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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit

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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Jun 8
Order within 11 hours and 18 minutes
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Size: 1 Count (Pack of 1)


Color: 9GR Golden Reddish Blonde


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L’OREAL Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. • Our Gold Standard Since 1973 • Fade-Defying Color For Up To 8 Weeks And Shine System • Available In Over 50 Luminous Shades • Blends away gray Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.3 x 3.55 x 2.25 inches; 0.4 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #190 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (55,875)


Color: 9GR Golden Reddish Blonde


Container Type: Box


Product Benefits: Conditioning, Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Aging


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249253274


Global Trade Identification Number: 74


Set Name: Superior Preference Hair Color Kit


Recommended Uses For Product: Softening


Suitable Hair Color: Reddish Blonde


Model Number: CX


Manufacturer Part Number:


Item Weight: 0.4 Ounces


Material Features: Fade-defying for up to 8 weeks. Made with hi tenacity dyes.


Material Type Free: Sodium Chloride Free


Full Cure Time: 14 Days


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Great Results!
Size: 1 Count (Pack of 3) Color: 9.5NB Lightest Natural Blonde
I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again! ... show more
Reviewed in the United States on March 6, 2026 by DesignDiva

  • The perfect blonde
Size: 1 Count (Pack of 1) Color: 09 Natural Blonde
I have been using this color for a couple of years now and love it!!! It’s the perfect blonde for me and covers the grey really well. The conditioner is the best!!!
Reviewed in the United States on April 2, 2026 by brandy

  • Intense color, spectacular brightness and perfect coverage
Size: 1 Count (Pack of 1) Color: 6AB Chic Auburn Brown
I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry. The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes. What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home. 💯 I highly recommend it and will buy it again. ... show more
Reviewed in the United States on January 9, 2026 by Liu

  • Review of going darker to lighter8G
Size: 1 Count (Pack of 1) Color: 8G Golden Blonde
This color has a very strong odor when applying to your hair, ventilation is a must while waiting out the 25 minutes. My hair was almost exactly the same shade as the darkest color shown on the box, and I did not expect my hair to actually turn out the shade it says it will on the box, but it did turn out as I realistically expected and I’m overall pleased with it. I had what I would call a light to medium brown color with terrible brassy highlights that were almost a full blown orange from a bad at home color job that I think was probably expired or had gone bad. This did an amazing job evening out that disaster. Now my hair is a much better shade with what appears to be a multi tone color throughout because of the cover up on the bad highlights. The conditioner is excellent, and after rinsing and blow drying my hair, it was very soft. Only lost a star because it didn’t actually turn it as blonde as the box claims it will. Still recommend, especially if you are on a journey to lighten your hair without using bleach. Used 8G ... show more
Reviewed in the United States on January 29, 2026 by C. Hughes

  • Pretty natural looking color
Size: 1 Count (Pack of 1) Color: 6.5G Lightest Golden Brown
This was a really pretty color that took care of my few grays and blended in with my natural color nicely without looking fake. I don’t find the smell to be harsh while processing, and I love the smell after using the included shampoo and conditioner. Whenever I have box dyed my hair, this is always the brand I have used, even if the color has changed. ... show more
Reviewed in the United States on March 25, 2026 by Brae’s Mom

  • Wow Yikes Pow Eeeeeeee
Size: 1 Count (Pack of 1) Color: 05 Medium Brown
Wonderful perfect hair color but I’m such an idiot thinking that it was the wrong color because the number 2 on the little dye bottle is the mix order (not the dye color). I complained to Amazon and now feel like a total idiot but in reality I’m a total senile 70 year old idiot!!! I owe you one Amazon and THANK YOU for the great great great customer service. Celeste ... show more
Reviewed in the United States on March 2, 2026 by M. Nickel

  • I love the outcome. This came out.
Size: 1 Count (Pack of 1) Color: 03 Soft Black
when you first shake it yes you’re gonna spell the chemicals, but that’s just part of the hair dye process, but then it goes away pretty quickly to the point where you don’t smell it anymore which is nice so it is not just like you know when you’re dying your hair, you’re not just smelling like the hair dye chemicals the entire time you’re dying your hair now it’s a perfect lie because I wanted to go for a very, not too crazy, but but just the right amount of black and I love the outcome of how it turned out and I will get this again because I absolutely loved that in my hair during the fall a darker color and I’m glad I picked the right hair dye So like after I’ve noticing for like a while, I noticed that like I could still see like a little bit like round like a dark brown and I’m like well I want like like black hair on me right and I don’t. I think it’s because maybe I didn’t use the entire bottle so like I switched over to like a soft national black and this time I use the entire bottle because like I guess that’s what you have to do if you want the results and I got the results and I’m glad like I went for this color as well because I you know I wouldn’t feel like a soft life, but I’m like no I wanna go for like maybe like your national black will work, but yeah if you wanna like the color to shout, you’ve got probably gonna use like the whole entire bottle you know and you can definitely tell like that like when you use the entire bottle you’ll get the results trust The amount of compliments I’ve gotten over the time when I first use this hair dye was unbelievable people loved it and I’m like OK thank you because I didn’t use the entire bottle so it didn’t give me the results that I wanted and I’m glad you know I can redo my hair again by using the same color cause I would really like do you like having a black hair it’s really nice ... show more
Reviewed in the United States on November 22, 2025 by Jbird

  • needs to be reviised for easier use
Size: 1 Count (Pack of 2) Color: LB02 Extra Light Natural Blonde
I love this product and the color but one thing needs to be addressed-- the applicator bottle is too hard to manage it needs tobe softer and more manageble --the plastic is very hard and still my hand kills meafter I use please look into this ASAP THANK YOU IM A VERY LOYAL CUSTOMER FOR MANY YEARS!!
Reviewed in the United States on February 28, 2026 by marjorie pickel

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