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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Sapphire Smoke (Smokey Blue), Pack of 1 Hair Dye Kit

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Availability: Only 3 left in stock, order soon!
Fulfilled by Beautogen

Arrives Monday, May 25
Order within 6 hours and 40 minutes
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Color: P1 Saphire Smoke (Smokey Blue)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Féria Smokey Pastels are custom-blended by master colorists for the imaginative trendsetter. Formulated with 3 sophisticated tones for a soft, dusty color with smokey, sophisticated undertones. Smokey Pastels are ideal for light blonde hair. If hair is darker, start by pre-lightening with Feria Extreme Platinum. Apply Pastels 14 days later.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 0.02 ounces


Item model number ‏ : ‎ C2I_INV_B0185LBV5I_R


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Best Sellers Rank: #408 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color


#5 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (52,267)


Color: P1 Saphire Smoke (Smokey Blue)


Container Type: Box


Product Benefits: Color Protection


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: color_treated


Number of Items: 1


Manufacturer: L'Oreal Paris Hair Color


UPC: 781549784049 071249315316


Item Weight: 0.61 Grams


Material Features: Unscented


Material Type Free: Aluminum Free


Full Cure Time: 14 Days


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

The L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Sapphire Smoke provides multi-dimensional color and shimmering hues. Unlike traditional hair color, this formula is designed to give your hair a prismatic color that is clear, clean, and ultra reflective, creating a smokey blue look that outshines the rest of them on the market.

Yes, L'Oreal Paris Feria 411 Sapphire Smoke is a permanent hair color. This means the color persists until the hair grows out or is cut off. However, the longevity of the color can depend on individual hair types, underlying color and how often you wash your hair.

The package of L'Oreal Paris Feria 411 Sapphire Smoke includes the Power Shimmer Feria Conditioner, Shimmering Conditioning Permanent Colour Gel, Aromatic Shimmer Serum, and Shimmer Boost Hydrating Conditioner. Each of these products works together to provide your hair with a radiant and rich color.

The L'Oreal Paris Feria 411 Sapphire Smoke is gentle on hair as it contains a conditioner that seals and smoothes, for intense shimmer and multi-dimensional color vibrancy. However, any hair color procedure should be done with care and in a proper manner to avoid damages. It's also recommended to perform a strand test before applying the color all over.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The product is highly praised for its effectiveness in achieving a blonde color on darker hair shades or previously treated hair, with users happy about their results. Not only does it lighten hair efficiently, but it also leaves hair soft and shiny. The product is easy to use, however, it has to be applied with carefulness and it is suggested to work in sections for an evenly toned result.

Pros

  • 🌟 Effective in lightening the hair
  • 💁‍♀️ Leaves the hair soft and shiny
  • 💡 Easy to use
  • 👍 Does not damage the hair
  • 💰 Affordable

Cons

  • ❌ Does not fully eliminate brassiness
  • ⚠️ Can darken the hair if it's already at a light shade
  • 🔄 Requires working in sections for an even tone

Should I Buy It?

Yes, this product is definitely worth a try for those who want to lighten their hair color. The positive results from customers who have dark or pre-treated hair and the affordable price make this a highly recommended product.


  • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix

  • Great color / downtown brown
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I have always done by hair at the salon but I’ve moved to a small town and they charge wild prices for the bare minimum . I had naturally medium to dark brown roots grown out about 4 inches and blond highlights and my hair was to my butt. I bought 4 boxes of the downtown brown color to make sure I had enough . I left the dye in for the max 45 mins and I used 3 boxes for my medium thick hair. The color lifted the dark roots and the rest of my hair looked great I love the brown it shimmers and it looks good for my pale skin and doesn’t wash me out. My hair smells great and it’s super soft . This is a great cool brown color I will for sure use again . I have a lot of greys around my face and sides and it covered it nicely ... show more
Reviewed in the United States on March 26, 2026 by Kim

  • Works with short wavy hair!
Color: 65 Honey Brown (Richest Caramel Brown) Size: 1 Count (Pack of 1)
Never died my hair before, as a dude with dark brown hair, didn’t think I could without bleaching. But this product worked amazing! This is my second time buying it, first time got 70, this time got 65 Color is even, it’s easy to apply, takes like 30 minutes. It does smell like dookie though. I have short wavy hair, about 3.5 inches on the longest part. I used about 2/3 of 1 bottle. Very even coverage. ... show more
Reviewed in the United States on April 7, 2026 by Gabriel

  • L'Oreal Feria Hair Dye Set
Color: 521 Cool Amethyst Size: 1 Count (Pack of 1)
When using L'Oreal Feria products, what you see is its shining effect. This multi-dimensional shining color with 3 times highlight technology can bring a richer and brighter effect. Feria, which comes from fashion-inspired design, has an innovative interpretation of traditional colors, adding a touch of avant-garde color to the hairstyle - from bright red, platinum, rose gold, metallic brown to blue-black, etc. These hair dye sets will completely change your hair color. Feria's prism chromatography is carefully arranged by L'Oreal professional colorists, aiming to present bold and eye-catching tones - no appointment required. Power Shimmer Conditioner can lock and smooth the hair without damaging or destroying the hair quality. ... show more
Reviewed in the United States on March 21, 2026 by Yuhua Guo

  • it works.
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
it is good for what it is. make sure that it doesn’t get on your cabinets, though it will stain, but that’s obvious. It just stains really fast wipe it as soon as it drops.
Reviewed in the United States on February 20, 2026 by 707

  • Great color
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
Great hair dye - I recently ply stripped all the dye from my hair. I am fairly gray. I used Halley bleach kit - great stuff and then used Féria. Nice smoky gray
Reviewed in the United States on April 10, 2026 by Kathy Bianco

  • Incorrect color example
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
I chose the color Rosey Blush because I wanted a light pink color. I did a bleaching beforehand, i started with a light blonde. It colored well, including Grey, but the color was not anything like the box examples. My hair turned a darker coral color. The produce works well, but the color was not as advertised. ... show more
Reviewed in the United States on February 23, 2026 by Dawn Duffy

  • Love this hair dye!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall! ... show more
Reviewed in the United States on December 18, 2025 by Withney

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