L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4A Dark Ash Brown, Pack of 1, Hair Dye
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Availability:
Only 3 left in stock, order soon!
Arrives
Tuesday, Jul 1
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Color: 4A Dark Ash Brown
Size: 1 Count (Pack of 1)
Features
- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
- Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Color: 4A Dark Ash Brown
Package Information: Box
Product Benefits: Hair Coloring, Conditioning
Brand: L'Oreal Paris
Item Form: Gel,Serum
Is Discontinued By Manufacturer : No
Product Dimensions : 2.4 x 3.6 x 6.2 inches; 0.35 ounces
Item model number :
Batteries : 1 AAA batteries required.
UPC :
Manufacturer : L'Oreal Paris
Country of Origin : USA
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Jul 1
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: 8s Soft Silver Blonde
Size: 1 Count (Pack of 1)
I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny. The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look. If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!
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Reviewed in the United States on June 10, 2025 by Sarahi Palacio
Color: 6R Light Auburn
Size: 1 Count (Pack of 1)
Probé el tono 6R (Rojo Claro) de L'Oréal y quedé encantada con el resultado. El color quedó intenso, brillante y uniforme, justo lo que buscaba para darle un toque de vida a mi cabello sin que se viera artificial. 🎨 Lo que más me gustó: El tono rojo tiene reflejos cálidos y elegantes, no se ve anaranjado ni apagado. La aplicación fue fácil, la textura del tinte no es líquida ni chorrea. Cubrió perfectamente mis canas (¡gran punto a favor!). Después de enjuagar, mi cabello quedó suave, con brillo y sin resequedad.
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Reviewed in the United States on May 30, 2025 by Jessica
Color: 5A Medium Ash Brown
Size: 1 Count (Pack of 1)
I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼
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Reviewed in the United States on May 26, 2025 by Megan Heyne Megan Heyne
Color: 7.5A Medium Ash Blonde
Size: 1 Count (Pack of 1)
Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands!
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Reviewed in the United States on April 7, 2025 by TexasTink
Color: 6R Light Auburn
Size: 1 Count (Pack of 1)
As a joke I Venmo $1 To my hairdresser whenever I get a compliment about my hair between appointments . He cuts, I color, who really knows what the compliment is for color or cut?
Reviewed in the United States on June 11, 2025 by Amazon Customer
Color: LB02 Extra Light Natural Blonde
Size: 1 Count (Pack of 1)
This Color is BEAUTIFUL ! I Lightened My Blonde Hair and I Love It ! I have Not colored My Hair in Year's . Thank you Very Much Amazon !
Reviewed in the United States on June 9, 2025 by Alisha Nolte Alisha Nolte
Color: 6 Light Brown
Size: 1 Count (Pack of 2)
nice product, color might not be too good on the black hair, but very minimal damage
Reviewed in the United States on June 16, 2025 by Sunny Yi
Color: 3C Cool Darkest Brown
Size: 1 Count (Pack of 1)
I like the shade I bought, and the conditioner is the best I've found in boxed color for sure! I don't think it had the grey coverage I expected, I can still tell which strands were grey. They aren't grey anymore, but they are not as dark as the rest of my hair. I expect I will need to color again soon unfortunately. I'm a little bummed, I thought this brand was one of the best at penetrating resistant greys.
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Reviewed in the United States on May 22, 2025 by Kerri Gipson