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L’Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

  • Based on 328 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, May 22
Order within 11 hours and 52 minutes
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Color: M20 Orchid Glow


Size: 1 Count (Pack of 1)


Features

  • Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
  • Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Creme, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
  • Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Take dark hair to the next level with L'Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 9.14 ounces


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #441 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Hair Color


#6 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (52,916)


Color: M20 Orchid Glow


Container Type: Tube


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249642320


Set Name: L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent One-Step Hair Color Kit


Recommended Uses For Product: permenant hair color


Item Type Name: Hair Color


Material Features: Shimmering Multi-Tonal Color


Material Type Free: Gluten Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 22

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Beautiful vibrant color
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
I absolutely love this product, I have bought it multiple times and I will keep buying it it is not too extreme and I get so many compliments on it. The directions are straightforward two bottles mix them together wait a few minutes it's perfect for an easy hair dye. It lasts anywhere from 4 to 6 weeks but it definitely starts toning down about three to four weeks in. ... show more
Reviewed in the United States on April 26, 2026 by Darla Holloway

  • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix

  • Great color / downtown brown
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I have always done by hair at the salon but I’ve moved to a small town and they charge wild prices for the bare minimum . I had naturally medium to dark brown roots grown out about 4 inches and blond highlights and my hair was to my butt. I bought 4 boxes of the downtown brown color to make sure I had enough . I left the dye in for the max 45 mins and I used 3 boxes for my medium thick hair. The color lifted the dark roots and the rest of my hair looked great I love the brown it shimmers and it looks good for my pale skin and doesn’t wash me out. My hair smells great and it’s super soft . This is a great cool brown color I will for sure use again . I have a lot of greys around my face and sides and it covered it nicely ... show more
Reviewed in the United States on March 26, 2026 by Kim

  • Best color ever
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
Perfect color for my hair. Came out a little darker but I love the end result
Reviewed in the United States on April 25, 2026 by Catherine pappas

  • Hair didn’t feel too damaged after
Color: 40 Espresso Size: 1 Count (Pack of 1)
My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve. ... show more
Reviewed in the United States on April 30, 2026 by baoming

  • Works with short wavy hair!
Color: 65 Honey Brown (Richest Caramel Brown) Size: 1 Count (Pack of 1)
Never died my hair before, as a dude with dark brown hair, didn’t think I could without bleaching. But this product worked amazing! This is my second time buying it, first time got 70, this time got 65 Color is even, it’s easy to apply, takes like 30 minutes. It does smell like dookie though. I have short wavy hair, about 3.5 inches on the longest part. I used about 2/3 of 1 bottle. Very even coverage. ... show more
Reviewed in the United States on April 7, 2026 by Gabriel

  • Great colors
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
Great color for the price point one of my favorites so far I showed up at the very beginning photo and after several washes, it held up very well would buy again I use this to cover up a purple black hair and it did wonderful.
Reviewed in the United States on April 29, 2026 by Lavona S.

  • Could have better coverage for longer!
Color: 65 Honey Brown (Richest Caramel Brown) Size: 1 Count (Pack of 1)
Same as usual, the color could last longer than it does.
Reviewed in the United States on March 28, 2026 by marciaclark97

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