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Clairol

Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3

  • Based on 4,961 reviews
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Availability: In Stock.
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Arrives Tuesday, Jul 14
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Color: 5R Medium Auburn


Size: 5.85 Fl Oz (Pack of 3)


Features

  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
  • Its a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
  • Available in 37 shades of blonde, brown, black and red

Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! Learn more about Vegan on our website.

Product Dimensions ‏ : ‎ 7.11 x 3.59 x 6.35 inches; 1.54 Pounds


Item model number ‏ : ‎ KKYUS-JUN03PPO9378


Manufacturer ‏ : ‎ Clairol


Best Sellers Rank: #8,981 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #103 in Hair Color


#103 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (5,329)


Color: 5R Medium Auburn


Container Type: Box


Product Benefits: Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 3


Manufacturer: Clairol


Global Trade Identification Number:


Model Number: KKYUS-JUN03PPO9378


Manufacturer Part Number: KKYUS-JUN03PPO9378


Material Features: With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant.


Material Type Free: Ammonia Free & Paraben Free


Hair Color Permanence: Demi-Permanent


Unit Count: 17.55 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jul 14

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Similar Products

Top Amazon Reviews

    • Easy to apply with reliable color.
Color: 6R Light Auburn Size: 5.85 Fl Oz (Pack of 3)
I have used this semi permanent hair color in Light Auburn for years now. It's quick and easy to apply and the color lasts a long time. Completely covers my grey. The conditioner they provide leaves my hair soft and shiney, I would like a big bottle of that stuff! The color is very natural looking too. The instructions say put it on dry hair but I wet my hair first. I have very long hair and the dry method just didn't work for me. I apply it in the shower and rinse it in there too. So easy! ... show more
Reviewed in the United States on February 11, 2026 by Daniel Woods
    • Great product…great color
Color: 5R Medium Auburn Size: 5.85 Fl Oz (Pack of 1)
Review Image by Dr Judi Levinson
A wonderful product in a stunning color. I have been using it for many years and it saves me lots of money from paying for a dye job in a salon
Reviewed in the United States on April 5, 2026 by Dr Judi Levinson
    • Great Hair Dye!
Color: 4RV Dark Burgundy Size: 5.85 Fl Oz (Pack of 1)
Review Image by Ella
Review Image by Ella
I recently tried Clairol Natural Instincts Semi-Permanent Hair Dye in the shade 4RV Dark Burgundy, and I couldn't be happier with the results! This product is a game-changer for anyone looking to add a rich, vibrant color to their hair without the commitment of permanent dye. The application process was straightforward and user-friendly. The included instructions were clear, and the creamy formula glided on smoothly, ensuring even coverage. I appreciated that it has a pleasant scent, which is a big plus compared to other dyes I've used in the past. The 4RV Dark Burgundy color is stunning! It delivered a deep, rich hue that beautifully enhanced my natural color. The shade is perfect for fall, providing that gorgeous, warm undertone that stands out in a subtle yet striking way. I've received numerous compliments since dyeing my hair! Ialso appreciate that Clairol Natural Instincts contains no ammonia and is infused with natural ingredients like aloe and coconut oil. It left my hair feeling soft and healthy rather than dry or damaged, which can often be a concern with hair dyes. Overall, Clairol Natural Instincts 4RV Dark Burgundy is an excellent choice for anyone wanting to experiment with color while keeping hair health in mind. It's affordable, easy to use, and delivers beautiful results. I highly recommend it to anyone looking to refresh their look without the commitment of a permanent dye. This product has definitely earned a permanent spot in my beauty routine! With its vibrant color payoff and nourishing formula, this dye is a must-try for anyone looking to elevate their hair game! ... show more
Reviewed in the United States on October 25, 2024 by Ella
    • Pretty Color, but Lighter on Strawberry Blonde Hair
Color: 4RV Dark Burgundy Size: 5.85 Fl Oz (Pack of 1)
Review Image by Ame82
Review Image by Ame82
I really like this shade, but it definitely comes out lighter on strawberry blonde hair than the box suggests. Instead of a deep burgundy, it turned into a soft chocolate‑cherry color — still very pretty, just not as dark or dramatic. The formula itself is gentle, smells better than most dyes, and leaves my hair feeling soft thanks to the added oils. If you’re starting with lighter hair, just keep in mind that the final color will be more of a warm reddish‑brown with cherry tones rather than a true dark burgundy. Still, it’s a lovely shade and fades nicely over time. ... show more
Reviewed in the United States on March 10, 2026 by Ame82
    • Love it
Color: 4RV Dark Burgundy Size: 5.85 Fl Oz (Pack of 3)
I've been using various shades of Natural Instincts off and on for decades (currently 4RV on my medium-dark brown hair with some grays). I like that it keeps natural variation in color rather than making your hair flat, 1-tone like box permanent dyes. On my hair it has always stained long-term, so be forewarned. I redo it every 6 weeks or so as my roots come in and the top lightens a bit, but after the first couple of inches the hair has been dyed over several times and doesn't really fade. This has happened with all the colors I've used. That's fine with me. But if you're thinking you'll use this color for a month or two and will then be back to your natural color when it fades, you're going to be upset. ... show more
Reviewed in the United States on April 4, 2026 by Kirsten S.
    • Great product!
Color: 5R Medium Auburn Size: 5.85 Fl Oz (Pack of 3)
Love my Natural Instincts- works great every time! Would definitely purchase again! 😊
Reviewed in the United States on April 16, 2026 by Peggie Ramirez
    • Too Orange
Color: 4RV Dark Burgundy Size: 5.85 Fl Oz (Pack of 1)
I don't know how they managed to mess this product up so good I used to use this when it was called Cinnaberry and it was the most beautiful color. No it doesn't seem to matter what color I buy it's always Orange. I also don't understand why I know color companies seem to understand what light brown looks like it's always so dark and ashy. ... show more
Reviewed in the United States on April 13, 2026 by Sade
    • From natural gray to burgundy
Color: 4RV Dark Burgundy Size: 5.85 Fl Oz (Pack of 1)
Review Image by Amazon Customer
I have natural gray and brown hair. I was worried on how it would take to my light gray. I absolutely love how it gave it a dimensional look. I left mine on for about 15 minutes. I will definitely get this again.
Reviewed in the United States on May 3, 2026 by Amazon Customer

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