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L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

  • Based on 230 reviews
Condition: New
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Availability: In Stock.
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Arrives Thursday, Jun 4
Order within 11 hours and 21 minutes
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Size: 1 Count (Pack of 2)


Color: Hyper Platinum


Features

  • Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair. Pack of 2
  • Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Feria Hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.

Product Dimensions ‏ : ‎ 6.5 x 3.5 x 6.5 inches; 1 ounces


Item model number ‏ : ‎ 4


UPC ‏ :


Manufacturer ‏ : ‎ L'Oréal Paris


Best Sellers Rank: #3,849 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #54 in Hair Color


#54 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (283)


Color: Hyper Platinum


Container Type: Tube


Product Benefits: Hair Lightening System This advanced hair lightening system provides crystal clear platinum blonde hair results for weeks; Lighten your hair up to 8 levels; Ideal for dark brown hair to light brown hair


Brand Name: L'Oreal Paris


Item Form: KIT


Hair Type: Chemically Treated


Number of Items: 2


Manufacturer: L'Oréal Paris


UPC: 071249674154


Set Name: Feria Hyper Platinum Complete Kit


Recommended Uses For Product: permenant hair color


Model Number: 4


Manufacturer Part Number: 4


Item Type Name: Bleach


Warranty Description: [Not Applicable]


Item Weight: 1 Ounces


Material Features: Fragrance Free, Hypoallergenic


Material Type Free: Ammonia Free, Resorcinol Free, Paraben Free, Sulfate Free, Artificial Color Free


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jun 4

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • ⭐️⭐️⭐️⭐️⭐️ Salon-Quality Platinum Results at Home! ⭐️⭐️⭐️⭐️⭐️ Salon-Quality Platinum Results at Home!
Size: 1 Count (Pack of 2) Color: Hyper Platinum
I was genuinely impressed by the L’Oreal Paris Feria Hyper Platinum Hair Bleach! I’ve tried a few at-home bleach kits before, but none have lifted as evenly and effectively as this one. It truly lifts up to 8 levels, taking my dark blonde/light brown hair to a beautiful, clean platinum blonde without the patchiness I’ve experienced with other products. The anti-brass purple conditioner is a game changer—it really helps neutralize yellow tones and leaves my hair soft and manageable, which is rare after bleaching. My hair felt surprisingly healthy post-process, and I had minimal breakage thanks to the included conditioner and care instructions. This 2-pack is also a great value, especially for those with longer or thicker hair that might need a bit more product. Just be sure to follow the instructions closely and do a strand test first. Highly recommend if you’re looking for bright, bold platinum results without a salon price tag! ... show more
Reviewed in the United States on August 4, 2025 Reviewed in the United States on August 4, 2025 by Tiffany Wright

  • Love it!!! Love it!!!
Size: 1 Count (Pack of 2) Color: Hyper Platinum
I love this product!!! I took my hair from brown to platinum & it does dry it out. I did use Lange purple mask as a toner because it was a little brassy. But I love the end result!!! This is so much cheaper than my hair salon and I am very pleased.
Reviewed in the United States on March 21, 2026 Reviewed in the United States on March 21, 2026 by Kathy

  • Hi-lift no brassy color
Size: 1 Count (Pack of 2) Color: Hyper Platinum
This lifts up to 8. .. really works to remove any brassy color . Works every time.
Reviewed in the United States on May 25, 2026 by Ticounse57

  • great bleach
Size: 1 Count (Pack of 2) Color: Hyper Platinum
best at home bleach I’ve used and I’ve tried a lot of different ones. it gets your hair really light and mine is a medium dark strawberry blonde naturally
Reviewed in the United States on October 1, 2025 by k 🎀

  • Super lightening and a great bargain
Size: 1 Count (Pack of 2) Color: Hyper Platinum
Super lightening color. Cheaper to get 2 boxes here than one anywhere else!
Reviewed in the United States on March 31, 2026 by Tiffany Besserman

  • Yellow
Size: 1 Count (Pack of 2) Color: Hyper Platinum
I love the l'oréal hair dyes but the hyper platinum color shows up yellow. If you want a more platinum look, go for the one shade up on this brand. There's a male on the cover. It turns out more platinum than yellow.
Reviewed in the United States on September 1, 2025 by Rachel

  • hair
Size: 1 Count (Pack of 2) Color: Hyper Platinum
this product works great, it lifts my hair just as well as having it bleached at the shop
Reviewed in the United States on April 7, 2026 by Katrina Amador

  • Would buy it again.
Size: 1 Count (Pack of 2) Color: Hyper Platinum
Beats store prices! Very convenient to order on Amazon, especially when you can't find it anywhere else. I do miss the Absolute Platinum though.
Reviewed in the United States on March 21, 2026 by Terri Mason

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