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L'Oreal Paris

L’Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

  • Based on 395 reviews
Condition: New
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Availability: In Stock.
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Arrives Saturday, Sep 12
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Color: M20 Orchid Glow


Size: 1 Count (Pack of 1)


Features

  • Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
  • Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Creme, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
  • Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Take dark hair to the next level with L'Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 9.14 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #435 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Hair Color


#9 in Hair Color:


Customer Reviews: 3.9 3.9 out of 5 stars (395)


Color: M20 Orchid Glow


Container Type: Tube


Product Benefits: Conditioning


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249642320


Set Name: L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent One-Step Hair Color Kit


Recommended Uses For Product: permenant hair color


Item Type Name: Hair Color


Material Features: Shimmering Multi-Tonal Color


Material Type Free: Gluten Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Sep 12

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Affirm Pay in 4
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  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • It's ok
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Well it's definitely true it is made for black hair. I was shocked how the color turned out . Will I buy it again no the color is just not for me.
Reviewed in the United States on June 20, 2025 by Veronica
    • Pretty color
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Pretty color
Reviewed in the United States on March 26, 2026 by Chrissy Hayes
    • DO NOT BUY Didn’t work AT ALL
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Review Image by Elisabeth
I have self dyed my hair many times and never had a problem. I used 2 boxes of “Orchid Glow” (though I bought 5 because my hair was considerably longer but j just cut it). Followed all the instructions. The picture is the finished product—noticeably NOT the deep purple pictured on the box. It’s maybe a shade darker and a tiny bit redder than it started, but otherwise the dye basically didn’t take. I’m so mad I wasted my money and time on this stuff. I’m going to try again I guess since I have three more boxes but I definitely would not recommend this to anyone else. Update: Opened the next two boxes and the developer was a COMPLETELY DIFFERENT COLOR! This time it took on my hair, but still definitely isn't purple, just a darker fuschia. I now can be sure it was a problem with the dye and not user error. Ultimately, I bought five boxes, two weren't made right, and two were but still didn't come out the color the box suggests. They must have really poor quality control or something, I definitely will not be buying from them again. tl:dr, would give 0 stars if I could, do not buy ... show more
Reviewed in the United States on November 15, 2023 by Elisabeth
    • Great product low price
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Review Image by Aimee
I love loreal. I use a lot from them and Feria is the only line that actually can dye my dark hair... I still can't dye it blue or pink etc but this brand red and purple tints dye hair well
Reviewed in the United States on October 10, 2025 by Aimee
    • Not brown but orchid
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Review Image by Megan
Second time in a few months using the dye. I like the color! Fade time was a little fast but it started off vibrant! Nice shine.
Reviewed in the United States on August 26, 2026 by Megan
    • A great buy
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Easy to use and it looks wonderful.
Reviewed in the United States on January 10, 2026 by Gilda Guerrero
    • The box is a liar....
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Gut the M20 Orchid Glow, which is supposed to come out a dark-ish purple according to the box, but it came out kind of (for lack of a better term) dark-ish magenta. My daughter was still very happy with the results, but it was definitely a misleading box....
Reviewed in the United States on July 26, 2026 by Kay
    • The color is as shown on the box.
Color: M20 Orchid Glow Size: 1 Count (Pack of 1)
Review Image by Aleksi
Ripped this open as soon as recieved lol. Color turned out great, idk why there were so many bad reviews. I bet it will look even better when dry. My hair was faded turqoise before
Reviewed in the United States on April 5, 2025 by Aleksi

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