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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1, Hair Dye

  • Based on 2,851 reviews
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Arrives Thursday, Dec 18
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Color: R57 Cherry Crush (Intense Medium Auburn)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: R57 Cherry Crush (Intense Medium Auburn)


Package Information: Box


Product Benefits: Smoothening


Brand: L'Oreal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 10.1 ounces


Item model number ‏ : ‎ K1344300


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #13,048 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #151 in Hair Color


#151 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars 2,851 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Dec 18

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Works well on both bleached and natural hair
I love a brown mixed with blonde natural hair look so when I put red in it amplifies the favorite parts of my hair, it grew on my boyfriend over time but he loves the color as well it feels very natural now. Comes out pretty bright for bleached hair but will definitely notice fading alot quicker with bleached than normal hair, keep using that shampoo and you'll be fine! ... show more
Reviewed in the United States on March 28, 2025 by Betty Hancock

  • Glamourous Box Hair Color
Feria is one of the best to use, love the Metallics and Power Reds in all the brands that they are coming out with now like GOT2B which is an excellent brand too and the comparable color would be their 'Dark Ruby'. The Feria R48 is one of my core power colors, I love it. I color it this color a few times a year as I change my hair color around almost every time I color between the purples/violets and reds. Color lasts a long time as long as you use a color safe shampoo and conditioner to preserve it. Kit is glamourous with fancy black salon like gloves to color your hair with. Lots of fun and high quality product, plus they give you both shampoo and conditioner with the box kit. ... show more
Reviewed in the United States on March 12, 2023 by FunkyFox917

  • Safe for Pre-Lightened Hair !!
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin

  • Stunning Red
Absolutely loved this color. It came out exactly like the box. I didn’t need to bleach my hair to achieve it and my hair was dark brown. Hair looked so healthy afterwards but it does make a mess and it stains so be prepared with some face cream.
Reviewed in the United States on September 27, 2025 by Stephi B Stephi B

  • I've been using this same color for 6 years but tonight it messed up
And it's never failed me except for tonight when I open the box there was no color booster in it so when I shook everything together it stayed White until about 2 minutes later it started turning dark purple I still put it in my hair I saturated the parts that I wanted to color washed it did the conditioning and absolutely nothing happened I was going over my grow out which is an ash blonde and there was no change so when I usually use this color it's red all over you can see the red when you put it on you could see the red if it's things your skin or your counter it's blood red that did not happen it stayed dark purple the whole entire time and now I have nothing I have to do it again I waited 40 minutes which is my usual amount of time that I wait because my hair is so thick but the thing is is still there was no color booster I don't know if the color booster is the only thing that makes your hair red when you dye it because if that's the case then I am very disappointed that I'm buying a whole box of stuff to dye my hair and all I need is this tiny tube that wasn't there now like I said I've been using this same color for 6 years and it's never let me down and this time it did I'm just hoping that that it's just a fluke that there was no color booster but it shouldn't need a color booster to dye your hair at all it cannot be the main ingredient to the hair dye in the end I will just buy another box maybe try something different but this is the first time that it hasn't done anything at all ... show more
Reviewed in the United States on June 26, 2024 by Leia (lullaby)

  • beautiful color
This color is super beautiful, I use it every time my hair color fades. I love it and I highly recommend it if you like cherry red.
Reviewed in the United States on November 6, 2025 by Mi-Suk Mi-Suk

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