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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, Extra Light Natural Blonde, Pack of 2, Hair Dye

  • Based on 52,708 reviews
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Availability: In Stock.
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Arrives Friday, Aug 22
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Color: LB02 Extra Light Natural Blonde


Size: 1 Count (Pack of 2)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Color: LB02 Extra Light Natural Blonde


Package Information: Packet


Product Benefits: Superior Preference Permanent Hair Dye Kit For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more


Brand: L'Oreal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 4.52 x 3.5 x 6.25 inches; 1.15 Pounds


Item model number ‏ :


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #144 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars 52,708 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 22

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • My Go-To Hair Color for Long-Lasting Vibrancy
Color: 8s Soft Silver Blonde Size: 1 Count (Pack of 1)
I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny. The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look. If you want a reliable hair dye that keeps your color glowing, I highly recommend this one! ... show more
Reviewed in the United States on June 10, 2025 by Sarahi Palacio

  • Beautiful but
Color: 5 Medium Brown Size: 1 Count (Pack of 1)
The color is beautiful and amazing. I love it! But it does fade away in around 4weeks. I wish it stayed it was really beautiful.
Reviewed in the United States on July 27, 2025 by Amazon Customer

  • comes with the BEST conditioner, salon outcome
Color: 4 Dark Brown Size: 1 Count (Pack of 1)
i use this product once a month when my greys start coming in🤦♀️ i get soo excited to color my hair because i love the conditioner it comes with , makes my hair soo soft soo shiny and frizz free, every time i color my hair people compliment me and ask if i got my hair done at a salon ? i say nope i do it at home, soo affordable , quick shipping, and salon outcome .. ... show more
Reviewed in the United States on July 26, 2025 by Khlobella

  • My hair looks great and I’m a fan for a first time user.
Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
Easy to mix together and the conditioner it comes with is nice to use after the dying process. I have my hair past my shoulders it’s curly. So I usually use a lot. So I thought. I put together two boxes and really only used one. The instructions told you to do your roots first, wait then apply to your ends. That’s different from my years of box hair color. Worked so well. My previous service of Beyelage and grays were all covered up and evenly matched. It did come out darker than I expected, still looks nice. I just wanted it a couple of shades lighter. I would go a shade lighter if I did it again. I think that’s just preference though. Worth the buy ... show more
Reviewed in the United States on July 26, 2025 by Ana P. Cabrera

  • 5CB Pulls Red on Reds
Color: 5CB Medium Chestnut Brown Size: 1 Count (Pack of 1)
Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :) ... show more
Reviewed in the United States on October 3, 2023 by G G

  • Never fades beautiful color!
Color: 9G Light Golden Blonde Size: 1 Count (Pack of 1)
I have been using L’Oreal hair color, probably 40 years. I do it myself, it’s very easy to do and a great value for what it cost. The color always comes out perfectly. It gives my hair body and more control. It never fades or washes out and I get compliments on it constantly.
Reviewed in the United States on July 16, 2025 by linda kay linda kay

  • Fresh Color!
Color: 7.5A Medium Ash Blonde Size: 1 Count (Pack of 1)
When I first bought this elsewhere a while back, it didn't lift my hair. It left my hair nearly the same shade. After making sure I still wanted to use this same product again, ordered from Amazon, it turned my light brown hair to a medium ash blonde! I was not disappointed!! This ordered from Amazon is the real deal. Fresh and Potent Hair Color! ... show more
Reviewed in the United States on August 9, 2025 by Almost Famous!

  • Iced Golden Brown — Results Issue
Color: 5CG Iced Golden Brown Size: 1 Count (Pack of 1)
This is my go-to brand. I feel bad giving them three stars as I’m usually very happy with the results. However, I decided to try out Iced Golden Brown for a new look. I have lighter medium brown/auburn hair and the color came out DARK. Deep DEEP chestnut brown. Just a heads-up to anyone who is looking for a more subtle brown— I would play it safe and choose a different shade. ... show more
Reviewed in the United States on July 17, 2025 by Hack

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