ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, WRATH)
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Availability:
In Stock.
Arrives
Friday, Mar 6
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Color: WRATH
Size: 8 Fl Oz (Pack of 1)
Features
- VIBRANT RED SHADE: Achieve bold, deep red hair with berry undertones that fade to pink. Best results on hair pre-lightened to level seven for intense, dimensional color.
- CUSTOM COLOR MIXING: #AFProTip: Mix Wrath with a drop of Transylvania for a rich crimson red. Create unique, personalized shades for a custom hair color experience.
- VEGAN INGREDIENTS ONLY: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring process.
- CONDITIONS WHILE COLORING: Gentle formula is suitable for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft, healthy, and nourished.
- LONG LASTING FORMULA: Enjoy long-lasting color that smears less and features a sweet scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for safer application.
Color: WRATH
Package Information: Bottle
Product Benefits: Vivid and vibrant hair color
Brand: ARCTIC FOX
Item Form: Cream
Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 2 x 6.75 inches; 8.96 ounces
Item model number : 808
UPC :
Manufacturer : BOINCA, INC.
Best Sellers Rank: #223 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color
#3 in Hair Color:
Customer Reviews: 4.3 4.3 out of 5 stars (84,542)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Mar 6
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: VIRGIN PINK
Size: 8 Fl Oz (Pack of 1)
I have been buying Arctic Fox hair dye for a couple of years and keep returning to it due to its reliability and long-lasting colors for a semi-permanent dye. I've had different experiences with the different colors, having tried purple rain (now discontinued), virgin pink, and sunset orange colors. I will focus this review primarily on my experience with the virgin pink variety, as it is the one I purchased from this site and the one I am including photos of, but I will briefly touch on the other colors later in this review. I absolutely love the shade of virgin pink! It is a bright, electric pink. I lightened my hair to a level 8-ish light blonde using the bleach kit by Arctic Fox beforehand (not included with dye purchase). I found this to be a suitable level to start with, as I've tried dyeing over "virgin" (unbleached) brown hair before and the color didn't show up very well, though with a lighter brown I would assume that the pink would still show up, though perhaps not as vibrantly. The pink dye did temporarily stain my sink and some skin, but I was able to completely remove it from all surfaces using acetone-based nail polish remover for solid surfaces and oil-free makeup remover for skin. I only dyed the bottom half of my just-longer-than shoulder-length hair, and I used the whole 8oz bottle of dye. My hair is also pretty thick, so even after dividing it into 4 sections and applying dye to one section at a time, I had to be careful to make sure all strands were coated with the dye. When I've dyed my hair before, I don't remember using that much dye, so it's possible that I overdid it and possible that I dyed less hair in the past, but using the whole bottle seemed to achieve the shade I wanted and evenness I wanted this time around. While my hair was dyed, my hair care routine consisted of washing my hair about 2 times per week. I am fortunate enough that I did not require more than this. I used Arctic Fox shampoo and conditioner, purchased separately. For the first few weeks, I only applied the conditioner (no shampoo) to the ends, where the dye was concentrated. With the virgin pink variety, I could visibly see the water run pink in the shower each time I washed my hair, and the color did fade over time. I had no issues with dye staining the shower. I only once had dye stain a towel, and it washed out with regular detergent and oxygen bleach (note: oxygen bleach is not the same as standard laundry bleach). The week after dyeing my hair pink I spent a substantial amount of time hiking in full sun exposure, and the color appears even more vibrant in the sun. I did have some dye bleed onto the neck of a couple of shirts due to sweat that week, but it all washed out, again using detergent and oxygen bleach. I would not count on dye washing out of fabric, and I think I was lucky in this regard, but it's worth noting that I didn't have a problem with minor amounts of dye washing out of clothes when treated quickly, and this only happened that first week of having it dyed. It lasted about 2.5 months between when I first dyed it and when it had faded back to blonde (almost) entirely. It did not fade evenly. Personally, I did not mind this, and I liked the pink/blonde look. By my rough estimates, my hair was "completely pink" for 4 weeks and "mostly pink/some blonde" between weeks 4 and 7. It faded more rapidly after that, washing out each time I washed my hair, and I decided to redye my hair a different color after 13 weeks, at which point there were still a few pink streaks but my hair was mostly back to the bleached shade. I had a similar experience with purple rain (now discontinued) in terms of vibrancy and how long it lasted. After the virgin pink I tried sunset orange color and it's far surpassed the others in terms of duration. I am going on 4 months with sunset orange and it's still even and obvious. I have maintained the same hair care routine with the orange that I did with the pink, and the only difference that I can think of is that my hair was pink during the summer and orange during the fall/winter. Unsure if the season had an effect or if the orange is just longer-lasting. Either way, I was pleased with my experience with virgin pink and would purchase again. I would recommend this brand and color.
