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L'Oreal Paris

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

  • Based on 52,473 reviews
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Availability: In Stock.
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Arrives Tuesday, Sep 23
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Color: 4R Dark Auburn


Size: 1 Count (Pack of 1)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: 4R Dark Auburn


Package Information: Packet


Product Benefits: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more


Brand: L'Oreal Paris


Item Form: Serum,Spray


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.4 x 3.6 x 6.2 inches; 0.01 ounces


Item model number ‏ : ‎ I0026892


UPC ‏ : ‎


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Best Sellers Rank: #140 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Beautiful but
Color: 5 Medium Brown Size: 1 Count (Pack of 1)
The color is beautiful and amazing. I love it! But it does fade away in around 4weeks. I wish it stayed it was really beautiful.
Reviewed in the United States on July 27, 2025 by Amazon Customer
    • My Go-To Hair Color for Long-Lasting Vibrancy
Color: 8s Soft Silver Blonde Size: 1 Count (Pack of 1)
I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny. The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look. If you want a reliable hair dye that keeps your color glowing, I highly recommend this one! ... show more
Reviewed in the United States on June 10, 2025 by Sarahi Palacio
    • Never fades beautiful color!
Color: 9G Light Golden Blonde Size: 1 Count (Pack of 1)
Review Image by linda kay linda kay
I have been using L’Oreal hair color, probably 40 years. I do it myself, it’s very easy to do and a great value for what it cost. The color always comes out perfectly. It gives my hair body and more control. It never fades or washes out and I get compliments on it constantly.
Reviewed in the United States on July 16, 2025 by linda kay linda kay
    • My hair looks great and I’m a fan for a first time user.
Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
Easy to mix together and the conditioner it comes with is nice to use after the dying process. I have my hair past my shoulders it’s curly. So I usually use a lot. So I thought. I put together two boxes and really only used one. The instructions told you to do your roots first, wait then apply to your ends. That’s different from my years of box hair color. Worked so well. My previous service of Beyelage and grays were all covered up and evenly matched. It did come out darker than I expected, still looks nice. I just wanted it a couple of shades lighter. I would go a shade lighter if I did it again. I think that’s just preference though. Worth the buy ... show more
Reviewed in the United States on July 26, 2025 by Ana P. Cabrera
    • comes with the BEST conditioner, salon outcome
Color: 4 Dark Brown Size: 1 Count (Pack of 1)
i use this product once a month when my greys start coming in🤦♀️ i get soo excited to color my hair because i love the conditioner it comes with , makes my hair soo soft soo shiny and frizz free, every time i color my hair people compliment me and ask if i got my hair done at a salon ? i say nope i do it at home, soo affordable , quick shipping, and salon outcome .. ... show more
Reviewed in the United States on July 26, 2025 by Khlobella
    • My Summer Favorite!
Color: 6A Light Ash Brown Size: 1 Count (Pack of 1)
I’ve always loved this shade for summer—it’s my go-to! The color can look a little off for the first day or two, but after that, it settles into a gorgeous tone that doesn't look fake. During the rest of the year, I usually switch to Medium Ash Brown. I’ve found that leaving the color on for an extra five minutes really helps it take better and last longer. ... show more
Reviewed in the United States on June 21, 2025 by R. Gamez
    • Permanent Eye-Catching Hair Color
Color: 4R Dark Auburn Size: 1 Count (Pack of 1)
I have used this permanent hair color product for years and can honestly say, it is the best. My natural hair color is white. The dark auburn shade turns out exactly as shown on the box and I receive many compliments about my hair color. It comes with a Shine Protection Conditioner which helps keep the color vibrancy. This conditioner should be used once a week for high impact shine. It has a pleasant floral fragrance. ... show more
Reviewed in the United States on July 19, 2025 by Amazon Customer
    • Iced Golden Brown — Results Issue
Color: 5CG Iced Golden Brown Size: 1 Count (Pack of 1)
This is my go-to brand. I feel bad giving them three stars as I’m usually very happy with the results. However, I decided to try out Iced Golden Brown for a new look. I have lighter medium brown/auburn hair and the color came out DARK. Deep DEEP chestnut brown. Just a heads-up to anyone who is looking for a more subtle brown— I would play it safe and choose a different shade. ... show more
Reviewed in the United States on July 17, 2025 by Hack

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