L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2
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Availability:
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Arrives
Sunday, Jul 20
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Color: Hyper Platinum
Size: 1 Count (Pack of 2)
Features
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair. Pack of 2
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Feria Hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.
Color: Hyper Platinum
Package Information: Tube
Product Benefits: Hair Lightening System This advanced hair lightening system provides crystal clear platinum blonde hair results for weeks; Lighten your hair up to 8 levels; Ideal for dark brown hair to light brown hair See more
Brand: L'Oreal Paris
Item Form: KIT
Product Dimensions : 6.5 x 3.5 x 6.5 inches; 1 ounces
Item model number : 4
UPC :
Manufacturer : L'Oréal Paris
Country of Origin : USA
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Jul 20
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
I bought this for my daughter, and she normally does a cruella devile look, and her hair had grown out at least 8 mos. To a year. So, it was definitely time to do her roots. I advised her to add it to her hair and wait 10-15 mins to the roots first and then to the rest that's already blonde. It turned out better than expected and she's elated, and that means I couldn't have been happier. It has multiple layers of shine did very well for her naturally dark brown roots and blended so well with the two tones. Directions were easy to read and understand, was easy to mix and apply. Color was brilliant and came with a toner, so wasn't a need to buy extra product to get the achievements. I would most definitely buy this again and am also thinking about buying it for myself, instead of the highlighting kits I have already. Tehe.
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Reviewed in the United States on June 30, 2025 by Rae wertheimer
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
Used this L’Oréal Paris Feria Hyper Platinum on my son for his baseball tournament and WOW—it delivered! He wanted that bold, bleached blonde team look, and this product got his dark brown hair to a super light platinum with just one application. It definitely lives up to the “hyper platinum” name! The kit was easy to use, instructions were clear, and it came with everything we needed, including a nice conditioning treatment that left his hair soft (not fried like I worried it might be). The color was even, bright, and perfect for standing out on the field! Would absolutely recommend for anyone looking for that striking, tournament-ready style—plus, it was a fun memory for both of us!
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Reviewed in the United States on July 10, 2025 by Jon Jon
Color: Platinum Bounce
Size: 1 Count (Pack of 1)
I can personally attest that this Loreal Paris Feria Brand Platinum Bounce Bond Care Lightening System Haircoloring truly does work to lighten the hair color even for naturally darker hair colors. The first time I purchased and utilized this product was around September 2024 via amazon and I was surprised at how quickly/fast my hair coloring changed (from a natural dark brown/nearly jet black hair color to reddish and parts of golden blond hair) after the first application. Even my sweet/loving husband jokingly compared my transformed haircolor to the cuddly/adorable stuffed red panda souvenir that he had purchased for me less than 6 weeks earlier (and I reluctantly admit that I had to agree with his playful assessment for obvious reasons). I then utilized this same brand of Feria to my hair October 2024 and my more significant portions of my hair transformed to an even more golden color that time around. Luckily my sweet husband said himself that he is coming around to accepting my new haircolor. With humble intent, I was also pleasantly surprised at the number of kind compliments that came my way about the hair color from multiple encouraging men and women both online less than 2 months ago and from some people I encountered for professional reasons less than 2 months ago. However I would gently recommend, even as a proud woman of color, and regardless of your demographic background to only color andor lighten the hair for yourself because you are most likely going to get more attention (both positive andor soap opera like gossip judgement attention) regardless of whether you want to andor expect such attention. What I mean by this with jerk-free intent utilizing an example from my own life-After my first hair coloring lightening around less than 2 and a half months ago, I encountered a younger leader type who I interacted with for professional reasons who acted much more aggressively towards me after I lightened my hair and I chose to take the higher road/let it slide for diplomatic reasons and some other kinder more mature acting/more well meaning women within that same professional environment suddenly ask me if I was okay emotionally after I colored/lighten my hair (obviously I showed appreciation/gratitude for those well meaning concerns when they didn't even have to care). Even with those experiences I am glad to have experimented on my hair and I purchased 4 more kits from amazon to continue to do so again some time before summer andor autumn 2025. For those with thick andor coarse hair considering utilizing this edition of Feria (regardless of ethnicity/race)I would gently recommend purchasing at least 2 of the Loreal Paris Brand Platinum Bounce Bond Care Lightening System for the first andor subsequent applications. I happen to have previously knew that the Feria brand exists because multiple years ago when my late adoptive mother was alive I saw her using that brand when she kindly and lovingly put some highlights into my hair.
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Reviewed in the United States on November 23, 2024 by Stella Carrier
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job.
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Reviewed in the United States on February 26, 2023 by Pamela Armstrong