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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

  • Based on 48,142 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Monday, Jun 1
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Color: 11.21 Bad to the Blonde (Ultra Pearl Blonde)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 0.02 ounces


Item model number ‏ : ‎ 71249315408


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal - Hair Color


Best Sellers Rank: #339 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color


#5 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (51,921)


Color: 11.21 Bad to the Blonde (Ultra Pearl Blonde)


Container Type: Box


Product Benefits: Smoothening


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: All


Number of Items: 1


Manufacturer: L'Oreal - Hair Color


UPC: 071249315408


Global Trade Identification Number: 08


Item Weight: 0.61 Grams


Material Features: Vegan


Material Type Free: Ammonia Free,Peroxide Free,Aluminum Free


Full Cure Time: 25 Minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 1

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix

  • Good color! Dye makes hair feel good ❤️
Color: 26 Black Chery (Deepest Magenta) Size: 1 Count (Pack of 1)
Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.
Reviewed in the United States on March 5, 2026 by brianna

  • Best Hair Color Brand
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
This is my go to shade for a soft brown. The highlights are so pretty and golden. I have used other brands, but Feria smells good, is easy to use and does not damage my hair. It also lasts a very long time.
Reviewed in the United States on February 13, 2026 by Rebecca R BonDurant

  • I’ve used Féria for years and love it!
Color: 91 Champagne Cocktail (Light Beige Blonde) Size: 1 Count (Pack of 1)
I’ve colored my own hair for years! I prefer L’Oreal to any other brand. I originally used their 93.5 color, which they discontinued. I hope to see it back!! This 91 color is Champagne, but it still brings out my natural reddish strawberry blonde. I prefer the golden/strawberry coloring, because that was the natural color of my hair until I had my children (at which time my hair got a little darker with each of my 3 children). This dye DOES create a multi-level color effect, which I like! It does leave my hair shiny, and my hair doesn’t feel coated as some dyes have done. The L’Oreal conditioner is awesome! I wish it could be purchased independently of the color kit! ... show more
Reviewed in the United States on February 19, 2026 by Blonda Blonda

  • Love this hair dye!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall! ... show more
Reviewed in the United States on December 18, 2025 by Withney

  • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin

  • Incorrect color example
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
I chose the color Rosey Blush because I wanted a light pink color. I did a bleaching beforehand, i started with a light blonde. It colored well, including Grey, but the color was not anything like the box examples. My hair turned a darker coral color. The produce works well, but the color was not as advertised. ... show more
Reviewed in the United States on February 23, 2026 by Dawn Duffy

  • Absolutely Love This Hair Color!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.
Reviewed in the United States on March 1, 2026 by Yanet garcia

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