L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4A Dark Ash Brown, Pack of 1, Hair Dye
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Availability:
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Arrives
Thursday, Aug 21
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Color: 4A Dark Ash Brown
Size: 1 Count (Pack of 1)
Features
- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
- Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Color: 4A Dark Ash Brown
Package Information: Box
Product Benefits: Hair Coloring, Conditioning
Brand: L'Oreal Paris
Item Form: Gel,Serum
Is Discontinued By Manufacturer : No
Product Dimensions : 2.4 x 3.6 x 6.2 inches; 0.35 ounces
Item model number :
Batteries : 1 AAA batteries required.
UPC :
Manufacturer : L'Oreal Paris
Country of Origin : USA
Best Sellers Rank: #169 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color
#2 in Hair Color:
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Aug 21
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: 8s Soft Silver Blonde
Size: 1 Count (Pack of 1)
I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny. The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look. If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!
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Reviewed in the United States on June 10, 2025 by Sarahi Palacio
Color: LB02 Extra Light Natural Blonde
Size: 1 Count (Pack of 2)
This is actually a Very Beautiful Blonde Shade. It is not too yellow but for me, my orange highlights came out. The blend looked nice, but I did want to stay away from the orange highlights. I didn't want to go to Extra Light Ash Blonde LB01 because in the Cream Excellence line made my hair have a grayish hue. Not bad, but made my hair look dull. I would rather have had the LB02 look than a dull look. I decided to try the LB01 in the Preference line, so I will have to see how that one compares to the Cream Excellence line. If that doesn't work for me, I will either go back to LB02 or go Ash Blonde 9.5 which I know will be darker for my hair, but still blonde and take away the grayish hue because it is darker and same goes for the orange hue in 02. All of Loreal Colors are nice, but due to our own hair and highlights, you won't always get the color you want, so bottom line is you need to experiment and you will likely end up having to trim your hair some due to the ends taking the heat quite literally. I love this color, I just wish my orange highlights would have behaved and didn't. So trying Preference LB01 Extra light ash blonde and see if the grayish hue is less and if not just give in and do 9.5 Ash Blonde in the Preference Line which will be darker, but should resolve my orange issue or too much gray issue because is is darker. I have experimented quite a lot during the pandemic and think I have things figured out. You could always bleach to strip the color and then color, but too me that is too hard on your hair. I have baby fine hair. Preference does have dimension to the color which I really like, the cream excellent didn't have that dimension. So practice makes perfect for you and it sure beats paying a lot at the salon. Cutting and trimming, get yourself a good set of shears and check out videos on You Tube, don't be afraid to try coloring or cutting because that is how you learn and your hair will always grow back. Tip on that, Use the Vitamin Hair, Skin and Nails by either Naturello or Vitafusion. Vitafusion is a gummy, really tasty, not expensive and I have really noticed how great it helps my hair grow and repair itself being baby fine which in itself is tough but these vitamins really nip the right ingredients in them for hair growth. I also noticed my nails growing like crazy, my skin has always been nice, but my hair would never grow and my nails would bend over backwards even using Sally's hard as nails, so try that as well so you can keep your hair healthy as you experiment. You will be glad you did when you save money not going to the salon. Get your own cute little cap, and tools, make it fun and don't worry. This pandemic I have read has been hard on our hair due to stress and many have reported hair falling out. So if your going to loose hair, let it be you experimenting, not this miserable virus.
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Reviewed in the United States on August 25, 2020 by Kitty
Color: 9G Light Golden Blonde
Size: 1 Count (Pack of 1)
I have been using L’Oreal hair color, probably 40 years. I do it myself, it’s very easy to do and a great value for what it cost. The color always comes out perfectly. It gives my hair body and more control. It never fades or washes out and I get compliments on it constantly.
Reviewed in the United States on July 16, 2025 by linda kay linda kay
Color: 5CB Medium Chestnut Brown
Size: 1 Count (Pack of 1)
Okay, so... unusual review. My hair is brown, a very blah "mouse" brown. I wanted to give it more color and tried this. IT TURNED MY HAIR RED. My hair is RED. I was shocked and thought I must've done something wrong, but I've tried the same dye a few times now and it's still coming out red. That's the reason I removed a star, but I'm keeping it high because I love it! I have gotten so many compliments on it. I had a photoshoot recently, so I'm including a picture from that so you can see what I mean. The color really lasts. I've never looked at it and thought, "Ew, I need to redo this." I only do it because my roots are showing. If I could find a matching dye in just roots, I'd do it. It didn't come out like the box; it came out better. I love it, but be warned if you want the color on the box, you may not get it.
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Reviewed in the United States on June 26, 2025 by Bonnie Elizabeth Bonnie Elizabeth
Color: 9GR Light Golden Reddish Blonde
Size: 1 Count (Pack of 1)
Great coverage of color and fades like natural colors. Love the conditioner that comes with the color. I can rub this conditioner into the ends and it helps keep split ends from showing up in between colorings. Excellent product you can use to renew your hair.
Reviewed in the United States on July 2, 2025 by Dayle S Seitz
Color: 6A Light Ash Brown
Size: 1 Count (Pack of 1)
I’ve always loved this shade for summer—it’s my go-to! The color can look a little off for the first day or two, but after that, it settles into a gorgeous tone that doesn't look fake. During the rest of the year, I usually switch to Medium Ash Brown. I’ve found that leaving the color on for an extra five minutes really helps it take better and last longer.
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Reviewed in the United States on June 21, 2025 by R. Gamez