L’Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow
Condition: New
$12.97
Save $1.02
was $13.99
Buy Now, Pay Later
As low as
$3
/ mo
Learn more
- – 4-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
Non-returnable item
Learn more
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Availability:
In Stock.
Arrives
Sunday, Nov 1
Recently Viewed
At a glance
- Condition
- New
- Color
- M20 Orchid Glow
- Size
- 1 Count (Pack of 1)
- Dimensions
- 2.75 x 3.5 x 6.5 in; 9.12 oz
- Weight
- 9.12 oz
- Container Type
- Tube
- Product Benefits
- Conditioning
Features 5
- Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
- Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Creme, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
- Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Take dark hair to the next level with L'Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Specs 19
| Product Dimensions | 2.75 x 3.5 x 6.5 inches; 9.12 ounces |
|---|---|
| Manufacturer | L'Oreal Paris |
| Color | M20 Orchid Glow |
| Container Type | Tube |
| Product Benefits | Conditioning |
| Brand Name | L'Oreal Paris |
| Item Form | Gel |
| Hair Type | Normal |
| Number of Items | 1 |
| UPC | 071249642320 |
| Set Name | L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent One-Step Hair Color Kit |
| Recommended Uses For Product | permenant hair color |
| Suitable Hair Color | Dark Brown |
| Item Type Name | Hair Color |
| Item Weight | 9.12 ounces |
| Material Features | Shimmering Multi-Tonal Color |
| Material Type Free | Gluten Free |
| Hair Color Permanence | Permanent |
| Unit Count | 1 Count |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Nov 1
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- Zip Pay in 4
- Financing through Apple Pay
- Financing through Google Pay
Learn more about financing & leasing here.
Top Amazon Reviews
Perfect Brown on Black Hair Without Bleach!
Color: B61 Downtown Brown (Hi-Lift Cool Brown)
Size: 1 Count (Pack of 1)
I’m honestly really impressed with this product and color! My hair is naturally black, and it lifted it beautifully to the perfect Downtown Brown without needing any additional bleach. The color sticks around without fading, which I’m very surprised! It was really easy to use, and it didn’t hurt or irritate my scalp while I was coloring it. The color came out so pretty without looking too red or brassy, and my hair actually felt soft afterward. For the price, I’m seriously impressed with the results. I’ll definitely buy this color again!
...
show more
Reviewed in the United States on September 13, 2026 by Palmmy
Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn)
Size: 1 Count (Pack of 1)
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye
...
show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin
Spectacular silver color with incredible shine!
Color: S1 Smokey Silver
Size: 1 Count (Pack of 1)
I am completely in love with this hair dye! I had been looking for the perfect gray shade for a while, and L'Oreal Paris Feria's Smokey Silver exceeded all my expectations. The color turns out exactly as promised: a smoky, modern, sophisticated silver that is full of dimension. It is not a flat or boring gray; under the light, you can see beautiful multifaceted highlights.
...
show more
Reviewed in the United States on September 28, 2026 by Adriana Gonzalez
Lovely
Color: 40 Espresso
Size: 1 Count (Pack of 1)
Feria is the best boxed hair dye hands down. This is a lovely colour of brown. Very natural and rich. As always the feria conditioner is amazing. I i wish I could buy a bottle of their conditioner, but I don't think they sell it separate from the dye. My hair is very short, so I only use half of everything, which is more than enough and does a great job. I pour half the developer, half the color and half the serum into an extra bottle I have (before I had the extra bottle I used an empty yogurt container and put the dye on with a brush). This way, i don't waste and I have enough to dye my hair a second time.
...
show more
Reviewed in the United States on October 4, 2026 by Denise
Good quality and acceptable color
Color: 100 Pure Diamond
Size: 1 Count (Pack of 1)
The dye is of good quality. Instruction is easy, mixing everything - quick. The color isn't an exact match, but I used it to lighten dark roots, so it turned out fine. Where my hair was already light, the color is richer, beautiful, and pleasing. The smell isn't very strong or unpleasant. The "cream" sits well on my hair, and bleaches quickly. It goes on without leaving any streaks. I have light brown hair. It gives a wonderful shade on already bleached hair (though it doesn't last long, 3-4 washes). My hair didn't suffer much damage—it's within reasonable limits. If you bleach your hair regularly, you know it's impossible to lighten it without some damage. The key is to monitor your hair's condition during the process and not leave the dye on for too long. The exception is if you're experienced, know how your hair reacts to the dye and what it can withstand, and need a bit more time to achieve the desired result. Sometimes I use less time, sometimes more. Depends. I definitely would recommend this product. Just don't expect miracles. You'll only get that specific color if your hair has been pre-lightened. Radiance and shine depend on your camera, filters, and lighting😉 It won't last a month, though it might hold for about two weeks, depending on how often you wash your hair and on how damaged your hair is. It won't ruin your hair (provided you don't leave it on too long and control the whole process). Overall, I trust this company's products. The prices are a bit steep. I have to color my hair twice a month, so I'd prefer something more affordable.
