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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2

  • Based on 53,226 reviews
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Availability: In Stock.
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Arrives Sunday, Jul 19
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Color: 36 Deep Burgundy Brown (Chocolate Cherry)


Size: 1 Count (Pack of 2)


Features

  • Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.17 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #486 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (53,226)


Color: 36 Deep Burgundy Brown (Chocolate Cherry)


Container Type: Box


Product Benefits: Intensified shimmering color, long-lasting, custom-blended for bold shades, and smoothening conditioner


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Multipacks Ameripac


UPC: 071249378403


Package Size Name: Pack of 2


Set Name: 2


Recommended Uses For Product: permenant hair color


Suitable Hair Color: Dark Brown


Model Number:


Manufacturer Part Number: L'Oréal Paris


Material Features: Long Lasting


Material Type Free: Ammonia Free


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jul 19

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Hi-lift brown that actually works on dark hair — with the right expectations
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments. ... show more
Reviewed in the United States on May 27, 2026 by AnaSSCharlotka

  • Amazing color that lasts a decently long time with a beautiful fade out. Amazing color that lasts a decently long time with a beautiful fade out.
Color: C74 Copper Crave (Intense Copper) Size: 1 Count (Pack of 2)
I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching. ... show more
Reviewed in the United States on May 31, 2026 Reviewed in the United States on May 31, 2026 by Mish

  • Hair Color Magic in a Box
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS! ... show more
Reviewed in the United States on May 4, 2026 by Amazon Customer

  • Hair didn’t feel too damaged after
Color: 40 Espresso Size: 1 Count (Pack of 1)
My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve. ... show more
Reviewed in the United States on April 30, 2026 by baoming

  • Great Permanent Hair Color Dye
Color: 11.21 Bad to the Blonde (Ultra Pearl Blo... Size: 1 Count (Pack of 1)
This permanent hair dye from is part of the Feria line, known for bold, multi-dimensional color results. The shade “11.21 Bad to the Blonde” is an ultra-light blonde with cool, shimmering tones designed to reduce brassiness and give a bright, salon-like finish. Pros Bright, high-impact blonde: Delivers a noticeable lift for lightening hair. Cool-toned finish: Helps counteract yellow or brassy undertones. Shimmering effect: Feria line is designed for multi-dimensional color rather than flat dye. At-home convenience: Salon-style results without professional application. Good gray coverage: Works well for blending or covering grays (depending on hair type). Cons Can be drying: Bleaching/lightening effect may leave hair feeling dry or brittle. Results vary by base color: Darker hair may not achieve the same level of lightness without pre-lightening. Toning may fade over time: Brassiness can return depending on hair care routine. Strong chemical smell: Common with permanent dyes. ... show more
Reviewed in the United States on June 12, 2026 by Cristina

  • Great quality color, looks like I spent $120+ at the salon.
Color: 63 Sparkling Amber (Light Golden Brown) Size: 1 Count (Pack of 1)
I started out with my natural strawberry blonde and 50% grey hair mixed in. This did exactly what I hoped, just darkened it a bit to what I would call a light bronze, sort of auburn but not too dark and not too red. Looks natural and covered my grey completely. Really shiny and healthy looking. I followed the directions exactly and left it on for 25 minutes. It cost a few dollars more but that doesn’t matter at all when you can get it right the first time. I hadn’t colored my hair in years. Would buy again. ... show more
Reviewed in the United States on May 21, 2026 by Susan Peters

  • More red tones than dark brown tones
Color: 40 Espresso Size: 1 Count (Pack of 1)
Color result is more red tones than the cool brown tones described on the box. It's okay, but will try a different/darker cool brown color next time.
Reviewed in the United States on May 14, 2026 by Sandra Winkler

  • Gorgeous color--with some patience.
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
Favorite color ever! The first day you use it, it is dark, but over the next few washes it really turns a beautiful shade of purple. LOVE LOVE LOVE.
Reviewed in the United States on June 8, 2026 by RLawrence

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