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ARCTIC FOX Ritual Semi-Permanent Hair Color - Vegan, Cruelty-Free - 4 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula

  • Based on 5,724 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Aug 5
Order within 10 hours and 17 minutes
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Color: RITUAL


Size: 4 Fl Oz (Pack of 1)


Features

  • VIBRANT BURGUNDY SHADE: Ritual is a jewel toned burgundy hair color that shows best on level seven and lighter hair. This purple hair dye delivers rich payoff that is subtle for work yet bold for self expression.
  • CUSTOMIZABLE COLOR LOOKS: Dilute to create a softer pink hair dye effect with dusty rose or raspberry hair dye tones. This semi permanent hair color lets you tailor intensity for a playful or refined finish.
  • VEGAN HAIR DYE FORMULA: Crafted with vegan ingredients and no animal by products. This semi-permanent red hair dye is free from ammonia and peroxide, helping support healthy looking strands during coloring.
  • GENTLE AND CONDITIONING: Designed for frequent use, this semi permanent hair color conditions as it deposits pigment. Hair feels soft and manageable after rinsing, making it suitable for all hair types.
  • LONG LASTING RESULTS: Enjoy vivid berry hair dye tones with minimal smearing and a sweet scent. Ideal for touch ups or full coverage, this hair dye offers lasting color without harsh chemicals like PPD.

Description

Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!

Product Dimensions ‏ : ‎ 4 x 4 x 6 inches; 4.94 ounces


Item model number ‏ : ‎ 422


UPC ‏ :


Manufacturer ‏ : ‎ BOINCA, INC.


Best Sellers Rank: #175 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (5,724)


Color: RITUAL


Container Type: Bottle


Product Benefits: Contains highly pigmented, rich shades with no harmful chemicals, gentle for frequent use and conditions hair, offers long-lasting colors that are smear-less with a sweet scent, and made from vegan ingredients with no animal by-products.


Brand Name: ARCTIC FOX


Item Form: Liquid


Hair Type: All


Number of Items: 1


Manufacturer: BOINCA, INC.


UPC: 810021110004


Recommended Uses For Product: Hair coloring, Touch-ups


Model Number: 422


Manufacturer Part Number: ARCTIC FOX


Material Features: gentle and conditioning


Material Type Free: Ammonia Free, Peroxide Free


Hair Color Permanence: Semi-Permanent


Unit Count: 4 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Aug 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Soft, shiny, and just the color I needed.
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
I had recently gotten my hair colored at a salon to be a dark cherry cola using a demi-permanent solution. Absolutely loved it, but I want the color to pop a bit more until the next appointment later down the line (in this economy? it’ll be a while lol). Mixing this shade - Ritual - with some conditioner (plain white kind) was just the solution I needed as a weekly helper. I just added a few good squirts down into the bottle and shook it/mixed it really well. After shampooing, I lathered it in and combed it through to get every strand, covered it with a shower cap to finish showering (left it in for maybe 10 minutes or less), and then rinsed it with cool water. I know Arctic Fox’s line of semi-permanent colors are very gentle, but it paired with the conditioner I use made it feel so silky smooth. I used to use a lot of their purple and violet shades in the past to do this same thing with platinum blonde hair to keep brassy tones at bay without always using toners with developers to minimize damage. Worked really well, so I knew this would do the trick. Just that little bit was enough to make it pop again. Love it. I’ll be grabbing another bottle in the near future to keep on hand because it’s more affordable (compared to paying for conditioners that do similar pushing double the price), smells great, and the color is lovely with just the right amount of red hues without being TOO red. I highly recommend the Ritual shade if anyone is looking for a deep wine-colored tone that stands out. NOTE: If you end up doing this type of mixture like I did as a refresher, but you go to a stylist for coloring, be sure to let them know beforehand so they’ll know you added a semi-permanent color conditioner mixture on top of it (as they often use demi). It’s obviously a vegan formula that is safe without any harsh chemicals that washes out easier where most will do their own coloring at home using this bottle and be done, but your stylist still needs to know since you’re essentially adding a stain to the hair on top of the color that they used that penetrated the hair cuticle using demi-permanent dyes. That way if you ever want to change your color up or even refreshen everything and do root touch ups, they’ll know exactly what needs to be done to get you that color by knowing what is put on the hair. ... show more
Reviewed in the United States on May 9, 2026 by Shae

  • It's a good product, better for lighter hiar
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
It works good, I think it's better for light brown-blonde hair just because it will show better but I have used arctic fox hair dye at least about five times and I had a dark brown hair it worked fine just wasn't very vibrant, I would definitely dye it though good hair dye and it lasts long! (The photos I put were a before and after of this hair dye) ... show more
Reviewed in the United States on July 6, 2026 by Natalie

