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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1, Hair Dye

  • Based on 58,118 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, May 25
Order within 6 hours and 44 minutes
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Color: 40 Espresso


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades โ€“ no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: 40 Espresso


Package Information: Box


Product Benefits: Hair Coloring


Brand: L'Oreal Paris


Item Form: Gel


Is Discontinued By Manufacturer โ€ : โ€Ž No


Product Dimensions โ€ : โ€Ž 2.8 x 3.6 x 6.6 inches; 8 ounces


Item model number โ€ : โ€Ž


UPC โ€ : โ€Ž


Material Feature โ€ : โ€Ž Compostable Warning


Manufacturer โ€ : โ€Ž L'Oreal Paris


Country of Origin โ€ : โ€Ž USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, May 25

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Long Lasting, More Red than Violet
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
The Violet Noir color (Intense Deep Violet - V38) is definitely more red than is shown, but it's still a lovely color, like a very dark red-brown. It is also, hands down, the longest lasting red color I've tried. Months later and even though most of the color and darkness had faded, there was still a distinct redness to my hair where any other red dye would've been long gone. ... show more
Reviewed in the United States on April 14, 2025 by R. Garland

  • Bright Fuchsia Pink (even on medium dark hair)
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
I purchased "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 622 Fuchsia-cha" and used it for the first time recently. It says it is for blond or bleached hair only, but I used it on medium colored brownish red hair and as the photo shows, the color is still plenty bright and in fact looks similar to the color on the model in the package photo. I am still getting used to it, and I don't know what it will fade to, but since I wanted to try something new and bold this is working quite nicely. ... show more
Reviewed in the United States on April 14, 2025 by HD HD

  • Easy Platinum for Experienced DIY Bottle Blondes
Color: Extreme Platinum Size: 1 Count (Pack of 1)
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results. ... show more
Reviewed in the United States on March 15, 2015 by Augustina Augustina

  • My husband loves the color
Color: Very Platinum Size: 1 Count (Pack of 1)
Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you. *** very easy to use *** smells great, does not have an obxnious chemical smell *** Dyes your hair quickly *** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well. } Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand. } This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did. } I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black. PRO TIPS: 1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye. 2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off. 3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain. 4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft. 5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time. THE CONS 1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair. 2.} It will dye your white/light colored towels and will not come out. 3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair. 5.} It will dye your skin and showers/counters if you do not heed my tips. 6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well. Over all I will buy this brand and color again. ... show more
Reviewed in the United States on December 10, 2023 by Erica Lightner

  • Going From 1/2 of Blonde/Gray To Violet Black!๐Ÿ˜ฒ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐Ÿคฉ
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
This is Such Great Hair Color!๐Ÿ†๐Ÿคฉ๐ŸŽ‰ A month ago I thought that I wanted to try being a blond so I used a blond hair colorant. However, I forgot that I had conditioner on the bottom half of my hair. Therefore, the bottom half of my waist long hair was black, and the top of my head was blonde!๐Ÿ˜‚๐Ÿ™„ I used this violet black and now my hair is evened out to a nice, violet black. It covered up my grays too and everything looks good. So, I am especially happy with this Fรฉria! However, I should mention that I always keep on hair color for 1 hour. So, I did leave this hair color on for that amount of time especially since I had half blonde and half black hair beforehand. Hope something here was of use to you. ... show more
Reviewed in the United States on May 8, 2025 by lifegetsbetter lifegetsbetter

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