for me 😎
Reviewed in the United States on August 1, 2026 by Sam
Size: 1 Count (Pack of 1)
Color: LB02 Extra Light Natural Blonde
Being a box dye girl has changed my life. You need to use it at least twice at first (couple weeks apart) then maintenance is every 3 week or your roots will be too long and they’ll be too orange. My hair is naturally dark ash blonde (last photo). I genuinely think this color looks like how it was meant to be growing out of my head.
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Reviewed in the United States on August 16, 2026 by Shannon
Size: 1 Count (Pack of 1)
Color: LB02 Extra Light Natural Blonde
Love the color. I couldn't remember the last shade I ordered so I guessed and this one was lighter. Thought my hairdresser wasn't going to like it but she said she loved it and to keep buying that shade.
Reviewed in the United States on April 29, 2026 by Mike Ortega
Size: 1 Count (Pack of 1)
Color: LB02 Extra Light Natural Blonde
Pics added... in 2 different types of lighting and during application. 😀 Color: (Preference LB02) I've gone to numerous salons in OC California and paid upwards of $400+ to have my thick, long hair colored. (I'm naturally med brown but now with the oh-so-wonderful (not) greys). I was NEVER happy with how I looked when I left the salon which frustrated me considering the money and time spent there. This went on for several years and I just accepted it as having difficult hair or whatever. I would try a new, more expensive salon and would end up with fairly similar results. They weren’t horrible, just not what I was wanting. I ALWAYS had a photo of what I wanted and was clear in my request so, in retrospect, I'm not sure why it was so unachievable for so many years and so many colorists. My colorists tried to explain after the fact why it wasn't exactly like the photo but ... honestly, shouldn't they have known that BEFORE doing it and charging me $400? I just didn't get it... This all changed when I met someone with the exact color I was wanting. She said she used this exact drug-store hair color and described her original color as med brown with grey so I had to try it! I was so nervous but wasn't happy with what I had found in the top salons in SoCal so I tried it... OH MY GOODNESS I was amazed at the results!!! Not only was it closer to the color I had always described and requested but my hair was super soft and healthy following the color process!! I've now been using this color for several years and it's seriously the best thing I've found. I recently went for a trim and blowout at a higher end salon and a woman brought a box of color into the salon and asked if the stylist wouldn't mind using it instead of their usual color... my stylist rolled her eyes and whispered ,"oh my god that's so tacky - that junk will just fry her hair and then we will have to fix it " I looked closer at the box and saw " preference" on it... same as what I use!). Her stylist tried to explain why their (much more expensive) products were so much better... the customer (who, incidentally, was well dressed and carrying a Chanel bag) said she just liked the look and feel of her hair better with the preference... which is EXACTLY how I feel! I have the money to spend on what works best so that's not the issue. It just so happens that this extremely inexpensive color is what's best after years and years of disappointing salon visits... and thousands of dollars wasted in the salon! When I left the salon that day I mentioned that I use the same thing and feel the exact same way as the other customer... I'm sure my stylist was a little embarrassed that she had whispered how tacky of a request it was and her attitude was reflected in my gratuity. I understand that the improved quality of home hair color has most likely had a huge impact on the income potential of hair-colorists so now I understand why they reacted that way the day the woman walked in... but it's also the exact reason I was so afraid to use it in the beginning as well and I wish I had used it years sooner. So... if you're on the fence, try it! Do a patch test underneath to see how it turns out before continuing with the entire head... if you like the look and feel of the test patch then continue with the rest! It honestly couldn't be easier. I use it every few weeks at the roots and bring it to the ends for a color refresh at the end of the processing time while I'm doing my nails and on the computer! I've had several people ask me where I get my hair done and I'm always honest and tell them...
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Reviewed in the United States on April 10, 2017 by pepper
Size: 1 Count (Pack of 1)
Color: LB02 Extra Light Natural Blonde
worked well
Reviewed in the United States on August 12, 2026 by Rami Meyer