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Non-returnable. Transportation of this item is subject to hazardous materials regulation
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Availability:
In Stock.
Arrives
Saturday, Nov 7
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At a glance
- Condition
- New
- Size
- 5.48 Fl Oz (Pack of 1)
- Color
- 28 Wild Blackberry
- Dimensions
- 2.37 x 3.56 x 6.31 in; 7.68 oz
- Weight
- 7.68 oz
- Container Type
- Box
- Item Form
- Cream
Features 5
- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Wild Blackberry, as juicy as radiant berries
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet
Description
INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!
Specs 15
| Product Dimensions | 2.37 x 3.56 x 6.31 inches; 7.68 ounces |
|---|---|
| Manufacturer | Wella |
| Color | 28 Wild Blackberry |
| Container Type | Box |
| Product Benefits | Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish |
| Brand Name | Clairol |
| Item Form | Cream |
| Hair Type | All |
| Number of Items | 1 |
| Item Highlight | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime |
| Item Weight | 7.68 ounces |
| Material Features | TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. |
| Full Cure Time | 30 minutes |
| Hair Color Permanence | Permanent |
| Unit Count | 5.48 Fluid Ounces |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Nov 7
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Works well on my COILY hair and completely covered the gray! My hair felt soft afterwards, too!
Size: 5.48 Fl Oz (Pack of 1)
Color: 53 Dulce de Leche
This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results!
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Reviewed in the United States on March 31, 2026 by Cute & Savvy
Pretty color with added shine Pretty color with added shine
Size: 5.48 Fl Oz (Pack of 1)
Color: 67 Chocolate
Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair.
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Reviewed in the United States on April 14, 2026 Reviewed in the United States on April 14, 2026 by Amy
Vibrant color
Size: 5.48 Fl Oz (Pack of 1)
Color: M5 Deepest Guava
Best hair color I have ever used in my twenty plus years of dyeing. Remarkable color. Just wish the price wouldn't keep going up.
Reviewed in the United States on May 13, 2026 by Laura G Hobbs
Beautiful color!! Beautiful color!!
Size: 5.48 Fl Oz (Pack of 1)
Color: V3 Intense Passion Plum
Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!!
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Reviewed in the United States on March 14, 2026 Reviewed in the United States on March 14, 2026 by Jennifer Ann carbone
Great color but not for sensitive skin.
Size: 5.48 Fl Oz (Pack of 1)
Color: M5 Deepest Guava
The color and shine is fantastic! But I think I'm allergic to the formula, I got really itchy on my scalp after using it and it took a few weeks to not feel it. I have used it three times on three different time periods, when my roots would show, a span of six months. Unfortunately I'm still allergic to the formula. The guava color is beautiful, but make sure your not sensitive to this particular hair dye, do the color patch test first instead of finding out the hard way, like I did. So good color, but may not be for you if you have sensitive skin.
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Reviewed in the United States on May 25, 2026 by Manuel and Sonia Almodovar
Works good but stains skin Works good but stains skin
Size: 5.48 Fl Oz (Pack of 1)
Color: M5 Deepest Guava
My hair is frazzled from getting blonde highlites so I wanted to try something new for fall/winter. I like this color it’s pretty dark, esp for having really light hair before (my hair was a dark blonde light brown before I used this) still came out pretty dark. This is the “guava/magenta”. It did dye my greys pretty good. Only thing I didn’t like is when I run my fingers through it my hands are pink. UPDATE! I’ve had this color for months and I get nothing but compliments. Even from hair dresser who curled my hair for a party. Love this color!
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Reviewed in the United States on October 8, 2025 Reviewed in the United States on October 8, 2025 by Angela g
Washes out fast
Size: 5.48 Fl Oz (Pack of 1)
Color: V3 Intense Passion Plum
The color was lovely but it washed out really fast and I don’t feel it was as good a product as other brands that I have used.
Reviewed in the United States on January 11, 2026 by Luv'N Lambert Life
Scary Color in Bottle, Great on Hair
Size: 5.48 Fl Oz (Pack of 1)
Color: 67 Chocolate
I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.
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Reviewed in the United States on February 12, 2026 by trgtlvr