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Clairol Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack of 3

  • Based on 5,481 reviews
Condition: New
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Availability: In Stock.
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Arrives Saturday, Mar 14
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Color: 2 Black


Size: 5.85 Fl Oz (Pack of 3)


Features

  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
  • Its a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
  • Available in 37 shades of blonde, brown, black and red

Description

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Natural Instincts is infused with coconut oil and aloe vera to enhance natural color and boost shine. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan natural hair dye is formulated with 0% ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts! Learn more about Vegan on our website.

Color: 2 Black


Package Information: Box


Product Benefits: Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.


Brand: Clairol


Item Form: Cream


Product Dimensions ‏ : ‎ 7.11 x 3.59 x 6.35 inches; 1.45 Pounds


Item model number ‏ : ‎ KKYUS-JUN03PPO10056


Manufacturer ‏ : ‎ Clairol


Best Sellers Rank: #6,803 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #75 in Hair Color


#75 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars 5,481 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 14

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Nice!
Color: 2 Black Size: 5.85 Fl Oz (Pack of 3)
It’s pretty good, the conditioner is amazing and my hair turns really black as someone with really dark brown hair, and it lasts like a month
Reviewed in the United States on October 18, 2025 by victoria h.

  • Completely Satisfied!
Color: 2 Black Size: 5.85 Fl Oz (Pack of 3)
My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals. ... show more
Reviewed in the United States on May 27, 2025 by NeShun

  • Full coverage for my greys even around my Temple Area!
Color: 2 Black Size: 5.85 Fl Oz (Pack of 1)
I’m not one for writing reviews but always rely on the reviews of others when I’m doing research on a product or service 😂 This time I just had to review this product! Background on me, I am an African American female in her 40’s and have natural hair that’s about half way down my back. I use heat no more than once a year and only use a wide tooth comb on bith mine and my daughter’s hair. So, I am very particular about my hair 😊 I was so afraid to color my hair on my own, but did research and decided to try this in black. I had previously had my hair colored about 5 months ago with permanent color and the individual was so super rough with my hair that I didn’t want to even let her touch up my color. Let me tell you, this product covered EVERY SINGLE GREY HAIR! And, I heard the temple area is the hardest to color. My hair was so soft and I have lots of hair and only used one box, but I would still order two just in case. I only touched up my edges in the front temple area and along where I wear my part. I’m so serious and I’m not paid at all for this review. Please give this a try. I did follow the directions verbatim except I shampooed my hair the same day. I rinsed the color out with slightly cool water in the shower and once the water ran clear, I commenced to shampoo with Shea Moisture for kids carrot and mango shampoo, which I’ve used for several years now on mine and my daughter’s hair and we both love it. I used the conditioner that came with the color also to deep condition my hair and used my normal TGIN Green Tea leave in as my styler along with Shea Moisture curl foam and flaxseed Eco styler gel. I also had no allergic reactions and I have very sensitive skin. I did not do a allergy test prior to using the color, though I would recommend doing that. Basically, this color is amazing, it didn’t blend the greys, they are completely gone. ... show more
Reviewed in the United States on May 31, 2024 by dbay

  • Cover lots of new and old gray, hair soft and shiny!
Color: 2BB Blue Black Size: 5.85 Fl Oz (Pack of 3)
I have grays on top and all around my head, most are hidden but there are a lot of white, and gray and I have medium length hair. Make sure you have at least 2.5 hours of time to read and complete this hair coloring on your own. I decided to use a brush to apply the product to my hair after squeezing it on my hair line per the paper instructions. Do the front of both sides first after you section your hair into 4 quadrants and tie it up or clip each section. Start at the root and do your best to rub it in so it saturates all strands. Start the timer after you have done the 2 front ( left and right) sections. Be prepared to leave the product on for at least 30 minutes. It doesn’t drip as much as some reviews suggested, but it does stain skin, clothes, and surfaces. I covered my neck down with a big plastic bag and rub Vaseline petroleum jelly around and behind my ears, on back of my neck, on forehead, top of nose across and above my eyebrows and on both sides of my face near my ears. Wear 2 pairs of gloves so it’s easier to switch once you have to rinse the product off with just warm water in the shower. A little dollop of the conditioner goes a long way even though my hair is a few inches past my shoulders. I find that rinsing is a bit time-consuming because I don’t think I was able to rinse all the product off. Found this out after I thought the water looked clear, but after I rinsed the conditioner off after applying it and leaving it on hair for 2 minutes, there was still some gray tint in the water as I was rinsing the conditioner off. I’d do the first rinse without using gloves so I can scrub the color off with my nails more. By the way, make sure your hair is dirty when you color it so the natural hair oil will protect your scalp from the harshness of the hair dye chemicals!! Today is the 10th day and I’ve used the conditioner only a total of 1 time. My hair is still blue black from the coloring (my natural hair is black with white and gray), but it doesn’t look blue in person. I did not see any grays or white hair, and my hair looks smooth & healthy naturally. No bald spots at all! P.S.: photos are my hair a few hours after I colored it. You can see some blue around the hair line, but I used facial wipes to easily remove it. ... show more
Reviewed in the United States on May 6, 2023 by hellokitty hellokitty

  • My hair looks and feels great and doesn’t feel dry and brittle.
Color: 2 Black Size: 5.85 Fl Oz (Pack of 3)
I have been using Clairol Natural Instincts Demi-Permanent Hair Dye for at least two years. The directions are simple and easy to follow. Clairol Natural Instincts Demi-Permanent Hair Dye leaves my hair looking and feeling great. It doesn’t leave my hair dry and brittle. I do my own hair because going to a salon to have my hair done is costly. When I saw the price of a package of three on Amazon, I couldn’t resist ordering it ... show more
Reviewed in the United States on May 27, 2025 by SHAWN D DALEY

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