Clairol Natural Instincts Semi-Permanent Hair Dye for Men, M17 Brown Black Hair Color, Pack of 3
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Color: M17 Brown Black
Size: 5 Fl Oz (Pack of 3)
Features
- They day for gray is not today! Get gray coverage and control for 28 days in only 10 minutes
- Made with nourishing ingredients (vitamin E, aloe and protein) to keep your hair looking strong and healthy
- Rule of thumb for men: We recomend demi-permanent coloring to avoid a visible root line and allow your natural color to show through
- Simple application: Mix color, apply root to tip, rinse and condition. That's it.
- Tinte para el cabello demi permanente, con 80% ingredientes naturales, sin amoniaco o parabanes
Description
Okay, Guys. This one’s for you! Natural Instincts for Men fights grays in 10 minutes. It’s specifically formulated to look completely natural and it’s infused with Vitamin E, aloe, and protein to restore your natural color. Bonus, the formula is non-permanent so it gradually fades after 28 shampoos. Pro Tip: As a general rule, men should stay away from permanent hair colors since you’ll end up with a visible root line. Non-permanent is definitely the choice for you! It allows your natural color to show through. To keep your color (and yourself) looking fresh, ask your barber for a classic cut with texture. Think Jay Gatsby.
Color: M17 Brown Black
Package Information: Box
Product Benefits: Hair Coloring, Nourishing
Brand: Clairol
Item Form: Cream
Is Discontinued By Manufacturer : No
Product Dimensions : 3.54 x 6.73 x 6.3 inches; 8.64 ounces
Item model number : 9
UPC :
Manufacturer : Wella
Frequently asked questions
This product is currently out of stock. Please check back later for shipping info.
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: M9 Light Brown
Size: 5 Fl Oz (Pack of 3)
I love this stuff. It does wash out in about four weeks, but it looks so much more natural than just for men.
Reviewed in the United States on March 28, 2025 by Norman Quilhot
Color: M9 Light Brown
Size: 5 Fl Oz (Pack of 3)
I've been using this Clairol Natural Instincts M9/Light Brown product (Clairol Natural Instincts Semi-Permanent Hair Color Kit For Men, 3 Pack, M9 Light Brown Color, Ammonia Free, Long Lasting for 28 Shampoos), it's very easy to use, and I love the included conditioner, which leaves my dry/frizzie hair very soft (I wish they sold this conditioner as a separate product). This Clairol product didn't leave that dull "shoe-polish" look like Just for Men products did, and Just for Men products do not include any conditioner either. As I got older, my hair started to lighten up quite a bit (from jet black, to a dark medium brown color), and it's about 50% gray now, with a large patch of white/silver gray right up front, which has been impossible to color. When I leave the the Clairol product (or even Just for Men) in my hair the recommended time, it only covers about 40%-50% or so of my gray patch, and most of the color seems to just wash right out, leaving my gray patch a very brassy/reddish color (100% gray "coverage"? yes; but 100% gray "colorage"? absolutely not!). So, I experimented with leaving the color in longer and longer (over several months), just to see if it would ever color my gray patch, and here is what I found (yay!)... In order to get my hard to color gray hair fully colored (or more accurately, about 90%-95% colored, which I really liked, cuz it left just a tiny bit of "highlights"), I mixed the coloring solutions into the mixing bottle and let that sit for 5-10 minutes before using it. Then, I set my timer for 45 minutes, and started with my gray patch, working the product through all of my hair (and less than 45-50 minutes on my hair, and most of the color just washes right out, and I get that strong brassy/reddish look). Then, after my timer goes off, I just wash the coloring out of my hair as completely as possible, and use the included Clairol conditioner. A TIP FROM AN OLD FRIEND: I also was told NOT to wash my hair with shampoo for the first three days. So, I just rinse my hair really well when I shower, and then use what's left of the included Clairol conditioner (for the first two to three days ONLY). After that, I use a high quality "mild" shampoo and contioner designed for color treated hair when I shampoo/condition every day (I prefer the Paul Mitchell brand, with the Orange caps -- Paul Mitchell Color Protect Daily Shampoo, 10.14 Ounce). If my hair is a little dry/frizzy, I just use a very tiny dab of Aussie 3-minute miracle leave-in conditioner (3 Minute Miracle Color Conditioning Treatment for Colored Hair 8 fl oz) while my hair is still "slightly" damp (I pat-dry my hair, not rub with the towel--rubbing makes my hair even frizzier). SPECIAL NOTE: Leaving this product in your hair for more than 30 minutes will turn it about 2-3 shades darker than you might want it (for me, it comes out VERY dark brown or almost black at first -- however, most of the brassy/reddish is covered, which is more important to me). It did lighten up after a few days to a dark-medium brown (closer to a medium-roast coffee bean color). My hair is mostly gray now, but it still grows "extremely" fast, so I "have to" cut and color every 2-3 weeks (max) to keep it looking neat, which means, it wouldn't be more than a few weeks that I would have to live with any color I don't like (you have to decide what's right for you). I hope this helps someone avoid years of frustration trying to get that stubborn gray colored. Good Luck!
