Search  for anything...

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller, Healthier Hair | Professional Salon Coloring

  • Based on 9,964 reviews
Condition: New
Checking for the best price...
$12.00 Why this price?
Save $38.34 was $50.34

Buy Now, Pay Later


As low as $3 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, May 19
Order within 14 hours and 24 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Style: Hair Color Dye


Color: 1B Blue Black


Features

  • AGE beautiful permanent hair color dyes are proven to fight all 5 signs of aging hair. Our signature fortifying formulas feature Biotin for fuller, thicker and healthier looking hair. Turn back the clock on aging and achieve salon worthy results at home.
  • AGE beautiful is the first professional anti-aging hair color dye with Biotin, Melanin, Keratin Peptide & Silk Protein to replenish hair with the essential components that are lost with aging. A gentle formulation that comes in a wide array of dye shades.
  • 1) THINNING - Instantly fuller, thicker looking hair. 2) WIRY GRAY - Dramatically softer, more manageable. 3) TURNING GRAY - 100% gray coverage up to 8 weeks. 4) DRYNESS - Significantly more conditioned hair. 5) DULLNESS - Visibly more radiant and shiny.
  • Our hair dye formulas offer better gray coverage than boxed color and resists fading. Our unique anti-aging formula with melanin, keratin peptides, silk proteins replenishes hair with essential components. Hair feels instantly fuller, silkier and shinier.
  • Zotos Professional products are evaluated first-hand in our Green Circle Certified Salon by licensed stylists and their clients. Green Circle Salons is the industrys first sustainable salon solution dedicated to fighting beauty waste and climate change.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 3 ounces


Item model number ‏ : ‎ 2620243


UPC ‏ :


Manufacturer ‏ : ‎ Zotos Professional


Best Sellers Rank: #355 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color


#5 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (11,238)


Color: 1B Blue Black


Container Type: Tube


Product Benefits: First color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish hair.


Brand Name: AGE beautiful


Item Form: Liquid


Hair Type: aging


Number of Items: 1


Manufacturer: Zotos Professional


UPC: 788329352825 074469489225


Global Trade Identification Number: 25


Recommended Uses For Product: Professional Salon & Spa


Model Number: 2620243


Manufacturer Part Number: 2620243


Material Features: Soft Floral Fragrance


Full Cure Time: 8 Weeks


Hair Color Permanence: Permanent


Unit Count: 2 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great product!
Style: Hair Color Dye Color: 5V Medium Plum Brown
This is a great hair color, I purchased it multiple times. Fades out true to tone, and keeps my hair soft and style able. The color is incredible!!
Reviewed in the United States on April 16, 2026 by T. Morales

  • Recommend
Style: Hair Color Dye Color: 9NNG Light Intense Golden Blonde
It works, consistent color deposit, doesn’t fade easily over time. We experimented and use a trio of colors to cover gray and achieve a dark blonde kinda ashy shade; with 20 volume developer and 50 minute dwell time. 9NNG, 9AA, 8AA. We use a Framar paint brush to apply to roots and then brush through with Olivia’s Garden Color Blending brush to blend the edges. 👍🏻 Amazon has consistent, reliable delivery of these quality products. Recommend and satisfied ✅ ✅ ✅ ... show more
Reviewed in the United States on March 26, 2026 by L. Bell

  • Nice dye that doesn't over dry my hair
Style: Hair Color Dye Color: 9NNV Light Intense Neutral Violet Blonde
I like this hair dye, it doesn't make my head itch, and the color seems not to fade as quickly as other brands. It's always a little darker the first week, but that's just because I just did the dye. Then it fades slowly and nicely. My hair is still soft and not dried out either. I will buy again.
Reviewed in the United States on April 6, 2026 by Ms R

