Search  for anything...

Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1

  • Based on 2,341 reviews
Condition: New
Checking for the best price...
$8.44 Why this price?
Save $14.54 was $22.98

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Monday, May 18
Order within 12 hours and 56 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 28 Wild Blackberry


Size: 5.48 Fl Oz (Pack of 1)


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Wild Blackberry, as juicy as radiant berries
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #4,588 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #65 in Hair Color


#65 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (2,862)


Color: 28 Wild Blackberry


Container Type: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Item Weight: 7.68 ounces


Material Features: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.


Hair Color Permanence: Permanent


Unit Count: 5.48 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, May 18

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Perfect!
Color: V3 Intense Passion Plum Size: 5.48 Fl Oz (Pack of 1)
Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it! ... show more
Reviewed in the United States on February 23, 2026 by Rose

  • Scary Color in Bottle, Great on Hair
Color: 67 Chocolate Size: 5.48 Fl Oz (Pack of 1)
I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension. ... show more
Reviewed in the United States on February 12, 2026 by trgtlvr

  • Affordable and Vibrant!
Color: M5 Deepest Guava Size: 5.48 Fl Oz (Pack of 1)
This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!
Reviewed in the United States on February 10, 2026 by Satara Shepherd

  • Works on lighter brown hair!
Color: M5 Deepest Guava Size: 5.48 Fl Oz (Pack of 1)
My hair is dark towards the ends and lighter at the top and it looks so cute! Lost a star for me though because it left my hair a bit dry, it had a strong smell, and it was tingly on my dry scalp.
Reviewed in the United States on January 29, 2026 by Lauren Taylor Gilmore Lauren Taylor Gilmore

  • Beautiful color!!
Color: V3 Intense Passion Plum Size: 5.48 Fl Oz (Pack of 1)
Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!! ... show more
Reviewed in the United States on March 14, 2026 by Jennifer Ann carbone Jennifer Ann carbone

  • most compliments ever
Color: BR4 Fruits of the Forest Size: 5.48 Fl Oz (Pack of 1)
my new fav hair color its so bright bold and shiney it also comes with a boosting glaze to put in ur hair after 2 wks but Ive had the most compliments ever with this color and I do change hair colors quite a bit
Reviewed in the United States on February 23, 2026 by Tracy Tate

  • Works better then expected
Color: 110 Ultra Light Blonde Size: 5.48 Fl Oz (Pack of 1)
Im super impressed with this hair dye. I have black hair. I wanted to go lighter. I didn’t want to use bleach or hard chemicals. I tried this Clara dye and stripped the black off. I did. Part of my hair. Wasn’t sure how it was gonna turn out. And it worked great. Definitely recommend leaving a nice color and tone to it. We’ll definitely order a couple more boxes t ... show more
Reviewed in the United States on February 23, 2026 by Nicki

  • Naa
Color: V3 Intense Passion Plum Size: 5.48 Fl Oz (Pack of 1)
Didn't care for it color wasn't accurate and didn't last for very long
Reviewed in the United States on January 17, 2026 by Kat

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...