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L'OREAL TECHNIQUE

L'Oreal Excellence HiColor Red 1.2 oz

  • Based on 1,871 reviews
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Size: 1.2 Ounce (Pack of 1)


Color: Red


Features

  • For dark hair
  • 30 minute processing time
  • No pre-lightening required

Description

Highlights by L'orea excellence is the first highlighting series formulated for dark hair. Rich, no drip creme makes it easy for control of creative techniques. True to shade color that resists fading.

Color: Red


Package Information: Tube


Product Benefits: Lifts dark hair color while conditioning and providing long-lasting, intense color


Brand: L'OREAL TECHNIQUE


Item Form: Cream


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 3 x 3 x 6 inches; 1.2 ounces


Item model number ‏ : ‎ L'O-2280


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal


Best Sellers Rank: #143,332 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,195 in Hair Color


#1,195 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars 1,871 ratings


Frequently asked questions

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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

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Top Amazon Reviews

    • Beautiful color
I love the way my color came out. This color is rich, and nice.
Reviewed in the United States on March 9, 2025 by Keya Kenner
    • Love the color!
Review Image by Domonique Brown Domonique Brown
Review Image by Domonique Brown Domonique Brown
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Reviewed in the United States on April 4, 2025 by Domonique Brown Domonique Brown
    • Nice
Nice
Reviewed in the United States on March 15, 2025 by mikayla
    • Quick Fix
I used this after messing up with a different hair dye that made me ginger... I was ready to just bleach to white and use a semi permanent, then.... then i found this magic little thing. :D If you want a totally different color when you have black hair, you WILL be disappointed. When they say 'for dark hair' it bascially means, for unbleached hair, but if you have black hair, you're gonna have red tints. Also, if you want a pink toned red instead of an orange toned red, this is for you. If you want an unnatural color, this is for you. NOTE: For your entire head, unless you have a pixie cut, get at least three boxes. I have long thick hair so i needed three. Leave it on for about 35 minutes, tin foil/heat really does make a difference with this product, and make sure you use more developer than dye like it says on the box, you really need to reserve with how much you use, and the more developer, the brighter it comes out... but don't flood it with developer. Just a bit more than half of the whole mixture should be developer. Hope this was helpful! I know that when i was looking for a hair dye i really could have used a review on a specific product giving me detail on what to do, how much i'll need, and what colors it can turn out as with what hair color i have! (It fades to an auburn btw, like a brownish red... so redye it when it starts to fade or it'll get dark and be harder to get back to the red it once was!!!!!! I cannot stress this enough!!!! i waited the whole summer to redye cause i didn't really care if it faded for the summer, and it became dark redish brown, and now it took two dyes and it's not quite as bright.... :( might do a bleach for like 10 minutes just to lighten the hair and remove some of the dye that's still there.... Sorry if this is megga long! Want to help out!!!! ... show more
Reviewed in the United States on August 10, 2012 by Sandflight kitty cat
    • Dyed well
Review Image by Chris L Chris L
The way it dyed my hair was good. If you want to dye your hair red without bleaching it first this is the product. I saw this on TikTok and decided to finally try it for myself . It worked wonders !
Reviewed in the United States on November 25, 2024 by Chris L Chris L
    • Not too red
My favorite hair color. It just smaller in size
Reviewed in the United States on May 5, 2025 by donna e.
    • Amazing Red
Review Image by BookLover BookLover
This product is absolutely amazing! The last time my hair was dyed was ~8 years ago and it was done by at a hair salon. Quarantining in boring so I decided to dye my own hair. I have Asian black hair so I was worried that my hair wouldn't change to red at all. I have shoulder length hair and bought 3 hicolor Red boxes and used ~8 oz of 30 volume developer. I followed the dye and developer proportions on the box and put it in my hair for a little more than an hour. It does smell horrible though and burns your eyes and nose a bit so make sure that you have good air flow and ventilation where ever you dye your hair. Only a little bit of nail polish remover easily got rid of the dye stains in my bathroom. And the dye washed off my skin (I forgot to put on vasaline so I was very red afterwards) very easily with only body soap. After about a month of washes with color safe shampoo and conditioner, the color is still just as vibrant. When my hair is dry, there no color bleeding on my clothes or pillow so I can definitely say that the color stays in my hair. I attached a picture in my review that was taken after dying and washing my hair and letting my hair airdry so my hair in the pic is still damp and uncombed. When my hair was completely dry, it was a shade brighter but I don't have a picture. ... show more
Reviewed in the United States on February 12, 2021 by BookLover BookLover
    • Great!
Review Image by Jayla Stallings Jayla Stallings
Review Image by Jayla Stallings Jayla Stallings
Used this and 20 developer to color my locs, took really well!! As good as buying in store.
Reviewed in the United States on December 28, 2024 by Jayla Stallings Jayla Stallings

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