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COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | Packaging May Vary

  • Based on 3,703 reviews
Condition: New
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As low as $6 / mo
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Feb 3
Order within 3 hours and 31 minutes
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Size: 16 Ounce


Brand: COLORCHARM


Hair Type: Chemically Treated


Product Benefits: Up to 7 levels of lift, Dust-free formula


Item Form: Cream


Global Trade Identification Number: 66


Language ‏ : ‎ English, English, English, English, English


Product Dimensions ‏ : ‎ 5.12 x 5.12 x 5.55 inches; 1.18 Pounds


Item model number ‏ : ‎ 84838445


UPC ‏ :


Manufacturer ‏ : ‎ Color Charm


Best Sellers Rank: #10,678 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Hair Bleach


#7 in Hair Bleach:


Customer Reviews: 4.7 4.7 out of 5 stars (4,070)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Feb 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

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Top Amazon Reviews


  • Excellent product.
Size: 16 Ounce
Excellent lightener, this product works really well, lightens easily, left my hair feeling softer and healthier than it did prior to lightening. Also, the powder is white so you don't have to worry about it tinting the hair blue/Grey like many of the blue powders do. Comes in a bag inside the tub with measured scoop. This is my go-to #1 choice for lightener and it's always a decent price. I use the 32oz of color charm developer with this(I do half 30volume and the other half 20volume) mixes really well, gentle on hair, affordable, no complaints. ... show more
Reviewed in the United States on October 18, 2025 by Jenna Fyffe

  • Fantastic!
Size: 16 Ounce
I was a hairstylist for 10 years. I let my license lapse and was hoping this was comparable to professional product. It far exceeded my expectations. I used Matrix (mostly V-Light) and this is the best bleach I’ve ever tried! Beautiful, neutral results in a short processing time.
Reviewed in the United States on November 26, 2025 by Rtrout89

  • Great Lift, Fast
Size: 16 Ounce
good product. Purchased after doing extensive research. I've been bleaching for 15 years but recently became confident enough to do it at home. And this is highly recommended from the stylists I asked and from the ones with you tube channels (like Brad Mondo). Gives white blond, lifts fast though, so be careful, you can damage your hair if you don't know what you're doing. ... show more
Reviewed in the United States on August 27, 2025 by John Zayicek

  • Great bleach!
Size: 16 Ounce
Works amazing, does exactly what it should. Make sure not to spill or inhale. Strong smell.
Reviewed in the United States on October 26, 2025 by Rebekah

  • Great bleach
Size: 16 Ounce
I have a lot of thick, dark brown almost black hair with some greys, and use this with a 30 volume developer on my roots for about 45-50 mins or until I notice it’s pale blonde. I do it everyone month or two, and a container of this can last me a few months, but it depends on what I’m doing. I also want to mention that I add Hi Pro Pac’s Extremely Damaged Hair Repair Intense Protein Hair Treatment to my conditioner regardless of which bleach I’m using, so I’m sure this has helped my hair overall in some way. Fortunately it’s not as expensive as other brands, and it also lasts me a long time since I mix it half and half with conditioner. I recommend some kind of hair mask / treatment when bleaching, dying, and/or heat styling as they can be damaging over time. — Actual review — I’ve tried many different types of bleach throughout the years, but this one has definitely been the best powder lightener I’ve tried. Others didn’t work as fast, I’d have to go over my roots twice, they’d make my hair feel drier, and would be more gritty. This one works within the time it says it will for my dark hair, I’ve never had to double bleach even when going pale blonde, my hair still feels soft after, and the bleach is smooth when mixed. I’ve also used this bleach on black boxed / permanent black dyed hair a couple of times to get it light blonde, and it never got stretchy, even after a couple bleach baths on top of that. I still use it with 10 or 20 vol for bleach baths to remove temporary / demi-permanent / colorful hair dyes (Adore, Arctic Fox, Manic Panic, etc.) whenever I change my hair color, and it doesn’t damage my hair and make it stretchy like other bleaches can on pre-lightened hair. My favorite bleach is Ion’s Cream Lightener as I find it easier to use, the consistency is better, and it lightens a bit faster. That one’s not always in stock, but this Wella one is a super close second. I think what helps with this powder one though, is using a mini whisk to mix it up. It gives it a very smooth consistency similar to the cream lightener. I used to use other powder lighteners like L’Oreal Quick Blue, Clairol BW 2, Manic Panic, etc., but they left my hair stretchy and dry, especially when removing black boxed / permanent black dye (I’d flip flop between black hair, blonde, and colorful a lot). I’d try all these expensive treatments like Aphogee, Redkin, etc., and it just made it a costly hassle (still recommend the ahi Pro Pac one though!). Wella Color Charm’s Powder Lightener doesn’t leave my hair stretchy, frizzy, or super dry like the others, and I wish I used it instead of the cheaper ones from the start. I’d say try it if it’s within budget. It’s been much more gentle on my hair, has costed me less in the long run, and is a better product overall. Everyone’s hair is different and we might use it differently, so it could be amazing for me but not for someone else. If you can try it, go for it, but be careful regardless since it’s still bleach and can cause damage. ... show more
Reviewed in the United States on August 25, 2022 by N

  • Works great
Size: 16 Ounce
Worked great. Good value. Would order again.
Reviewed in the United States on April 17, 2025 by 500

  • Great lightener
Size: 16 Ounce
Very satisfied with this powder lightener. I’ve been using this brand and their developer for almost a year now for DIY bleach and tones at home and it’s never done me dirty. I have thick red/caramel natural hair and this lightener easily takes me to a bleach blonde that I can then tone without leaving my hair feeling damaged. The instructions are also super straightforward. I don’t have any cosmetology experience and was able to easily understand how to use this product. ... show more
Reviewed in the United States on January 2, 2026 by Michael

  • Good
Size: 16 Ounce
Works way better then I thought it was going to and works pretty fast but it so kinda have a burning feeling to it but alot of bleach do tho
Reviewed in the United States on October 21, 2025 by Bigsexy Jazz

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