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Reviewed in the United States on June 6, 2018 by Steve
Color: M9 Light Brown
Size: 5 Fl Oz (Pack of 3)
Middling quality. No matter how many times I've tried, and I've used this product over a dozen times, I can never get complete coverage. I've followed the directions and even tried tweaking how long I let it sit or the proportion I mix. It's good but it's not perfect. I really like that it comes with color safe conditioner in the package.
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Reviewed in the United States on April 25, 2025 by Rob-PHX-AZ
Color: M17 Brown Black
Size: 5 Fl Oz (Pack of 3)
I have tried several different products, and have had the best results with Clairol Natural Instincts for Men. The color looks the most natural. Women's Clairol products don't look right: it's hard to describe, but they "glow" too much, instead of looking more matte. The applicator is easy to use. It is also the most economical since I find I can get two applications out of one package by only mixing half the two separate liquids. Or half a teaspoon each to touch up the hairline between full applications (I just mix it in very small glass bowl and apply with gloves on, or a Q-tip). I use two empty identical narrow prescription pill containers to measure the liquid amounts more accurately. The narrower they are of course the easier it is to see any height difference and then adjust to get equal amounts. I tried the Just For Men product and didn't like it for several reasons: the applicator "handle" is the floppy tube the color comes in; the comb style applicator (teeth with holes in between) doesn't easily get the product down to the scalp, so I ended up using gloved fingers and a regular comb; and the promise that it won't get beyond it's intended darkness level no matter how long you leave it in seems bogus to me, since it looked unnaturally dark, even though it is supposed to be lighter (Dark Brown) than the Clairol (Brown-Black). Also the Just for Men product is premixed, so once opened to the air it can only be used one time for a single application. No touchups or second applications possible.
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Reviewed in the United States on April 24, 2014 by Dr. Richard
Color: M11 Medium Brown
Size: 5 Fl Oz (Pack of 3)
I purchased this a while ago and was apprehensive on using it so it stayed in the cabinet for a while. I've dyed my hair in the past and brushed a little on my beard and it was always such a dramatic fake looking change. I have medium brown hair which is getting a little bit lighter every year. My beard has always been slightly darker but over the year it's been turning a reddish color and I have a lot of grays on my chin. (I'm 31) I want a little bit darker look all over but not black. Cutting to the point- I used this product today and it is FANTASTIC. I bought medium brown after reading reviews. Left in my hair and beard for 10 ish mins as the instructions say. It is a very good look after just 10 mins. A nice darkish brown. It is just a tad over the edge of being subtle which I love. (Beard doesn't look painted.) The dye washes off skin pretty easy - easier than traditional hair colors-bc I got it all over my face and ears. It looks great and I've put a little bit more on my beard for another 10 mins. I am beyond satisfied with the results!
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Reviewed in the United States on August 1, 2020 by MV