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Clairol

Clairol Bold & Bright Permanent Hair Dye, BR4 Fruits of the Forest Hair Color, Pack of 1

  • Based on 2,160 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Oct 30
Order within 23 hours and 39 minutes
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Color: BR4 Burgundy


Size: 5.48 Fl Oz (Pack of 1)


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Fruits of the Forest, inspired by radiant, rich ripe berries
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Color: BR4 Burgundy


Package Information: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand: Clairol


Item Form: Cream


Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #3,515 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #69 in Hair Color


#69 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars 2,160 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Oct 30

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Clairol-Bold & Bright
Color: 71 Dark Ash Blonde Size: 5.48 Fl Oz (Pack of 1)
Clairol- & Bright Hair Dye ⭐️⭐️⭐️⭐️⭐️ Great color and shine “Beautiful color with a nice shine. Easy to apply and it doesn’t damage the hair too much. The shade lasted several weeks without fading.”
Reviewed in the United States on September 22, 2025 by Mayte Acosta Gil
    • My new favorite at home color!
Color: 71 Dark Ash Blonde Size: 5.48 Fl Oz (Pack of 1)
This haircolor is everything it says it is. Bold, bright, and beautiful! It covers grays much more easily than some others that are higher priced, and the color stays pretty true right through.
Reviewed in the United States on October 9, 2025 by NicoleR
    • No complaints! Nice hint of purple for dark brunettes
Color: V3 Intense Violet Size: 5.48 Fl Oz (Pack of 1)
Review Image by akooienga akooienga
Review Image by akooienga akooienga
Review Image by akooienga akooienga
Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple! ... show more
Reviewed in the United States on February 6, 2025 by akooienga akooienga
    • “Why are you blue?”
Color: 28 Blue Black Size: 5.48 Fl Oz (Pack of 1)
This is a very pretty color but definitely more blue than black (especially in sunlight). It’s almost giving Coraline. I did put it over a couple layers of faded reds/pinks/grays without bothering to bleach and the coverage was thorough so that’s nice. If you’re usually a vivid color person but thought this was just a box color and would be less messy than the splats or attic foxes….be warned, IT STAINS and bleeds the first few days/washes, so use your good gloves and Vaseline lol. ... show more
Reviewed in the United States on October 5, 2025 by PW
    • Great Hair Dye
Color: 67 Chocolate Brown Size: 5.48 Fl Oz (Pack of 1)
I really like this hair dye. It’s inexpensive and does the job. The color was spot on.
Reviewed in the United States on October 9, 2025 by Amazon Customer
    • Color is great and hair is shiny.
Color: 67 Chocolate Brown Size: 5.48 Fl Oz (Pack of 1)
I've used lots, hundreds of hair color over the years...this one stood out because the color was very rich, I've bought some in the past that were brassy or flat, this one was rich and shiny. I already bought another for my next coloring. Great product!!
Reviewed in the United States on October 10, 2025 by Renita
    • Just as described.
Color: 50 Medium Brown Size: 5.48 Fl Oz (Pack of 1)
Review Image by Samantha Schiller Samantha Schiller
Exactly what it says it's going to do! The color is nice seems long lasting very easy to do don't even really need the instructions. Perfect for coverung grays!
Reviewed in the United States on September 25, 2025 by Samantha Schiller Samantha Schiller
    • Works good but stains skin
Color: M5 Magenta Size: 5.48 Fl Oz (Pack of 1)
Review Image by Angela g Angela g
Review Image by Angela g Angela g
My hair is frazzled from getting blonde highlites so I wanted to try something new for fall/winter. I like this color it’s pretty dark, esp for having really light hair before (my hair was a dark blonde light brown before I used this) still came out pretty dark. This is the “guava/magenta”. It did dye my greys pretty good. Only thing I didn’t like is when I run my fingers through it my hands are pink. ... show more
Reviewed in the United States on October 8, 2025 by Angela g Angela g

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