L’Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow
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Availability:
In Stock.
Arrives
Thursday, Mar 26
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Size: 1 Count (Pack of 1)
Color: Orchid Glow
Features
- Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
- Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Creme, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
- Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Take dark hair to the next level with L'Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 9.14 ounces
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #44,094 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #381 in Hair Color
#381 in Hair Color:
Customer Reviews: 3.7 3.7 out of 5 stars (880)
Color: Orchid Glow
Container Type: Tube
Brand Name: L'Oreal Paris
Item Form: Gel
Hair Type: Normal
Number of Items: 1
Manufacturer: L'Oreal Paris
UPC: 071249642320
Item Type Name: Hair Color
Material Features: Shimmering Multi-Tonal Color
Material Type Free: Gluten Free
Hair Color Permanence: Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Mar 26
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: Cosmic Azure
I have naturally dark brown, chocolatey hair and tend to live in the black to blue-black lane. I want bold color without a bleach commitment, a chemistry set, or a week of praying my hair forgives me. This shade, Cosmic Azure, understood the assignment. Ease of use: This is genuinely a one-step situation. Mix, apply, wait, rinse. No pre-lightening, no extra bowls, no panic halfway through wondering if you missed a step. If you’ve ever dyed your hair at home, this is very straightforward and beginner-friendly. Scent (thankfully): For box dye, the scent is surprisingly tolerable. Not perfume-y, not “open a window immediately.” It smells… fine. Which, in hair dye terms, is a small miracle. Results on dark hair: On my dark brown base, the color came through beautifully. You don’t get cartoon blue, but you do get a rich, dimensional blue-black that flashes cosmic blue in the light. Indoors it looks sleek and deep; outdoors or under bright lighting, the blue really shows. Exactly what I was hoping for. Vibrancy, shine & gloss: The shine is real. My hair looked glossy, healthy, and reflective, not flat or dull. The color has depth and movement instead of looking like a single block of pigment. It genuinely looks more expensive than a $7 box dye. Wash-out & cleanup: Rinsing the dye out was easy and didn’t feel like it took my soul with it. No excessive staining on skin, tub, or towels (though I still recommend being sensible). The conditioner included leaves hair feeling soft and smooth, not straw-adjacent. Value: At around $7, this is an absolute steal. Vibrant color, shine, no bleach, and results that actually show up on dark hair? That’s hard to beat. Bottom line: if you have dark hair and want a bold blue-black look without bleaching or stress, this delivers. Easy, vibrant, shiny, and budget-friendly. Five stars and a repeat buy for me.
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Reviewed in the United States on February 2, 2026 by Pretty Petty Chick
Size: 1 Count (Pack of 1)
Color: Orchid Glow
Ive used the orchid glow from the pharmacy several times worked great but the 1st time I try the same exact product off amazon my hair turned TURQUOISE!!! I’m at the salon right now my stylist has tried to pull this greenish color out twice now with bleach and I’m going crimson red that’s supposed to cancel out opposites idk what was in that box but I’ve spent a lot of money in attempt to fix it!!!
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Reviewed in the United States on March 2, 2026 by Tammy Hunt
Size: 1 Count (Pack of 1)
Color: Cosmic Azure
Definitely worth it, I will buy it again, The color exactly how I need it, Great product 👍
Reviewed in the United States on February 28, 2026 by Isidora Marcelino
Size: 1 Count (Pack of 1)
Color: Violet Eclipse
My hair is medium brown shot through liberally with grey, and I've dyed it several times with the Cool Amethyst with good results. But the "amethyst" is so faint it's practically invisible unless a light is shining directly on it. So this time I tried the Midnight shade hoping it would show up better. It really does. It covered the gray satisfactorily as well (the "after" pics are without a flash in a not-overly bright room). It took about twenty minutes to apply and then I let it sit for twenty-five minutes. I like the brand because it doesn't smell bad, the gloves are big enough for my fat hands, and they're sturdy enough to take off when I'm done applying the dye and put back on for the rinse out. I love the hair conditioner follow-up treatment, too.
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Reviewed in the United States on August 5, 2023 by Kalli Kalli
Size: 1 Count (Pack of 1)
Color: Orchid Glow
So I'm on the fence with this hair color. Seeing as how I used Dark Orchid I thought the color would be much darker/deeper. It looks like an intense darkish auburn with fushia highlights. So, not what I was expecting. However, I have received so many compliments and "looks" for this hair color more than any others that I have used! I am not sure what to think yet, as I know red is notorious for fading I will see how it holds up. For reference I color my hair with a red violet usually a level 2 or 3. This is more like a 4+ I think that the box needs rebranding because I looked at other reviews and it doesn't match very well with what the description says.
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Reviewed in the United States on March 7, 2025 by Ashley Scarlet
Size: 1 Count (Pack of 1)
Color: Orchid Glow
I have self dyed my hair many times and never had a problem. I used 2 boxes of “Orchid Glow” (though I bought 5 because my hair was considerably longer but j just cut it). Followed all the instructions. The picture is the finished product—noticeably NOT the deep purple pictured on the box. It’s maybe a shade darker and a tiny bit redder than it started, but otherwise the dye basically didn’t take. I’m so mad I wasted my money and time on this stuff. I’m going to try again I guess since I have three more boxes but I definitely would not recommend this to anyone else. Update: Opened the next two boxes and the developer was a COMPLETELY DIFFERENT COLOR! This time it took on my hair, but still definitely isn't purple, just a darker fuschia. I now can be sure it was a problem with the dye and not user error. Ultimately, I bought five boxes, two weren't made right, and two were but still didn't come out the color the box suggests. They must have really poor quality control or something, I definitely will not be buying from them again. tl:dr, would give 0 stars if I could, do not buy
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Reviewed in the United States on November 15, 2023 by Elisabeth Elisabeth
Size: 1 Count (Pack of 1)
Color: Orchid Glow
Easy to use and it looks wonderful.
Reviewed in the United States on January 10, 2026 by Gilda Guerrero
Size: 1 Count (Pack of 1)
Color: Cosmic Azure
Best around brand
Reviewed in the United States on January 9, 2026 by Robin Helland