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ARCTIC FOX

ARCTIC FOX Semi-Permanent Hair Color WRATH - Cruelty-Free - 8 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula

  • Based on 4,539 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Aug 12
Order within 23 hours and 41 minutes
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Color: WRATH


Size: 8 Fl Oz (Pack of 1)


Features

  • VIBRANT CRIMSON TONE: Wrath hair dye delivers a bold crimson red hair dye result with berry undertones that fade to soft pink. Ideal for pre lightened level seven hair seeking a rich dark red hair dye look.
  • CUSTOM SHADE BLENDING: Create a personalized red hair dye shade by mixing Wrath with a drop of Transylvania for deeper dimension. This red semi permanent hair dye allows flexible color layering.
  • VEGAN GENTLE FORMULA: Crafted with vegan ingredients and free from peroxide, ammonia, ethyl alcohol, and PPD. This temporary hair dye offers a gentle coloring process suitable for all hair types.
  • CONDITIONING COLOR CREAM: The creamy formula conditions while depositing pigment, helping hair feel soft and nourished. Enjoy refreshed vibrancy with a sweet scent and smooth, even application.
  • LONG LASTING RESULTS: Designed to provide extended wear with minimal smearing. Achieve vivid, dimensional color that gradually fades true to tone, making upkeep simple between applications.

Description

What color is Arctic Fox Wrath and how intense does it get? Wrath is deep fiery red-orange creating bold results on pre-lightened hair. Semi- permanent vegan formula delivers intense copper-red tones perfect for dramatic, eye- catching color lasting 4-6 weeks. Can I use Wrath to cover gray hair or roots naturally? Works best on pre-lightened hair for maximum vibrancy but provides rich red tones over gray. For even coverage, recommend lightening first. Cruelty-free conditioning formula gentler for frequent touch-ups. Does Arctic Fox Wrath fade to an orange or brassy color? Wrath fades beautifully through red-orange tones, maintaining fiery character as it lightens. Semi-permanent formula doesn't leave harsh brassy undertones - becomes softer version of original intensity. How do I prevent my Wrath red hair from fading too quickly? Extend red color with cold water washing, color-safe shampoo, minimal heat styling. Apply conditioning treatments weekly, avoid chlorinated pools. 8 fl oz allows regular touch- ups between applications. Is Wrath safe for frequent reapplication without damaging hair? Absolutely! Unlike permanent dyes with ammonia/peroxide, Wrath conditions with each application. Vegan semi-permanent formula can be reapplied as needed without damage for maintaining intense red long-term. Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!

Product Dimensions ‏ : ‎ 2 x 2 x 6.75 inches; 8.96 ounces


Item model number ‏ : ‎ 808


UPC ‏ : ‎


Manufacturer ‏ : ‎ BOINCA, INC.


Best Sellers Rank: #136 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (4,539)


Color: WRATH


Container Type: Bottle


Product Benefits: Vivid and vibrant hair color


Brand Name: ARCTIC FOX


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: BOINCA, INC.


UPC: 810021110431 787461624494


Package Size Name: 8 Fl Oz (Pack of 1)


Set Name: ARCTIC FOX Semi-Permanent Hair Color Dye Set


Recommended Uses For Product: Hair coloring, especially for brassy tones and darker hair


