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COLOR WOW

Color Wow Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

    • Based on 9,444 reviews
Condition: New
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$34.50 Why this price?

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As low as $8 / mo
  • – 4-month term
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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, May 23
Order within 2 hours and 28 minutes
Available payment plans shown during checkout

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Color: Light Brown


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.16 Ounces


Item model number ‏ : ‎ CW542


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, May 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Life saver!
Color: Light Brown
The only product that covers my greys and doesn't rub off on me or anything else! My only tip is that if your hair is really clean, this will not stick. It works best on second day+ hair. If your hair is freshly washed, hit your roots with some hairspray before you apply the color wow and you will not be disappointed! ... show more
Reviewed in the United States on November 18, 2016 by Tay Jay
    • Great way to maintain your roots between salon visits!
Color: Dark Brown
Review Image by California Teachergirl
Review Image by California Teachergirl
Okay if you have to get your roots done every four weeks like I do and you're not even making it four weeks before you have gray, this is the perfect product for you! I love it! It is easy to apply, long lasting, and does not make your hair feel grimy or icky like it does with the various crayons or paste-like products I have tried. It is also less damaging that buying a root touch up kit every two weeks. For $34.50 this may seem expensive but I feel it will last a minimum of 6 months. I also recommend going darker than your hair for better coverage. I got the dark brown and my hair is auburn brown. I also love that it has two ends on the brush so you can apply it more accurately. If your hair is super clean it doesn't stick as well so I give my roots a light spray of hairspray before applying. ... show more
Reviewed in the United States on October 22, 2017 by California Teachergirl
    • The brush used to be thick...now flat think and bad quality
Color: Medium Brown
Review Image by Amazon Customer
I use to love this product that I bought in ULTA before. This time I ordered it in Amazon since I was away from ULTA store. Big mistake..the brush was not the same quality that the one from ULTA. I not sure if the distributor send different qualities to different places but it make a huge difference applying the product with a good and thick brush than with a crappy and flat brush..you have to apply it at least three times instead of just once. LOOK AT THE PICTURE...THE ONE IN THE RIGHT IS MY OLD BRUSH 3 TIMES THICKER THAN THE ONE IN THE LEFT( THE ONE I ORDERED IM AMAZON) would be so sad the company downgrade the quality of the brush in order to save on the cost of the productos. ... show more
Reviewed in the United States on July 26, 2017 by Amazon Customer
    • Works fairly well. Better than spray-on root cover.
Color: Blonde
Review Image by Kimz
I was a little hesitant to buy this because of the price, but ultimately I decided to give it a shot. I base a lot of my purchases on customer reviews & this product's reviews were pretty good. Customer photos helped me decide, too, so I included one of my own. I bought the blonde shade, which would normally be just fine, but I have some lower tones pulled in right now during the winter. I don't always read instructions first, but I did for this. Although it seems very straightforward, I probably would've used the larger end of the brush without even thinking about it. Use the smaller end first... just read the simple directions. I've tried a spray root touch-up which I bought for maybe $20+ at my hair salon, but the color looked weird & the texture was stiff. I'd recommend giving this a try. ... show more
Reviewed in the United States on February 8, 2017 by Kimz
    • Doesn’t work
Color: Blonde
Review Image by Pinar Merfeld
I never wrote review before till I tried Wow and decided to review.Biggest waste of money I spent on Amazon!Did nothing to my grey roots and it made my scalp looks so shiny gold glittery which I hate!
Reviewed in the United States on July 21, 2019 by Pinar Merfeld
    • Didn’t work for a blonde
Color: Platinum
Review Image by KEA
Didn’t work on blonde hair with dark roots. I even bought the platinum blond color. Made my dark roots almost look gray. Then my scalp was caked with the powder and very noticeable.
Reviewed in the United States on May 20, 2019 by KEA
    • Great for receding hairlines too!!
Color: Dark Brown
Review Image by heather jensen
Wow!!! I LOVE this product. Once upon a time there was a girl who had beautiful, full, thick hair. Then one day it started falling out, and her hairline began to recede. What had once looked like a small widow's peak was becoming a full on receding hairline. You know, the kind men get. Who knew women can get them too?! This product is the knight in shining armor to my bald spots. I hate that I have to use it, and I'm hoping to be able to regrow some of my hair, but in the meantime, this covers it up flawlessly. The dark brown is a perfect match for my hair. It is easy to apply and stays on through my daily, sweaty workouts at the gym and doesn't smear. I only have to touch up a few spots every once in a while, and reapply after I shower. ... show more
Reviewed in the United States on June 28, 2017 by heather jensen
    • Love this product!!! #kiimmyb
Color: Medium Brown
Review Image by KimmyB
Review Image by KimmyB
Review Image by KimmyB
Love this product... I have dark hair that I color blonde. The sides always grow out so quickly and the gray shows. Wow really did the job for quick coverage! I will buy this product again. 👍🏻👍🏻😊
Reviewed in the United States on November 6, 2016 by KimmyB

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