L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit
Condition: New
$12.97
Save $1.02
was $13.99
Buy Now, Pay Later
As low as
$3
/ mo
Learn more
- – 4-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
Non-returnable item
Learn more
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Availability:
Only 3 left in stock, order soon!
Arrives
Tuesday, Nov 3
Recently Viewed
At a glance
- Condition
- New
- Size
- 1 Count (Pack of 1)
- Color
- 04 Dark Brown
- Model
- FPS-172665
- Dimensions
- 2.4 x 3.6 x 6.2 in; 3.2 oz
- Weight
- 3.2 oz
- Batteries
- 1 AAA batteries required.
Features 5
- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Specs 23
| Product Dimensions | 2.4 x 3.6 x 6.2 inches; 3.2 ounces |
|---|---|
| Batteries | 1 AAA batteries required. |
| Material Feature | Compostable Warning |
| Manufacturer | L'Oreal Paris |
| Color | 04 Dark Brown |
| Container Type | Box |
| Product Benefits | Hair Coloring |
| Brand Name | L'Oreal Paris |
| Item Form | Cream,Liquid,Serum |
| Hair Type | All |
| Number of Items | 1 |
| UPC | 885158775211 071249253038 |
| Global Trade Identification Number | 38, 11 |
| Set Name | Hair Color Set |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| Manufacturer Part Number | FPS-172665 |
| Item Weight | 3.2 Ounces |
| Material Features | Compostable |
| Material Type Free | Ammonia Free |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Unit Count | 1 Count |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Nov 3
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- Zip Pay in 4
- Financing through Apple Pay
- Financing through Google Pay
Learn more about financing & leasing here.
Top Amazon Reviews
Best choice
Size: 1 Count (Pack of 1)
Color: 10NB Ultimate Natural Blonde
This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.
Reviewed in the United States on June 11, 2026 by Carol
No Orange Tones, Just Perfect Color
Size: 1 Count (Pack of 1)
Color: 6A Light Ash Brown
I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.
...
show more
Reviewed in the United States on April 12, 2026 by Claudia Romero
Go for it!
Size: 1 Count (Pack of 1)
Color: 04 Dark Brown
Dark brown 4 came out perfect exactly what I was looking for. It’s not too dark and not too light . Covered all the gray hair with no red tone. It comes with a sachet of conditioner which made hair soft upon applying. Color seems to be lasting too. Would recommend.
Reviewed in the United States on June 13, 2026 by Kisa
Beautiful color,but dye has strong odor Beautiful color,but dye has strong odor
Size: 1 Count (Pack of 1)
Color: 9GR Golden Reddish Blonde
Love the shade and shine it gave to my previously dull rusty orange color... the only big downside was terrible smell and burning in the eyes and nose,could barely finish dying my hair with closed eyes.
Reviewed in the United States on May 2, 2026 Reviewed in the United States on May 2, 2026 by Lilit
Excellent permanent hair color !
Size: 1 Count (Pack of 1)
Color: 08 Medium Blonde
This is an Excellent hair color product. I have used this product for over 40 years. And I find it great, no allergic reactions & made my color stay & no fading noticed for years. Keep your hair soft & shines naturally.
Reviewed in the United States on May 29, 2026 by CoraD
Beautiful
Size: 1 Count (Pack of 2)
Color: 9.5A Lightest Ash Blonde
These are excellent, high-quality dyes; they leave the hair silky and not at all rough. I used them and they exceeded my expectations—the resulting color was gorgeous. I highly recommend them.
Reviewed in the United States on June 5, 2026 by SilvaOnil
Does not pull red/orange tones.
Size: 1 Count (Pack of 1)
Color: 7A Dark Ash Blonde
I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰
...
show more
Reviewed in the United States on April 22, 2026 by Paula Green
Natural-looking color and great gray coverage
Size: 1 Count (Pack of 1)
Color: 04 Dark Brown
This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.
...
show more
Reviewed in the United States on April 29, 2026 by R. Rose