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L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

  • Based on 306 reviews
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Availability: In Stock.
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Arrives Friday, Aug 7
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Size: 1 Count (Pack of 2)


Color: Hyper Platinum


Features

  • Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair. Pack of 2
  • Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Feria Hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.

Product Dimensions ‏ : ‎ 6.5 x 3.5 x 6.5 inches; 1 ounces


Item model number ‏ : ‎ 4


UPC ‏ :


Manufacturer ‏ : ‎ L'Oréal Paris


Best Sellers Rank: #3,842 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #57 in Hair Color


#57 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (306)


Color: Hyper Platinum


Container Type: Tube


Product Benefits: Hair Lightening System This advanced hair lightening system provides crystal clear platinum blonde hair results for weeks; Lighten your hair up to 8 levels; Ideal for dark brown hair to light brown hair


Brand Name: L'Oreal Paris


Item Form: KIT


Hair Type: Chemically Treated


Number of Items: 2


Manufacturer: L'Oréal Paris


UPC: 071249674154


Set Name: Feria Hyper Platinum Complete Kit


Recommended Uses For Product: permenant hair color


Item Type Name: Bleach


Item Weight: 1 ounces


Model Number: 4


Manufacturer Part Number: 4


Warranty Description: [Not Applicable]


Material Features: Fragrance Free, Hypoallergenic


Material Type Free: Ammonia Free, Resorcinol Free, Paraben Free, Sulfate Free, Artificial Color Free


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 7

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • ⭐️⭐️⭐️⭐️⭐️ Salon-Quality Platinum Results at Home!
Size: 1 Count (Pack of 2) Color: Hyper Platinum
I was genuinely impressed by the L’Oreal Paris Feria Hyper Platinum Hair Bleach! I’ve tried a few at-home bleach kits before, but none have lifted as evenly and effectively as this one. It truly lifts up to 8 levels, taking my dark blonde/light brown hair to a beautiful, clean platinum blonde without the patchiness I’ve experienced with other products. The anti-brass purple conditioner is a game changer—it really helps neutralize yellow tones and leaves my hair soft and manageable, which is rare after bleaching. My hair felt surprisingly healthy post-process, and I had minimal breakage thanks to the included conditioner and care instructions. This 2-pack is also a great value, especially for those with longer or thicker hair that might need a bit more product. Just be sure to follow the instructions closely and do a strand test first. Highly recommend if you’re looking for bright, bold platinum results without a salon price tag! ... show more
Reviewed in the United States on August 4, 2025 by Tiffany Wright

  • Hi-lift no brassy color
Size: 1 Count (Pack of 2) Color: Hyper Platinum
This lifts up to 8. .. really works to remove any brassy color . Works every time.
Reviewed in the United States on May 25, 2026 by Ticounse57

  • Covered up my grey hair
Size: 1 Count (Pack of 2) Color: Hyper Platinum
Beautiful color and lasting is amazing
Reviewed in the United States on March 21, 2026 by jessica

  • Love it!!!
Size: 1 Count (Pack of 2) Color: Hyper Platinum
I love this product!!! I took my hair from brown to platinum & it does dry it out. I did use Lange purple mask as a toner because it was a little brassy. But I love the end result!!! This is so much cheaper than my hair salon and I am very pleased.
Reviewed in the United States on March 21, 2026 by Kathy

  • Yellow
Size: 1 Count (Pack of 2) Color: Hyper Platinum
I love the l'oréal hair dyes but the hyper platinum color shows up yellow. If you want a more platinum look, go for the one shade up on this brand. There's a male on the cover. It turns out more platinum than yellow.
Reviewed in the United States on September 1, 2025 by Rachel

  • Works
Size: 1 Count (Pack of 2) Color: Hyper Platinum
Ignore my face in this picture, but this is after using this, with no toner. It comes out the desired pale yellow, from my very dark ash blonde. And i tend to wash it out faster than i should. It does damage your hair, but it is what it is. I don't use any product to counter that, so I'm sure you could and make it look better. I recommend getting a good toner with this and it will look true platinum, or continually using a good purple shampoo. ... show more
Reviewed in the United States on June 4, 2026 by BirdY-Q

  • Mrs Clause White!
Size: 1 Count (Pack of 2) Color: Hyper Platinum
Lifted perfect to a stunning Snow White!
Reviewed in the United States on July 17, 2026 by ginabella

  • hair
Size: 1 Count (Pack of 2) Color: Hyper Platinum
this product works great, it lifts my hair just as well as having it bleached at the shop
Reviewed in the United States on April 7, 2026 by Katrina Amador

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