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Reviewed in the United States on February 9, 2026 by Abigail M. Abigail M.
Color: RITUAL
Size: 8 Fl Oz (Pack of 1)
I used ARCTIC FOX Semi-Permanent Hair Dye in the shade Ritual for years whenever I dyed my hair, and it was my go-to. My hair was bleached and naturally wavy, and this color gave a rich, dark mauve purple that looked vibrant and smooth every time. The color payoff was excellent, and I loved the scent. Application was easy and consistent. While neon shades generally need pre-bleached hair to really show, Ritual turned out beautiful on my blonde hair. The only thing to watch for is staining—this dye sticks well to skin, clothes, and surfaces, so be careful during application. This product is perfect for beginners or anyone looking to try fun, bright colors at home. It’s affordable, vegan, and cruelty-free, which is a bonus for anyone who wants to support animal-friendly brands.
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Reviewed in the United States on January 21, 2026 by Lilly
Color: PURPLE AF
Size: 8 Fl Oz (Pack of 1)
I used Arctic Fox Semi-Permanent Hair Dye in Purple AF on my eight-year-old, who has naturally darker brown hair, and we had a great experience overall. Because her hair is dark, the purple came out very subtle—more of a soft tint that showed best in sunlight rather than a bold, vibrant purple. This was exactly what we were hoping for: fun and age-appropriate without being too dramatic. The dye was easy to apply and had a pleasant scent compared to many hair dyes. I also appreciated that it’s vegan, cruelty-free, ammonia-free, and conditioning, which made me feel much more comfortable using it on a child’s hair. Her hair felt soft and healthy afterward, not dry or damaged. With regular washing, the color lasted about 4–6 weeks, fading gradually and evenly without any harsh or patchy stages. There was minimal mess and staining, and it washed out cleanly over time. Most importantly, she absolutely loved it, and it gave her a chance to express herself in a fun, temporary way. I would definitely recommend Arctic Fox to parents looking for a gentle, semi-permanent color option—especially if you want something subtle on darker hair that won’t cause damage or long-term commitment.
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Reviewed in the United States on January 1, 2026 by K.S.
Color: TRANSYLVANIA
Size: 8 Fl Oz (Pack of 1)
This product worked WELL for my dark brown hair. I’ve never dyed my hair in my life (not with bleach) and really wanted to turn my brown hair black. It does stain anything it comes in contact with, so make sure to cover any walls and floors, and get bleach for the tub you’re going to rinse your hair in. HOWEVER, it did dye my hair relatively effectively. My hair was jet black for about 2 weeks, and began washing out afterward. It was shiny and looked amazing, but it was a bit disappointing for how quickly it washed out. However, I’d tried three other hair dyes (which I will not name here, just know they didn’t work) and none of them did anything. This was the first dye to do ANYTHING to my hair, which I am very thankful for. It also didn’t damage my hair, and my hair felt silkier and looked shinier after dying it. It took the brassiness out of my hair which was very nice. I’d recommend it to anyone, but if you want it to be more permanent, either take a different color or get a lifter for your hair first.
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Reviewed in the United States on February 20, 2026 by Kate