L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit
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Availability:
12 left in stock
Arrives
Monday, Dec 22
Color: 11.21 Bad to the Blonde (Ultra Pearl Blonde)
Size: 1 Count (Pack of 1)
Features
- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.
Color: 11.21 Bad to the Blonde (Ultra Pearl Blonde)
Package Information: Box
Product Benefits: Smoothening
Brand: L'Oreal Paris
Item Form: Kit
Is Discontinued By Manufacturer : No
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 0.02 ounces
Item model number : 71249315408
UPC :
Manufacturer : L'Oreal - Hair Color
Best Sellers Rank: #1,233 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Color
#10 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars 48,142 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Dec 22
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
works great on brown hair, my hair looks great with this product, I always trust Feria, Loreal is on of the best color products around. Easy to use and does not smell horrible like some. My hair is shiny and looks professional. since it is over 100 dollars these days to color hair this works great.
Reviewed in the United States on November 19, 2025 by ShoppingMuse
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.
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Reviewed in the United States on September 7, 2025 by Kerry Taggert
Color: S1 Smokey Silver
Size: 1 Count (Pack of 1)
A really pretty shade for your hair, it lasts a long time and doesn't damage it at all, it adapts to your base color, I loved my results
Reviewed in the United States on November 18, 2025 by Lisandra H.
Color: P2 Rosy Blush (Smokey Pink)
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I love the color. I get a lot of compliments. I wish it lasted a little longer.
Reviewed in the United States on November 10, 2025 by Andrea Anderson
Color: 36 Deep Burgundy Brown (Chocolate Cherry)
Size: 2 Count (Pack of 1)
This color is so beautiful, just as described and it stays true. Faded a little but nothing drastic. Colors gray very well.
Reviewed in the United States on October 31, 2025 by Dewybch
Color: R57 Cherry Crush (Intense Medium Auburn)
Size: 1 Count (Pack of 1)
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye
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Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
Color: R57 Cherry Crush (Intense Medium Auburn)
Size: 1 Count (Pack of 1)
Dear L’Oreal, Please, for the love of god, if you need to put 6 different liquids in the box at least make them all have the same fragrance. The shampoo especially smells nothing like the rest, at least the shimmer oil and the conditioner are kind of close. This is my first time with this particular color. Idk if this is a new idea/ setup for all of them, or only in these boosted reds - but the shimmer oil and red boost are a bad idea. The extra added liquids make it runny and the oil makes it have a bizarre consistency. It doesn’t cream up like every other Feria (or any professional permanent) color I’ve ever used, it is oily, sticky and runny. Feels closer to a cellophane treatment than a permanent hair color. There is no way to keep it off the scalp it just oozes. But at least it does wash off the skin - I was surprised. It left my hair feeling very weird, like it was coated in plastic or something. I used the provided shampoo twice (as recommended) and the effect got worse, I had to use my own shampoo twice more and it still felt odd but acceptable after wash 4. Also the amount of color coming off was insane, even on wash 3 the suds were still so, SO red. 4 was still pretty red but closer to the normal first wash after coloring amount. The only saving graces are; the conditioner (always love it, I wish they sold it by the bottle) and the color is pretty and rich, so far. We will see if it lasts, and if it stains the bedding. I would never buy this color again and if this oil garbage and weird shampoo is now in all the colors I won’t buy it at all. Curious if it would act normally (or activate at all?) if the booster and shimmer oils were just not added to the mix. Edit to add. Down from 3 stars to 1 = the color faded to a very weird orangey red in 10 days. I know vibrant reds are notorious for fast fade, but not that fast! It continued to suds out so much color in every shampoo (and I used expensive salon color safe products). Also do not use this if your hair has any bleach or lightening on any outgrown portion of your length- the lightened areas will wash to be a totally different (bad!) color by day 6/wash 2 -after initial day of washes.
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Reviewed in the United States on November 15, 2025 by Jellyfur
Color: 52 Auburn Rose
Size: 1 Count (Pack of 1)
I know that most of the time you will not get the exact color results shown on the box. However, I was expecting SOME purple in my results and this turned out to basically be auburn (red/brown). No purple tint at all. Also, I'm used to Feria dyes being very color-infused, almost to the point of being too much, but this is very flat and boring. Lastly, I'm not a fan of the after color conditioner as it made my hair feel greasy and heavy. I am not sure what's going on with Feria lately but I'm not a fan of this formula.
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Reviewed in the United States on November 4, 2025 by Crystal Newman