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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Brown 4A, 1 Hair Dye Kit

  • Based on 543 reviews
Condition: New
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Availability: In Stock.
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Arrives Sunday, Aug 2
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Size: 1 Count (Pack of 1)


Color: 4A Dark Ash Brown


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.4 x 3.6 x 6.2 inches; 0.35 ounces


Item model number ‏ :


Batteries ‏ : ‎ 1 AAA batteries required.


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #169 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.2 4.2 out of 5 stars (543)


Color: 4A Dark Ash Brown


Container Type: Box


Product Benefits: Conditioning, Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Gel,Serum


Hair Type: All


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249253045


Global Trade Identification Number: 45


Set Name: Complete Hair Dye Kit


Recommended Uses For Product: Softening


Suitable Hair Color: All Hair Colors


Item Weight: 0.01 Kilograms


Model Number:


Manufacturer Part Number:


Material Features: Gel-based with Conditioning


Full Cure Time: 25 Minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 2

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Perfect for me
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
Matches my hair the best (no orange, no brass). A bit dark the first week, but that's exactly what you should want in a hair dye, since it lightens with each wash. By week 2 or 3 it's perfect, which means it lasts longer than many others do.
Reviewed in the United States on July 28, 2021 by Just a Gal

  • Great for My root touch-up.
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
I am 41 years old, and my hairdresser says I am 30% gray. Ugh! I can't stand gray hair, and although I love my hairdresser, I am not spending money to get my roots touched up every few weeks. I have a balayage with caramel and my dark brown natural (now naturally grey) on top. I see the grays coming and I run and order this product. I do my hair a little differently. I have a bowl, and a hair dye brush. I mix the dye in the containers, and pour out in the bowl. Put the back of my hair (the part that is caramel) up in a hair band and use the brush to color my roots, and the hair on the nape of my neck. I keep on for around 30 minutes, then wash out in the shower. If I didn't use the brush, I would probably ruin my balayage, and I don't want to do this. If you are looking for a root touch up and you have additional color or highlights in your hair, I suggest using this product, but purchasing an additional hair color brush and little mixing bowl. They have root kits, but I find they don't work the same. I swear by this product and absolutely LOVE the conditioner it comes with. No one thinks I do my own touch up, as this product produces professional results! And for less than ten bucks? You can't beat this price! It would cost me over $100 to go to the salon every 4-6 weeks for a touch up. This product is a life-saver and money saver! ... show more
Reviewed in the United States on January 2, 2019 by Joy de Leyer

  • Hair color
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
Good product, but I wish they hadn’t changed the color. The old one was better didn’t have as much red in it.
Reviewed in the United States on July 13, 2025 by Maria

  • Great at home hair color
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
This is a product that I have been using for years, but I can hardly ever find my color in any store, so I tried Amazon and now I get the color I want on a regular basis. I use dark ash brown, which was the natural color of my hair before it turned gray. L’Oreal is a great at home hair color; easy to use and reasonably priced. ... show more
Reviewed in the United States on January 21, 2023 by Chris D

  • The Most Natural Dark Brown
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
This color is PERFECT!!!... If you're tired of those nasty dark browns and blacks that add a fake red hues to your hair - you may need to go this Dark Ash Brown. It's the most natural color for people that are naturally olive or dark complected and/ or have no red in their skin tone. This is the closest to my natural color that I have EVER had in coloring my hair for about 30 years. Even my greys look like natural highlights and blends well with the overall color. ... show more
Reviewed in the United States on October 27, 2014 by Catpsyche

  • New formula is awful!!!
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
Don't waste your money!! I have been using 4A Dark Ash Brown for several years. The new formula is terrible & disappointing!! My hair completely dried out, turned red, and faded out in a week to a pale, dull, ghostly reddish hue! My daughter even noticed and suggested I use a higher quality product & was very surprised when I told her it was the same product I had been using all those years! Giving it a chance, I have used the new formula 3 times now, each time with the same results. It is embarrassing after a week. Definitely now false advertising on the packaging: Rich luminous color NOT! Beautiful gray coverage NOT! Fade-defying NOT! High impact shine NOT! Up to 9 weeks of fade-defying color DEFINITELY NOT!! Will never purchase again unless they go back to the original formula with which I was very happy. ... show more
Reviewed in the United States on November 6, 2024 by Amazon Customer

  • Hard to find
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
I bought the very last one on Amazon on any sellers site. I didn't realize that my color was so popular. It was here early for being the only one out there, I love this natural hair color. If you don't want any red in your hair always buy the ash and it won't leave any red tint. Thank you for the faster shipping than I thought. ... show more
Reviewed in the United States on May 27, 2020 by Tena D.

  • I ordered 4a; it’s not as ashy as I hoped but still a pretty color! Super strong ammonia smell
Size: 1 Count (Pack of 1) Color: 4A Dark Ash Brown
I don’t hate the color, but I will say that the color wasn’t quite what I expected. I bought the 4a dark ash brown, but as soon as I got out of the shower I noticed that it had quite a bit of red still. My hair naturally always pull red, so im not super surprised. But I guess I just expected something different from the ash dye instead of neutral or even just cool. But it’s not super red anyway so it’s alright!! I’ve dyed my hair with box dye quite a few times throughout my life, so the process was normal and easy. One thing I couldn’t help but notice was how strong the ammonia smell was with this one. It burned my eyes and smelled so bad; I turned on my fan to try to get some airflow but it was still really unbearable at times haha. One thing I love as always about box dyes is the conditioner it comes with!!! Soooo good and leaves me hair so pretty and smooth:) now the color is dimensional and pretty, just not exactly what I was hoping for. I like it though :p *pic 1 is a few washes after dyeing, pic 2 is immediately after ... show more
Reviewed in the United States on April 28, 2026 by LuckyMink

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