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ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, RITUAL)

  • Based on 73,556 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, May 21
Order within 6 hours and 28 minutes
Available payment plans shown during checkout

Color: RITUAL


Size: 8 Fl Oz (Pack of 1)


Features

  • Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.
  • #AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

Color: RITUAL


Package Information: Bottle


Product Benefits: Vivid and vibrant hair color


Brand: ARCTIC FOX


Item Form: Cream


Product Dimensions ‏ : ‎ 2 x 2 x 6.75 inches; 9.59 ounces


Item model number ‏ : ‎ 822


UPC ‏ :


Manufacturer ‏ : ‎ BOINCA, INC.


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Amazing color!
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
I used the Purple AF and was afraid the color would not show up or "stick" to the gray in my medium brown/gray hair mix... I didn't have to worry at all! My hair was completely natural, unprocessed with no pre-lightening done. I'm about 4 weeks in now and it's actually grown out more than its faded. The color is only slightly less vibrant but still going strong! I left it in for 3-ish hours to process and have been washing it about twice a week with a color protect shampoo and conditioner. I know everyone's hair is different and they don't guarantee that it will cover gray but for me it wasn't an issue at all. The gray strands turned almost a metallic purple and I love it! A couple words of warning: it stains everything it touches! Make sure to cover everything while applying. Rubbing alcohol takes it right off of skin and most surfaces. Do the first rinse over the sink so you don't stain your shower... or yourself! ... show more
Reviewed in the United States on April 19, 2024 by Jennifer Jennifer

  • Purple af
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
I have bleached hair that has always been very porous and holds color too long for my liking. When I use color I first dilute it with conditioner and apply all over for a pastel look. This time I added a strip of 100% dye as an accent. I left the dye on for 5 minutes. Happy with the results I also have used this on virgin light blonde hair following the bottle instructions. Fully faded out in about 2 months ... show more
Reviewed in the United States on April 24, 2024 by C. C.

  • Great company, great product, never again
Color: WRATH Size: 4 Fl Oz (Pack of 1)
I absolutely love this company. Their customer service is astoundingly responsive and kind, their love for animals and making a quality vegan product is super important, and the product they make smells great and works great. Too great. Like, it'll never, ever, ever come out. Ever. I hate my hair color and I've used clarifying shampoo for two months and it's still screaming red. I'm currently bleaching it and I have about an inch of outgrowth of my regular hair. I will cut it off if the bleach doesn't work. If you want a fantastic company with a powerful mission and a great product that does what it says and will last through a nuclear war, use Arctic Fox! ... show more
Reviewed in the United States on April 15, 2024 by Fit

  • My experience (individual results may vary)
Color: GINGER FLARE Size: 4 Fl Oz (Pack of 1)
I've wanted to go red for a long time but will never bleach or treat my hair so this seemed like a fun way to experiment. I got the Ginger Flare color and tried a test strip of hair for an hour then rinsed it out. I didn't notice any difference in color or texture so went all in and put the entire bottle in my hair and left it in for 3-4 hours. I rinsed it out with cold water and went to bed. I did not have any staining in my tub but USE AN OLD PILLOWCASE OR TOWEL. I used an old one and it was very orange in the morning and a little soaked through onto my pillow cover. Take the warnings seriously and wear dark or old clothes the first day or two. The dye seems to come out fine in the wash but don't risk it. It was super red in the morning but after a hot shower the color toned down a lot. I really like it. My hair is normally medium to dark brown and the color change was noticeable but somewhat subtle. I would say it's comparable to the example pictures they gave for dark brown hair, just a little less saturated. When my hair is wet or sweaty there can be a very small amount of color bleed but it's very light. I'm not wearing nice white shirts but everything else seems fine. Now for the reason I'm only giving it 4 stars: It's only been in a few days and the color seems to be fading already (despite barely washing out in the shower anymore). To me this isn't an issue because I wanted to try something short term but I think others may want it to last longer. That being said, if you take steps to maintain it like leaving it in even longer at the start, only washing your hair with cold water, or if your hair is treated/lighter, it will probably last much longer. I really like trying this product and would recommend it to anyone wanting a short term change, but for some it might not last long. ... show more
Reviewed in the United States on March 19, 2024 by Matthew Woelfle

  • Perfect for refresh
Color: POISON Size: 4 Fl Oz (Pack of 1)
I’ve been getting red done at the salon for a while but i’ve been getting frustrated when I didn’t have time to go to the salon and refresh the color. I tried it today was super simple and I went in kinda lazily with the dye and it did exactly what i needed.
Reviewed in the United States on April 25, 2024 by Lisset Sadian Lisset Sadian

  • Not as good as when it was Purple Rain
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
So according to my purchase history I have been using this color (ish) for 5+ years and they have made some not amazing changes over the years. So It started out as Purple Rain which was an amazing color, a very deep purple that only stayed purple long. It didn’t bleed too bad and washed off non hair surfaces pretty easily. It also would fade to a nice magenta after a while. Actually hydrated my hair, was easy on the skin and smelled amazing. So a year or so ago they changed the formula and the name to “Purple AF” which honestly is much less purple. - Not only is it a purple on the pinker side it fades to pinkish much quicker, like 2 washes, than it used to. - I figured they use less blue now because generally blue on its own washes out a lot faster. But there is a much higher red/pink concentration here than I would like. - Additionally this stuff is much less skin/or accidentally eye friendly. It will itch on the skin/scalp if left on for the same amount of time (45 minutes +) as the old formula. If you get it in the eyes they will burn AF (maybe that's where they were going with the AF). -It will dry out my hair pretty badly now to the point I have to add extra moisturizer after I rinse this out. -Now it doesn’t smell as good at all, more of a “meh” smell. I was hoping they would change back or maybe it was a bad batch but over a dozen bottles (year and half) later and it is still not as purple and not as skin friendly as it used to be. I used to be a dye ( ;) pun intended) hard Arctic Fox fan but I have to say now I am starting to try some other brands in hopes they are what this used to be. ... show more
Reviewed in the United States on December 28, 2023 by Brittany D.

  • I LOVE the color it became!
Color: VIOLET DREAM Size: 8 Fl Oz (Pack of 1)
It's easy to apply, and even though my hair was only medium brassy blond (I had to bleach it from dark brown and my hair is very thick), it stuck to my hair so well! And I only needed to use half the bottle. I've touched it up once so far and the color continues to be really nice. I also like that even when it fades it's a nice color. It didn't bleed much for me! I actually got more bleeding when I got my hair dyed at a salon. Highly Recommend! ... show more
Reviewed in the United States on April 11, 2024 by Anonymous Anonymous

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