  • Great color and covers the silver coming in!
Style: Hair Color Dye Color: Topcoat Toner Pearl Blonde
As the title states; this is a great light ash blonde and covers up my silver (not grey, grey is dull mine shines like silver). It doesn't have a strong odor. I've been purchasing this brand for several years and have colored my dirty blonde for 30+ years after getting tired of the sun bleach blonde it gets every summer. I know color, basically they're all the basic same ingredients then companies add there own extras such as biotin etc. This brand keeps my hair in great condition, doesn't cause breakage or overly dry hair. That being said, I also don't do my ends every time, over process etc., and I regularly condition my hair. I also maintain the color. People complain about the color fading, unfortunately colored hair no matter the color requires maintenance, its just a fact and no fault of this brand. If you want to color your hair for whatever reason; it WILL require maintenance. If you don't want the hassle don't color it! People need to have realistic expectations and understand hair color is not a one and done. Everything, everyday life affects the outcome of how long your color will last and the shade outcome. This particular shade will eventually lose its a ash color turning a bit more golden/beige blonde due to washing my hair being out in the sun etc. even using a sulfate free shampoo so I, as anyone should maintain the beautiful color with a toner for maintaining that ash blonde color. Also, be aware not only do you have to do regular maintenance you also have to be aware: 1. Everyone's hair is different (same molecular structure) but different everyday factors, past treatments, environmental and personal care as well as texture. As such, 2. Not everyone will get the exact shade "as seen" in the pictures. Dark hair vs. a lighter hair to start out with and your processing now and prior, computer screens displaying colors slightly different etc. Don't expect your results to be exactly the same, especially if you're not familiar with this shade and/or color processing. So, yes I highly recommend this brand, especially if you have older, grey or silver cover up needs! Just be realistic in your particular outcome and that colored hair requires maintenance and you will like this hair color brand! ... show more
Reviewed in the United States on August 30, 2024 by CDAgirl

  • Reds are beautiful but accuracy is a problem.
Style: Hair Color Dye Color: 7NRG Dark Neutral Red Golden Blonde
My natural color is a very, very light strawberry/reddish blonde, often mistaken for blonde or red, depending on lighting. I've been coloring for a couple of years. Based on my roots, I think I'm starting to grey. Blue eyes, cool fair skin, some freckles. The following are different shades that I've tried and my experience. 7RC - This is where my journey began. After an unfortunate temporary blue color that wasn't fully washing out, and an even more unfortunate interaction with Nice n Easy red, I was advised to use Schwarzkopf bond enforcing color remover, followed by a good quality level 7 red. This was quite pretty and true to the box on day one. Being new to red hair color, I took a hot shower on day two or three and my hair faded to orange. It was the first time I colored after using the color remover, so I hadn't built up a good base red, that might account for the dramatic change. I used 7RC for a few months and the color became darker and more saturated, a little better on the fading front (with a lot of care), but I always felt like a clown, it was just too red, too vibrant. 6RC - So I started mixing 7RC and 6RC 50/50 and that toned down the clown red, but it still was too vibrant. So then I did strictly 6RC for a year or more. It always came out crazy dark, like mahogany, reddish dark brown, but I could wash using normal temperature water and it would gradually fade to the prettiest copper. This was the color where I got compliments almost daily, whether it was dark or faded. Eventually I grew tiredof the dark and wanted to achieve that pretty copper on day one, not three weeks in 😄 8RC - So I used the color remover on my 6RC hair and used 8 RC color for a few months. It was coppery, it looked more natural and closer to the color on the box. It just wasn't very flattering on my cool, fair skin that flushes red easily. Much like my natural color, it also looked very different depending on lighting, and could look too vibrant at times. 7NRG - Around this time I saw the neutral reds for the first time. I thought this might be more flattering with my cool skin and eyes. It came out crazy dark, darker than 6RC, which comes out crazy dark. My hair looked dark brown. I had to be in the sun to show red, and it is much more resistant to fadng than the RC colors, though it has faded a bit, I still don't like how dark red/blackish brown the lengths are. I also don't love the condition my hair is in. Because of how much red fades, you have to recolor the lengths every month too. My wavy curls are now just sad waves, my once thick healthy hair feels dry and thin. Ive been using K18 a few times a month and heavily moisturizing products, and occasionally a bit of protein. I don't use the hair dryer too often. Now, I am aging, and I do have health conditions and medications that couldbe a factor, but I think that permanent color every month (my hair grows fast) may be adding to my problems. Currently trying to figure out where to go from here. I'm experimenting with Keracolor Clenditioner in Autumn, not sure it's sticking to my roots though... I have been very happy with Age Beautiful coverage. Reds are difficult and require a ton of upkeep, it's a known problem. 😕 ... show more
Reviewed in the United States on November 18, 2024 by LG11

  • Great color
Style: Hair Color Dye Color: HLN High Lift Neutral Blonde
Amazing hair color glad purchase this brand it work out amazingly anit age hair color that's a plus will be ordering again
Reviewed in the United States on May 6, 2026 by Crystal

  • Longer gray coverage
Style: Hair Color Dye Color: 6RC Light Red Copper
I was skeptical of buying a different brand of color for gray coverage. I usually use Revlon or Clairol. But I can definitely say it covered my gray longer than these other two brands. I bought the developer and applicator set up separately, so I still have multiple applications left in this one tube, so it is saving me money too. I have med-long length hair. ... show more
Reviewed in the United States on April 6, 2026 by Kelly Bailey

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...