Search  for anything...

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye

  • Based on 8,668 reviews
Condition: New
Checking for the best price...
$16.48 Why this price?
Save $1.50 was $17.98

Buy Now, Pay Later


As low as $4 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by CR&S Enterprises

Arrives Sunday, Mar 29
Order within 18 hours and 8 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 2BL Black Sapphire


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: 2BL Black Sapphire


Package Information: Box


Product Benefits: Conditioning, Hair Coloring


Brand: L'Oreal Paris


Item Form: Gel


Product Dimensions: 2.3 x 3.6 x 6.2 inches


Item Weight: 0.4 ounces


Manufacturer: L'Oreal Paris


Item model number: K1678500


Is Discontinued By Manufacturer: No


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Mar 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Does not disappoint!
Color: 2BL Black Sapphire
I purchased this online, I am a hair color junkie and I thought it was interesting that Loreal had a black blue hair dye! My starting color was a level 8/9 brassy mustard blonde. I wanted to see how well this would turn out on my overbleached overprocessed hair without a color filler. Guess what? After 20 minutes, my hair went from dirty mustard blonde to a sleek elegant black with blue undertones! In certain lighting and natural sunlight, you can see a rich deep navy blue in the base of the color. Its a nice balance for anyone who wants a natural and unnatural hue all at once! ... show more
Reviewed in the United States on May 19, 2025 by Bettiemercurie

  • Good hair dye (read review )
Color: 4C Cool Dark Brown
Overall I really like this product. As for giving me the color that's on the box, I'd give it 5 stars it was a very nice dark brown that was able to cover my reddish/orange left in my hair from a previous dye I had awhile ago and I only had to use one box, although I did order two and I'd recommend getting two if you have really long or thick hair, my hair is pretty long but it's on the thinner side. However the smell is pretty strong , it has a chemical smell with a hint of fragrance at first it bothered me I'd have to keep walking away from where I was dying my hair so I could get some fresh air but after a little while it didn't bother me anymore. Also the dye itself isn't very thick it's a little runny so be careful because I got alot on the floor, I'd also be careful with it getting all over your skin because it does stain the skin pretty good some hair dye I can just wipe right off afterwards but this one didn't come off so easily. So with all that being said I do like the dye and my hair came out smooth and shiny and I would definitely order again. ... show more
Reviewed in the United States on August 5, 2020 by eze

  • Similar to being a Strawberry Blonde.
Color: 9GR Light Reddish Blonde
Love this color. Always easy to apply myself.
Reviewed in the United States on October 24, 2025 by C A Jalet

  • Loreal Pref 8RG is Beautiful, but fails to cover grey / white hair
Loreal Preference 8RG rose-gold is a beautiful color, not brassy, not orange, not pink, but a soft warm and natural look. The "rose" component is mild, and could be "beefed up a bit" for my tastes. Actually my hair processed a lighter color than shown, possibly because I have about 25% grey, along with "dishwater" deep mousie blonde natural hair. I am giving this 8RG rose gold color 5 stars for the color proposed, WITHOUT HAVING GREY HAIR. Sadly, my white / grey hair, at the roots, and along the hairline by my face REMAINS GREY AND WHITE (for the last (3) three months of repeated extended times worth of coloring, Loreal's claim for 100% grey coverage is a falsehood, for me. Also, it was a falsehood for my mother, after multiple attempts with various Loreal Preference colors, and having tried leaving it on for a torturous full 45-50 extended minuties to cover grey hair, as directed.. I desired this color so much, I order several month's supply. Now, in search of a grey hair remedy, today I am ordering (via Amazon.com) the "Ardell's" grey drop additive for all haircoloring. I really hope it works, or I will be discontinuing Loreal haircoloring products. I will still use Loreal's hairspray, with the finest sprayer. Also, the ammonia fumes, from Loreal's haircoloring, is SO overpowering, it surely cannot be good to breath it, burning my eyes, nasal and respiratory track. So, I am considering changing to Nutriese Garnieir products, without the ammonia fumes, and better grey coverage. (But, Nutriese does not have any Medium Rose Gold color,......yet). (Maybe, I'll try experimenting in mixing a touch of red with Nutriese's medium golden blonde. (?) ... show more
Reviewed in the United States on December 8, 2013 by D.M.

  • Great Color! Good Quality! Really Messy!
Color: 2BL Black Sapphire
I have a LOT of hair, so I used 2 boxes. I don’t usually use gel on my hair (I prefer foam: less messy) & made quite the mess working this product through my hair. Overall, I’m pretty satisfied with my results! I just wish it wasn’t as messy 😆 Photo order: Before - After - What’s in the box (mine had black gloves in the instruction packet) ... show more
Reviewed in the United States on July 30, 2024 by Brea Brea

  • Favorite
Color: 2BL Black Sapphire
This is my favorite brand. It dies not drip all over the place.
Reviewed in the United States on October 27, 2025 by victoria garcia

  • Sassy, not brassy, hair color that suits my personality to a T!
Color: RR-07 Intense Red Copper
14 years. That's how long I've been coloring my naturally brunette hair at home. I've tried several brands and shades and sometimes find that a darker shade suits my mood. But this shade is my favorite. It's intense but not in a cosplay kind of way. It's bold but not like I'm gonna star in a music video. It's hot, but not like porno hot. Kit is easy peasy and the mixture stays in place without running down my face and neck. Tends to last for 4-6 weeks, depending on hair growth and how annoyed I get with my roots. Red fades the fastest, so I try to wash my hair only every other day and use dry shampoo on the days that I don't wash. The deep conditioner is great, and I use it once a week. Lasts for 4-5 weeks. Beats wasting money at a salon hands down! ... show more
Reviewed in the United States on February 22, 2023 by Catherine Johnson Catherine Johnson

  • Gorgeous color on the package - Didnt work for me
Color: 8RB Medium Rose Blonde
I was a natural dark blonde, however because I have white/grey in block sections (mostly around my face) instead of salt and pepper type distribution - I have to dye my hair every month to hide the darker regrowth and tone in the white - usually with Naturtint ammonia free colors (either Wheatgerm blonde 8N or Light Ash blonde 8A work well on my hair ) However I fancied a change to go warmer - and this color looked gorgeous but on my hair was a mixed color disaster. My darker ungreyed hair looked great overall - similar to the image - while the whiter/greyed sections framing my face - turned out a pale rose pink!!!! I went to work and compliments were zero - I got a 'wow you've got pink hair' 'it looks great' a couple of times. But it didnt...I've tried over dying the light pink with Naturtint 8N to try and look less rose - which has worked but have now added another 'tone' to compete with the rest. I love the idea of this color but unless you have predominantly even coloured hair - be wary of this color esp on lighter/whiter blondes. This has been quite a learning curve - I guess I'll just have to stick with what works. One thing I couldnt help but notice was the ammonia in this Loreal product - I had to leave the bathroom soon after applying because the fumes were so strong/toxic in a confined space. Naturtint has zero by comparison. ... show more
Reviewed in the United States on March 30, 2019 by NatalieL

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...