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L'Oréal Technique Excellence Crème Permanent Hair Color | Long-Lasting Hair Dye | Rich Formula with No-Drip Application | Superb Gray Coverage | For All Hair Types

  • Based on 2,770 reviews
Condition: New
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  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Jun 23
Order within 9 hours and 51 minutes
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Color: 9.5.1 Extra Light Ash Blonde


Features

  • Superb gray coverage.
  • Rich creme formula with easy, no-drip application.
  • Patented Auto-Protection Conditioning System.
  • Luxurious, long-lasting permanent hair color.
  • Protects hair's inner structure during and after coloring.

Description

L'oreal Excellence Creme Hair Color is a rich luxurious color that provides superb gray coverage with deep creme conditioning and an easy-to-use no-drip formula.

Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 2.4 ounces


Item model number ‏ : ‎ #9.1/2.1


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #8,976 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #101 in Hair Color


#101 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (2,762)


Color: 9.5.1 Extra Light Ash Blonde


Container Type: Bottle


Product Benefits: Luxurious, long-lasting color with superb gray coverage. This gentle formula protects and conditions hair.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201062162


Model Number: #9.1/2.1


Manufacturer Part Number: 41062160


Hair Color Permanence: Permanent


Unit Count: 1.74 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Best ash blonde hair dye! Best ash blonde hair dye!
Color: 9.1 Light Ash Blonde
This product is great! The tube they sent didn't exactly match the packaging in the picture, however. The one they sent me was "Gray Coverage 9.1 light ash blonde". I'm 22 and have no gray hairs, so I was worried at first but decided to go ahead and apply it anyways. Took me about 30 minutes to work through all my hair (I have fairly long hair that reaches just past my breasts). Then I left it on for about 35 minutes before rinsing it out. My hair is finally a TRUE light ash blonde! I've used a few different dyes the past few months to try and get that true light ashiness without a bronze look and this is it. My natural hair color is a dark/dirty blonde. The first dye I used was Garnier extra light ash blonde 111 which certainly lighened my hair but definitely did not match the color on the box (they never really do). It also left a brassy tone to my hair which I hated. I used wella t18 toner to get rid of the brass, which worked great! The second dye I used was Loreal Paris superior color preference 9.5A lightest ash blonde. This color was beautiful but also not as light as the box. After a few washes it started to get a little brassy. T18 toner again! Finally after some more research I heard about this. The results are beautiful! I'm hoping it doesn't fade too quickly or fade to a brassy tone. Got some more t18 just in case ;) UPDATE (9/27): I ordered the 9X.1 lightest ash blonde. The results were not great :/ the color seems uneven despite blending in the solution evenly around my head. Some areas are a beautiful light ash blonde, others are a yellowy/bronze color. My roots are also reddish blonde (before dying they were dark brownish). Looks like I'll stick with previous one. ... show more
Reviewed in the United States on July 30, 2016 Reviewed in the United States on July 30, 2016 by Kendra

  • True, true color
Color: 10 Lightest Natural Blonde
I love the color couldn’t live without it
Reviewed in the United States on February 16, 2026 by Monica Rice

  • Great for grey coverage
Color: 4 Dark Brown
Great for gray hair coverage. Good product! I highly recommend.
Reviewed in the United States on January 12, 2026 by Raymond Rogado

  • Save some money - buy color in a tube instead of boxes
Color: 6.1 Light Ash Brown
I'm a guy, but I try to look for value in what I buy. I buy big expensive toys so I have to save in other places. This is one of the places I save some money. I do not color hair for a living so if you do as I indicate I do and your hair falls out or turns blue, you likely have introduced another factor. If you have longer hair or use other products on your hair, you need to follow directions - not what I am doing. I really like separate dye and developer. The boxes have way too much for a guy or gal with short hair.And likely not enough for many women. It is WAY cheaper to buy larger tubes and developer separately. The only reason I'd suggest the box is for finding the color you need. A big tube of wrong color will make one very sad, but most places will take it back. I'm not sure about Amazon's return policy. My intent is to hide gray and I have a dishwater blond hair color. I tend to shift between the light ash brown or a darker ash blond color - going lighter in summer. I keep my hair really short so I don't worry about damaging my hair. I do all my hair every time and honestly, this product makes my hair softer somehow. I don't know the science behind it all but it does. I'm lucky to have lighter hair. The color shift isn't so noticeable as you wash the dye out. I try to dye my hair right before I cut it - I feel like just cut hair naturally shows more color than the tips would. In either case, many people don't know I color my hair. I don't hide the fact, but the woman that cuts my hair has made comments about the day I go gray. Although she may just be working the tip jar. For a guy, I highly suggest the creme products also. It's so much easier to contain the color where you want it. I don't mix exactly either - I just use a disposable paper 6oz cup (that I buy for rinsing my mouth), and shoot for half developer & creme. I usually do this on a weekend so I can take more time getting ready. I mix quickly, toss on hair with the mixing brush & I get my finger into it around the edges to ensure I don't miss anything. I clean everything right then (cleaning on the spot is best to prevent staining - be sure to scrub nails if you use your hands any) and for 25 to 30 minutes, I relax and drink a cup of coffee. Then I jump in shower & clean thoroughly. I used to use a towel around my shoulders while it set, but after I gained confidence it won't run, I just run around shirtless til shower time. Because my hair is short, It likely only gets colored twice before it is cut off so it doesn't get damage from over processing. One other tip - if you get dye on your face or something, try the developer to remove it. ... show more
Reviewed in the United States on August 8, 2020 by T Stanley

  • works but fades fast
Color: 4 Dark Brown
supposed to be permanent but fades
Reviewed in the United States on January 7, 2026 by rach

  • My favorite hair coloring cream.
Color: 9.1 Light Ash Blonde
I have been using this L’Oreal hair coloring creme for years. It doesn’t dry out my hair & works well to cover up any of my gray hairs.
Reviewed in the United States on February 20, 2026 by Amazon Customer

  • Good
Color: 8.1 Medium Ash Blonde
good color, just what I wanted
Reviewed in the United States on March 11, 2026 by Poliakova Viktoriia

  • Excelente
Color: 9 Light Blonde
Muy bueno lo recomiendo muchísimo e comprado varios de esta marca excelente 😍
Reviewed in the United States on March 3, 2026 by Dania Narvaez

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