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Clairol Professional

Clairol Professional BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening

  • Based on 1,525 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Jun 9
Order within 1 hour and 1 minute
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Size: 8 Ounce (Pack of 1)


Features

  • Weve upgraded our look, without changing our essential formulas, to reflect our long-standing mission to deliver authentic, natural, and professional results through our full portfolio of products for every hair type.
  • Clairol Professional BW2+ Dedusted, Extra Strength Lightening Powder with malic acid is your secret to quick and easy lightening.
  • Our multi-use lightener can now be used for a range of both on and off-scalp applications including all-over head lightening, highlights and balayage.
  • Providing up to 9 levels of lift, BW2+ lifts past the brass for bright, even results.
  • Our non-pigmented powder mixes into a creamy consistency for easy application and provides clear visibility of lift during the lightening process.

Product Dimensions ‏ : ‎ 4.61 x 4.61 x 4.76 inches; 8.01 ounces


Manufacturer ‏ : ‎ Clairol Professional


Best Sellers Rank: #2,477 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Hair Bleach


#1 in Hair Bleach:


Customer Reviews: 4.7 4.7 out of 5 stars (3,303)


Brand Name: Clairol Professional


Manufacturer: Clairol Professional


Unit Count: 8.0 Ounce


Hair Type: All


Product Benefits: BW2+ Dedusted Extra Strength Lightening Powder with malic acid provides up to 9 levels of lift for bright, even results, Vegan* Free of animal-derived ingredients


Item Form: Powder


Special Ingredients: Malic Acid, Vegan* Free of animal-derived ingredients


Item Weight: 227 Grams


Material Features: Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Works quickly, even at a 1:3 ratio
Size: 1 Ounce (Pack of 1)
Worked very well and lifted evenly, even mixed at a 1:3 ratio. My hair was box dyed brown (but appeared black) and after ColorOops didn’t budge it, I turned to bleach so I could correct to a lighter shade. Keep in mind, it lifted the dark color much quicker than I anticipated. I went from a level 3 to a level 9 in about 12 minutes, even at the diluted ratio. So the “extra strength” is legit. 😂 There was minimal damage to my hair. Just make sure to keep a close watch on how quickly it’s lifting. I had expected it to take much longer, since years ago it took a good 50 minutes to get my hair the same level of lift. If I hadn’t checked it early when I did, the outcome could have been bad. ... show more
Reviewed in the United States on January 22, 2026 by BevAnn777
    • Small but mighty
Size: 1 Ounce (Pack of 1)
I have superior dark natural hair. Its gentle and very effective. With 20V thick medium course hair, I leave on for 30-35 mins and it lifts atleast 5-6 levels! This is good stuff at an affordable price.
Reviewed in the United States on January 6, 2026 by Katherine Staley
    • Great product
Size: 8 Ounce (Pack of 1)
It was my first time using this particular brand. It works really well considering the amount of lift that I require on my hair. Would highly recommend.
Reviewed in the United States on February 25, 2026 by Tammie Jacobs
    • Review of Clairol Professional BW2 Powder Lightener
Size: 8 Ounce (Pack of 1)
I’ve used the Clairol BW2 Powder Lightener multiple times, and overall, it’s a solid choice for hair bleaching. It lifts color effectively and works quickly, especially when paired with a 30 or 40 volume developer. The powder is fine and mixes well, creating a smooth consistency that’s easy to apply. One of the standout features is its strength—this bleach is powerful, so it’s great for achieving high lift results. However, that also means it can be a bit harsh. I’d recommend doing a strand test first, especially if you have a sensitive scalp. The smell is strong, like most bleach powders, so good ventilation is a must. A little goes a long way, making it cost-effective, and I appreciate that it doesn’t dry out too fast during application. That being said, timing is crucial—leaving it on too long can cause dryness or damage. I always follow up with a deep conditioner to keep my hair healthy. Overall, BW2 is a reliable and affordable option for bleaching, whether you’re doing a full lift or just highlights. Just be cautious with processing time and always use proper hair care afterward. ... show more
Reviewed in the United States on March 31, 2025 by Emily Lindbo
    • The Best IMO!
Size: 32 Ounce (Pack of 1)
Review Image by Bailed Out Bailed Out
This is my go to lightener and I am certainly no pro. It says on the back of the tub "Incredible highlights and special effects in no time" and that's no lie. The pic is with Adore Titanium after using this. I used ION Bright White Creme Lightener before because of all the rave reviews, and all it did was leave my hair a greasy mess because of all the oils in it, so forget about coloring your hair after using it. Just use Suave Clarifying Shampoo after using this, let it dry, then use the color of your choice. Hope this helps. ... show more
Reviewed in the United States on February 3, 2026 by Bailed Out Bailed Out
    • Effective and gentle
Size: 8 Ounce (Pack of 1)
Review Image by Mullens Mullens
This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners.
Reviewed in the United States on February 7, 2026 by Mullens Mullens
    • Strong and effective
Size: 1 Ounce (Pack of 1)
Used bond bar developer. This lifted my hair so well
Reviewed in the United States on March 5, 2026 by Amazon Customer
    • Get
Size: 1 Ounce (Pack of 1)
Worked great ! Price was cool
Reviewed in the United States on March 3, 2026 by Jasmine Hardy

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