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Clairol

Clairol Bold & Bright Permanent Hair Dye, 67 Chocolate Brown | Pack of 1

  • Based on 456 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Oct 23
Order within 23 hours and 18 minutes
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Size: 5.48 Fl Oz (Pack of 1)


Color: 67 Chocolate


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Chocolate, with rich, smooth tones that are always sweet, never bitter
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #4,629 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #63 in Hair Color


#63 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (456)


Color: 67 Chocolate


Container Type: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Item Highlight: Clairol Bold & Bright Permanent Hair Dye, 67 Chocolate Brown | Pack of 1


Item Weight: 7.68 ounces


Material Features: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.


Material Type Free: Resorcinol Free


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 5.48 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Oct 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • My new favorite hair dye!
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
Love this hair color! Covers gray well and leaves my hair in good shape. Have used it several times and will be purchasing more. I get many complements on the color and shine! People are surprised to hear that I color myself! Saves so much money compared to going to salon! Just a heads up- I use the chocolate and color at end is a rich soft brown but it goes on almost orange. It’s ok - it darkens to just the right shade! ... show more
Reviewed in the United States on August 11, 2026 by lesliemarie
    • Clairol Bold & Bright Permanent Hair Dye 67 Chocolate Reviea.
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
I really like the Clairol Bold & Bright Permanent Hair Dye in 67 Chocolate. The color turned out rich, vibrant, and very natural-looking. It gave my hair a beautiful chocolate tone with nice depth and shine. The application process was easy and straightforward, and the formula felt smooth and not too harsh on my hair. I also noticed that my hair felt soft after coloring, not overly dry like with some other dyes. ... show more
Reviewed in the United States on June 27, 2026 by Midalys Perdomo
    • Great
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
Great looks just like box
Reviewed in the United States on August 22, 2026 by Purple mermaid
    • Scary Color in Bottle, Great on Hair
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension. ... show more
Reviewed in the United States on February 12, 2026 by trgtlvr
    • Very nice product
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
Great grays coverage, my hair looks shiny and healthy and my hair is very soft love it
Reviewed in the United States on July 9, 2026 by Glo Spoods
    • La calidad
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
Excelente
Reviewed in the United States on August 28, 2026 by Yuneisy
    • Chocolate brown hair dye comes out orange
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
Review Image by Teresa
I gave this three stars because I have never seen a bottle of chocolate brown hair dye that comes out orange never in my life. I’m curious to see what my hair looks like. It was dark brown. Not sure if I’m gonna like this or not I hope I’m not shocked.
Reviewed in the United States on September 3, 2026 by Teresa
    • Great! Just stains hands during rinse
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
I got the wild blackberry or blue black and the color is beautiful but I did not know it was going to stain, it came off my head, neck, and ears pretty well with dye remover wipes but it stained the crap out of my hands when I went to rinse it out so just be aware if you get it that when rinsing watch your hands. Otherwise it smells great and the color is beautiful! ... show more
Reviewed in the United States on November 15, 2025 by Hannah

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