  • Love it!
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
I've been using arctic fox for over 20 years. It's the best hair color I've ever found. Even better than Salon color. Doesn't fade. Doesn't damage hair. Vegan and cruelty free.
Reviewed in the United States on July 10, 2026 by Red

  • Color Payoff, but Fades Faster Than Expected
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
I purchased Ritual and used it over my naturally black hair that I had highlighted first. The color came out beautifully — vivid and really well-saturated. I had heard that Arctic Fox is known for long-lasting color, so I had high hopes. However, since I wash my hair every day, I noticed the color bleeding in the shower for the first two to three days. After that the bleeding stopped, but by the end of the week the color had faded quite noticeably. That said, it doesn’t damage my hair at all, and the scent is absolutely lovely. I’m genuinely enjoying using it, and I’m looking forward to trying other shades and mixing colors in the future! ... show more
Reviewed in the United States on May 21, 2026 by Blue Moon W

  • Color change
Color: RITUAL Size: 8 Fl Oz (Pack of 1)
So I loved this so much. It was so much fun. However the color change happened over 4-6 washes so it comes out pretty quick. So this is such a perfect thing if you want to do your hair for the summer. Also just know that if you have blonde hair it will be a brighter color and darker(dirty blonde) it will be more of a dark red/purple. I have both on my head and you can see it. ... show more
Reviewed in the United States on June 2, 2026 by Kindle Customer

  • Gorgeous color
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
Works very well, doesn’t stay it’s been 5 months and still in my daughters hair faintly.
Reviewed in the United States on June 30, 2026 by L. Wells

  • Vibrant color for a week with tub/linen stains that last forever.
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
I bought the color "Ritual" and loved the color. I have black curly hair and usually colors don't show up well on mine. This time I decided to bleach my hair first and then dye it a week later for dramatic effect. It was my first time using this dye. I like how it's a direct dye and I didn't need developer or anything else. I kept it on a full hour with a shower cap. As other reviews have said, be careful to wear gloves and cover any surfaces you don't want to get stained with dye. In that way it's pretty powerful. The color looked good and showed up on my hair nicely, especially because my hair was lightened prior. I want to emphasize that the dye will stain most surfaces easily. Please be careful to wash your hair in a stainless steel sink or something that the dye won't penetrate so easily. I rinsed my hair in the sink u til it ran clear. I completely dried my hair and was able to sleep without staining my pillow (as instructions mentioned). The next day I washed my hair with shampoo/conditioner in the stainless sink again and was surprised how much more dye came out. Again I rinsed the shampoo and conditioner out until the water ran clear. I was satisfied I would be able to wash my hair in the shower without staining it for future washes. I was wrong. More dye continued to come off every time I showered and stained everything. I would completely dry my hair before laying down to avoid staining pillows and sheets. Days later I washed my face when my hair was dry and I got a little piece of hair wet. I didn't notice it at the time and went to bed. I woke up with my pillow and sheets stained. It's been about 6 days since I dyed my hair and it continues to come off every time I shower continuously staining my tub even more. It's not like a typical dye that eventually stops coming off after shampooing your hair several times. My color is also mostly gone now. It seems every time I wash, the dye that I'm seeing coming out is coming right off my hair. I believe it'll all be completely gone in less than two weeks. I'm giving the dye 3 stars for being a pretty color and ease of using it. I subtracted 2 stars because I've never had dye stain my tub or linen and I'm a henna user! I'm super careful about making sure the bulk of the dye/color has fully absorbed into my hair before moving to the shower and fully drying my hair before laying down to avoid staining linen. I did all that this time and it still ruined everything. It was extremely short lasting for my type. I have darkest black hair with type C curls. I've ordered some barkeepers friend and I hope that removes most of the stain in my tub. I think the linen is cooked. ... show more
Reviewed in the United States on April 14, 2026 by Sara

  • The most GORGEOUS color 😍
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
I mixed Ritual and Blue Jean Baby to make the most PERFECT deep burgundy! Has a slight fuchsia tone in bright light, which we'll see if my work approves but I love it 😍😍😍 This color is easy AF to apply and doesn't drip everywhere like some brands. It also doesn't stain your skin! I mean there's a slight tint on my rinsing hand, but nothing super noticeable. And it smells sooo good! The only downside? It takes FOREVER to rinse out 😫 I stood there for easily 15 minutes rinsing and rinsing and RINSING. The water would run almost clear, stop rinsing for a minute, rinse one more time, and OH LOOK THERE'S MORE COLOR. ... show more
Reviewed in the United States on February 21, 2025 by Kelsie

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