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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

Based on 53,898 reviews
Condition: New
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$12.97
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Nov 5
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At a glance

Condition
New
Color
R57 Cherry Crush (Intense Medium Auburn)
Size
1 Count (Pack of 1)
Model
K1344300
Dimensions
2.75 x 3.5 x 6.5 in; 10.1 oz
Weight
10.1 oz
Container Type
Box

Features 5

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Specs 22

Product Dimensions 2.75 x 3.5 x 6.5 inches; 10.1 ounces
Item model number K1344300
Manufacturer L'Oreal Paris
Color R57 Cherry Crush (Intense Medium Auburn)
Container Type Box
Product Benefits Smoothening
Brand Name L'Oreal Paris
Item Form Kit

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Nov 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

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Top Amazon Reviews

Perfect Brown on Black Hair Without Bleach!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I’m honestly really impressed with this product and color! My hair is naturally black, and it lifted it beautifully to the perfect Downtown Brown without needing any additional bleach. The color sticks around without fading, which I’m very surprised! It was really easy to use, and it didn’t hurt or irritate my scalp while I was coloring it. The color came out so pretty without looking too red or brassy, and my hair actually felt soft afterward. For the price, I’m seriously impressed with the results. I’ll definitely buy this color again! ... show more
Reviewed in the United States on September 13, 2026 by Palmmy
Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Margaret Griffin
Review Image by Margaret Griffin
Review Image by Margaret Griffin
Review Image by Margaret Griffin
Review Image by Margaret Griffin
Review Image by Margaret Griffin
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin
Spectacular silver color with incredible shine!
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
Review Image by Adriana Gonzalez
I am completely in love with this hair dye! I had been looking for the perfect gray shade for a while, and L'Oreal Paris Feria's Smokey Silver exceeded all my expectations. The color turns out exactly as promised: a smoky, modern, sophisticated silver that is full of dimension. It is not a flat or boring gray; under the light, you can see beautiful multifaceted highlights. ... show more
Reviewed in the United States on September 28, 2026 by Adriana Gonzalez
Lovely
Color: 40 Espresso Size: 1 Count (Pack of 1)
Feria is the best boxed hair dye hands down. This is a lovely colour of brown. Very natural and rich. As always the feria conditioner is amazing. I i wish I could buy a bottle of their conditioner, but I don't think they sell it separate from the dye. My hair is very short, so I only use half of everything, which is more than enough and does a great job. I pour half the developer, half the color and half the serum into an extra bottle I have (before I had the extra bottle I used an empty yogurt container and put the dye on with a brush). This way, i don't waste and I have enough to dye my hair a second time. ... show more
Reviewed in the United States on October 4, 2026 by Denise
Good quality and acceptable color
Color: 100 Pure Diamond Size: 1 Count (Pack of 1)
The dye is of good quality. Instruction is easy, mixing everything - quick. The color isn't an exact match, but I used it to lighten dark roots, so it turned out fine. Where my hair was already light, the color is richer, beautiful, and pleasing. The smell isn't very strong or unpleasant. The "cream" sits well on my hair, and bleaches quickly. It goes on without leaving any streaks. I have light brown hair. It gives a wonderful shade on already bleached hair (though it doesn't last long, 3-4 washes). My hair didn't suffer much damage—it's within reasonable limits. If you bleach your hair regularly, you know it's impossible to lighten it without some damage. The key is to monitor your hair's condition during the process and not leave the dye on for too long. The exception is if you're experienced, know how your hair reacts to the dye and what it can withstand, and need a bit more time to achieve the desired result. Sometimes I use less time, sometimes more. Depends. I definitely would recommend this product. Just don't expect miracles. You'll only get that specific color if your hair has been pre-lightened. Radiance and shine depend on your camera, filters, and lighting😉 It won't last a month, though it might hold for about two weeks, depending on how often you wash your hair and on how damaged your hair is. It won't ruin your hair (provided you don't leave it on too long and control the whole process). Overall, I trust this company's products. The prices are a bit steep. I have to color my hair twice a month, so I'd prefer something more affordable. ... show more
Reviewed in the United States on July 7, 2026 by Xenia*:･ﾟ✧
True to color
Color: 53 Caramel Glow Size: 1 Count (Pack of 1)
True to color. Wasn't the right color for my skin type but it covered thr gray lol
Reviewed in the United States on August 23, 2026 by Trisha
Not the same as drugstore
Color: 60 Light Brown Size: 1 Count (Pack of 1)
This color from Amazon started to leave reside and turn my hair color green. The box color from drugstore never did this. Not sure if color is authentic or this is some kind of cheap version for Amazon. I used this for years now switching brands
Reviewed in the United States on September 23, 2026 by MomAzon
I still use it. But…
Color: 10 Jet Black (Blackest Black) Size: 1 Count (Pack of 1)
Is it better than starry night? Not really.. this is a teeny bit less blue in the undertones but it is blue/purple. So jet black.. is not the most black there is. It could be better. It could’ve used a dark red undertone instead, which may have removed the brightness to it for outdoor visibility. Making it slightly warmer but also still rich in color. ... show more
Reviewed in the United States on September 9, 2026 by Vrabstin
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