...
show more
Reviewed in the United States on July 7, 2026 by Xenia*:･ﾟ✧
I WANTED TO MOVE MY AUBURN-RED PREVIOUSLY COLORED HAIR TO A ROSEY-RED COLOR
Color: 560 Hot Chili
Size: 1 Count (Pack of 1)
Extremely easy to apply. The color came out slightly darker than I expected but I like it a lot and will probably stick with this color for a while.
Reviewed in the United States on August 22, 2026 by GLO A
Smokey Gray? Not so much
Color: S1 Smokey Silver
Size: 1 Count (Pack of 1)
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit One day, maybe I will have smokey silver hair! But for now, not so much. I dyed my hair with this hair dye yesterday after using another product to take off the old hair dye. Well, I was disappointed with the results. It may have been my own fault that the L’Oreal Paris Feria Smokey Gray didn’t work because I put it on directly after taking off the old dye and that was, perhaps, a mistake. Because the color that I came out with is obviously a soft brown and that is not what I was hoping for. I was hoping for the smokey gray that the package shows. Of course, since I did use the other product beforehand to take off the old color, I can’t be sure that its not my own fault this color didn’t work on me. I am going to buy it again in about a month and try it again. But for now I guess I’ll keep my boring brown hair. I do have gray hair naturally if I let the dye grow out and I may do that the next time and see what that looks like. And, then possibly use the smokey gray dye. I’ll have to wait a while though. The Bad: it didn’t work The Best: it might not have worked because I used a product to take off the dye before using this dye. I recommend that if you’re looking for smokey gray you may want to wait a few days after taking off your old color before dying with this product.
...
show more
Reviewed in the United States on September 30, 2026 by The Good Stuff
Completely gets rid of orange/bronze! Toner washes out after only a few washes..
Color: B61 Downtown Brown (Hi-Lift Cool Brown)
Size: 1 Count (Pack of 1)
This has been the best boxed kit I have used to remove orangey/reddish/bronze tones from my highlighted/bleached hair. My hair is naturally very dark. I have used many different bleach kits which have left my hair with ugly orange tones, and using this kit afterward always makes my hair a light straw/beige color, which is the color I want. The color on the box doesn't really show what color you are going to end up with, because it varies extremely based on how dark your hair is to begin with and whether you are applying it to bleached hair/highlights/ombre. Heads up-You will go through a variety of shades of hair with this kit. Immediately after using this, getting out of the shower and blow drying/styling my hair, it always has a purplish silver tone. Almost lavender looking all over. My highlights are the most silvery looking and my natural dark hair color is a lightened lavender tinted brown. The first time this happened, I went back in and used a different kit, because I thought my hair was going to stay lavender/silver looking. Wait for the second wash! The next time I used the kit, I knew what to expect and wanted the lavender tint, as a fun alternative to regular highlights. But after the second shampoo, all of the lavender was gone and I was unexpectedly, but happily left with really beautiful salon looking beige highlights. The only reason for four stars is that now, after maybe five washes, as the toner has continually been removed more each wash, my hair is starting to show the orangey tones again. It is nowhere near as bad as when I had first applied highlights with a bleach kit. So I'm still very glad I used this kit, and I will continue to use it after highlighting my hair each time, to remove orange. I can just tell that I may need purple shampoos and other products as the toner from this kit wears off. Another important thing to note with this product: The hi-lift means that it contains bleach. I've read that the developer is 20 volume and that you can purchase a 10 volume developer to use instead if you want the toning aspects of this kit without bleaching your hair much. The point of this kit really is to lift dark brown hair to a lighter brown, and not allow it to get orange in the process. So, when I use this to improve the color of my highlights, my underlying natural color is slightly lightened as well. As long as you understand what this product does, you can use it to achieve a great beige tone in hair, or lighten your dark hair to a lighter brown. Be patient after the first shampoo, and you'll see the lavender tones disappear. I HIGHLY recommend this kit for anyone doing bleaching on dark hair at home. It is a life saver when you end up with a head of orange hair. It's cheap enough to keep a box on hand for anyone who regularly plays with hair color at home, just in case of a hair emergency. Clairol Shimmer Lights offers a purple shampoo that would probably complement this kit well when the toner from this box wears off.
...
show more
Reviewed in the United States on September 8, 2014 by Shawkins