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Clairol Professional

Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening

  • Based on 3,736 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Aug 14
Order within 17 hours and 25 minutes
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Size: 8 Ounce (Pack of 1)


Features

  • Weve upgraded our look, without changing our essential formulas, to reflect our long-standing mission to deliver authentic, natural, and professional results through our full portfolio of products for every hair type.
  • Clairol Professional BW2+ Dedusted, Extra Strength Lightening Powder with malic acid is your secret to quick and easy lightening.
  • Our multi-use lightener can now be used for a range of both on and off-scalp applications including all-over head lightening, highlights and balayage.
  • Providing up to 9 levels of lift, BW2+ lifts past the brass for bright, even results.
  • Our non-pigmented powder mixes into a creamy consistency for easy application and provides clear visibility of lift during the lightening process.

Description

BW2+ SOY4PLEX Developer Pure White Developer Permanent Liquid Color Permanent Cream Color Beautiful Collection Advanced Gray Solution

Product Dimensions ‏ : ‎ 4.61 x 4.61 x 4.76 inches; 8.01 ounces


Manufacturer ‏ : ‎ Clairol Professional


Best Sellers Rank: #1,739 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Hair Bleach


#1 in Hair Bleach:


Customer Reviews: 4.7 4.7 out of 5 stars (3,736)


Brand Name: Clairol Professional


Unit Count: 8 Ounce


Manufacturer: Clairol Professional


Hair Type: All


Product Benefits: BW2+ Dedusted Extra Strength Lightening Powder with malic acid provides up to 9 levels of lift for bright, even results, Vegan* Free of animal-derived ingredients


Item Form: Powder


Special Ingredients: Malic Acid, Vegan* Free of animal-derived ingredients


Item Weight: 227 g


Material Features: Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • “SStrong Performance, Professional Results”
Size: 8 Ounce (Pack of 1)
Clairol Professional BW2+ Extra Strength Powder Lightener This product delivers strong and consistent lifting power, making it ideal for highlights, balayage, and full lightening services. It blends smoothly and processes evenly, which helps achieve predictable results when applied correctly. Due to its high strength, proper timing and careful monitoring are important to prevent over-processing or dryness. When used with a good developer and followed by a deep conditioning treatment, it maintains better hair integrity. Overall, this is a reliable professional lightener that provides excellent lift and consistent performance for salon-quality results. ... show more
Reviewed in the United States on April 24, 2026 by Chery Tcheudly
    • New favorite lightening powder unlocked
Size: 8 Ounce (Pack of 1)
Review Image by Hayley
Review Image by Hayley
Review Image by Hayley
Review Image by Hayley
Wow this is probably the best lightener I’ve tried! It lifted my roots so fast and didn’t even feel damaged. I used 20 vol developer. I included pictures of before, after using it on my roots and 2 more pictures of it toned with Wella T11
Reviewed in the United States on June 27, 2026 by Hayley
    • Best bleach!!!
Size: 8 Ounce (Pack of 1)
Best bleach I've used so far! And I've bleached my hair more times then I should have! It leaves your hair feeling more moisturized then dry AF like hay! If you're trying to lighten your hair a lot with minimal damage, then get this!
Reviewed in the United States on May 29, 2026 by Mary Shepherd
    • absolutely worth it
Size: 1 Ounce (Pack of 1)
Love this works perfectly and no copper look to it as long as you use like a shimmering white shampoo or any kind of purple shampoo that supports that another one is not your mother’s moment
Reviewed in the United States on July 26, 2026 by Kelly Guerriero
    • Best bleach
Size: 8 Ounce (Pack of 1)
Best bleach powder on the market. Gets me super bright every time. Minimal damage. Love it. Will never use another brand
Reviewed in the United States on May 18, 2026 by Zane
    • Effective and gentle
Size: 8 Ounce (Pack of 1)
Review Image by Mullens
This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners.
Reviewed in the United States on February 7, 2026 by Mullens
    • Lifts so much even on dark hair!
Size: 8 Ounce (Pack of 1)
Review Image by Grayson
It lifted quite a few shades and mind you, I have very dark brown hair! I'd say it's pretty close to black. My hair is damn near blonde after only 2 rounds of bleaching. The most recent section only has been bleached once and it lifted so much!
Reviewed in the United States on June 22, 2026 by Grayson
    • Easy and quick lifting agent
Size: 8 Ounce (Pack of 1)
At first I was concerned switching from quick blue to this brand, however the results are even faster and haven't damaged my hair. I went from brown to a medium blonde in about 30 minutes with a 30 cream developer. Definitely happy with my purchase
Reviewed in the United States on June 10, 2026 by Liam

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