Search  for anything...
L'Oreal Paris

L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

  • Based on 328 reviews
Condition: New
Checking for the best price...
$8.99 Why this price?
Save $10.96 was $19.95

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

Availability: Only 10 left in stock, order soon!
Fulfilled by Shimmer and Chic
Arrives Monday, Sep 15
Order within 23 hours and 44 minutes
Available payment plans shown during checkout

Recently Viewed

Size: 1 Count (Pack of 1)


Features

  • Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
  • Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Creme, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
  • Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Take dark hair to the next level with L'Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Color: Orchid Glow


Package Information: Tube


Product Benefits: Deep Hydration


Brand: L'Oreal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 9.14 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #86,033 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #747 in Hair Color


#747 in Hair Color:


Customer Reviews: 3.8 3.8 out of 5 stars 328 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 15

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Feria no bleach hair dye
Size: 1 Count (Pack of 1)
Love the no bleach required purple hair dye by Feria
Reviewed in the United States on May 16, 2024 by Toni
    • DO NOT BUY Didn’t work AT ALL
Size: 1 Count (Pack of 1)
Review Image by Elisabeth Elisabeth
I have self dyed my hair many times and never had a problem. I used 2 boxes of “Orchid Glow” (though I bought 5 because my hair was considerably longer but j just cut it). Followed all the instructions. The picture is the finished product—noticeably NOT the deep purple pictured on the box. It’s maybe a shade darker and a tiny bit redder than it started, but otherwise the dye basically didn’t take. I’m so mad I wasted my money and time on this stuff. I’m going to try again I guess since I have three more boxes but I definitely would not recommend this to anyone else. Update: Opened the next two boxes and the developer was a COMPLETELY DIFFERENT COLOR! This time it took on my hair, but still definitely isn't purple, just a darker fuschia. I now can be sure it was a problem with the dye and not user error. Ultimately, I bought five boxes, two weren't made right, and two were but still didn't come out the color the box suggests. They must have really poor quality control or something, I definitely will not be buying from them again. tl:dr, would give 0 stars if I could, do not buy ... show more
Reviewed in the United States on November 15, 2023 by Elisabeth Elisabeth
    • Amazing colors
Size: 1 Count (Pack of 1)
Long lasting quality color. Worth the buy and cheaper than the stores.
Reviewed in the United States on July 31, 2025 by Jedi
    • Beautiful
Size: 1 Count (Pack of 1)
Beautiful color. Rich looking color
Reviewed in the United States on June 29, 2025 by Stephanie Partridge
    • Orchid a mixed review
Size: 1 Count (Pack of 1)
So I'm on the fence with this hair color. Seeing as how I used Dark Orchid I thought the color would be much darker/deeper. It looks like an intense darkish auburn with fushia highlights. So, not what I was expecting. However, I have received so many compliments and "looks" for this hair color more than any others that I have used! I am not sure what to think yet, as I know red is notorious for fading I will see how it holds up. For reference I color my hair with a red violet usually a level 2 or 3. This is more like a 4+ I think that the box needs rebranding because I looked at other reviews and it doesn't match very well with what the description says. ... show more
Reviewed in the United States on March 7, 2025 by Ashley Scarlet
    • Pink hair
Size: 1 Count (Pack of 1)
It turned my hair pink
Reviewed in the United States on June 22, 2025 by Cristina Tapley
    • It's ok
Size: 1 Count (Pack of 1)
Well it's definitely true it is made for black hair. I was shocked how the color turned out . Will I buy it again no the color is just not for me.
Reviewed in the United States on June 20, 2025 by Veronica
    • Never Again!
Size: 1 Count (Pack of 1)
I’m a fan of Féria hair dye, it’s usually go to, but I will never buy it again. It did dye my hair at all. Oh wait it somehow bleached my roots. There is no purple in my hair whatsoever. Very disappointed.
Reviewed in the United States on July 27, 2025 by Must Buy

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...