L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2
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Availability:
In Stock.
Arrives
Monday, Sep 8
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Color: Hyper Platinum
Size: 1 Count (Pack of 2)
Features
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair. Pack of 2
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Feria Hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.
Color: Hyper Platinum
Package Information: Tube
Product Benefits: Hair Lightening System This advanced hair lightening system provides crystal clear platinum blonde hair results for weeks; Lighten your hair up to 8 levels; Ideal for dark brown hair to light brown hair See more
Brand: L'Oreal Paris
Item Form: KIT
Product Dimensions : 6.5 x 3.5 x 6.5 inches; 1 ounces
Item model number : 4
UPC :
Manufacturer : L'Oréal Paris
Best Sellers Rank: #6,412 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #84 in Hair Color
#84 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars 6,449 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Sep 8
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
Used this L’Oréal Paris Feria Hyper Platinum on my son for his baseball tournament and WOW—it delivered! He wanted that bold, bleached blonde team look, and this product got his dark brown hair to a super light platinum with just one application. It definitely lives up to the “hyper platinum” name! The kit was easy to use, instructions were clear, and it came with everything we needed, including a nice conditioning treatment that left his hair soft (not fried like I worried it might be). The color was even, bright, and perfect for standing out on the field! Would absolutely recommend for anyone looking for that striking, tournament-ready style—plus, it was a fun memory for both of us!
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Reviewed in the United States on July 10, 2025 by Jon Jon
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D
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Reviewed in the United States on February 26, 2025 by Aurora Aurora
Color: Hyper Platinum
Size: 1 Count (Pack of 2)
I was genuinely impressed by the L’Oreal Paris Feria Hyper Platinum Hair Bleach! I’ve tried a few at-home bleach kits before, but none have lifted as evenly and effectively as this one. It truly lifts up to 8 levels, taking my dark blonde/light brown hair to a beautiful, clean platinum blonde without the patchiness I’ve experienced with other products. The anti-brass purple conditioner is a game changer—it really helps neutralize yellow tones and leaves my hair soft and manageable, which is rare after bleaching. My hair felt surprisingly healthy post-process, and I had minimal breakage thanks to the included conditioner and care instructions. This 2-pack is also a great value, especially for those with longer or thicker hair that might need a bit more product. Just be sure to follow the instructions closely and do a strand test first. Highly recommend if you’re looking for bright, bold platinum results without a salon price tag!
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Reviewed in the United States on August 4, 2025 by Tiffany Wright Tiffany Wright
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
Let me just start out saying purple conditioner is NOT a toner. I’ve been platinum for many years. I typically mix a bowl of bleach and developer. But thats a time consuming process and decided to try this kit. It was much easier and quicker but it does not come with an actual toner. I knew that, but somehow thought maybe the toner was already magically mixed into the bottle. It was definitely not. It turned my hair highlighter yellow and I was unprepared. I tried to use the purple conditioner to tone it the best I could but it did not help whatsoever. After I bought a separate Wella hair toner, my hair color turned out amazing. So my only complaint is I wish this kit came with an actual toner. But other than that, if you’re prepared with your own toner, this product is much easier than mixing a bowl of bleach. I’ll definitely be repurchasing.
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Reviewed in the United States on August 18, 2025 by Destiny Chesser
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
This brand is a trusted brand and it works great on darker colors to make lighter it may take more than one box but it works very well safe for your hair follow the directions the value for the box is nice it also comes in a two box set as well as a different color blonde so check this out
Reviewed in the United States on August 18, 2025 by Sarah Robinson
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
I bought this for my daughter, and she normally does a cruella devile look, and her hair had grown out at least 8 mos. To a year. So, it was definitely time to do her roots. I advised her to add it to her hair and wait 10-15 mins to the roots first and then to the rest that's already blonde. It turned out better than expected and she's elated, and that means I couldn't have been happier. It has multiple layers of shine did very well for her naturally dark brown roots and blended so well with the two tones. Directions were easy to read and understand, was easy to mix and apply. Color was brilliant and came with a toner, so wasn't a need to buy extra product to get the achievements. I would most definitely buy this again and am also thinking about buying it for myself, instead of the highlighting kits I have already. Tehe.
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Reviewed in the United States on June 30, 2025 by Rae wertheimer