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L'Oreal Paris

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

  • Based on 1,142 reviews
Condition: New
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Availability: Only 4 left in stock, order soon!
Fulfilled by Myreliablemart
Arrives Tuesday, Sep 8
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Size: 1 Count (Pack of 1)


Color: 4R Dark Auburn


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Product Dimensions ‏ : ‎ 2.4 x 3.6 x 6.2 inches; 0.01 ounces


Item model number ‏ : ‎ I0026892


UPC ‏ : ‎


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #159 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (1,142)


Color: 4R Dark Auburn


Container Type: Bottle


Product Benefits: Fade Defying


Brand Name: L'Oreal Paris


Item Form: Serum,Spray


Hair Type: All


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249253052


Global Trade Identification Number: 52


Package Size Name: Pack of 1


Set Name: Single Pack


Recommended Uses For Product: Softening


Item Type Name: chemical-hair-dyes


Item Weight: 0.24 g


Model Number: I0026892


Manufacturer Part Number: I0026892


Material Features: Compostable


Material Type Free: Diethanolamine Free


Full Cure Time: 25 minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 8

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Hair color
Size: 1 Count (Pack of 2) Color: 4R Dark Auburn
I’ve used this product for years. It looks like my original hair color. It is very hard to find in stores around where I live. Ordering it is so much easier and faster
Reviewed in the United States on July 27, 2026 by Kim
    • Very good product
Size: 1 Count (Pack of 2) Color: 4R Dark Auburn
Perfect really good price
Reviewed in the United States on May 4, 2026 by Anne
    • Convenient and easy
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
This one is easy to use. It doesn't have a strong smell compared to other brands I've tried. It takes about 25 minutes once it's in to work for a first or infrequent time. That's a few minutes less than average. I had 30 and 35 minute wait times with prior brands. It covers greys reasonably well. For me, since I have very dark hair, the greys show up a lighter red than the rest. It's important to remember to get the temples and under the hair, not just the top layer, especially in front. That was the hardest learning curve for me. It does not seep down. Lather it like shampoo and you should be fine. It lasts a good long time. I only need to redo when my hair grows out. The color doesn't fade. It doesn't stain the tub, which was a problem with other brands. It's very easy to clean if it gets on some not fabric item it shouldn't. ... show more
Reviewed in the United States on April 28, 2023 by Ivy Reisner
    • Great value, great product
Size: 1 Count (Pack of 2) Color: 4R Dark Auburn
I haven't colored my own hair in a long time, but the trips to the beauty salon were getting quite expensive so I thought I would try this product out. I have always loved L'Oreal and they did not disappoint! I love the new gel formula, especially because I am not the most talented when it comes to beauty products. They also are very generous with the product. I have very long thick curly hair, and used two boxes, but I almost didn't need to. Very impressed with the ease of use, and the results made me quite happy. ... show more
Reviewed in the United States on January 21, 2025 by P. Reichwald
    • Beautiful color
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I had always used the Preference in the past and it had a very nice smell to it. I couldn't find it so I went to a different red color still by Loreal. I once again found this one that I had liked so much. The color is great and doesn't come off on my towels when I wash my hair. But the smell is horrific. I really couldn't breathe and I couldn't get away from it. I had to go outside to finish putting this on my hair. I will try it again as I do love the color and I have 3 more boxes of it. But if the smell is as horrific as it was the last time I won't be buying any more. ... show more
Reviewed in the United States on July 21, 2020 by cloworm
    • Excellent
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I have been using this product for months.
Reviewed in the United States on July 21, 2026 by tucker
    • Always Fabulous!
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I’ve used this brand and shade for years! It performs consistently. I leave it on my roots for nearly an hour, the only way my resistant grays are guaranteed to be covered. Don’t care what directions advise for length of time. It’s always worked tor me. If you cover your hair in the sun, and use a bit of dry shampoo to avoid too frequent shampooing, it does not fade. I only re-apply when my gray begins to show. I do touch up with dark auburn powder, until I require a touch up. Leaves my hair very nicely conditioned. ... show more
Reviewed in the United States on August 28, 2023 by Christina
    • Permanent Eye-Catching Hair Color
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I have used this permanent hair color product for years and can honestly say, it is the best. My natural hair color is white. The dark auburn shade turns out exactly as shown on the box and I receive many compliments about my hair color. It comes with a Shine Protection Conditioner which helps keep the color vibrancy. This conditioner should be used once a week for high impact shine. It has a pleasant floral fragrance. ... show more
Reviewed in the United States on July 19, 2025 by Amazon Customer

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