Item Weight: 8.96 ounces


Model Number: 808


Manufacturer Part Number: ARCTIC FOX


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Peroxide Free


Full Cure Time: 30 minutes


Hair Color Permanence: Semi-Permanent


Unit Count: 8 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Aug 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Beautiful, Vibrant Red That Lasts
Color: WRATH Size: 8 Fl Oz (Pack of 1)
This shade is gorgeous and delivers rich, vibrant color with amazing shine. Arctic Fox is one of my favorite semi-permanent color lines because it's easy to apply, conditions the hair, and fades beautifully over time. The color stays bright for weeks with proper care and leaves hair feeling soft. Plus, it's vegan and cruelty-free, which is a huge bonus. Perfect for anyone wanting a bold, head-turning red! ... show more
Reviewed in the United States on July 21, 2026 by Whitney Jo Deseth
    • The best hair dye
Color: WRATH Size: 8 Fl Oz (Pack of 1)
Easy to apply, vibrant color, and leaves my hair feeling soft instead of dry. I also love that it’s vegan and cruelty-free. The color fades gradually and looks great throughout the process.
Reviewed in the United States on June 27, 2026 by Josh
    • Love Arctic Fox!
Color: WRATH Size: 8 Fl Oz (Pack of 1)
Review Image by J
Review Image by J
I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank. ... show more
Reviewed in the United States on November 21, 2025 by J
    • 10/10 would recommend
Color: WRATH Size: 8 Fl Oz (Pack of 1)
Review Image by diana
i love this color and brand so much, but for those of yall who want like pure red, i would say so with something else because wrath looks pink in the light. other than that, it’s still a gorgeous color and it stays in what for me is a long enough time, like two weeks i would say, but i reduce about once a week. it’s also non-damaging even after leaving it in for like 1.5 hrs so thats a bonus ... show more
Reviewed in the United States on June 8, 2026 by diana
    • Very Vibrant & Nice Smelling !!!
Color: WRATH Size: 8 Fl Oz (Pack of 1)
Review Image by Kat Rene
Review Image by Kat Rene
Review Image by Kat Rene
Review Image by Kat Rene
Review Image by Kat Rene
Review Image by Kat Rene
Review Image by Kat Rene
Review Image by Kat Rene
The first few photos with red dye are the most recent dye job, done with Wrath or Wraith (?) by Arctic fox. The next pictures with the blond is the base color of an old bleach job done a few years ago, my roots have been growing and I’m gonna keep letting them grow for now. The last pictures are a shade called Poison which was my go to for a few years. I transitioned from Splat box dye because it was very pigmented & my tub did not like that, as well as very harsh and damaging on my hair. I like arctic fox because it’s colors are very vibrant on my warm toned bleached hair, or at least these two warm colors I’ve tried so far. I may play with different colors in the future, given the fact this dye fades unfortunately fast. I shampoo and conditioner like regular but with colder water about 2 - 3 times a week, it bleeds for a bit but comes up with water or hydrogen peroxide, even on hardwood floors (from experience). The consistency is like conditioned, and it comes off your skin no matter how much is on there after only the first shower rinsing the dye out, I guess as long as you was your body right? Overall very nice hair dye, I recommend over splat but definitely experiment because the world of dye is so much larger than Splat, Manic Panic and Arctic Fox. No shade to those brands though. Oh and the dye smells very nice, I’ve noticed different colors have different scents but poison smelled like berries and wraith smelled okay. Kinda icky tho. ... show more
Reviewed in the United States on July 29, 2023 by Kat Rene
    • Hair dye
Color: WRATH Size: 8 Fl Oz (Pack of 1)
the color is super pretty and it smells good!!
Reviewed in the United States on July 12, 2026 by Roberta Martinez
    • FEEL THE WRATH
Color: WRATH Size: 8 Fl Oz (Pack of 2)
This is pink, its very draculuara coated and exactly what I wanted, my hair eats products so it took up half the product in one dye but thats normal for my hair
Reviewed in the United States on July 29, 2026 by Kalli Dower
    • bleached my black hair once and it still showed up vibrant
Color: WRATH Size: 8 Fl Oz (Pack of 1)
Review Image by Britney ha
Review Image by Britney ha
I only bleached my hair ONCE with the kiss lift up bleach kit and it was my first ever time doing so, but this hair dye showed up really well and 5 days later, it’s still as vibrant I would say, but the only thing that bugs me is that my side burns fade FAST but that’s completely not the hair dye’s fault, bc I just wash my face often and use a lot of skin care products, so beware of that. ... show more
Reviewed in the United States on July 17, 2026 by Britney ha

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