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L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Pearl Blonde Hair Toner, 1 Application

  • Based on 4,815 reviews
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Availability: In Stock.
Fulfilled by Shimmer and Chic

Arrives Saturday, Nov 8
Order within 20 hours and 38 minutes
Available payment plans shown during checkout

Color: Pearl Blonde


Size: 1 Count (Pack of 1)


Features

  • Blonde Toner for Brassy Hair: This ammonia-free demi-permanent toner for blonde hair helps eliminate brass and adds cool tones to reduce unwanted warmth and help you maintain your multi-faceted shimmering blonde hair color
  • Softer, Smoother, Faster: Built-in conditioning polymers in this toner for hair reinforce lightened strands for a softer, smoother, shinier result; Our blonde hair toner features high-speed technology to deliver a cool tone in as little as 5 minutes
  • Long-Lasting & Easy: Just 1 application of this hair toner reduces unwanted orange & yellow tones for up to 3 weeks, perfect for in-between salon visits; For all hair types and textures with blonde; Does not lift or shift hair color, does not cover grays
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Ammonia free demi-permanent toner Helps eliminate brass and adds cool tones to reduce unwanted warmth for a long lasting anti brass result and help you maintain your multi-faceted shimmering blonde color. Conditioning- built-in polymers reinforce lightened strands for a softer, smoother, shinier blonde result. Fast- high-speed technology reduces unwanted orange and yellow tones and delivers a gorgeous cooling tone in as little as 5 minutes. Long-lasting- in just 1 application keeps brass away for up to 3 weeks, perfect for in- between salon visits. For all hair types and textures with blonde including salon highlights, bleach, balayage, and hombre- does not lift or shift hair color, does not cover grays, results will vary depending on color and condition of hair.

Color: Pearl Blonde


Package Information: Box


Product Benefits: Smoothening


Brand: L'Oreal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 2.46 x 3.25 x 6.25 inches; 5.61 ounces


Item model number ‏ :


UPC ‏ :


Best Sellers Rank: #6,840 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #85 in Hair Color


#85 in Hair Color:


Customer Reviews: 3.9 3.9 out of 5 stars 4,815 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Nov 8

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Great company
Color: Ice Blonde Size: 1 Count (Pack of 1)
The L'Oreal company came through for me. I had ordered their product " Iced Blonde" 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L'Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L'Oreal you are a stand up company. Diane Q ... show more
Reviewed in the United States on July 1, 2023 by Diane456

  • Works beauitfully pay attention to timing
Color: Ice Blonde Size: 1 Count (Pack of 1)
The photo does not do it justice, simply because of the lighting. It came out a beautiful icy/silver/blonde For reference my hair was a dark dishwater blonde first. My hair was coming in bright silver and white so I decided to take the plunge. I did tons of research first. This is a TONER not a color. It is used to take out the brassiness the bleach leaves behind. I used L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, and it worked beautifully. I applied it to the back first, wore a foil cap, (ordered from Amazon) Left it on for 15 mins then removed cap and added the rest of the bleach for another 45 mins. It was then a barely yellow cream color. I rinsed it out, using the conditioner but only left it in for 2mins. Dried my hair, let it rest for an hour. The I added L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner. You have to watch it constantly, because it works very quickly!!! I can't emphasize that enough. It took my hair from a creamy barely there yellow to an icy silver in 5 MINS FLAT!!! I've seen the reviews where it turned others' hair a dingy brown, but that's because it was severely over processed. Again, it works extremely fast!! 5 mins is all you should need, and don't take your eyes off it!! As you can see by the photo it works perfectly. It's a process and you have to be patient and take your time with it. I've subscribed the product that's how wonderfully it worked!! I'll use it until my natural silver/white fully comes in. ... show more
Reviewed in the United States on June 26, 2025 by TM Day TM Day

  • Turned my blind to dark reddish brown- terrible
Color: Pearl Blonde Size: 1 Count (Pack of 1)
Coming from a brand like L’Oreal I thought this would help remove some of the orange tones and brassiness my blonde highlights had I followed the directions to the T rinsed it out, and immediately knew that my hair was darker, much darker almost like a dark brown on top of that to make things worse there was a reddish tint to it Of course I was devastated it did the opposite of what I wanted. I wanted to make my blonde hair brighter that’s orange not brown. I had had a horrible Salon experience a few years ago and I remembered that I had to act quickly. I’ve been jumped on the computer for an hour doing research and realize that this is a toner and that I had to get it out of my hair, so then went into washing my hair clarifying shampoos Dawn dishwashing soap, head and shoulders even mixing baking soda with shampoo not to mention now that my hair is damaged from all of this over washing and I still don’t have my original blonde hair color that I had before I used a product terrible. Terrible terrible what a nightmare awful experience . I am still trying to find a solution, but may have to end up going to the salon. I’m paying a lot of money to fix my hair. Do not recommend this product to anyone Worst thing as they don’t even let your return the product so you’re stuck with it and you pay to have damage hair ... show more
Reviewed in the United States on June 12, 2024 by Shopper

  • Great product
Color: Ice Blonde Size: 1 Count (Pack of 1)
I've been bleaching my fine hair for 20+ years and it got to a point where they are just way too damaged so I didn't want to continue bleaching...I left this toner for 8 minutes after finishing appling it and it probably too long for the tone I want to achieve but it's looks waaay better. It killed all yellowness. At least I don't look like a 3 colored cat)) It smells absolutely nice and my hair didn't suffer ANY damage. I absolutely love it, will try a different tone probably. ... show more
Reviewed in the United States on July 14, 2025 by Christina Christina

  • Does what it says!
Color: Pearl Blonde Size: 1 Count (Pack of 1)
It worked pretty good! I bleach my root and they were a mix of orange and yellow. This toner definitely eliminated the yellow tones but there is still a tiny bit of orange around the face framing pieces. You can see in the photo that I have some patchiness but that could be from the bad bleaching process I did on myself. So I would recommend this product as long as you start with an even base. ... show more
Reviewed in the United States on May 7, 2025 by Haley Haley

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